We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    Each chapter is bursting with creative and classic ideas to make the day as meaningful as it is beautiful: Stationery: Save-the-date cards do double duty when printed on coasters or delicate handkerchiefs.Ceremonies: An auspicious bird’s nest adds a beautiful and rustic touch for carrying rings at a farm wedding.Dressing Up: A retro bride goes glam with a feathered veil and pearl button–accented gloves. A casual groom and his mates add a personality pop with chocolate-brown Keds to match their wedding chinos.Cocktail Hour: For a low-key affair, mini grilled cheeses dipped in shot glasses of tomato soup satisfy.Centerpieces: Fruit slices suspended in crystal vases overflowing with Crayola-bright poppies and orchids offer a cheery setting.Cakes: White lace frosting details that match the bride’s dress and the couple’s monogram turn a pale green cake into a chic masterpiece.From classic white-on-white palettes to floral themes to fun fantasy ideas, the choices are limitless. Purple, pink, red, robin’s egg blue—find inspiration at every turn in all the colors a bride can dream of! And The Knot Ultimate Wedding Lookbook is loaded with money-saving ideas that don’t sacrifice style. Expert advice and rich images add up to a delicious visual feast and essential resource to help you create an event as special as you are as a couple.

    of the APA manual (2nd printing) < < < This handbook is ideal for preparing undergraduate essays. It was specifically designed with the average student's needs in mind. The book is intended to cover the vast majority of situations that the normal student will encounter while writing a college essay. Organized for speed and brevity, the book is primarily a concentrated, up-to-date guide on APA format (11 pages) and documentation requirements (12 pages In-Text, 19 pages References) with a heavy emphasis on examples and visual aids (90 to be exact). Additionally the book contains pointers on how to get started, what to document, what notes to take (by source type), and how to handle quotes of varying length. All of this in a book designed to fit in a shirt pocket. Product Dimensions: 60 Pages - 5 5/16" x 3 3/4" x .166 " Continuously Updated - Coincides with most recent APA standards (APA Manual 6th Edition) Last Update 6/2/10

    Haven’t we all? What better way to break that silence than to throw out some of the incredible facts from this book.Whatever your motivation may be, there’s a really good chance you’ll find these facts and tidbits useful.

    Written by an all-around tech guru and the coauthor of Windows 8.1 For Seniors For Dummies, it cuts through confusing jargon and covers just what you need to know: navigating the interface with a mouse or a touchscreen, customizing the desktop, managing printers and other external devices, setting up and connecting to simple networks, and storing files in the Cloud. Plus, you'll find helpful instructions on sending and receiving email, uploading, editing, and downloading pictures, listening to music, playing games, and so much more.Whether you're upgrading to the new Windows 10 operating system with the hopes of keeping in touch with loved ones via webcam or instant messenger, viewing videos, or simply making your life more organized and streamlined, all the guidance you need to make the most of Windows 10 is at your fingertips.Customize the desktop and set up a simple network Connect with family and friends online Work with apps like a pro Safely protect your data, your computer, and your identity With large-print format for text, figures, and drawings, there's no easier way to get up and running on the new Windows operating system than with Windows 10 For Seniors For Dummies.

    It is also the best route to enjoying the landscape of Great Britain. Within these pages Vicki Pipe and Geoff Marshall from All the Stations (YouTube transport experts and survivors of a crowd-funded trip to visit all the stations in the UK) help you discover the hidden stories that lie behind branch lines, as well as meeting the people who fix the engines and put the trains to bed. Embark on unknown routes, disembark at unfamiliar stations, explore new places and get to know the communities who keep small stations and remote lines alive.

    Is stoicism right for you? What can you learn from these ancient masters? Stoicism: Ultimate Handbook to Stoic Philosophy, Wisdom and Way of Life describes the core philosophies of the stoics: • Control What You Can • Emotions and Outcomes Exist Within • Honesty is a Virtue • Hope Never Dies • Knowledge Will Save You • Mindfulness is Important • Seek Morals, Not Awards • Stop On Time • Every Day Is A New Day You'll also learn the 4 Cardinal Virtues Of Stoicism: • Wisdom • Courage • Justice • Temperance What can Stoicism do for you in your everyday life? Stoicism: Ultimate Handbook to Stoic Philosophy, Wisdom and Way of Life also describes how Stoicism can help you in today's world. This ancient tradition can help you through tough times by teaching you to build your mental and physical strength and be a great leader. Also, you'll find that most religions agree with the philosophies and practices of Stoicism. Practicing Stoicism can help you cope with many negative emotions: • Stress • Judgment • Anger • Worry • Incompetence • Disappointment Download Stoicism: Ultimate Handbook to Stoic Philosophy, Wisdom and Way of Life NOW to find out about this amazing tradition that has stood the test of time. You'll be so glad you did!

    Drawing upon 30 years of experience as a professional graphologist, Sheila Lowe clearly explains what every squiggle and dot says about a person. From Kurt Cobain and Jimmy Smits to Ronald Reagan and Bill Clinton, this new edition is filled with hundreds of real examples of handwriting to illustrate how handwriting indicates a person's most basic�and intimate� traits. --Hundreds of new handwriting examples --Up-to-the-minute information about graphology computer programs --Fascinating anecdotes about graphology's role in criminal justice

    This is Wolfe’s ultimate master class, in which he shares the most important insights and techniques learned in four decades of award-winning photography. Along with co-author Rob Sheppard, Wolfe challenges us to stop focusing on subjects we feel we should photograph and instead, to “see like a camera sees,” seek out a personal point of view, and construct stunning, meaningful images. You’ll also learn how to:·      Reexamine prejudices that define (and limit) what you photograph·      See beyond the subject to let light and shadow lead you to the right image·      Find inspiration, including the story behind Wolfe's own photographic journey.·      Use formal art principles to build more compelling images.·      Choose the right camera and lens for the image you see in your mind's eye.·      Recognize the 10 deadly sins of composition—and how to avoid them.·      …and even get a behind-the-lens look at Wolfe’s equipment and workflow.From the Trade Paperback edition.

    This book presents these principles through translations of three core classics of T'ai Chi that are often considered the "T'ai Chi Bible," accompanied by the author's insightful commentary. Master Liao demonstrates how to increase the body's inner energy (ch'i) and transform it into power, health, and well-being.

    “The definitive work on pool and billiards” (National Billiard News) by champion player Robert Byrne Now updated throughout and expanded with new material on strategy in eight- and nine-ball, trick shots, and billiard memorabilia, Byrne's New Standard Book of Pool and Billiards is the classic guide to cue games—complete with detailed diagrams and photographs to help improve play at every level.

    The Hal Leonard Ukulele Method is designed for anyone just learning to play ukulele. This comprehensive and easy-to-use beginner's guide by acclaimed performer and uke master Lil' Rev includes many fun songs of different styles to learn and play. Includes: types of ukuleles, tuning, music reading, melody playing, chords, strumming, scales, tremolo, music notation and tablature, a variety of music styles, ukulele history and much more.

    

    The book covers such topics as board structure and process, board member recruitment and orientation, board-staff relations, and financial management. This new edition includes updated information on topics that have recently increased in importance including new Form 990; dealing with the financial crisis, risk management, and mergers.Shows executives and board members how to be more effective, meet difficult situations head-on, and deal with commonplace challenges with confidence Topics include information on the viability of for-profit ventures, board retreats, board diversity, fundraising, financial oversight, strategic thinking, and the use of technology From Boardsource the premier resource for practical information, tools, best practices, training, and leadership development for board members of nonprofit organizations worldwide Offers insight gained from the BoardSource Governance Index Survey, hundreds of board self-assessments, and questions and challenges heard by BoardSource from thousands of nonprofit leaders.

    Back to basics guide to improve your knowledge of and practice of photography.Topics include camera and lens types, lighting, exposure, composition and image editing.