It’s essential to be pitch perfect—to get the right message across to the right person at the right time. In Pitch Perfect, Bill McGowan shows you how to craft the right message and deliver it using the right language—both verbal and nonverbal.Pitch Perfect teaches you how to overcome common communication pitfalls using McGowan’s simple Principles of Persuasion, which are highly effective and easy to learn, implement, and master. With Pitch Perfect you can harness the power of persuasion and have people not only listening closely to your every word but also remembering you long after you’ve left the room.

    Not all men, just emotionally unhealthy men. The ones who make you question, "Is it him or is it me? Am I making too big a deal out of this? I try to tell him how I feel, but he says I'm overreacting or needy or it's all my fault."Relationships are hard work, but how hard should they be? When do you know you are struggling "too hard" to make a relationship succeed?"Deal Breakers" is about getting out of this "relationship purgatory" -- where the present is unfulfilling and the future is the only thing you can hope for. But there is no magic future. If he won't work on problems today, it's unlikely they'll ever be resolved. And passively hoping for change will only cost you years of depression or expensive therapy.Dr. Bethany Marshall is here to remind women that relationships -- like "business" relationships -- are deals. In the business world, a deal breaker is the one nonnegotiable term that, if not agreed to, means the deal is off. But in the world of relationships, identifying your deal breaker can be much more promising, as it holds out the possibility of helping you to understand where the relationship has gone wrong, what needs to be done in order to make it better, and when to walk away because you're doing more work than him to fix it.A deal breaker is a boundary that smart people set for themselves because they know that falling in love can make them do stupid things. Through case studies, deal breaker scenarios, and suggested courses of action, "Deal Breakers" expertly guides frustrated women. By defining your deal breaker, you hold all the power to create the happiness you deserve.

    "Appreciative Inquiry Handbook explains in-depth what AI is and how it works, and includes stories of AI interventions and classic articles, sample project plans, interview guidelines, participant worksheets, a list of resources, a glossary of terms, and more.

    David Hebditch and Ken Connor examine, with a critical eye, successful as well as failed coup attempts throughout the twentieth century with the aim of showing their readers just what it takes to swiftly and soundly overthrow a government. Exploring coups from Nigeria, to Cuba, to Iraq, and with true stories of SAS combat written by Ken Connor, the book gives an insightful glimpse into this violent and rarely-seen world of shifting power.How to Stage a Military Coup is a unique textbook for the armchair revolutionary, as well as a practical guide for the idealist with a soft spot for the sound of artillery fire. From evaluation of the political climate and investigation of potential allies, to recruiting and training personnel, to strategies for ensuring timely transfer of power, the book leaves no aspect of the coup d'etat unexamined. The book also includes appendixes, notes, and a world map of coups d'etat.

    In Overcoming the Five Dysfunctions of a Team, Lencioni offers more specific, practical guidance for overcoming the Five Dysfunctions--using tools, exercises, assessments, and real-world examples. He examines questions that all teams must ask themselves: Are we really a team? How are we currently performing? Are we prepared to invest the time and energy required to be a great team? Written concisely and to the point, this guide gives leaders, line managers, and consultants alike the tools they need to get their teams up and running quickly and effectively.

    Dr. Amy Banks teaches us how to rewire our brains for healthier relationships and happier, more fulfilling lives. We all experience moments when we feel isolated and alone. A 2006 Purdue University study found that twenty-five percent of Americans cannot name a single person they feel close to. Yet every single one of us is hardwired for close relationships. The key to more satisfying relationships--be it with a significant other, a family member, or a colleague--is to strengthen the neural pathways in our brains that encourage closeness and connection. In this groundbreaking book, Dr. Banks give us a road map for developing the four distinct neural pathways in the brain that underlie the four most important ingredients for close relationships: calmness, acceptance, emotional resonance, and energy. Four Ways to Click gives you the tools you need to strengthen the parts of your brain that encourage connection and to heal the neural damage that disconnection can cause.

    Every person is wired for love differently, with different habits, needs, and reactions to conflict. The good news is that most people's minds work in predictable ways and respond well to security, attachment, and rituals, making it possible to actually neurologically prime the brain for greater love and fewer conflicts.Wired for Love is a complete insider’s guide to understanding your partner’s brain and enjoying a romantic relationship built on love and trust. Synthesizing research findings on how and why love lasts drawn from neuroscience, attachment theory, and emotion regulation, this book presents ten guiding principles that can improve any relationship.Strengthen your relationship by:Creating and maintaining a safe “couple bubble” Using morning and evening rituals to stay connected Learning to fight so that nobody loses Becoming the expert on what makes your partner feel loved By learning to use simple gestures and words, readers can learn to put out emotional fires and help their partners feel more safe and secure. The no-fault view of conflict in this book encourages readers to move past a "warring brain" mentality and toward a more cooperative "loving brain" understanding of the relationship. This book is essential reading for couples and others interested in understanding the complex dynamics at work behind love and trust in intimate relationships.While there’s no doubt that love is an inexact science, if you can discover how you and your partner are wired differently, you can overcome your differences to create a lasting intimate connection.

    For managers and teachers -- and anyone else who talks and expects someone to listen -- Confessions of a Public Speaker provides an insider's perspective on how to effectively present ideas to anyone. It's a unique, entertaining, and instructional romp through the embarrassments and triumphs Scott has experienced over 15 years of speaking to crowds of all sizes.With lively lessons and surprising confessions, you'll get new insights into the art of persuasion -- as well as teaching, learning, and performance -- directly from a master of the trade.Highlights include:Berkun's hard-won and simple philosophy, culled from years of lectures, teaching courses, and hours of appearances on NPR, MSNBC, and CNBCPractical advice, including how to work a tough room, the science of not boring people, how to survive the attack of the butterflies, and what to do when things go wrongThe inside scoop on who earns $30,000 for a one-hour lecture and whyThe worst -- and funniest -- disaster stories you've ever heard (plus countermoves you can use)Filled with humorous and illuminating stories of thrilling performances and real-life disasters, Confessions of a Public Speaker is inspirational, devastatingly honest, and a blast to read.

    The essay focuses on political language, which, according to Orwell, "is designed to make lies sound truthful and murder respectable, and to give an appearance of solidity to pure wind." Orwell believed that the language used was necessarily vague or meaningless because it was intended to hide the truth rather than express it.

    Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays therePosition a follower so that it can occupy a niche not claimed by the leaderAvoid letting a second product ride on the coattails of an established one.Positioning also shows you how to:Use leading ad agency techniques to capture the biggest market share and become a household nameBuild your strategy around your competition's weaknessesReposition a strong competitor and create a weak spotUse your present position to its best advantageChoose the best name for your productDetermine when-and why-less is moreAnalyze recent trends that affect your positioning.Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

    This time who will be the target? The only thing worse than death is taxes… With two solved murders behind her, Laura Howcroft is more than content with her calm, tranquil existence as The Woodend Cottage Hotel receptionist. Little more than a year in the small village of Millerfield and Laura has already seen enough bloodshed to last her a lifetime. Things have been quite recently in the small British village and Laura can only hope they stay that way. Peaceful, calm and simple. But when Laura discovers she has a cousin in the village, an encounter that rapidly uncovers the unexpected murder of her cousin’s husband, Laura knows that the only way to help out is to investigate for her. With the Police pointing fingers at Judy Hugh, the wife of the recently deceased local tax official, Laura, Howard, and Monty are on the trail again. After all who in their right mind would want to murder a much-mistrusted tax official..? Can Laura uncover the real killer that left a tax-man horribly murdered? Or will her own recently-rediscovered cousin take the fall for the death of her husband? Page Count: Approx 250 pages. Paying Back The Dead will return to full price, $2.99 on April 21st. Get it now while it is at $0.99 now!

    He has also added his famed McKinsey Award-winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best -- sharp, knowledgeable, erudite, and, yes, as imaginative as ever.

    Taking a functional approach and looking at issues from both times of war and of peace, editors John Baylis, James J. Wirtz, and Colin S. Gray analyze the conflicts themselves--as well as what can be learned from them. This new edition covers topics such as intelligence and strategy, strategic studies and its critics, as well as strategy in practice, providing a comprehensive and insightful collection of contributions from a team of leading experts in the field. FEATURES * Provides a more comprehensive analysis of strategic studies than any other text in its market * Brings together contributions from international experts * Incorporates excellent learning features throughout, including readers' guides, key points, questions, suggestions for further reading, and boxes * Accompanied by a comprehensive Companion Website (www.oup.com/uk/orc/bin/9780199548873) with case studies, weblinks, PowerPoint lecture slides, and a (password-protected) Test Bank of multiple choice questions NEW TO THIS EDITION * Expanded coverage of key issues such as intelligence, critics of strategic studies, and strategy in practice * New chapters on intelligence and strategy, strategic studies and its critics, and the practice of strategy * New case studies for the online resource centre, including a case on the 2006 war in Lebanon and a case on the Gaza conflict

    Priscila was two years old. Five years later, her mother, Theresa, drained the family's bank accounts and disappeared to Brazil. After two attempts to abduct her children, Theresa had no further contact with the family. In 2002, Priscila happened on her mother's website, which featured a childhood photograph of Priscila and her brother. A few weeks later, Priscila summoned the nerve to contact the woman who'd abandoned her. The emotional reunion was alternately shocking, hopeful, humorous, and devastating, as Priscila came to realize that not only did she not love her mother, she didn't even like her. Projection is a visceral, precisely written, brutally honest memoir that takes a probing look at a very unusual mother-daughter relationship, yet offers genuine comfort to all facing their own turbulent and unresolved familial relationships.

    Then there are times when life punches you in the gut, takes your wallet, and leaves you hanging upside down by your toenails.2009 was one of those times for me (the gut-punching kind). My construction business faltered after the housing bubble burst, and my wife and I found ourselves in $50,000 worth of debt. Then came the toughest decision of our young lives: we left the community we loved and moved into my parents' basement in search of a simpler life.Part of the change included laying aside my aspirations for wealth and taking up the vocation of my dreams: I would try to make money writing full time. This is the story of my first year doing exactly that.I would try to build a life out of words.Also included in the book are nine essays from folks who make money writing – they share unique tips on how to find writing work and how to improve your craft. Contributors include Andi Cumbo, Bryan Allain, Ed Cyzewski, Jason Boyett, Jeff Goins, Jennifer Luitwieler, Ken Mueller, Kristin Tennant, and Stacy Barton.