It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques.Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled . . .A Peace Corps volunteer to finesse a potentially violent confrontation with armed guerrillas.A small cable channel (E!) to win the TV broadcast rights to radio superstar Howard Stern.??A seemingly crazy new running shoe (Vibram Five Fingers) to methodically build a passionate customer base.??A Canadian crystal maker (Nova Scotian Crystal) to turn observers into buyers.This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way, at times when intangibles mean more than hard facts. It will help you overcome other people's entrenched habits and defy the not-always-wise "wisdom of the crowd."Kawasaki's lessons are drawn from his tenure at one of the most enchanting organizations of all time, Apple, as well as his decades of experience as an entrepreneur and venture capitalist. There are few people in the world more qualified to teach you how to enchant people.As Kawasaki writes, "Want to change the world? Change caterpillars into butterflies? This takes more than run-of-the-mill relationships. You need to convince people to dream the same dream that you do." That's a big goal, but one that's possible for all of us.

    Even modern neuroscience has tended, until recently, to concentrate on the cognitive aspects of brain function, disregarding emotions. This attitude began to change with the publication of Descartes’ Error in 1995. Antonio Damasio—"one of the world’s leading neurologists" (The New York Times)—challenged traditional ideas about the connection between emotions and rationality. In this wondrously engaging book, Damasio takes the reader on a journey of scientific discovery through a series of case studies, demonstrating what many of us have long suspected: emotions are not a luxury, they are essential to rational thinking and to normal social behavior.

    She's the golden darling of a wealthy genius. A child-prodigy. Yogi adept. And dying of brain tumor. She wants to heal herself, but the courts and the doctors cry "no" - and enter her brain with an incredible million-dollar probe that cures her body, while it splits her soul -- and sends it hurtling into a psychic hell... Only Anatol Klane knows of his daughter's spirit-death. Now he must take her life... and convince an astonished world that he has set her free...

    For those who want a more foundational look at this contested theological discipline, this book examines Christian apologetics in its nature, history, approaches, objections and practice. What is apologetics? How has apologetics developed? What are the basic apologetic approaches? Why should we practice apologetics? Countless Christians today are seeking a responsibe way to defend and commend their faith. If you are one them, Thinking About Christian Apologetics is the place to start.

    How could looking at Monet’s water lily paintings help save your company millions? How can checking out people’s footwear foil a terrorist attack? How can your choice of adjective win an argument, calm your kid, or catch a thief?   In her celebrated seminar, the Art of Perception, art historian Amy Herman has trained experts from many fields how to perceive and communicate better. By showing people how to look closely at images, she helps them hone their “visual intelligence,” a set of skills we all possess but few of us know how to use properly. She has spent more than a decade teaching doctors to observe patients instead of their charts, helping police officers separate facts from opinions when investigating a crime, and training professionals from the FBI, the State Department, Fortune 500 companies, and the military to recognize the most pertinent and useful information. Her lessons highlight far more than the physical objects you may be missing; they teach you how to recognize the talents, opportunities, and dangers that surround you every day.   Whether you want to be more effective on the job, more empathetic toward your loved ones, or more alert to the trove of possibilities and threats all around us, this book will show you how to see what matters most to you more clearly than ever before.

    This book offers an excellent foundation in ethical decision-making for current and future business managers and IT professionals.

    Revealing the latest findings in neuroscience and psychology, along with engaging examples of artists and innovators throughout history, the book shines a light on the practices and habits of mind that promote creative thinking. Kaufman and Gregoire untangle a series of paradoxes— like mindfulness and daydreaming, seriousness and play, openness and sensitivity, and solitude and collaboration – to show that it is by embracing our own contradictions that we are able to tap into our deepest creativity. Each chapter explores one of the ten attributes and habits of highly creative people: Imaginative Play * Passion * Daydreaming * Solitude * Intuition * Openness to Experience * Mindfulness * Sensitivity * Turning Adversity into Advantage * Thinking Differently With insights from the work and lives of Pablo Picasso, Frida Kahlo, Marcel Proust, David Foster Wallace, Thomas Edison, Josephine Baker, John Lennon, Michael Jackson, musician Thom Yorke, chess champion Josh Waitzkin, video-game designer Shigeru Miyamoto, and many other creative luminaries, Wired to Create helps us better understand creativity – and shows us how to enrich this essential aspect of our lives.

    She says, "Think of all the time you've wasted hesitating or feeling distracted, or expending useless energy feeling jealous or angry, or being selfish. At the time of death, you'll look back and it will all seem like a dream." The book includes contemplative exercises that encourage us to appreciate the tremendous potential of the human body and mind. They focus on how we can learn to see this life as a gift—and how, by achieving peace in our own lives, we can bring a seed of happiness to other people. Although raised in Asia, Khandro Rinpoche is well-versed in Western culture, which allows her to translate Tibetan Buddhist wisdom to Westerners with remarkable authenticity and immediacy. She is also one the most highly trained living Tibetan masters and has been teaching in the United States and Europe for over fifteen years, during which time she has attracted thousands of students. She brings a unique feminine perspective to the wisdom tradition of Tibetan Buddhism.

    The world around you is pulling your strings, shaping your innermost instincts and your most private thoughts. And you don't even realize it.Every day and in all walks of life, we overlook the enormous power of situations, of context in our lives. That's a mistake, says Sam Sommers in his provocative new book. Just as a museum visitor neglects to notice the frames around paintings, so do people miss the influence of ordinary situations on the way they think and act. But frames- situations- do matter. Your experience viewing the paintings wouldn't be the same without them. The same is true for human nature.In Situations Matter, Sommers argues that by understanding the powerful influence that context has in our lives and using this knowledge to rethink how we see the world, we can be more effective at work, at home, and in daily interactions with others. He describes the pitfalls to avoid and offers insights into making better decisions and smarter observations about the world around us.

    They drive us to act out our dreams and ambitions, and shape our politics and beliefs. We use them to construct our relationships, to keep order in our law courts, to interpret events in our newspapers and social media. Storytelling is an essential part of what makes us human.There have been many attempts to understand what makes a good story – from Joseph Campbell’s well-worn theories about myth and archetype to recent attempts to crack the ‘Bestseller Code’. But few have used a scientific approach. This is curious, for if we are to truly understand storytelling in its grandest sense, we must first come to understand the ultimate storyteller – the human brain.In this scalpel-sharp, thought-provoking book, Will Storr demonstrates how master storytellers manipulate and compel us, leading us on a journey from the Hebrew scriptures to Mr Men, from Booker Prize-winning literature to box set TV. Applying dazzling psychological research and cutting-edge neuroscience to the foundations of our myths and archetypes, he shows how we can use these tools to tell better stories – and make sense of our chaotic modern world.

    The purpose of these demonstrations was to create an event that people could think about and learn a lesson from. In 1969, Idries Shah, author of over thirty books on Sufi teaching and learning, used modern methods of mass communication to create a teaching-event for the modern world. "The Book of the Book", first published in that year and now in its seventh printing, transmits a 700-year-old narrative on the theme of "do not mistake the container for the content". But it projects this lesson in a highly unconventional way. Reactions to "The Book of the Book" ran the gamut. Some people were infuriated. One "expert" at the British Museum said it was "not a book at all". Others either thought the cover price was too high for a "book that was not a book", or simply bought it for novelty value and kept it on hand to mystify their friends. In time, the pendulum began to swing in the other direction. Readers and reviewers now understand that unlike any other literary product ever published, "The Book of the Book" offers the opportunity to participate in a major Sufi teaching-event ... for the price of a book. Expect the impact of "The Book of the Book" to continue to ripple through the literary marketplace for decades to come.

    In short, sharp chapters, he tackles topics as diverse as the wardrobe, office space, love life, and diet, answering perplexing questions like how to properly pack a suitcase, use colors to accent a room, and carve out free time in a busy schedule. Whether the reader is looking to redesign his physical space or spiritual life, Design Your Life offers comprehensive guidance that is straightforward and easy to follow.Rashid's philosophies center on quality over quantity, space over clutter, clarity over complexity, and a marriage of form and function in every design. With each page in vibrant color and packed with his charming artwork and sketches, Design Your Life is an ideal gift book–and the very embodiment of Rashid's functional style.

    By asking questions, we can analyze, learn, and move forward in the face of uncertainty. But "questionologist" Warren Berger says that the questions must be the right ones; the ones that cut to the heart of complexity or enable us to see an old problem in a fresh way.In The Book of Beautiful Questions, Berger shares illuminating stories and compelling research on the power of inquiry. Drawn from the insights and expertise of psychologists, innovators, effective leaders, and some of the world's foremost creative thinkers, he presents the essential questions readers need to make the best choices when it truly counts, with a particular focus in four key areas: decision-making, creativity, leadership, and relationships.The powerful questions in this book can help you:- Identify opportunities in your career or industry- Generate fresh ideas in business or in your own creative pursuits- Check your biases so you can make better judgments and decisions- Do a better job of communicating and connecting with the people around youThoughtful, provocative, and actionable, these beautiful questions can be applied immediately to bring about change in your work or your everyday life.

    Wilde teaches readers how to deal with opinions, feelings, contradiction, expectancy, and finally how to elevate their spirits to feel freer and lighter.

    This voyage is made of mysterious circles and zen-like aphorisms that feel like the voice of an old friend. A mesmerizing experience, YOU ARE A CIRCLE is the perfect companion for the creative mind. It’s a timeless book that will inspire you for the years to come.