Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth.Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.

    Hurley chronicles today’s diabetes epidemic—how the disease has grown so dramatically, why the American Diabetes Association focuses its attention on just a small handful of available treatments, and why the research being done today doesn’t look beyond accepted types of treatments. Just as Eric Schlosser’s Fast Food Nation uncovered the sordid details leading to an epidemic of obesity, Dan Hurley uncovers the hidden truths of what is being researched—and even more importantly, what is not. Diabetes Rising explores both Type 1 and Type 2 diabetes, one of the leading causes of deaths in the United States. With ground-breaking research and compelling stories seen through an investigative, historical, and narrative lens, Diabetes Rising couples big-picture insight with intimate reporting. The book yields riveting insight into the struggle between the pervasive malady and the medical community’s ongoing search for answers. Informed but not dominated by the author’s own experience as a Type 1 diabetic, Diabetes Rising grants exclusive access to new studies, innovative treatments, and determined patients. Hurley’s sharp, entertaining, and provocative read will change how readers understand diabetes, and the cultures, conditions, and medical climates in which it thrives.

    Implementing these Five Secrets in your life could radically change not only your current financial situation, but the financial future of your children and grandchildren.

    The daughter of Lang Hancock – legendary arch-conservative, secessionist, mining millionaire and discoverer of the world's largest iron deposit in the Pilbara – Gina has grown up in a family known as much for its front-page legal stoushes as for its business acumen and toughness.With her reported wealth more than doubling in the last twelve months, Rinehart is beginning to flex the enormous power her money gives, buying large shareholdings in television's Ten Network and newspaper group Fairfax Media. They are moves that will give Rinehart and her controversial views a major place in Australian life and public affairs.Based on painstaking research and a wealth of interviews with Rinehart's colleagues, friends, family and former employees, award-winning journalist Adele Ferguson has written the definitive biography, shining a light into the private world of Gina Rinehart, her family, her feuds and the iron determination that has driven her relentless rise.

    The nation’s major policy challenges go unaddressed, our economic future is uncertain, and political corruption is becoming normalised. We can’t understand the current predicament of our democracy without recognising the central role of Murdoch’s national media monopoly. There is no longer a level playing field in Australian politics. We won’t see another progressive government in Canberra until we deal with this cancer in our democracy. Three more things must change for Labor to be returned to office. Labor must significantly broaden its political base; demolish the entire rationale for the conservative political project now that the Liberal Party has abandoned its position on debt, deficit, and government intervention in the economy; and put forward a clear plan dealing with the challenges ahead: recurring pandemics, demographic decline, technological disruption undermining economic competitiveness and employment, the rise of China, and the continued economic and environmental devastations of climate change. All four tasks are essential. All four will require great political courage.

    Most people of the current generation lack a sense of the historical sweep of the intellectual side of the right-wing collectivist position. Jeffrey Tucker, in this collection written between 2015 and 2017, argues that this movement represents the revival of a tradition of interwar collectivist thought that might at first seem like a hybrid but was distinctly mainstream between the two world wars. It is anti-communist but not for the reasons that were conventional during the Cold War, that is, because communism opposed freedom in the liberal tradition.Right-collectivism also opposes traditional liberalism. It opposes free trade, freedom of association, free migration, and capitalism understood as a laissez-faire free market. It rallies around nation and state as the organizing principles of the social order—and trends in the direction of favoring one-man rule—but positions itself as opposed to leftism traditionally understood.We know about certain fascist leaders from the mid-20th century, but not the ideological orientation that led to them or the ideas they left on the table to be picked up generations later. For the most part, and until recently, it seemed to have dropped from history. Meanwhile, the prospects for social democratic ideology are fading, and something else is coming to fill that vacuum. What is it? Where does it come from? Where is it leading?This book seeks to fill the knowledge gap, to explain what this movement is about and why anyone who genuinely loves and longs for liberty classically understood needs to develop a nose and instinct for spotting the opposite when it comes in an unfamiliar form. We need to learn to recognize the language, the thinkers, the themes, the goals of a political ethos that is properly identified as fascist."Jeffrey Tucker in his brilliant book calls right-wing populism what it actually is, namely, fascism, or, in its German form national socialism, nazism. You need Tucker’s book. You need to worry. If you are a real liberal, you need to know where the new national socialism comes from, the better to call it out and shame it back into the shadows. Now."— Deirdre McCloskey

    In Saturday Is for Funerals we learn why that won't happen.Unity Dow and Max Essex tell the true story of lives ravaged by AIDS of orphans, bereaved parents, and widows; of families who devote most Saturdays to the burial of relatives and friends. We witness the actions of community leaders, medical professionals, research scientists, and educators of all types to see how an unprecedented epidemic of death and destruction is being stopped in its tracks.This book describes how a country responded in a time of crisis. In the true-life stories of loss and quiet heroism, activism and scientific initiatives, we learn of new techniques that dramatically reduce rates of transmission from mother to child, new therapies that can save lives of many infected with AIDS, and intricate knowledge about the spread of HIV, as well as issues of confidentiality, distributive justice, and human rights. The experiences of Botswana offer practical lessons along with the critical element of hope.

    The result, as pioneering public health experts David Stuckler and Sanjay Basu reveal in this provocative book, is that many countries have turned their recessions into veritable epidemics, ruining or extinguishing thousands of lives in a misguided attempt to balance budgets and shore up financial markets. Yet sound alternative policies could instead help improve economies and protect public health at the same time.In The Body Economic, Stuckler and Basu mine data from around the globe and throughout history to show how government policy becomes a matter of life and death during financial crises. In a series of historical case studies stretching from 1930s America, to Russia and Indonesia in the 1990s, to present-day Greece, Britain, Spain, and the U.S., Stuckler and Basu reveal that governmental mismanagement of financial strife has resulted in a grim array of human tragedies, from suicides to HIV infections. Yet people can and do stay healthy, and even get healthier, during downturns. During the Great Depression, U.S. deaths actually plummeted, and today Iceland, Norway, and Japan are happier and healthier than ever, proof that public wellbeing need not be sacrificed for fiscal health. Full of shocking and counterintuitive revelations and bold policy recommendations, The Body Economic offers an alternative to austerity—one that will prevent widespread suffering, both now and in the future.

    However, there was no factory. It was a company registered in name only. Apollo Tyres. Thanks to Onkar Singh Kanwar, Raunaq’s eldest son, Apollo is today one of India’s most successful automotive companies with a turnover in excess of $2 billion and factories across India and in Europe.This is the story, never told before, of how Onkar Singh Kanwar built Apollo from scratch and took it to the world stage. To do it, he had to combat strikes and union intimidation, the restrictions of the Licence Raj, politically motivated nationalisation, and near bankruptcy.As if that was not enough, he also had to endure and survive a traumatic falling-out with the father he so admired. Never before has Onkar Kanwar spoken so openly or movingly about the father he still reveres and his regrets that life should have been so different from what he would have liked it to be.The Man Behind the Wheel recounts these dramatic events in compelling detail as Onkar Kanwar follows his steadfast vision to build not just a company, but also an industrial institution. For the first time Onkar Kanwar’s closest friends and colleagues have spoken about the triumphs and the setbacks that have shaped both his and the company’s life and times. His wife and family share their personal insights of the man who is at the hub and heart of their world and how his values as a Sikh, father, brother and husband have moulded him as an entrepreneur.The Man Behind the Wheel is the insightful and exciting story of a highly successful company and its creator as he takes us on a journey through his early days in the US of the 1960s, importing and exporting in the pre-boom Middle East, to building factories in Vadodara and Chennai, and further expansion to the Netherlands and Hungary with stop-offs in China and a highly charged courtroom battle in the United States.But tellingly, it is also the story of fathers and sons and of family dynasties and responsibilities played out against the backdrop of India’s first seventy years since Independence.

    This beautifully illustrated cookbook from Christine E. Nunn, the owner of Picnic, offers more than 125 perfectly tested recipes.   Readers will not only delight their taste buds with mouthwatering photographs of summer Lobster Rolls and The Perfect Pot Roast, but they’ll also discover The Preppy Cookbook is a cheeky, cover-to-cover read that is as witty as it is delicious. With droll but wise inflection, Nunn shares time-honored traditions and cites proper blue-blood etiquette. For example, always pick up asparagus with your fingers; never use a fork unless it is smothered in Easy and Perfect Hollandaise sauce. Brunch begins at 12:15 pm sharp. And gentlemen, when cocktailing, remember to bring a church key.   Whether it’s planning a wedding shower, serving hors d’oeuvres at the annual tree-trimming party, firing up a lobster bake in Maine, or finding the cure for a Sunday morning hangover, The Preppy Cookbook will provide you with an arsenal of great recipes for all occasions.

    We all have one, but most of us will never see one. The heart surgeon now has that privilege but, for centuries, the heart was out of reach even for surgeons. So when a surgeon nowadays opens up a ribcage and mends a heart, it remains something of a miracle, even if, to some, it is merely plumbing. As with plumbers, the quality of surgeons’ work varies. As with plumbers, surgeons’ opinion of their own prowess and their own attitude to risk are not always reliable. Measurement is key. We’ve had a century of effective evidence-based medicine. We’ve had barely a decade of thorough monitoring of clinical outcomes. Thanks to the ground-breaking risk modelling of pioneering surgeons like Samer Nashef, we at last know how to judge whether an operation is in a patient’s best interest, which hospital and surgeon would be best for that operation, when it might best be performed and what the exact level of risk is. We have at last made what is important in surgery measurable. But how should surgeons, and their patients, use these newfound insights? Ever since his days as a medical student, Samer Nashef has challenged the medical profession to be more open and more accurate about the success of surgical procedures, for the sake of the patients. In The Naked Surgeon, he unclothes his own profession to demonstrate to his reader (and prospective patient) many revelations, such as the paradox at the heart of the cardiac surgeon’s craft: the more an operation is likely to kill you, the better it is for you. And he does so with absolute clarity, fluency and not a little wit.

    With extensive treatment of the heart of epidemiology-from study designs to descriptive epidemiology to quantitative measures-this reader-friendly text is accessible and interesting to a wide range of beginning students in all health-related disciplines. A unique focus is given to real-world applications of epidemiology and the development of skills that students can apply in subsequent course work and in the field. The text is also accompanied by a complete package of instructor and student resources available through a companion Web site.

      APPROACH: Atkinson is a  managerially-oriented book that focuses on both quantitative and qualitative aspects of classical and contemporary managerial accounting.   COMPETITORS: Garrison, MH;

    Williams destroys a number of prevailing social myths and explains why the nature of congressmen is not to act in the national interest.

    And yet, off the stage, Sandi struggled to have a voice at all.Through deeply intimate stories of her life and the empowering spiritual truths she’s learned, Sandi offers readers wisdom to navigate the journey from voicelessness to discovering the voice God has given you. With a poignant history of sexual abuse, infidelity, divorce, and crises of self-image, Sandi lived much of her life feeling unworthy of love or value. And like so many of us, she coped by living through the voices of others, allowing other people to prescribe her identity. As she performed around the world, Sandi met others just like her, who hid wounds behind quiet smiles and struggled to live with fractured identities.Sandi’s warm and invitational writing will draw you to the voice of God who sings over your life saying you are seen, you are loved, and your voice is worth hearing. With timeless wisdom, The Voice will help you uncover your God-given identity and a voice of your very own.“God heard my voice even when I couldn’t hear it myself and then his voice broke through my walls and wounds, insecurities and self-doubts. I am voiceless no more!”