No really, it is. Let me explain.It turns out that drooling dogs and ringing bells are far more important than a logo (thank you Pavlov).Sure, successful businesses have logos--easily recognizable logos. Playboy, McDonald's, Coke. But there's far more to their success than bunny ears, golden arches or a certain shade of red. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name.Whether your focus is on personal branding or on branding your company culture--you've got to have more than a fancy logo and edgy color scheme to create brand stickability (you know, a brand your customers can't get out of their heads).Well, there’s a process to capturing attention and getting your foot in the door of your customers’ minds. Here's a taste of some of the personal branding advice you'll find in this book:You must become the first solution your customer thinks of when they have a problem you can solve. How?The first step is to figure out what your audience cares about. What keeps them up at night? What problems can you help them solve? From there, you need to apply these three steps:1) Frequency2) Repetition3) AnchoringIn this e-book, we’ll show you how to figure out what your customers really want. Then we will show you how to apply these three steps to help you become the trusted resource that comes to mind first when your customer’s itch needs to be scratched.Is real and authentic branding going to happen overnight? Probably not. But ask yourself this: Do you want short-term results that lose effectiveness? Or are you willing to invest a bit more time and effort to create long-term results that get better and better?If you're looking for a branding book that promises a quick fix, this isn't the book for you. But if you want to create a brand that sticks like superglue--read this book!Go ahead and let the wimps and whiners have the get-rich quick schemes that fizzle and fall flat like a wet firework. You want to ignite a branding bonfire.

    If you’re an entrepreneur or if you’ve only dreamed about starting your own business, this quick important read is for you.The author, Alicia Morga, is a venture-backed Silicon Valley entrepreneur. She’s been featured in Inc. Magazine, the Financial Times, and Fast Company named her one of the Most Influential Women in Technology. She believes that entrepreneurship is not just about starting a business. It’s about leading a life. For further information see www.AliciaMorga.com.

    This book was created for anyone looking for a simple to read, easy to follow yet powerful real estate investment guide on how to be a successful real estate investor in today's market.

    Lisa Mills, an experienced general transcriptionist and publisher of work-at-home site Work at Home Mom Revolution, shares everything you need to know to get started in this exciting career. This ebook also includes links to valuable resources, including a list of 60 general transcription companies that hire home-based transcriptionists (with links).

    Want to join me? And don’t worry — I’m not about to suggest that you start writing books, become a blogger, build an online income from websites, start a Multi-Level Marketing business, fill out a pile of mind-numbing surveys, sell stuff on eBay, or bug your friends by trying to sell things to them. My system for income online is much easier to get up and running - it can be set up within 1 week - and can put cash in your pocket a lot sooner than most of those other options, plus has little to no start-up costs. Imagine having the ability to make money in your spare time, to be able to earn extra cash each month, without having to get another job. Wouldn’t it be great if you could earn this income online on YOUR terms and: • work when you want, and where you want • finally have the extra cash you need to afford a few luxuries in your monthly budget • be able to take time off whenever you want, without having to beg for permission from your boss and arrange for it weeks or months in advance • be able to double, triple, or quadruple your hourly wage once you learn to be more efficient at your work, rather than having your boss reward you with more work and zero extra pay This book will teach you my method for building an online income that provides all that, and more. I’ve used this system anywhere from North American suburbia to Bali — how many JOBS can offer you that kind of flexibility? The ability to design your dream life, wherever you want it to be? Read this book and find out how to do it! Learn how to work from home, or anywhere in the world! I’ve earned money everywhere from home on my couch in suburbia to a cozy coffee shop overlooking a gorgeous marina in the tropics. This book will show you how. If you’re looking for real ways to earn money from home, a system that’s flexible and works whether you’re just doing it in your spare time as a side hustle, or turning it into a full-time gig, you should read this book. I know this system for building an online income works, because I use it even now. You could be next. Buy this book and find out how to do it.

    It is an inspirational short read that will offer you a concise insight of his life, not only as a simple biography but also as a guide for self-improvement and innovative thinking. The main facts gathered here are drawn from interviews, articles and books about him and explain the simple principles, which he used to build his vast fortune. At the end of each chapter, you will find summarized tips that you can quickly access when you need inspiration or useful advice. Learn the most significant skills and qualities that made Musk one of the most famous and creative entrepreneurs of our time and follow his lessons.

    I've then compiled the best questions, expanded my answers, and provided much original material to create this book, "FAQ ME".

    In Odyssey of Courage, Khorakiwala narrates a saga of Indian enterprise, talent and creativity.Hailing from Palanpur, Gujarat, the Khorakiwalas arrived in Bombay in 1896 to build one of the city’s iconic retail chain stores—Akbarallys. Opting to strike out on his own, Khorakiwala entered the pharmaceutical business in 1967. Despite fierce competition at home and abroad, Wockhardt has emerged as a global firm with subsidiaries in the US and Europe. The pharma giant is now ready to launch an antibiotics ‘super drug’ that will mark a new stage in the evolution of the Indian pharmaceutical industry.Odyssey of Courage is more than just the story of Wockhardt. It offers invaluable insights into the making of a knowledge-based Indian multinational. Policymakers, business executives, students of management and public policy will relate to Khorakiwala’s experiences in ‘learning by doing’, taking risks and handling crises, and in managing change—within the industry, within India’s policy environment, and within the world of global pharma.

    If you could get 1000 True Fans to support you by buying $100 worth of what you create every year, you would earn an income of $100,000 a year. That sounds a bit like a get-rich-quick scheme. 1000 True Fans is not that. It's a get-a-good-income-slowly income model. It requires hard work, but once you’ve built up 1000 True Fans, you are free forever to live as an independent creator earning good money making what you love. Thousands of people are already using this income model that is recommended by Kevin Kelly, Tim Ferriss, Seth Godin and Ramit Sethi. Kevin Kelly invented the term 1000 True Fans in a 2008 blog post. This book shows you how you follow a 1000 True Fans income model. It's ideal for anyone who can create a product or service. If you create music, art, writing, information, knowledge, apps, products you've designed, training courses, or anything else you can think of, you can use this business model to live independently. The books is quick and easy to read, written like a letter from a friend who wants to help you. This book starts you on your journey towards getting 1000 True Fans.

    

    Covering such topics as: Whether you should be a limited company or self employed? What part of business finances do you really need to understand and which parts can you ignore. Whether you become VAT registered. When your tax is due and how much it will be. Setting up bank accounts. Getting paid by your customers. Managing your cash flow. Getting your pricing right. Russell Smith has worked with over 400 clients all across the UK and is a national expert on small business tax and accounts. His clients include doctors, dentists, psychologists, web-designers, musicians, marketing agencies, IT contractors, artists, graphic designers and many more. Russell Smith is the only chartered accountant in the world to blog every day - you can find it at www.rsaccountancy.co.uk/daily-blog. Russell also has a YouTube channel where he releases weekly 2 minute finance basics: www.youtube.com/RussellSmithtips. There is also a free tax, accounts and profit review with customised action plan worth £200 for readers of this book.

    

    I hope it helps you too!

    The book is addressed to the youth as well as professionals who wish to pursue greater achievements in both their personal and professional lives. Most of the points discussed are common sense and taught to us at home, school, religious places or elsewhere. The book can also be an inspiration for aspiring entrepreneurs who seek guidance on setting up businesses both profit and non-profit. This book will also open your mind to the way we behave with each other and how we could look at similarities rather than differences so that we all could live peacefully and support each other in achieving our goals.

    If you’re looking for practical information to answer all your “How?” “What?” and “Why?” questions about money, this book is for you. You’ll also learn all about insurance, mortgage options, marketing, bargain hunting and the most important element of all—giving. Now let’s be honest: This is the handbook of Financial Peace University.