Good Strategy Bad Strategy: The Difference and Why It Matters


Richard P. Rumelt - 2011
    Richard Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” He debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” A good strategy is a specific and coherent response to—and approach for overcoming—the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect in challenges as varied as putting a man on the moon, fighting a war, launching a new product, responding to changing market dynamics, starting a charter school, or setting up a government program. Rumelt’snine sources of power—ranging from using leverage to effectively focusing on growth—are eye-opening yet pragmatic tools that can be put to work on Monday morning.Surprisingly, a good strategy is often unexpected because most organizations don’t have one. Instead, they have “visions,” mistake financial goals for strategy,and pursue a “dog’s dinner” of conflicting policies and actions.Rumelt argues that the heart of a good strategy is insight—into the true nature of the situation, into the hidden power in a situation, and into an appropriate response. He shows you how insight can be cultivated with a wide variety of tools for guiding yourown thinking.Good Strategy/Bad Strategy uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis.Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.From the Hardcover edition.

The Welsh Guardsman


Ann Brough - 2018
    The women on the station turned away with tears, images of their husbands, fathers, sons, brothers and boyfriends disappearing through the smoke. Dorothy stood there alone, until every trace of smoke from the train engine had dissipated. She suddenly felt cold and alone. She finally turned and followed the other women down the metal steps, off the station and back to Edward Street. 1927. The poverty-stricken streets of Neck End in England’s industrial midlands, were a lonely and miserable place for a little girl. Abandoned by her mother, Dorothy clings to the memory of her father, who lives in the capital city. London seems an entire world away, as she hopes for the day when he might send for her and she can finally get out. Twelve years later, the country is plunged into war with Germany and Dorothy’s world is thrown into chaos. Can she have a life in London with her father despite the dangers of war or will a chance encounter with a dashing soldier change her path for good?  Torn between loyalty to her father and the possibility of love, Dorothy struggles with the greatest decision of her young life. A decision influenced by war and the love of two strong, yet vastly different, men.

Chimera


Vivek Ahuja - 2012
    A violent uprising has been instigated all across Tibet as Beijing moves to establish control while the Dalai Lama’s health deteriorates further and questions on the future of the Tibetan leadership are raised. As Beijing pursues the rebels and their benefactors within India, both nations are plunged into a spiraling descent to war. Now each side must navigate their widely different paths to victory as vast armies on both sides wage all-out war in their bid to become the dominant power in Asia… Book Edition: II

Letter to Father


Bhagat Singh - 2019
    His father had requested the courts to look into evidences that would prove his son’s innocence, but the letter only goes on to show why Bhagat Singh is a true revolutionary who paved a new path for Indian Independence.

Car Guys vs. Bean Counters: The Battle for the Soul of American Business


Bob Lutz - 2011
    The "car guys" held sway, and GM dominated with bold, creative leadership and iconic brands like Cadillac, Buick, Pontiac, Oldsmobile, GMC, and Chevrolet. But then GM's leadership began to put their faith in numbers and spreadsheets. Determined to eliminate the "waste" and "personality worship" of the bygone creative leaders, and maximize profitability, management got too smart for its own good. With the bean counters firmly in charge, carmakers, and much of American industry, lost their single-minded focus on product excellence and their competitive advantage. Decline soon followed. In 2001, General Motors hired Lutz out of retirement with a mandate to save the company by making great cars again. As vice chairman, he launched a war against the penny-pinching number-crunchers who ran the company by the bottom line, and reinstated a focus on creativity, design, and cars and trucks that would satisfy GM customers. After emerging from bankruptcy in 2009, GM is finally back on track thanks in part to its embrace of Lutz's philosophy, with acclaimed new models like the Chevrolet Volt, Cadillac CTS, Chevrolet Equinox, and Buick LaCrosse. Lutz's common-sense lessons, combined with a generous helping of fascinating anecdotes, will inspire readers in any industry. As he writes: "It applies in any business. Shoe makers should be run by shoe guys, and software firms by software guys, and supermarkets by supermarket guys.

Made in Japan: Akio Morita and Sony


Akio Morita - 1986
    The outspoken Chariman of the Sony Corporation candidly discusses the rise of Sony, his own extraordinary career as one of the most successful businessmen of our time, and his views on the U.S., Japan, and the world economy.

Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All


James B. Twitchell - 2000
    P. T. Barnum s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike s Just Do It, Clairol s Does She or Doesn t She?, Leo Burnett s invention of the Marlboro Man, Revlon s Charlie Girl, Coke s re-creation of Santa Claus, Absolut and the art world these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over."

Now I'm Catching On: My Life On and Off the Air


Bob Cole - 2016
    The infectious excitement in his voice, his boyish love of the game, and his uncanny ability to anticipate the play have earned him the affection of generations of fans, induction into the Hall of Fame, and the unofficial title of best hockey broadcaster ever.Now, for the first time, readers will see Cole at the centre of the story rather than watching it from the broadcast booth. We meet the young man growing up in Newfoundland in the years before it joins Canada. We see him talk his way into Foster Hewitt's office and into his first job. And of course we see some of the most cherished players in the game backstage: on the plane back from Russia in 1972, rubbing elbows with Bobby Orr; in the hallway on the old Montreal Forum, running into Jean Beliveau; meeting young players like Steve Stamkos, who grew up listening to him on Hockey Night in Canada.Written with the expert help of massively bestselling author and respected broadcaster Stephen Brunt, these stories come to life with the charm and detail of a conversation with Cole. They sound like Cole.No one has been closer to the game over the years than Cole, and no one is more closely associated with all we love about the game than the man whose eyes we've seen it though. Now we will see so much more through those same eyes and in that unforgettable voice.

Who Gets What: Fair Compensation after Tragedy and Financial Upheaval


Kenneth R. Feinberg - 2012
    What they had in common was their aftermath -- each required compensation for lives lost, bodies maimed, livelihoods wrecked, economies and ecosystems upended. In each instance, an objective third party had to step up and dole out allocated funds: in each instance, Presidents, Attorneys General, and other public officials have asked Kenneth R. Feinberg to get the job done. In Who Gets What?, Feinberg reveals the deep thought that must go into each decision, not to mention the most important question that arises after a tragedy: why compensate at all? The result is a remarkably accessible discussion of the practical and philosophical problems of using money as a way to address wrongs and reflect individual worth.

Taken for a Ride: How Daimler-Benz Drove Off With Chrysler


Bill Vlasic - 2000
    Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.

The Girl in building C


Mary Krugerud - 2018
    She entered Ah-gwah-ching State Sanatorium at Walker, Minnesota, for what she thought would be a short stay. In January, her tuberculosis spread, and she nearly died. Her recovery required many months of bed rest and medical care.Marilyn loved to write, and the story of her three-year residency at the sanatorium is preserved in hundreds of letters that she mailed back home to her parents, who could visit her only occasionally and whom she missed terribly. The letters functioned as a diary in which Marilyn articulately and candidly recorded her reactions to roommates, medical treatments, Native American nurses, and boredom. She also offers readers the singular perspective of a bed-bound teenager, gossiping about boys, requesting pretty new pajamas, and enjoying Friday evening popcorn parties with other patients.Selections from this cache of letters are woven into an informative narrative that explores the practices and culture of a midcentury tuberculosis sanatorium and fills in long-forgotten details gleaned from recent conversations with Marilyn, who "graduated" from the sanatorium and went on to lead a full, productive life.

Why Not Kill Her: A Juror's Perspective: The Jodi Arias Death Penalty Retrial


Paul A. Sanders Jr. - 2015
    The killer went to great lengths to cover up her crime including sending his grandmother flowers, going to the memorial service, driving by the victim’s house and calling the lead investigator, Detective Esteban Flores. This incident took place in a suburb of Phoenix, Arizona. It would be five years before this case of capital murder would be put in front of a jury to decide the fate of Jodi Arias although the fate of Travis Alexander had been set in stone. Was she a cold, calculating murderess or was she a victim of extreme domestic violence at the hands of an abusive boyfriend? The first jury was left to decide in 2013. It was the most watched trial of the century. The jury decided that Jodi Arias was guilty of first-degree murder with cruel and heinous circumstances which qualified her for the death penalty. The jury could not reach a decision in the penalty phase and justice was delayed. A new jury, drawn from a pool of four hundred people, was drawn for the highly anticipated retrial of Jodi Arias. On October 21, 2014, a jury of nineteen was given the responsibility of deciding whether Jodi Arias should live or die for her crime. So began a retrial that would last almost five months with Juan Martinez and Detective Flores representing the State of Arizona and the return of Kirk Nurmi and Jennifer Willmott speaking to the defense of the convicted killer. The journey will walk the reader through the meticulous actions of the courtroom and extend to an appellate court, a municipal court and a day in the in the original courthouse in phoenix, Arizona. The trial speaks toward the long arm of the law and the implications of decisions made daily. With the help of former jurors of the Jodi Arias death penalty retrial, the reader will step into the jury box when Jodi Arias was on the witness stand and reach a climax when the reader accompanies the jury foreman into the deliberation room as the jury decides the fate of the defendant. “The lambs to the law were now executors of the law. It was humbling, intimidating and powerful at the same time. It was also the time that the jurors’ souls would be tested for truths and experiences that would mark many discussions in the deliberation room. The jury would remember Travis Alexander and what was done to him.” Why Not Kill her is the suspenseful follow-up to the authors first book, Brain Damage: A Juror’s Tale, the true story of being a death penalty juror on the case of Marissa DeVault and the brutal killing of Dale Harrell. The third revised edition is now available in honor of Dale Harrell. Take a journey into the life of Travis Alexander and a search for truth and justice. Somehow, Lady Justice will wield her sword and the end of a seven year saga would be realized but in no way that anyone could have anticipated. Special thanks to True Crime Radio, Trial Talk Live, the Trial Diaries, FOX 10, ABC, NBC and CBS. The author would also like to thank those who supported this work on Go Fund Me with extra recognition to the administrators and fans of Juan Martinez Prosecutor Support Page, The State vs. Jodi Arias, Joey Jackson Fan Page, Justice For Travis, Justice 4 Dale, Justice For Travis Alexander and His Family, Court Chatter, Beth Karas on Crime, Gavel geeks, Trial Watchers, The House That Travis Built, Understanding The Travesties of Unexpected Murder Trials and For The Love of Travis. This work could not have happened without your support! Why Not Kill Her is dedicated to Travis Alexander, his family and all those whom he touched in his short life.

Berkshire Hathaway Letters to Shareholders


Warren Buffett - 2013
    In addition to providing an astounding case study on Berkshire's success, Buffett shows an incredible willingness to share his methods and act as a teacher to his many students.

DotCom Secrets: The Underground Playbook for Growing Your Company Online


Russell Brunson - 2015
    In Russell Brunson's experience, after working with thousands of businesses, he has found that’s rarely the case. Low traffic and weak conversion numbers are just symptoms of a much greater problem, a problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news). DotComSecrets will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads into your business.

Meow! My Groovy Life with Tiger Beat’s Teen Idols


Ann Moses - 2017
    The only difference between Ann and every other eighteen-year-old in the United States was that she was the editor of Tiger Beat, the hottest teen magazine in the country. Ann traveled the world, interviewing the Monkees, Paul Revere and The Raiders, David Cassidy, Bobby Sherman, the Bee Gees and the Osmonds. She schmoozed with the rich and famous in Hollywood, Hawaii and London, visited Elvis on the set of one of his movies, and joined the hottest rock stars in the recording studio. As a correspondent for the London-based New Musical Express, Ann covered America’s “British Invasion” from these shores. She jetted to San Francisco with Jefferson Airplane, and photographed the Rolling Stones and the Who. She made dinner for Harry Nilsson, rode in Bobby Sherman’s Rolls Royce, and had her heart broken by a superstar—a story she’s kept to herself until now. In Meow! My Groovy Life with Tiger Beat’s Teen Idols, Ann Moses is breaking her silence—about that heartbreaking rock-star romance, as well as what it was like to spend every day with the stars we all loved as kids, besides. She’ll squeal on Bobby Sherman (was he really that nice?), David Cassidy (was he really that snotty?), and the Monkees (which of them was a big meanie?). She’ll tell you everything she couldn’t tell you in the pages of Tiger Beat, back when it was her job to fuel your fantasy about your fave raves.