Although we are unaware of it, our brains sift through and discard billions of pieces of data in order to allow us to understand the world around us. In fact, most of what we call thought is actually the unconscious discarding of information. What our consciousness rejects constitutes the most valuable part of ourselves, the "Me" that the "I" draws on for most of our actions--fluent speech, riding a bicycle, anything involving expertise. No wonder that, in this age of information, so many of us feel empty and dissatisfied. As engaging as it is insightful, this important book encourages us to rely more on what our instincts and our senses tell us so that we can better appreciate the richness of human life.

     It includes easily applicable design thinking techniques, such as - HMW questions, - personas, - mind mapping - empathy mapping, - affinity diagram, - value-proposition canvas, - storyboard, - cause-and-effect diagram, - brainstorming, - brain dumps, - reverse brainstorming, - benchmarking, - journey map, and - prototyping. A real-life case study is used to introduce design thinking methodology and techniques in a more practical way to a broad range of practitioners, including - project managers and IT specialists, - innovation teams, - marketing professionals and brand managers, - product managers, - designers, - consultants, - strategic planning experts, - entrepreneurs, - C-level executives, and architects. The book explains how artful thinking perspectives can be applied to enhance design thinking skills, such as - creativity, - thinking out of the box, - empathy, - visual thinking, - observation, - asking the right questions, and - pattern recognition. It also describes how to apply design thinking and lean and agile methodologies together.

    An artist's book by the renowned Swiss duo dedicated to the questions that everyone asks themselves once in a while: Can something be unbelievable? Should I get drunk? Could I be Japanese? Is the freedom of birds overrated? Am I a farmer in winter? Does unease grow by itself? Should I crawl into my bed and stop producing things all the time?

    Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

    Known throughout the world as the guru who encouraged an entire generation to "turn on, tune in, and drop out," he draws on wit, humor, and skepticism to debunk the power of psychotherapy and to advocate reprogramming the brain with psychedelics. Discussing how various drugs affect the brain, how to change behavior, and how to develop creativity, he also delves into psychopharmacological catalyzing, fear of potential, symbol and language imprinting, and brain reimprinting with Hinduism, Buddhism, and LSD.

    A powerful wake-up call to Americans, A Letter to America, forces us to take a bold, objective look at ourselves.In A Letter to America, Boren explains with unsparing clarity why the country is at a crossroads and why decisive action is urgently needed and offers us an ambitious, hopeful plan.What the country needs, Boren asserts, are major reforms to restore the ability of our political system to act responsibly. By relying on our shared values, we can replace cynicism with hope and strengthen our determination to build a better future. We must fashion a post–Cold War foreign policy that fits twenty-first-century realities—including multiple contending superpowers. We must adopt campaign finance reform that curbs the influence of special interests and restores political power to the voters. Universal health care coverage, budget deficit reduction, affordable higher education, and a more progressive tax structure will strengthen the middle class.Boren also describes how we can renew our emphasis on quality primary and secondary education, revitalize our spirit of community, and promote volunteerism. He urges the teaching of more American history and government, for without educated citizens our system cannot function and our rights will not be preserved. Unless we understand how we became great, we will not remain great.The plan Boren puts forward is optimistic and challenges Americans to look into the future, decide what we want to be and where we want to go, and then implement the policies and actions we need to take us there.

    In Parallel Thinking de Bono’s thesis is that these ‘boxes’ are no longer adequate to cope with today’s rapidly changing world. We need to switch from judgement to design, and use design to power us forward from parallel possibilities:· Accept possibilities without judging and lay them down in parallel· Accept both sides of a contradiction and lay them down in parallel· Design forward from these parallel possibilities Parallel Thinking is an invaluable insight into the world of creativity; de Bono unveils methods of brainstorming and explains preconceived ideas of what creativity involves and is. This book is not about philosophy; it is about the practical (and parallel) thinking required to get things done.

    When you modify your mind, you make changes to the operating system at your core and change your personal trajectory. And when you make a persistent occupation of this endeavor, you become the architect of your own character.”Designing the Mind: The Principles of Psychitecture is your digital handbook for mastering your own psychological software, one algorithm at a time. It is a psycho-philosophical self-development book that makes the bold claim that the human condition as you know it – is optional. That it is possible for you to unplug from your own mind, examine it from above, and modify the very psychological code on which you operate, permanently altering its limiting default patterns. Whether fear prevents you from pursuing your ambitions, jealousy ruins your relationships, distractions rule your life, or you have an inner critic whose expectations you are never able to meet, the psychitectural framework will enable you to understand and rewire the hidden patterns behind your biases, habits, and emotional reactions. DTM will be your handbook for mastering your behavior, cognition, and emotions, and terraforming your mind into a truly delightful place to reside.Buy it now at designingthemind.org/book

    The groundbreaking works that comprise The Uncanny present some of his most influential explorations of the mind. In these pieces Freud investigates the vivid but seemingly trivial childhood memories that often "screen" deeply uncomfortable desires; the links between literature and daydreaming; and our intensely mixed feelings about things we experience as "uncanny." Also included is Freud's celebrated study of Leonardo Da Vinci-his first exercise in psychobiography.For more than seventy years, Penguin has been the leading publisher of classic literature in the English-speaking world. With more than 1,700 titles, Penguin Classics represents a global bookshelf of the best works throughout history and across genres and disciplines. Readers trust the series to provide authoritative texts enhanced by introductions and notes by distinguished scholars and contemporary authors, as well as up-to-date translations by award-winning translators.

    Professor Geert Hofstede's 30 years of field research on cultural differences and the software of the mind helps us look at how we think - and how we fail to think - as members of groups. This newly revised and expanded edition is based on the latest data from Professor Hofstede ongoing field research, and provides detailed comparisons of cross-cultural differences among 70 nations. business, family, schools and political organizations. Professor Hofstede explains phenomena such as culture shock, ethnocentrism, stereotyping, differences in language and humor. Most importantly, he discusses the practical implications of the culture differences described in the book and how understanding these cultural differences can enable people from different cultures to work together more productively. parents. Melding powerful intellectual analysis and hard social, cultural, and organizational research, Hofstede gives a sobering picture of a world perilously lacking in self-knowledge - unaware of serious difference between the businesses, organizations, cultures, and nations that populate our planet despite the fact of globalization. But culture shock - whether between an individual and a new country, between organizations, between the sexes, or between opposing diplomats - can be turned to our advantage, Hofstede says-if we understand it. Cultures and Organizations helps to explain the differences in the way leaders and their followers think, offering practical solutions for those in business and politics to help solve conflict between different groups.

    Quantum) is, as Deepak Chopra states, "one of the most important pioneers in the field of consciousness." Featured in the wordofmouth indie hit, What the Bleep Do We Know?!, Dr. Wolf is a physicist who knows how to put complex sciencebased ideas into terms that even sciencephobes can understand. With clarity and a sense of humor, Dr. Quantum presents Big Ideas in the form of both short quotes and longer excerpts and covers topics ranging from the construction of our everyday reality to our relationship to one another. Dr. Quantum's Little Book of Big Ideas is a perfect gift for anyone interested in the realm where science meets spirit.

    3 TRADE SIZE BOOKS, IN A BOXED SET

    In addition, it should have repercussions in a variety of disciplines, ranging from anthropology and psychology to epistemology and the philosophy of science. . . . Lakoff asks: What do categories of language and thought reveal about the human mind? Offering both general theory and minute details, Lakoff shows that categories reveal a great deal."—David E. Leary, American Scientist

    Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing. In his first major book, Lotto draws on over two decades of pioneering research to explain that our brain didn't evolve to see the world accurately. It can't! Visually stunning, with entertaining illustrations and optical illusions throughout, and with clear and comprehensive explanations of the science behind how our perceptions operate, Deviate will revolutionize the way you see yourself, others and the world. With this new understanding of how the brain functions, Deviate is not just an illuminating account of the neuroscience of thought, behavior, and creativity: it is a call to action, enlisting readers in their own journey of self-discovery.

    In this lucid and revealing book, Marcus argues that the mind is not an elegantly designed organ but rather a “kluge,” a clumsy, cobbled-together contraption. He unveils a fundamentally new way of looking at the human mind -- think duct tape, not supercomputer -- that sheds light on some of the most mysterious aspects of human nature.Taking us on a tour of the fundamental areas of human experience -- memory, belief, decision-making, language, and happiness -- Marcus reveals the myriad ways our minds fall short. He examines why people often vote against their own interests, why money can’t buy happiness, why leaders often stick to bad decisions, and why a sentence like “people people left left” ties us in knots even though it’s only four words long.Marcus also offers surprisingly effective ways to outwit our inner kluge, for the betterment of ourselves and society. Throughout, he shows how only evolution -- haphazard and undirected -- could have produced the minds we humans have, while making a brilliant case for the power and usefulness of imperfection.