Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick."In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits.Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.

    Now, acclaimed biographer David Michaelis gives us the first full-length biography of Schulz: at once a creation story, a portrait of a hidden American genius, and a chronicle contrasting the private man with the central role he played in shaping the national imagination. The son of a barber, Schulz was born in Minnesota to modest, working class roots. In 1943, just three days after his mother′s tragic death from cancer, Schulz, a private in the army, shipped out for boot camp and the war in Europe. The sense of shock and separation never left him. And these early experiences would shape his entire life.With Peanuts, Schulz embedded adult ideas in a world of small children to remind the reader that character flaws and childhood wounds are with us always. It was the central truth of his own life, that as the adults we′ve become and as the children we always will be, we can free ourselves, if only we can see the humour in the predicaments of funny-looking kids. Schulz′s Peanuts profoundly influenced the country in the second half of the 20th century. But the strip was anchored in the collective experience and hardships of Schulz′s generation-the generation that survived the Great Depression and liberated Europe and the Pacific and came home to build the post-war world.

    A hefty compilation of essays (both pictorial and prose), notes, concept sketches and interviews by (and with) Hayao Miyazaki. Arguably the most respected animation director in the world, Miyazaki is the genius behind "Howl's Moving Castle," Princess Mononoke" and the Academy Award-winning film, "Spirited Away."

    They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, as this influential and immensely popular book shows, these hallmarks of competitive strategy are not the way to create profitable growth in the future.In the international bestseller Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"—untapped new market spaces ripe for growth. Such strategic moves, which the authors call “value innovation,” create powerful leaps in value that often render rivals obsolete for more than a decade.Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.

    The dust had yet to settle on the global financial crisis in 2009 when an unlikely Wharton grad was setting in motion a fraud of unprecedented gall and magnitude--one that would come to symbolize the next great threat to the global financial system. Billion Dollar Whale will become a classic, harrowing parable about the financial world in the twenty-first century.

    Now, for the first time, this EGOT (Emmy, Grammy, Oscar, Tony) winner shares his story in his own words. “I hope fans of comedy will get a kick out of the stories behind my work, and really enjoy taking this remarkable ride with me.”—Mel Brooks For anyone who loves American comedy, the long wait is over. Here are the never-before-told, behind-the-scenes anecdotes and remembrances from a master storyteller, filmmaker, and creator of all things funny.All About Me! charts Mel Brooks’s meteoric rise from a Depression-era kid in Brooklyn to the recipient of the National Medal of Arts. Whether serving in the United States Army in World War II, or during his burgeoning career as a teenage comedian in the Catskills, Mel was always mining his experiences for material, always looking for the perfect joke. His iconic career began with Sid Caesar’s Your Show of Shows, where he was part of the greatest writers’ room in history, which included Carl Reiner, Neil Simon, and Larry Gelbart. After co-creating both the mega-hit 2000 Year Old Man comedy albums and the classic television series Get Smart, Brooks’s stellar film career took off. He would go on to write, direct, and star in The Producers, The Twelve Chairs, Blazing Saddles, Young Frankenstein, Silent Movie, High Anxiety, and Spaceballs, as well as produce groundbreaking and eclectic films, including The Elephant Man, The Fly, and My Favorite Year. Brooks then went on to conquer Broadway with his record-breaking, Tony-winning musical, The Producers. All About Me! offers fans insight into the inspiration behind the ideas for his outstanding collection of boundary-breaking work, and offers details about the many close friendships and collaborations Brooks had, including those with Sid Caesar, Carl Reiner, Gene Wilder, Madeleine Kahn, Alfred Hitchcock, and the great love of his life, Anne Bancroft. Filled with tales of struggle, achievement, and camaraderie (and dozens of photographs), readers will gain a more personal and deeper understanding of the incredible body of work behind one of the most accomplished and beloved entertainers in history.

    I partied in every capital in Europe and basked on all the world's most famous beaches'. Frank W Abagnale, alias Frank Williams, Robert Conrad, Frank Adams and Ringo Monjo, was one of the most daring con men, forgers, imposters and escape artists in history. In his brief but notorious career, Abagnale donned a pilot's uniform and co-piloted a Pan Am jet, masqueraded as a member of hospital management, practised law without a licence, passed himself off as a college sociology professor, and cashed over $2.5 million in forged checks all before he was twenty-one. Known by the police of twenty-six foreign countries and all fifty states as 'The Skywayman', Abagnale lived a sumptuous life on the run - until the law caught up with him. Now recognised as the nation's leading authority on financial foul play, Abagnale is a charming rogue whose hilarious, stranger-than-fiction international escapades and ingenious escapes - including one from an aeroplane - make CATCH ME IF YOU CAN an irresistable tale of deceit.

      Still in his early thirties, Chris is on the verge of completing a tour of every country on earth – he’s already visited more than 175 nations – and yet he’s never held a “real job” or earned a regular paycheck.  Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back.    There are many others like Chris – those who’ve found ways to opt out of traditional employment and create the time and income to pursue what they find meaningful.  Sometimes, achieving that perfect blend of passion and income doesn’t depend on shelving what you currently do.  You can start small with your venture, committing little time or money, and wait to take the real plunge when you're sure it's successful.   In preparing to write this book, Chris identified 1,500 individuals who have built businesses earning $50,000 or more from a modest investment (in many cases, $100 or less), and from that group he’s chosen to focus on the 50 most intriguing case studies.  In nearly all cases, people with no special skills discovered aspects of their personal passions that could be monetized, and were able to restructure their lives in ways that gave them greater freedom and fulfillment.   Here, finally, distilled into one easy-to-use guide, are the most valuable lessons from those who’ve learned how to turn what they do into a gateway to self-fulfillment.  It’s all about finding the intersection between your “expertise” – even if you don’t consider it such -- and what other people will pay for.  You don’t need an MBA, a business plan or even employees.  All you need is a product or service that springs from what you love to do anyway, people willing to pay, and a way to get paid.   Not content to talk in generalities, Chris tells you exactly how many dollars his group of unexpected entrepreneurs required to get their projects up and running; what these individuals did in the first weeks and months to generate significant cash; some of the key mistakes they made along the way, and the crucial insights that made the business stick.  Among Chris’s key principles: if you’re good at one thing, you’re probably good at something else; never teach a man to fish – sell him the fish instead; and in the battle between planning and action, action wins.   In ancient times, people who were dissatisfied with their lives dreamed of finding magic lamps, buried treasure, or streets paved with gold.  Today, we know that it’s up to us to change our lives.  And the best part is, if we change our own life, we can help others change theirs.  This remarkable book will start you on your way.

    With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys­functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family—America’s last great industrial dynasty—could hold on to their company. Mulally and his team pulled off one of the great­est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround. On the verge of collapse, Ford went outside the auto industry and recruited Mulally—the man who had already saved Boeing from the deathblow of 9/11—to lead a sweeping restructuring of a company that had been unable to overcome decades of mismanage­ment and denial. Mulally applied the principles he developed at Boeing to streamline Ford’s inefficient operations, force its fractious executives to work together as a team, and spark a product renaissance in Dearborn. He also convinced the United Auto Workers to join his fight for the soul of American manufacturing. Bryce Hoffman reveals the untold story of the covert meetings with UAW leaders that led to a game-changing contract, Bill Ford’s battle to hold the Ford family together when many were ready to cash in their stock and write off the company, and the secret alliance with Toyota and Honda that helped prop up the Amer­ican automotive supply base. In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet­ings to drive change and force Ford to deal with the painful realities of the American auto industry.  Hoffman was granted unprecedented access to Ford’s top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.

    Doubtfire—as a brilliant new chronicler of the experience that is growing up young and female.   Mara Wilson has always felt a little young and a little out of place: as the only child on a film set full of adults, the first daughter in a house full of boys, the sole clinically depressed member of the cheerleading squad, a valley girl in New York and a neurotic in California, and one of the few former child actors who has never been in jail or rehab. Tackling everything from how she first learned about sex on the set of Melrose Place, to losing her mother at a young age, to getting her first kiss (or was it kisses?) on a celebrity canoe trip, to not being “cute” enough to make it in Hollywood, these essays tell the story of one young woman’s journey from accidental fame to relative (but happy) obscurity. But they also illuminate a universal struggle: learning to accept yourself, and figuring out who you are and where you belong. Exquisitely crafted, revelatory, and full of the crack comic timing that has made Mara Wilson a sought-after live storyteller and Twitter star, Where Am I Now? introduces a witty, perceptive, and refreshingly candid new literary voice.

    For nearly a quarter of a century, Elizabeth Taylor and Richard Burton were Hollywood royalty, and their fiery romance—often called "the marriage of the century"—was the most notorious, publicized, and celebrated love affair of its day.For the first time, Vanity Fair contributing editor Sam Kashner and acclaimed biographer Nancy Schoenberger tell the complete story of this larger-than-life couple, showing how their romance and two marriages commanded the attention of the world. Also for the first time, in exclusive access given to the authors, Elizabeth Taylor herself gives never-revealed details and firsthand accounts of her life with Burton.Drawing upon brand-new information and interviews—and on Burton's private, passionate, and heartbreaking letters to Taylor—Furious Love sheds new light on the movies, the sex, the scandal, the fame, the brawls, the booze, the bitter separations, and, of course, the fabled jewels. It offers an intimate glimpse into Elizabeth and Richard's privileged world and their elite circle of friends, among them Princess Grace, Montgomery Clift, the Duke and Duchess of Windsor, Peter O'Toole, Michael Caine, Marlon Brando, Rex Harrison, Mike Nichols, Laurence Olivier, Robert Kennedy, Tennessee Williams, Noël Coward, John Huston, Ava Gardner, the Rothschilds, Maria Callas, and Aristotle Onassis. It provides an entertaining, eye-opening look at their films, their wildly lucrative reign in Europe and in Hollywood—and the price they paid for their extravagant lives.Shocking and unsparing in its honesty, Furious Love explores the very public marriage of "Liz and Dick" as well as the private struggles of Elizabeth and Richard, including Le Scandale, their affair on the set of the notorious epic Cleopatra that earned them condemnation from the Vatican; Burton's hardscrabble youth in Wales; the crippling alcoholism that nearly destroyed his career and contributed to his early death; the medical issues that plagued both him and Elizabeth; and the failed aspirations and shame that haunted him throughout their relationship. As Kashner and Schoenberger illuminate the events and choices that shaped this illustrious couple's story, they demonstrate how the legendary pair presaged America's changing attitudes toward sex, marriage, morality, and celebrity. Yet ultimately, as the authors show, Elizabeth and Richard shared something priceless beyond the drama: enduring love.Addictive and entertaining, Furious Love is more than a celebrity biography; it's an honest yet sympathetic portrait of a man, a woman, and a passion that shocked and mesmerized the world.

    But Folds will be the first to tell you he's an unconventional icon, more normcore than hardcore. Now, in his first book, Folds looks back at his life so far in a charming and wise chronicle of his artistic coming of age, infused with the wry observations of a natural storyteller.In the title chapter, "A Dream About Lightning Bugs," Folds recalls his earliest childhood dream--and realizes how much it influenced his understanding of what it means to be an artist. In "Measure Twice, Cut Once" he learns to resist the urge to skip steps during the creative process. In "Hall Pass" he recounts his 1970s North Carolina working-class childhood, and in "Cheap Lessons" he returns to the painful life lessons he learned the hard way--but that luckily didn't kill him.In his inimitable voice, both relatable and thought-provoking, Folds digs deep into the life experiences that shaped him, imparting hard-earned wisdom about both art and life. Collectively, these stories embody the message Folds has been singing about for years: Smile like you've got nothing to prove, because it hurts to grow up, and life flies by in seconds.

    It continued in Moscow, where Browder made his fortune heading the largest investment fund in Russia after the Soviet Union's collapse. But when he exposed the corrupt oligarchs who were robbing the companies in which he was investing, Vladimir Putin turned on him and, in 2005, had him expelled from Russia. In 2007, a group of law enforcement officers raided Browder's offices in Moscow and stole $230 million of taxes that his fund's companies had paid to the Russian government. Browder's attorney Sergei Magnitsky investigated the incident and uncovered a sprawling criminal enterprise. A month after Sergei testified against the officials involved, he was arrested and thrown into pre-trial detention, where he was tortured for a year. On November 16, 2009, he was led to an isolation chamber, handcuffed to a bedrail, and beaten to death by eight guards in full riot gear. Browder glimpsed the heart of darkness, and it transformed his life: he embarked on an unrelenting quest for justice in Sergei's name, exposing the towering cover-up that leads right up to Putin. A financial caper, a crime thriller, and a political crusade, Red Notice is the story of one man taking on overpowering odds to change the world.

    Who are these people, what motivates them, and why should you care?Consider these facts: Everything around us is turning into computers. Your typewriter is gone, replaced by a computer. Your phone has turned into a computer. So has your camera. Soon your TV will. Your car was not only designed on computers, but has more processing power in it than a room-sized mainframe did in 1970. Letters, encyclopedias, newspapers, and even your local store are being replaced by the Internet.Hackers & Painters: Big Ideas from the Computer Age, by Paul Graham, explains this world and the motivations of the people who occupy it. In clear, thoughtful prose that draws on illuminating historical examples, Graham takes readers on an unflinching exploration into what he calls “an intellectual Wild West.”The ideas discussed in this book will have a powerful and lasting impact on how we think, how we work, how we develop technology, and how we live. Topics include the importance of beauty in software design, how to make wealth, heresy and free speech, the programming language renaissance, the open-source movement, digital design, internet startups, and more.

    (I understand that it’s likely the former, which is a fancy “book” way of saying “the first one.”) I talk about my grandparents, doing stand-up comedy as a teenager, bar mitzvahs, and Jewish summer camp, and tell way more stories about doing drugs than my mother would like. I also talk about some of my adventures in Los Angeles, and surely say things about other famous people that will create a wildly awkward conversation for me at a party one day. I hope you enjoy the book should you buy it, and if you don’t enjoy it, I’m sorry. If you ever see me on the street and explain the situation, I’ll do my best to make it up to you.