Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to:Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers.Forge relationships with the myriad stakeholders that affect your business.Empower your team to access their creativity and innovate with integrity.Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.

    Few references are as invaluable, all-inclusive, and satisfying to browse. For readers of all ages, world history is easily accessible, depicted as never before—so that events occurring simultaneously around the world can be viewed at-a-glance together. For example, Texas Instruments launched the pocket calculator the same year the Soviet Union launched the first manned space station, in 1971. Columbus sailed from Spain the year Martin Behaim constructed a terrestrial globe in Nuremberg. The California Gold Rush followed the Irish Potato Famine in the 1840s, and the Greek dictatorship of Papadopoulos is overthrown the same year Emperor Haile Selassie of Ethiopia is deposed and U.S. president Nixon resigns, in 1974. The book's innovative time line truly sets it apart, allowing readers to scan across a spread and explore a single area or compare contemporary societies across the globe. This remarkable resource also contains dozens of maps; scores of sidebars; hundreds of illustrations; and thousands of events, milestones, personalities, ideas, and inventions. Throughout, vivid illustrations depict artworks, artifacts, portraits and dramatic scenes, while sidebar topics range from local customs and lifestyles to the effect of climate change on human migration. Drawing on National Geographic's vast resources, this concise yet comprehensive, one-of-a-kind work is as rewarding as it is compulsively readable.

    Based on the ubiquitous Java, it provides an alternative to daunting languages and expensive proprietary software.This book gives graphic designers, artists and illustrators of all stripes a jump start to working with processing by providing detailed information on the basic principles of programming with the language, followed by careful, step-by-step explanations of select advanced techniques.The author teaches computer graphics at NYU's Tisch School of the Arts, and his book has been developed with a supportive learning experience at its core. From algorithms and data mining to rendering and debugging, it teaches object-oriented programming from the ground up within the fascinating context of interactive visual media.Previously announced as Pixels, Patterns, and Processing

    This new revised edition confirms Web Style Guide as the go-to authority in a rapidly changing market. As web designers move from building sites from scratch to using content management and aggregation tools, the book’s focus shifts away from code samples and toward best practices, especially those involving mobile experience, social media, and accessibility. An ideal reference for web site designers in corporations, government, nonprofit organizations, and academic institutions, the book explains established design principles and covers all aspects of web design—from planning to production to maintenance. The guide also shows how these principles apply in web design projects whose primary concerns are information design, interface design, and efficient search and navigation.

    Whether we find ourselves in a museum, hospital, airport, mall, or street in an unfamiliar city, we depend on systems of visual, audible, and tactile cues not only to lead the way, but also to keep us safe. They are the fundamental questions of wayfindinga process that encompasses both the experience of choosing a path within a built environment and the set of design elements that aid in such a decision. A decade ago, the professional practice of wayfinding design simply involved devising sign systems. Today, the field is much broader and continues to expand to address technological developmentskinetic media, GPS systems, web connectivity, smart materialsas well as cultural changes in areas such as branding and environmental awareness. Similarly, a cross-disciplinary familiarity with graphic, architectural, landscape, interior, industrial, and information design has become an essential requirement of twenty-first-century wayfinding design.The Wayfinding Handbook is an exciting new volume in our acclaimed Design Briefs series. Professional wayfinding designer David Gibson draws on more than thirty years of experience collaborating with architects, planners, developers, managers, and civic leaders to offer an insider's view of this rapidly evolving discipline. Using real-life examples, Gibson illustrates the way type, color, mapmaking, dimensional forms, material selection, and new media are used to create effective wayfinding systems.The Wayfinding Handbook is a complete guide to the discipline, from planning and design to practical considerations, such as setting up teams and managing projects. "Other Voices" sidebars, presentedthroughout the book, reveal the opinions of experts who plan, manage, and shape wayfinding projects. A comprehensive bibliography and gallery of resources round out what is likely to become the go-to resource for students, professionals, or anyone charged with designing people-friendly, universally accessible environments.

    Every industry revolves around Key People of Influence Their names come up in conversation. They attract opportunity. They earn more money. Many people think it takes decades of hard work, academic qualifications and a generous measure of good luck to become a Key Person of Influence. This book shows that there is a strategy for fast-tracking your way to the inner circle of the industry you love. Your ability to succeed depends on your ability to influence. Start now by reading this book.

    Joining the professional web designers and programmers are new audiences who need to know a little bit of code at work (update a content management system or e-commerce store) and those who want to make their personal blogs more attractive. Many books teaching HTML and CSS are dry and only written for those who want to become programmers, which is why this book takes an entirely new approach. • Introduces HTML and CSS in a way that makes them accessible to everyone—hobbyists, students, and professionals—and it’s full-color throughout • Utilizes information graphics and lifestyle photography to explain the topics in a simple way that is engaging • Boasts a unique structure that allows you to progress through the chapters from beginning to end or just dip into topics of particular interest at your leisureThis educational book is one that you will enjoy picking up, reading, then referring back to. It will make you wish other technical topics were presented in such a simple, attractive and engaging way!

    Head First Ajax gives you an up-to-date perspective that lets you see exactly what you can do--and has been done--with Ajax. With it, you get a highly practical, in-depth, and mature view of what is now a mature development approach. Using the unique and highly effective visual format that has turned Head First titles into runaway bestsellers, this book offers a big picture overview to introduce Ajax, and then explores the use of individual Ajax components--including the JavaScript event model, DOM, XML, JSON, and more--as it progresses. You'll find plenty of sample applications that illustrate the concepts, along with exercises, quizzes, and other interactive features to help you retain what you've learned.Head First Ajax covers:The JavaScript event modelMaking Ajax requests with XMLHTTPREQUEST objectsThe asynchronous application modelThe Document Object Model (DOM)Manipulating the DOM in JavaScriptControlling the browser with the Browser Object ModelXHTML FormsPOST RequestsXML Syntax and the XML DOM treeXML Requests & ResponsesJSON -- an alternative to XMLAjax architecture & patternsThe Prototype LibraryThe book also discusses the server-side implications of building Ajax applications, and uses a black box approach to server-side components.Head First Ajax is the ideal guide for experienced web developers comfortable with scripting--particularly those who have completed the exercises in Head First JavaScript--and for experienced programmers in Java, PHP, and C# who want to learn client-side programming.

    Many food allergies and poor dietary choices over stimulate the immune system and cause inflammatory responses that erode the body’s wellness and pave the path for ill health. Based on her naturopathic practice, Jessica Black has devised a complete program for how to eat and cook to minimize and even prevent inflammation and its consequences. The first part of the book explains the benefits of the anti-inflammatory diet with an accessible discussion of the science behind it. The second half contains 108 recipes. The author offers many substitution suggestions and includes a healthy ingredient tip with each recipe. Most of the dishes can be prepared quickly and easily by even novice cooks. A week of sample menus for summer months and another for winter are included, as well as a substitutions chart, allowing readers to modify their favorite recipes to increase their healing potential.

    In this compact volume, he gives a succinct cacao botany lesson, explains the process of chocolate making, runs through chocolate terminology and types, presents information on health benefits, offers an evaluating and buying primer, profiles the world's top chocolate makers and chocolatiers (with a whole chapter dedicated to Paris alone!), and shares dozens of little-known factoids in sidebars throughout the book. More than 30 of his favorite chocolate recipes‚Äîfrom Black-Bottom Cupcakes to Homemade Rocky Road Candy, Orange and Rum Chocolate Mousse Cake to Double Chocolate Chip Espresso Cookies‚Äîare icing on the cake. His extensive resource section (with websites for international ordering) can bring the world's best chocolate to every door. A self-avowed chocoholic, Lebovitz nibbles chocolate every day‚Äîand with THE GREAT BOOK OF CHOCOLATE in hand, he figures the rest of us will too. A compact connoisseur's guide, with recipes, to today's cutting-edge array of chocolates and chocolate makers from former Chez Panisse pastry chef David Lebovitz. Includes more than 50 location and food photographs. Chocolate‚Äîlike its predecessors coffee, wine, and bread‚Äîis the latest darling of the food scene.The New York Times on Lebovitz's first book: ‚ÄúInstructions are clear and simple, and the recipes are so good that it becomes clear what a master baker he is.‚Äù

    In presenting a more inclusive canon of American literature, The Heath Anthology continues to balance the traditional, leading names in American literature with lesser-known writers and to build upon the anthology's other strengths: its apparatus and its ancillaries. Available in five volumes for greater flexibility, the Fifth Edition offers thematic clusters to stimulate classroom discussions and to show the treatment of important topics across the genres. The indispensable web site includes revised timelines, a multimedia gallery to support thematic clusters, and a searchable Instructor's Guide.

    Combining practical, theoretical, and historical, this book is a must for graphic artists, editors, or anyone working with the printed page using digital or traditional methods.Having established itself as a standard in its field The Elements of Typographic Style is house manual at most American university presses, a standard university text, and a reference work in studios of designers around the world. It has been translated into italian and greek, and dutch.

    To create a successful web product that's as large as Etsy, Facebook, Twitter, or Pinterest-or even as small as a tiny app-you need to know more than just HTML and CSS. You need to understand how to create meaningful online experiences so that users want to come back again and again.In other words, you have to stop thinking like a web designer or a visual designer or a UX designer or an interaction designer and start thinking like a product designer.In this breakthrough introduction to modern product design, Etsy Creative Director Randy Hunt explains the skills, processes, types of tools, and recommended workflows for creating world-class web products. After reading this book, you'll have a complete understanding of what product design really is and you'll be equipped with the best practices necessary for building your own successful online products.

    As online directories replace the yellow pages, search engines replace traditional research, and news sites replace newsprint, we are in an age in which we've come to rely tremendously on the Internet--leaving behind a trail of information about ourselves as a culture and the direction in which we are headed. With surprising and practical insight, Tancer demonstrates how the Internet is changing the way we absorb information and how understanding that change can be used to our advantage in business and in life.Click analyzes the new generation of consumerism in a way no other book has before, showing how we use the Internet, and how those trends provide a wealth of market research nearly as vast as the Internet itself. Understanding how we change is integral to our success. After all, we are what we click.

    And code. And code. You build only to rebuild. You focus on making your site compatible with almost every browser or wireless device ever put out there. Then along comes a new device or a new browser, and you start all over again.You can get off the merry-go-round.It's time to stop living in the past and get away from the days of spaghetti code, insanely nested table layouts, tags, and other redundancies that double and triple the bandwidth of even the simplest sites. Instead, it's time for forward compatibility.Isn't it high time you started designing with web standards?Standards aren't about leaving users behind or adhering to inflexible rules. Standards are about building sophisticated, beautiful sites that will work as well tomorrow as they do today. You can't afford to design tomorrow's sites with yesterday's piecemeal methods.Jeffrey teaches you to:- Slash design, development, and quality assurance costs (or do great work in spite of constrained budgets)- Deliver superb design and sophisticated functionality without worrying about browser incompatibilities- Set up your site to work as well five years from now as it does today- Redesign in hours instead of days or weeks- Welcome new visitors and make your content more visible to search engines- Stay on the right side of accessibility laws and guidelines- Support wireless and PDA users without the hassle and expense of multiple versions- Improve user experience with faster load times and fewer compatibility headaches- Separate presentation from structure and behavior, facilitating advanced publishing workflows