Almost all of them. Many never make a profit. Like chocolate teapots, they look nice but flop as soon as you pour hot customers into them. Others are successful at first, and then get crushed by competitors.This book is about how to buck the trend—to make websites that customers love and that are outrageously profitable. The unique methodology is based on the authors’ award-winning work growing many of the world’s biggest web companies—plus hundreds of smaller, market-leading companies in over eighty different industries. In this book, you’ll get What successful web businesses do differently (and others get wrong) How to easily identify your website’s biggest opportunities A treasure trove of proven solutions for growing businesses Discover how to grow your profits—by making winning websites that people love. Right now, the Kindle version is priced at a special rate. Just scroll up, click buy, and we'll see you on the inside!

    You’ll learn how to create structured JavaScript applications, using Backbone’s own flavor of model-view-controller (MVC) architecture.Start with the basics of MVC, SPA, and Backbone, then get your hands dirty building sample applications—a simple Todo list app, a RESTful book library app, and a modular app with Backbone and RequireJS. Author Addy Osmani, an engineer for Google’s Chrome team, also demonstrates advanced uses of the framework.Learn how Backbone.js brings MVC benefits to the client-sideWrite code that can be easily read, structured, and extendedWork with the Backbone.Marionette and Thorax extension frameworksSolve common problems you’ll encounter when using Backbone.jsOrganize your code into modules with AMD and RequireJSPaginate data for your Collections with the Backbone.Paginator pluginBootstrap a new Backbone.js application with boilerplate codeUse Backbone with jQuery Mobile and resolve routing problems between the twoUnit-test your Backbone apps with Jasmine, QUnit, and SinonJS

    But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here.Understand the essentials - your market, your proposition, and your delivery.Create a site that is seen by the right people, provides a compelling experience, and generates the desired action.Learn how to use testing to improve your site's conversion rate.Discover the holistic nature of web site optimization and why multiplicity matters.Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action. Combine creativity with analysis for the best possible results. Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry.Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates.

    Whether you want to cross over into user experience or you're a seasoned practitioner trying to drag your organization forward, this book gives you tools and insight for doing more with less.

    Even as they bring ease to our lives, these programs are stealing something essential from us.Drawing on psychological and neurological studies that underscore how tightly people’s happiness and satisfaction are tied to performing hard work in the real world, Carr reveals something we already suspect: shifting our attention to computer screens can leave us disengaged and discontented.From nineteenth-century textile mills to the cockpits of modern jets, from the frozen hunting grounds of Inuit tribes to the sterile landscapes of GPS maps, The Glass Cage explores the impact of automation from a deeply human perspective, examining the personal as well as the economic consequences of our growing dependence on computers.With a characteristic blend of history and philosophy, poetry and science, Carr takes us on a journey from the work and early theory of Adam Smith and Alfred North Whitehead to the latest research into human attention, memory, and happiness, culminating in a moving meditation on how we can use technology to expand the human experience.

    These days, linger over a Web page selling lamps, and they will turn up at the advertising margins as you move around the Internet, reminding you, tempting you to make that purchase. Search engines such as Google can now look deep into the data on the Web to pull out instances of the words you are looking for. And there are pages that collect and assess information to give you a snapshot of changing political opinion. These are just basic examples of the growth of Web intelligence, as increasingly sophisticated algorithms operate on the vast and growing amount of data on the Web, sifting, selecting, comparing, aggregating, correcting; following simple but powerful rules to decide what matters. While original optimism for Artificial Intelligence declined, this new kind of machine intelligence is emerging as the Web grows ever larger and more interconnected.Gautam Shroff takes us on a journey through the computer science of search, natural language, text mining, machine learning, swarm computing, and semantic reasoning, from Watson to self-driving cars. This machine intelligence may even mimic at a basic level what happens in the brain.

    There has been a marked increase in the adoption of PHP, most notably in the beginning to intermediate levels. PHP now boasts over 30% of the server side scripting market (Source: php.weblogs.com).The previous edition sold over 17,000 copies exclusively through Sitepoint.com alone. With the release of PHP 5, SitePoint have updated this bestseller to reflect best practice web development using PHP 5 and MySQL 4.The 3rd Edition includes more code examples and also a new bonus chapter on structured PHP Programming which introduces techniques for organizing real world PHP applications to avoid code duplication and ensure code is manageable and maintainable. The chapter introduces features like include files, user-defined function libraries and constants, which are combined to produce a fully functional access control system suitable for use on any PHP Website.

    As the size and complexity of commercial software have grown, the gap between academic computer science and industry has widened. It's an open secret that there is little engineering in software engineering, which continues to rely not on codified scientific knowledge but on intuition and experience.Barr, who worked as a programmer for more than twenty years, describes how the industry has evolved, from the era of mainframes and Fortran to today's embrace of the cloud. He explains bugs and why software has so many of them, and why today's interconnected computers offer fertile ground for viruses and worms. The difference between good and bad software can be a single line of code, and Barr includes code to illustrate the consequences of seemingly inconsequential choices by programmers. Looking to the future, Barr writes that the best prospect for improving software engineering is the move to the cloud. When software is a service and not a product, companies will have more incentive to make it good rather than "good enough to ship."

    In Understanding ECMAScript 6, expert developer Nicholas C. Zakas provides a complete guide to the object types, syntax, and other exciting changes that ECMAScript 6 brings to JavaScript. Every chapter is packed with example code that works in any JavaScript environment so you'll be able to see new features in action. You'll learn:How ECMAScript 6 class syntax relates to more familiar JavaScript conceptsWhat makes iterators and generators usefulHow arrow functions differ from regular functionsWays to store data with sets, maps, and moreThe power of inheritanceHow to improve asynchronous programming with promisesHow modules change the way you organize codeWhether you're a web developer or a Node.js developer, you'll find Understanding ECMAScript 6 indispensable on your journey from ECMAScript 5 to ECMAScript 6.

    For the next generation of players and downloaders, a provocative scenario from a music industry think tank. From the Music Research Institute at Berklee College of Music comes a manifesto for the ongoing music revolution. Today, the record companies may be hurting but the music-making business is booming, using non-traditional digital methods and distribution models. This book explains why we got where we are and where we are heading. For the iPod, downloading market, this book will explain new ways of discovering music, new ways of acquiring it and how technology trends will make music "flow like water," benefiting the people who love music and make music.

    Its starting point is the annual Turing Test, which pits artificial intelligence programs against people to determine if computers can “think.”Named for computer pioneer Alan Turing, the Tur­ing Test convenes a panel of judges who pose questions—ranging anywhere from celebrity gossip to moral conundrums—to hidden contestants in an attempt to discern which is human and which is a computer. The machine that most often fools the panel wins the Most Human Computer Award. But there is also a prize, bizarre and intriguing, for the Most Human Human.In 2008, the top AI program came short of passing the Turing Test by just one astonishing vote. In 2009, Brian Christian was chosen to participate, and he set out to make sure Homo sapiens would prevail.The author’s quest to be deemed more human than a com­puter opens a window onto our own nature. Interweaving modern phenomena like customer service “chatbots” and men using programmed dialogue to pick up women in bars with insights from fields as diverse as chess, psychiatry, and the law, Brian Christian examines the philosophical, bio­logical, and moral issues raised by the Turing Test.One central definition of human has been “a being that could reason.” If computers can reason, what does that mean for the special place we reserve for humanity?

    The quick reference section organizes all the core functions of PHP alphabetically so you can find what you need easily; the slim size means you can keep it handy beside your keyboard for those times when you want to look up a function quickly without closing what you're doing.This valuable little book provides an authoritative overview of PHP packed into a pocket-sized guide that's easy to take anywhere. It is also the ideal companion for O'Reilly's comprehensive book on PHP, Programming PHP.The PHP Pocket Reference an indispensable (and inexpensive) tool for any serious PHP coder.

    But how do you choose the right words? And how do you know if they work? With this practical book, you'll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy.UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You'll use frameworks and patterns for content, methods to measure the content's effectiveness, and processes to create the collaboration necessary for success. You'll also structure your voice throughout so that the brand is easily recognizable to its audience.Learn how UX content works with the software development lifecycleUse a framework to align the UX content with product principlesExplore content-first design to root UX text in conversationLearn how UX text patterns work with different voicesProduce text that's purposeful, concise, conversational, and clear

    These extensively researched core best practices will help your team design better, faster, and more collaboratively. Combined with the power of design thinking, these product design principles will accelerate your team’s design practice.

    The language and tasks discussed in my former books are very complex. He asked me to write something basic that everyone can understand. So, I thought to write about Hacking with a Smartphones, a readily available tool to everyone in this 21st Century. Even a rickshaw driver today who earns hundred rupees a day owns a Smartphone. Understandably, none of us want our data to be hacked by a rickshaw driver, but the tricks and methods in this book have been explained so easily that even they can clench it. With the craze of e-shopping and net banking increasing the rate of cyber crime is increasing too. This book will tell you simple countermeasures about smart phones and digital security, they are simple but dangerous. Note: Don't expect big hacking techniques through this book, it may disappoint you. #hackinstagram #spyandroidmobile #whatsapphacking #iPhoneHacking