Completely updated and revised by preeminent historian J. M. Roberts, this volume features ninety up-to-date maps, new sections, and extremely well-written and accessible articles throughout. Truly global and comprehensive, it succeeds in conveying the staggering diversity of the human experience across a vast range of climates and conditions. This is the one book for anyone interested in the variety and grandeur of history’s march.

    1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.

    The new edition of "Strategic Marketing" uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.

     The guide features 853 North American bird species and more than 3,400 stunning color photographs. And yet it's portable enough to fit in your pocket! The photographs cover all significant plumages, including male, female, summer, winter, immature, morphs, important subspecies, and birds in flight. Also included: The newest scientific and common names and phylogenetic order Special help for identifying birds in flight through important clues of behavior, plumage, and shape Detailed descriptions of songs and calls Important behavioral information Key habitat preferences of each species The newest range maps, detailing species' winter, summer, year-round ranges, and migration routes A special downloadable CD with more than 600 bird sounds (from Lang Elliott and Kevin Colver) and 150 photographs of common North American species.

    Affixed to each Voyager craft was a gold-coated copped phonograph record as a message to possible extra-terrestrial civilizations that might encounter the spacecraft in some distant space and time. Each record contained 118 photographs of our planet; almost 90 minutes of the world's greatest music; an evolutionary audio essay on "The Sounds of Earth"; and greetings in almost sixty human languages (and one whale language). This book is an account, written by those chiefly responsible for the contents of the Voyager Record, of why they did it, how they selected the repertoire, and precisely what the record contains.

    Now, in the first translation into English since 1930, Aristotle's thought is presented accurately, with a lucid introduction and extensive notes to explain the general structure of each section of the book, and shed light on particular problems. It simplifies and expands the style of the original, making for easier reading and better comprehension.

    Why do living things and physical phenomena take the forms they do? Analyzing the mathematical and physical aspects of biological processes, this historic work, first published in 1917, has become renowned as well for the poetry of is descriptions.

    Taking as territory everything from the Big Bang to the rise of civilization, Bryson seeks to understand how we got from there being nothing at all to there being us. To that end, he has attached himself to a host of the world’s most advanced (and often obsessed) archaeologists, anthropologists, and mathematicians, travelling to their offices, laboratories, and field camps. He has read (or tried to read) their books, pestered them with questions, apprenticed himself to their powerful minds. A Short History of Nearly Everything is the record of this quest, and it is a sometimes profound, sometimes funny, and always supremely clear and entertaining adventure in the realms of human knowledge, as only Bill Bryson can render it. Science has never been more involving or entertaining.

    A look at the truth behind some of the world's biggest secrets.

    Readable and stimulating, yet well-balanced and in-depth, this text tells the story of evolution, from the history of the study to the most revent developments in evolutionary theory. The third edition of this successful textbook features updates and extensive new coverage. The sections on adaptation and diversity have been reorganized for improved clarity and flow, and a completely updated section on the evolution of sex and the inclusion of more plant examples have all helped to shape this new edition. Evolution also features strong, balanced coverage of population genetics, and scores of new applied plant and animal examples make this edition even more accessible and engaging. Dedicated website - provides an interactive experience of the book, with illustrations downloadable to PowerPoint, and a full supplemental package complementing the book - www.blackwellpublishing.com/ridley. Margin icons - indicate where there is relevant information included in the dedicated website. Two new chapters - one on evolutionary genomics and one on evolution and development bring state-of-the-art information to the coverage of evolutionary study. Two kinds of boxes - one featuring practical applications and the other related information, supply added depth without interrupting the flow of the text. Margin comments - paraphrase and highlight key concepts. Study and review questions - help students review their understanding at the end of each chapter, while new challenge questions prompt students to synthesize the chapter concepts to reinforce the learning at a deeper level.

    From ancient and medieval philosophers such as Confucius and Thomas Aquinas, to revolutionary thought leaders such as Thomas Jefferson and Leon Trotsky, to the voices who have shaped modern politics today -- Mao Zedong, Malcolm X, Che Guevara, and more -- "The Politics Book" clearly and simply explains more than 100 groundbreaking ideas in the history of political thought.With easy-to-follow graphics, succinct quotations, and accessible text, "The Politics Book" is an essential reference for students and anyone wondering how politics works.

    It sparked a national debate on evolution, which continues to intensify across the country. From one end of the spectrum to the other, Darwin's Black Box has established itself as the key intelligent design text -- the one argument that must be addressed in order to determine whether Darwinian evolution is sufficient to explain life as we know it.In a major new Afterword for this edition, Behe explains that the complexity discovered by microbiologists has dramatically increased since the book was first published. That complexity is a continuing challenge to Darwinism, and evolutionists have had no success at explaining it. Darwin's Black Box is more important today than ever.

    National Geographic answers all the questions about technology, biology, chemistry, physics, math, engineering, computers, and mechanics--in an indispensable book that reveals the science behind virtually everything. How does the voice of a distant radio announcer make it through your alarm clock in the morning? How does your gas stove work? How does the remote control open your garage door? What happens when you turn the key in the ignition? What do antibiotics really do? Divided into four big realms--Mechanics, Natural Forces, Materials & Chemistry, Biology & Medicine--The Science of Everything takes readers on a fascinating tour, using plain talk, colorful photography, instructive diagrams, and everyday examples to explain the science behind all the things we take for granted in our modern world.

    "Captures the drama of both the night of the sinking as well as . . . the discovery of the great ship. . . . Stunning".--"School Library Journal", starred review. Full-color illustrations.

    These were the concerns of Socrates, who spent his days in the ancient Athenian marketplace asking awkward questions, disconcerting the people he met by showing them how little they genuinely understood. This engaging book introduces the great thinkers in Western philosophy and explores their most compelling ideas about the world and how best to live in it.In forty brief chapters, Nigel Warburton guides us on a chronological tour of the major ideas in the history of philosophy. He provides interesting and often quirky stories of the lives and deaths of thought-provoking philosophers from Socrates, who chose to die by hemlock poisoning rather than live on without the freedom to think for himself, to Peter Singer, who asks the disquieting philosophical and ethical questions that haunt our own times.Warburton not only makes philosophy accessible, he offers inspiration to think, argue, reason, and ask in the tradition of Socrates. A Little History of Philosophy presents the grand sweep of humanity's search for philosophical understanding and invites all to join in the discussion.