That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.

    More than 20 truly stunning projects, all using peyote stitch, come in a variety of flat and dimensional shapes, from triangles, teardrops, and pentagons to tetrahedrons, cubes, and diamonds. Sleek, contemporary, and breathtaking, these beadwoven pieces are perfect for the intermediate crafter—but with such clear and detailed instructions, even beginners will give them a try! Diane Fitzgerald is a featured artist in the book Masters: Beadweaving. Other books in Lark Jewelry & Beading's Beadweaving Master Class series have been authored by Marcia DeCoster, Laura McCabe, Sherry Serafini, Maggie Meister, and Rachel Nelson-Smith.

     As someone that has used the Bash shell almost daily for over 15 years, I've accumulated several command line "tricks" that have saved me time and frustration. Bash Command Line Pro Tips is a collection of 10 techniques that you can put to use right away to increase your efficiency at the command line. Here is what you will learn by reading Bash Command Line Pro Tips: Tip 1: Tab Completion Tip 2: Change to the Previous Directory Tip 3: Reuse the Last Item from the Previous Command Line Tip 4: Rerun a Command That Starts with a given String Tip 5: Command Substitution Tip 6: Use a for Loop at the Command Line Tip 7: Rerun the Previous Command with Root Privileges Tip 8: Rerun the Previous Command While Substituting a String Tip 9: Reuse a Word on the Same Command Line Tip 10: Fix Typos and Shorten Lengthy Commands with Aliases Scroll up, click the "Buy Now With 1-Click" button to start leaning these powerful Linux Command Line Tips.

    That is creativity," say award-winning craftsmen Beiderman and Johnston in this well-organized and highly instructive guidebook that tells you everything you need to know to create attractive woodcarvings.Especially written for the novice, it shows how to produce realistic animals, flowers, and humorous figures in a variety of forms: in the round, in relief, and as line carvings. A wide spectrum of more than 60 project patterns offers practical plans and ideas for carvers at all levels of expertise.The authors provide a detailed yet easy-to-follow introduction to carving tools and how to use them. There are also helpful hints to guide beginning carvers through difficult stages of carving, and expert advice on painting and finishing, woodcarving as gifts, how to exhibit and enter carvings in competition, and much more. You'll even find a whole chapter devoted to carving birds.Abundantly illustrated with over 200 photographs and detailed line drawings, this first paperback edition of The Beginner's Handbook of Woodcarving will be welcomed by any would-be woodcarver seeking a thorough, reliable, and crystal-clear introduction to the age-old art of carving wood.

     One word is the key to the job, a guarantee of a second date, and so much more. And that word is YES. Communication expert Tonya Reiman is a master at reading people-and she shares her powerful secrets in "The Yes Factor." All day, every day, we sell ourselves; our clothing, our speech, and even our movements create a set of subtle clues that influence how others judge us. Now Reiman shows readers how to gain control of that process through step-by-step instructions that will completely overhaul their verbal and nonverbal communication techniques. Comprehensive and easy to use, "The Yes Factor" stands head and shoulders above the competition in an abidingly popular category.

    Everybody wants to learn them. You're not a programmer though. How is a non technical user going to learn how to program? You do want to use macros to make your work easier but are you really going to sit down with a huge programming textbook and work your way through every. single. boring. page? Like most people, you'll start with great enthusiasm and vigor but after a few chapters, the novelty wears off. It gets boring. I'm going to try and change that and make learning macro programming entertaining and accessible to non-techies. First of all, programming Excel macros is a huge topic. Let's eat the elephant one bite at a time. Instead of sitting down with a dry, heavy text, you will read very focused, to the point topics. You can then immediately use what you learned in the real world. This is the first lesson in the series. You will learn what macros are, how to access them, a tiny bit of programming theory (just so you have a clue as to what's going on) and how to record macros. As with all my other lessons, this one has a follow along workbook that you can use to work through the exercises. The images in the lessons are based on Excel 2013 for Windows.

    You can move them to tears, to laughter, and most important, you can move them to action!Packed with advice you can put to use right away, you’ll learn how to keep your audience eager and ready to hear from you.What pragmatic and actionable tactics will you learn?How to quickly communicate your unique value.The secret to connecting with the emotions of your desired audience.The foolproof method for standing apart from your competition.The most common marketing mistakes even smart business owners make and how to avoid them.The singular best way to create an authentic, consistent brand.Also the following insights:The 4 critical elements you must have in place to keep your audience engaged.Six different ways you can use stories in your business.A step-by-step guide for finding your most powerful brand voice.How to structure a story so that your audience feels compelled to listen.PLUS, examples to jumpstart the process!Here’s what this book ISN’T: this isn’t about picking new colors, redesigning your logo or developing your website. This is about building a consistent, unique and authentic brand that attracts your most profitable customers.How will your business improve?Follow a process only a few LEADERS in their markets have figured outGet KNOWN for your unique valueCreate content your audience LIKES and sharesBuild - or rebuild - TRUST in your brandGather a loyal group of fans eager to BUY from youImplement these techniques and watch your profits skyrocket.Learn how to tell a better story and connect with a loyal audience by scrolling up and clicking the BUY NOW button at the top of this page!

    To get the full effect, you need this guide•Full mission & optional assignment walkthroughs•Massive galactic codex section for all the background you could want•All Achievements and how to get them•Mass Effect warfare secrets revealed

    A host of carefully crafted pedagogical aids support both the succinctly written narrative as well as the outstanding illustration program. Clinical applications, popular with students, represent a variety of clinical perspectives and provide both relevance and motivation for students as they study. The ninth edition of the text continues to break new ground in a modern day anatomy textbook by offering students a glimpse into the fascinating history of how we have come to know what we do, opportunities to explore structure from diverse perspectives, and insights into the vital contributions that anatomical knowledge brings to the understanding of functions and diagnosis and treatment of disease.

    The rapid maturation of PHP has created a skeptical population of users from more traditional enterprise languages who question the readiness and ability of PHP to scale, as well as a large population of PHP developers without formal computer science backgrounds who have learned through the hands-on experimentation while developing small and midsize applications in PHP. While there are many books on learning PHP and developing small applications with it, there is a serious lack of information on scaling PHP for large-scale, business-critical systems. Schlossnagle's Advanced PHP Programming fills that void, demonstrating that PHP is ready for enterprise Web applications by showing the reader how to develop PHP-based applications for maximum performance, stability, and extensibility.

    The stories are not presented chronologically; instead, the reader follows Hymn from room to room, learning about the realities of daily life in a psychiatric hospital as well as the turmoil in Hymn's own head. At turns wildly funny and heartbreakingly honest, "House Full of Insects" gives a human perspective on the taboo subject of living with mental illness. "House Full of Insects" is approximately 14,500 words. Published by PrinGen Publishing (www.pringen.com).

    There are now more than 170 titles in this series, and their remarkable popularity reflects the common desire of country and city dwellers alike to cultivate personal independence in everyday life.

    Josh Axe, bestselling author of Keto Diet and Eat Dirt, explains how to lose weight, prevent disease, improve your digestion, and renew your youth by taking advantage of dietary collagen.Today, interest in dietary collagen is growing at an astounding rate, and with good reason. The benefits of a collagen-rich diet are remarkable, ranging from better weight control to enhanced digestion, clearer skin, reduced inflammation, and improved immune function. Dietary collagen provides a unique blend of amino acids and other compounds, making it critical for everyone, including infants, young children, the elderly, athletes, pregnant women, new mothers, and adult men and women. Simply put: When we don't get enough of the beneficial compounds found in collagen-rich foods, we experience more injuries, chronic aches and pain, digestive issues, and other symptoms associated with aging. And most people don't get enough. Collagen is the missing ingredient that can help all of us live longer, healthier, more vital lives.In The Collagen Diet, Dr. Axe describes how collagen helps maintain the structure and integrity of almost every part of the body. You'll learn how your skin, hair, nails, bones, disks, joints, ligaments, tendons, arterial walls, and gastrointestinal tract all depend on the consumption of collagen-rich foods. Featuring a twenty-eight-day meal plan, seventy mouthwatering recipes, and specific advice for supporting your body's collagen production with exercise and lifestyle interventions, The Collagen Diet provides everything you need to take advantage of this overlooked cornerstone of modern health.

    This book looks at how to deal with the changing consumer and the social media as a marketing specialist.

    Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine:Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.