Book picks similar to
Systems Archetype Basics: From Story to Structure by Daniel H. Kim
systems-thinking
writing
bettering
leadership
Magical Worlds of the Wizard of Ads: Tools and Techniques for Profitable Persuasion
Roy H. Williams - 2001
The Ultimate Fiction Thesaurus - A Writing Study
Sam F. Stone - 2012
Be Good: How to Navigate the Ethics of Everything
Randy Cohen - 2012
Organized thematically in an easy-to-navigate Q&A format, and featuring line illustrations throughout, this amusing and engaging book challenges readers to think about how they would (or should) respond when faced with everyday moral challenges, from sex and love to religion, technology, and much more. Sure to ignite brain cells and spark healthy debate, Be Good is a book to refer to again and again.
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Donald Miller - 2017
This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
Kindra Hall - 2019
But what stories do you need to tell and how do you tell them?Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies.Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to differentiate, captivate, and elevate:the Value Story, to convince customers they need what you provide;the Founder Story, to persuade investors and customers your organization is worth the investment;the Purpose Story, to align and inspire your employees and internal customers; and the Customer Story, to allow those who use your product or service to share their authentic experiences with others.Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business.Stories That Stick offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?
The Voting Booth: A new vision for Christian engagement in a post-Christian culture
Skye Jethani - 2016
But are those a Christian’s only options? The Voting Booth presents a third path for a new generation of Christians seeking to love both God and their neighbor. Written as a fictional dialogue between Christian, a confused voter, and three spirits of cultural engagement—Exodus, Exile, and Incarnation—The Voting Booth addresses many of the questions being asked by those struggling to follow Christ in our post-Christian age like: -How do I respond to those who view Christian faith as oppressive? -Why has Christianity become so political? -What role does fear have in Christian cultural engagement? -How should I interact with neighbors of other faiths? -Have Christians lost the “Culture War”? -How should I think about voting as a Christian? -What is the role of the Church in the culture? With engaging writing and surprising twists, The Voting Booth will challenge your assumptions and leave you with a new way of imagining your place in the culture. What others are saying about "The Voting Booth" "As an immigrant-turned-citizen facing only my second chance to vote in a presidential election, I am troubled by the options presented. Opinions from Christians abound, complete with blogs and Bible verses, but no clear path emerges. Skye’s allegory tale succinctly— if also slightly simplistically— represents the two dominant paradigms of Christian response: the call to escape, and the call to engage. He then offers a third perspective rooted in the incarnation. While the tale stops short of instruction, it is abounding in wisdom. This is an accessible read that provides a thoughtful way to name and evaluate the subconscious grids that undergird our approach to political engagement or disengagement. Best of all, it offers us a way to reflect on our perspective, posture, and purpose in a Christ-shaped way." -Glenn Packiam, Pastor at New Life Downtown "Skye Jethani is one of the most clear-headed, sober voices writing on faith and culture today. The Voting Booth raises questions many Christians wrestle with and provides answers that challenge and delight. In a time of political unrest and cultural upheaval, we can't afford to ignore what this book has to say." - Jonathan Merritt, author of Jesus is Better Than You Imagined; contributing writer for The Atlantic “In a creative and compelling way, Skye Jethani has written yet another book that pushes the American church in the right direction. His uncanny ability to put his finger up to the wind and chart the right direction forward is a huge help to our community as we navigate the increasingly treacherous waters of the secular west.” - John Mark Comer, pastor for teaching and vision at Bridgetown Church and author of Loveology. "In The Voting Booth, Skye Jethani beautifully crafts a dialogue between ‘Christian' and three personified postures we can take toward our culture. Eye-opening and thought provoking, Skye clearly illuminates the dominant but destructive attitudes that have dominated the American church for the last 100 years, and then shines a light on a better way. Highly recommended!” - Phil Vischer, creator of VeggieTales, What’s In The Bible, and The Phil Vischer Podcast.
Viva the Entrepreneur: Founding, Scaling, and Raising Venture Capital in Latin America
Brian Requarth
He shows how to manage your own psychology and your operations, be it working with co-founders, building a culture, or managing a board of directors. Brian also reveals the secrets of scaling a business and best practices for raising venture capital in Latin America. You will develop an understanding of the most critical parts of an investor term sheet, and gain perspective into the inner workings of the venture capital game.
Finding Flow: The Psychology of Engagement with Everyday Life
Mihaly Csikszentmihalyi - 1995
What makes a good life? Is it money? An important job? Leisure time? Mihaly Csikszentmihalyi believes our obsessive focus on such measures has led us astray. Work fills our days with anxiety and pressure, so that during our free time, we tend to live in boredom, watching TV or absorbed by our phones.What are we missing? To answer this question, Csikszentmihalyi studied thousands of people, and he found the key. People are happiest when they challenge themselves with tasks that demand a high degree of skill and commitment, and which are undertaken for their own sake. Instead of watching television, play the piano. Take a routine chore and figure out how to do it better, faster, more efficiently. In short, learn the hidden power of complete engagement, a psychological state the author calls flow. Though they appear simple, the lessons in Finding Flow are life-changing.
The Art of Non-Conformity: Set Your Own Rules, Live the Life You Want, and Change the World
Chris Guillebeau - 2010
You'll discover how to live on your own terms by exploring creative self-employment, radical goal-setting, contrarian travel, and embracing life as a constant adventure.Inspired and guided by Chris's own story and those of others who have pursued unconventional lives, you can devise your own plan for world domination-and make the world a better place at the same time.
The Volunteer Project: Stop Recruiting. Start Retaining.
Darren Kizer - 2015
You feel overworked and understaffed, with a budget smaller than your vision. Sometimes your ministry can feel like it has a revolving door, simultaneously bringing in new volunteers as current ones leave. The cycle of volunteer recruitment and turnover can be overwhelming, leading to frustration and distracting from the mission. In The Volunteer Project, we will introduce you to 4 Strategies that, when applied, will launch your church or nonprofit ministry into what we call a zero recruitment model of volunteerism. Formulated from the authors’ research, combined 50+ years of experience in leading volunteer teams, and the feedback of hundreds of volunteers, these 4 Strategies are designed to provide individuals with such satisfying volunteer experiences that they are motivated to continue volunteering, and even invite their friends to join them. Packed with comprehensive research, an online assessment tool for measuring volunteer satisfaction, and real-life stories, The Volunteer Project is designed to help you stop recruiting and start retaining.
Farnsworth's Classical English Rhetoric
Ward Farnsworth - 2010
There are very few recent books that tackle the subject, and in this new effort, written with the scholar and orator in mind, Farnsworth collects and discusses the great masters of English prose Lincoln and Churchill, Dickens and Melville, Burke and Paine and, using their own words, proceeds to organize, illustrate, and analyze the most frequently used rhetorical devices with clarity and detail.The way we use our language to convince and cajole is based on timeless principles on repetition and variety, suspense and relief, expectation and satisfaction that have been employed by writers and speakers since the Golden Age of Greece. They can be applied with effect to the construction of simple sentences and paragraphs, or entire compositions. Here, distilled from the best examples in our language, we see those principles in actual use: for the general reader it is an indispensable guide, a highly useful reference, and a rewarding (and even entertaining) source of instruction.
Messy: The Power of Disorder to Transform Our Lives
Tim Harford - 2016
His liberating message: you'll be more successful if you stop struggling so hard to plan or control your success. Messy is a deeply researched, endlessly eye-opening adventure in the life-changing magic of not tidying up' Oliver BurkemanThe urge to tidiness seems to be rooted deep in the human psyche. Many of us feel threatened by anything that is vague, unplanned, scattered around or hard to describe. We find comfort in having a script to rely on, a system to follow, in being able to categorise and file away.We all benefit from tidy organisation - up to a point. A large library needs a reference system. Global trade needs the shipping container. Scientific collaboration needs measurement units. But the forces of tidiness have marched too far. Corporate middle managers and government bureaucrats have long tended to insist that everything must have a label, a number and a logical place in a logical system. Now that they are armed with computers and serial numbers, there is little to hold this tidy-mindedness in check. It's even spilling into our personal lives, as we corral our children into sanitised play areas or entrust our quest for love to the soulless algorithms of dating websites. Order is imposed when chaos would be more productive. Or if not chaos, then . . . messiness.The trouble with tidiness is that, in excess, it becomes rigid, fragile and sterile. In Messy, Tim Harford reveals how qualities we value more than ever - responsiveness, resilience and creativity - simply cannot be disentangled from the messy soil that produces them. This, then, is a book about the benefits of being messy: messy in our private lives; messy in the office, with piles of paper on the desk and unread spreadsheets; messy in the recording studio, the laboratory or in preparing for an important presentation; and messy in our approach to business, politics and economics, leaving things vague, diverse and uncomfortably made-up-on-the-spot. It's time to rediscover the benefits of a little mess.
This I Believe: The Personal Philosophies of Remarkable Men and Women
Jay Allison - 2006
Each piece compels readers to rethink not only how they have arrived at their own personal beliefs but also the extent to which they share them with others. Featuring a well-known list of contributors--including Isabel Allende, Colin Powell, Gloria Steinem, William F. Buckley Jr., Penn Jillette, Bill Gates, and John Updike--the collection also contains essays by a Brooklyn lawyer; a part-time hospital clerk from Rehoboth, Massachusetts; a woman who sells Yellow Pages advertising in Fort Worth, Texas; and a man who serves on the state of Rhode Island's parole board. The result is a stirring and provocative trip inside the minds and hearts of a diverse group of people whose beliefs--and the incredibly varied ways in which they choose to express them--reveal the American spirit at its best.
Let the Elephants Run: Unlock Your Creativity and Change Everything
David Usher - 2014
Award-winning musician and founder of CloudID Creativity Lab David Usher believes we just need the right tools to help us reconnect with our imaginations in our day-to-day lives, whether in the head office, the home office, or the artist’s studio. Using a mix of personal anecdotes and professional examples from the worlds of industry, technology, science, music, and art, he shows us that creativity is not magic; it is a learnable skill that any person or business can master. The dynamic full-colour design includes photographs, artwork, and illustrations, as well as action pages to help readers start cultivating the habit of documenting their ideas for future execution. Based on his wildly popular speaking engagements, Let the Elephants Run is the essential guidebook to reigniting and nurturing our creativity in accessible and productive ways.
The Practice: Shipping Creative Work
Seth Godin - 2020
But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along.With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.