He was at the center of the wildest play in college football history, simply known as "The Play." Before he signed a pro contract, there was "The Trade." His NFL career included "The Drive" and "The Fumble," and, of course, "The Helicopter," one of the most iconic highlights in Super Bowl lore. There are so many memorable comeback victories and heroic plays that people have to make lists rather than consider Elway in the context of any singular event.Yet Elway's story is filled with one challenge after another. At Stanford, he never played in a Bowl game. He was ripped for being petulant after refusing to sign with the Baltimore Colts when he was drafted No. 1 overall, and later for his failure to get along with coach Dan Reeves. Over the first 10 years of his career, Elway led Denver to three Super Bowls, but lost in progressively worse fashion each time. Finally, after fifteen years of perseverance, Elway led the Broncos to back-to-back championships, including the biggest upset in Super Bowl history. Elway won the MVP award in his final Super Bowl and then walked away from the game.Within four years, Elway's father and twin sister both died, and he went through a difficult divorce. Reeling in his post-retirement, he returned to football . . . at the bottom, running the Colorado Crush of the Arena Football League. He waited more than a decade to return to his beloved Broncos. While many people doubted him initially, Elway navigated the Broncos through massive changes and to victory in Super Bowl 50, making Elway the rare Hall of Famer to win a title both on and off the field. Elway has put his passion for competition on display in a way that only a handful of other NFL greats have ever done, and Elway is the most complete look at one of the most accomplished legends in the history of American sports.

    Written in conjunction with Samuel Crowther, "My Life and Work" chronicles the rise and success of one of the greatest American entrepreneurs and businessmen. Henry Ford and the Ford Motor Company will forever be identified with early 20th century American industrialism. The innovations to business and direct impact on the American economy of Henry Ford and his company are immeasurable. His story is brilliantly chronicled in this classic American biography.

    A standout at the University of Florida, he helped the Gators win the national title in 2008. Drafted by the New England Patriots, in his second full season with the team, he and fellow Patriots' tight end Rob Gronkowski set records for touchdowns and yardage, and, with Tom Brady, led New England to Super Bowl XLVI in 2012. But Aaron's NFL career ended as quickly as it began. On June 26, 2013, he was arrested at his North Attleboro home, charged with the murder of Odin Lloyd, and released by the Patriots. Convicted of first-degree murder, Aaron was sentenced to life in prison without parole. On May 15, 2014, while on trial for Lloyd's murder, Aaron was indicted for two more murders. Five days after being acquitted for those double murders, he committed suicide in his jail cell. Aaron Hernandez was twenty-seven years old.In this clear-eyed, emotionally devastating biography-a family memoir combining football and true crime-Jonathan (formerly known by his nickname DJ) Hernandez speaks out fully for the first time about the brother he knew. Jonathan draws on his own recollections as well as thousands of pages of prison letters and other sources to give us a full portrait of a star athlete and troubled young man who would become a murderer, and the darkness that consumed him. Jonathan does not portray Aaron as a victim; he does not lay the blame for his crimes on his illness. He speaks openly about Aaron's talent, his sexuality, his crimes and incarceration, and the CTE that ravaged him-scientists found that upon his death, Aaron had the brain of a sixty-seven-year old suffering from the same condition. Filled with headline-making revelations, The Truth About Aaron is a shocking and moving account of promise, tragedy, and loss-of one man's descent into rage and violence, as told by the person who knew him more closely than anyone else.

    In Daniel "Rudy" Ruettiger's only autobiography, go behind the scenes to experience the heartache, triumph, and glory through Rudy's own eyes, and learn details of the ten years it took to get the movie made. For the first time, the real Rudy shares his story of floundering through school with undiagnosed dyslexia and finding himself mixed up with a rough and rowdy crowd. "Football was my salvation in high school," Rudy believes, and while he dreamed of playing for Notre Dame, he never believed he was smart enough to make it to the elite group of higher education. A poignant and high-energy storyteller, Rudy details failures and pitfalls along the way. He explain""s the persistence and determination it took to get accepted to Notre Dame, to suit up and play for twenty-seven glorious seconds, and to see the dream of his movie become a reality. Rudy is truly a real-life testament to the old adage that it is not how many times you get knocked down, but how many times you get up again. He will motivate you to discover your own dreams and to them with unrelenting faith that anything is possible. ""

    In his own words, and for the first time, Roberto Duran tells his unbelievable story in I Am Duran: The Autobiography of Robert Duran. From the mean streets of Panama to the bright lights of Las Vegas, blazing a trail through the golden decade of boxing, Duran, in unflinching form, dispels myths and lays bare the cost of conquering the world. He also returns to the debacle that entered sporting folklore during his rematch with Sugar Ray Leonard, when he uttered the infamous words 'no mas' - no more.Starting life in abject poverty as the illegitimate son of a serving US soldier, Duran quickly realized that his fists could both protect him on the streets and put food on the table. His reputation in and out of the ring travelled the corridors of boxing power on the day, for a bet, he knocked down a horse with a single punch.From his stunning debut in New York to the glorious defeat of Sugar Ray Leonard, the world titles and the chaos that ensued after the No Mas encounter, Duran's explosive life in the ring was matched only by the volatility outside of it, as he lurched from kingmaker to bankruptcy, before the ultimate ending of a bloody comeback and, finally, redemption.

    After remarkable one-on-one interviews with Bill Gates, Maya Angelou, Steve Wozniak, Jane Goodall, Larry King, Jessica Alba, Pitbull, Tim Ferriss, Quincy Jones, and many more, Alex discovered the one key they have in common: they all took the Third Door.Life, business, success... it's just like a nightclub. There are always three ways in. There's the First Door: the main entrance, where ninety-nine percent of people wait in line, hoping to get in. The Second Door: the VIP entrance, where the billionaires and celebrities slip through. But what no one tells you is that there is always, always... the Third Door. It's the entrance where you have to jump out of line, run down the alley, bang on the door a hundred times, climb over the dumpster, crack open the window, sneak through the kitchen--there's always a way in. Whether it's how Bill Gates sold his first piece of software or how Steven Spielberg became the youngest studio director in Hollywood history, they all took the Third Door.

    Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering readers a snapshot of a moment in history that left no company unscathed, the book zooms in to show, in riveting detail, how one company struggled and recreated itself in the midst of it all. The fastpaced narrative is driven by day-to-day tension as conflicts arise and lets readers into Schultz's psyche as he comes to terms with his limitations and evolving leadership style. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman.Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win. Ultimately, he gives readers what he strives to deliver every day - sense of hope that, no matter how tough times get, the future can be just as or more successful than the past, whatever one defines success to be.

    We'll hear of the great love stories ranging from Johnny Cash and June Carter in the 1960s to Garth Brooks and Trisha Yearwood, who married in 2005. We'll get the truth of the tragedies that led to the loss of three stars all in the same month, starting the rumor of the "Opry Curse." We'll learn how after being stabbed, shot, and maimed, Trace Adkins calls his early honky-tonk years "combat country," and we'll find inspiration from DeFord Bailey, an African American harmonica player in 1927 crippled by childhood polio who rose to fame as one of the first Opry stars. Our hearts will break for Willie Nelson, who lost his only son on Christmas Day, and soar for Amy Grant and Vince Gill, who found true love. Based on over 150 firsthand interviews with the stars of The Grand Ole Opry, these are stories that tell the heart of country--the lives that are lived and inspire the songs we love.

    But even she's been challenged by the enemy of progress known as fear. She was once afraid to call herself a writer, and nearly skipped out on doing a TED talk that changed her life because of imposter syndrome. As she shares in Professional Troublemaker, she's not alone.We're all afraid. We're afraid of asking for what we want because we're afraid of hearing "no". We're afraid of being different, of being too much or not enough. We're afraid of leaving behind the known for the unknown. But in order to do the things that will truly, meaningfully change our lives, we have to become professional troublemakers: people who are committed to not letting fear talk them out of the things they need to do or say to live free.With humor and honesty, and guided by the influence of her professional troublemaking Nigerian grandmother, Funmilayo Faloyin, Luvvie walks us through what we must get right within ourselves before we can do the things that scare us; how to use our voice for a greater good; and how to put movement to the voice we've been silencing--because truth-telling is a muscle.The point is not to be fearless, but to know we are afraid and charge forward regardless. It is to recognize that the things we must do are more significant than our fears. This book is about how to live boldly in spite of all the reasons we have to cower. Let's go!

    For any golf fan, the words evoke the immortal greats of the game and their quest for the most prized trophy of all -- the green jacket of Augusta National Golf Club. But behind the legendary links and timeless traditions is one of the most overlooked and misunderstood figures in the history of the Masters and Augusta National: Clifford Roberts, the club's chairman from its founding in 1931 until shortly before his death in 1977. Roberts' meticulous attention to detail, his firm authoritarian hand, and his refusal to settle -- even for perfection -- helped build the Masters into the tournament it is today, and Augusta National into every golfer's idea of heaven on earth. David Owen was granted unprecedented access to the archives and records of Augusta National Golf Club. He has produced an honest and affectionate chronicle of the Masters, from its conception to its modern greatness, and a fascinating portrayal of Clifford Roberts -- whose perseverance and pride forged the Augusta National we know today.

    We need to "hand one another along" in life, says Coles, quoting his friend Walker Percy, and in Lives of Moral Leadership he explores how each of us can be engaged in a continual and mutual life-giving process of personal and national leadership development. Coles discusses how the actions of the American president affect the way people feel about themselves and the country, and-citing the influence of Shakespeare's Henry V on Robert Kennedy, and of Tolstoy's Anna Karenina on his own mother--explains how reading literature can motivate action and growth. The way in which moral leaders emerge today, and for all time, comes vividly to light in this brilliant book by one of America's finest teachers and writers.From the Hardcover edition.

    But in the late 1960s, Barbara’s extraordinary talent onstage was threatened by debilitating depression and alcoholism that forced her to step away from the limelight and out of the public life. Emerging from the shadows in the early 1970s, Barbara reinvented herself as the country’s leading concert and cabaret artist, performing the songs of Stephen Sondheim and other masters, while establishing a reputation as one of the greatest and most acclaimed interpreters of the American songbook.Taking us deep into her life and career, from her childhood in the South to the Great White Way, Then and Now candidly and poignantly describes both her personal difficulties and the legendary triumphs, detailing the extraordinary working relationships she shared with many of the key composers, musicians, actors and performers of the late twentieth century, among them Sondheim, Leonard Bernstein, Elaine Stritch, and Robert Preston.Hailed by the Financial Times of London as "the greatest singer in the world",  but preferring to think of herself as "a work in progress", Barbara Cook here delivers a powerful, personal tale of pain and triumph, as straight forward, unflinchingly honest, and open hearted as her singing.

    Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:- The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients (see page 242)- The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping (see page 130)- The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service (see page 199)In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

    Over the course of his forty-plus year career, he has logged more hours on live network television than any other broadcaster in history, and is the only play-by-play commentator to have covered all four major sports championships: the Super Bowl, World Series, NBA Finals, and the Stanley Cup Final. He has also witnessed first-hand some of the most memorable events in modern sports, and in this highly personal and revealing account, brings them vividly to life.Michaels shares never-before-told stories from his early years and his rise to the top, covering some of the greatest moments of the past half century—from the “Miracle on Ice”—the historic 1980 Olympic hockey finals—to the earthquake that rocked the 1989 World Series. Some of the greatest names on and off the field are here—Michael Jordan, Bill Walton, Pete Rose, Bill Walsh, Peyton and Eli Manning, Brett Favre, John Madden, Howard Cosell, Cris Collinsworth, and many, many more.Forthright and down-to-earth, Michaels tells the truth as he sees it, giving readers unique insight into the high drama, the colorful players, and the heroes and occasional villains of an industry that has become a vital part of modern culture.

    But over the past decade, a wave of dramatic findings in the cutting-edge science of endurance has completely overturned our understanding of human limitation. Endure widely disseminates these findings for the first time: It’s the brain that dictates how far we can go—which means we can always push ourselves further.Hutchinson presents an overview of science’s search for understanding human fatigue, from crude experiments with electricity and frogs’ legs to sophisticated brain imaging technology. Going beyond the traditional mechanical view of human limits (like a car with a brick on its gas pedal, we go until the tank runs out of gas), he instead argues that a key element in endurance is how the brain responds to distress signals—whether heat, or cold, or muscles screaming with lactic acid—and reveals that we can train to improve brain response.An elite distance runner himself, Hutchinson takes us to the forefront of the new sports psychology—brain electrode jolts, computer-based training, subliminal messaging—and presents startling new discoveries enhancing the performance of athletes today and shows how anyone can utilize these tactics to bolster their own performance—and get the most out of their bodies.