While most B2B startups obsess over scalability and tracking, Drift takes a different approach. In This Won't Scale, you'll find insider lessons and plays from the Drift Marketing team that have helped the business grow at a hypergrowth rate. It contains 41 plays organized into easy-to-read and reference chapters. Keep it on your desk, thumb through it when you're looking for inspiration and come back to it over time. You’ll discover not only Drift's abnormal approach, but also hear never-before-told stories and learn how to implement Drift's marketing plays into your own marketing strategy.

    It transcends the years, the standings, and all other distractions. And thanks to the countless remarkable football games between Michigan and Ohio State--and hundreds of thousands of devoted alumni and followers--the rivalry is now an enormous cultural event.

    In response to the dynamic environment of management, Richard Daft has written a text integrating the newest management thinking with a solid foundation in the essentials of management.

    He's a genuine voice of the people, the bastard child of Woody Guthrie and James Brown, and an elder statesman who has inspired generations of bands. He's won twenty Grammy Awards, an Oscar, two Golden Globes, and is a member of two Halls of Fame.There are dozens of books about Springsteen. What's left to say? Nothing objective, perhaps. But when it comes to music, objectivity is highly overrated. Robert Wiersema has been a Springsteen fan since he was a teenager, following tours to see multiple shows in a row, watching set lists develop in real time via the Internet, ordering bootlegs from shady vendors in Italy. His attachment is deeper than fandom, though: he's grown up with Springsteen's songs as the soundtrack to his life, beginning with his youth in rural British Columbia and continuing on through dreams of escape, falling in love, and becoming a father.Walk Like a Man is the liner notes for a mix tape, a blend of biography, music criticism, and memoir. Like the best mix tapes, it balances joy and sorrow, laughter seasoning the dark-night-of-the-soul questions that haunt us all. Wiersema's book is the story of a man becoming a man (despite getting a little lost along the way), and of Springsteen's songs and life that have accompanied him on his journey.

    

    Gerard, PhD, its chief learning officer, candidly describe the triumphs and stumbles of a seven-year journey to lean healthcare, an effort that continues today and that has slashed medical errors, improved patient outcomes, raised staff morale, and saved $27 million dollars in costs without layoffs. Find out:> How lean techniques of value-stream-mapping and rapid improvement events cut the average “door-to-balloon” time for heart attack patients at two hospitals from 90 minutes to 37.> What ThedaCare leaders did to replace medicine’s “shame and blame” culture with a lean culture based on continuous improvement and respect for people.> How the lean principle of “building in quality at the source” broke down divisions among medical specialties allowing teams to develop patient care plans faster.> Why traditional modern management is the single biggest impediment to lean healthcare.> How the plan-do-study-act cycle coupled with rapid improvement events cut the wait time at a robotic radiosurgery unit from 26 days to six.> How the lean concept of “one piece flow” saved time in treating ischemic stroke patients, increasing the number of patients receiving a CT scan within 25 minutes from 51% to 89%.> How senior leaders at other healthcare organizations can begin their own lean transformations using a nine-step action plan based on what ThedaCare did — and what it would do differently.Toussaint and Gerard prove that lean healthcare does not mean less care. On the Mend shows that when care is truly re-designed around patients, waste and errors are eliminated, quality improves, costs come down, and healthcare professionals have more time to spend with patients, who get even better care.

    This book offers an excellent foundation in ethical decision-making for current and future business managers and IT professionals.

    Packed from cover to cover with stunning color photographs.

     2.  Fascinating Memoir:  This book has it all: high stakes gambling, drugs, jail, psychotic episodes and debilitating depression and mental illness, plus the depths of despair and heights of victory.  3.  Very High Profile:  Mike Matusow is one of the most recognizable and followed players in poker today.  Yahoo's online search engine identifies over 1.1 million websites that provide content about Mike Matusow.  His weekly online video show "The Mouthpiece" at CardPlayer.com, averages over 2,000 viewers per day. 4.  Super Popular Subject: Poker is the third most watched sport on cable television, behind auto racing and football. 5.  Secondary Market Possibilities: The National Institute of Mental Health estimates there are 5.7 million people in the U.S. that have bipolar disorder and the CDC estimates 1.6 million elementary school children have been diagnosed ADHD.Get Ready for a Wild Ride… Hang on tight as Mike “The Mouth” Matusow, poker player extraordinaire, takes you with him on a breathtaking, true-life roller coaster ride from his humble beginnings in a trailer park to a rock and roll lifestyle full of hot women, sex, wild drug-filled parties and million-dollar wins and losses. Yet behind the glamour and glory of his high-stakes poker career lurked the flip side: a person torn between two debilitating mental illnesses?—?bipolar disorder and ADHD. To dig himself out of depression and suicidal despair, Matusow turned to dangerous street drugs to self-medicate a problem he didn’t understand, and spiraled deeper into the darker world of addiction, police narcotic stings, and jail time. In this revealing and tumultuous autobiography, the combustible Matusow holds nothing back. You’ll get a mouthful of the man behind the infamous Matusow Meltdowns seen on national TV. Riveting, exhilarating, sexy, sometimes shocking and always fascinating, this voyeur’s look into the world of high-stakes poker, mental illness, and ultimately, Matusow’s inspiring redemption, will keep you glued to your seat until the very last page!

    In the London office my new boss Victor tells me I shall be working in a regional office - and he wants me to drive there. I am to deliver Victor's shiny Jaguar: his pride and joy. The office is in Calcutta. This all sounds like fun to me. A month long holiday. How bad can that be I think and decide to invite my friend Douglas to come along for the ride. This will be a road trip to die for I tell him. Victor's P.A. Shirley is the all seeing eye. Nothing gets past here. I have to report in on my progress at key points on the route. Shirley is going to be watching me. 'If you so much as scratch it you're dead.' I laugh, what could possibly go wrong....? well just about everything. We were OK up till Trieste; then a goat got in the car - after that it was downhill all the way to Calcutta.

    

    As a member of the Nolan sisters, Coleen Nolan was born into the spotlight and has stayed there ever since. She has now become one of the nation's favourite TV presenters and is used to newspapers and magazines claiming to have the inside story of her private life. In No Regrets Coleen finally reveals the truth of what really happened during the last few rollercoaster years, truly the worst of her life. Whilst it's certainly been a traumatic time for the whole family, Coleen is a survivor. First and foremost, she is a mum and is determined to hold her family together. The Nolans finally put aside their infamous feud to rally round their beloved sister Bernie, who tragically lost her fight with cancer on the 4th of July last year, aged just 52. In this memoir, Coleen movingly describes her struggle to deal with the emotional scars that come from losing someone so close and the effect it has had on her own life. In this incredibly candid memoir, Coleen writes with raw honesty about her family troubles, her career highs and lows, and her struggle with her body image. In recent years, Coleen has found herself in both a plastic surgeon's office looking at a £20,000 bill to 'fix her face' and at a breast cancer clinic asking for the removal of her healthy breasts to avoid becoming the fourth sister in the family to be struck down by cancer. Wonderfully warm and moving, and brilliantly funny and honest, No Regrets will take you from laughter to tears and back again as you share in Coleen's very personal journey.

    Few others can offer such a remarkable insight into life at Anfield from Shankly to Houllier and beyond. Born in Liverpool in 1954, Phil later moved to his spiritual home of Kirkby where his footballing abilities were soon noticed and he quickly acquired a range of schoolboy honours before signing professional forms for his beloved Reds in 1971.As he staked a claim for a first-team place, Kop messiah Bill Shankly would memorably declare: “Aye, Phil Thompson. The boy tossed up with a sparrow for his legs and lost!”Shanks, however, was in no doubt about the young Thommo’s qualities and Phil would go on to claim a host of Anfield honours including seven League Championships, three European Cups, two League Cups and an FA Cup.The proudest moment of his footballing life came in 1981 when he led the Reds to a third European Cup with a 1-0 defeat of Real Madrid in Paris, later parading the trophy at his local pub, The Falcon.He left the Reds after winning 42 England caps before returning to Anfield in a coaching capacity under Liverpool player manager Kenny Dalglish.Despite being controversially sacked by Reds boss and former teammate Graeme Souness in 1992, he sensationally returned to Anfield as Gerard Houllier’s right-hand man in 1998, going on to revive the glory days by claiming a famous treble of trophies in 2001.Coming full circle and happy to be a fan again, he shared in the joy of the Reds’ 2005 Champions League triumph in Istanbul – as highlighted during remarkable scenes on SKY TV.

    But then, matrimony came along and politics suddenly felt like the non-essential elaichi in this Mughlai Biryani called life. When my ‘loved ones’ subjected me to scenarios unimaginable, when as the groom I had to wait for an hour for my baaraat to arrive, when certain ‘rituals’ scarred me with shame for the rest of my life, I so wanted to give it back to the society! And hence, ‘Lehengey and Lafdey’ was born. LnL will raise your ire, tickle your funny bone, and show you everything except what a wedding is supposed to be: a sacred union. In a world filled with romantic novels, where love always wins in the end; patience, perseverance and the insane ability to bear a butt load of crap is required to emerge victorious in the holy war of matrimony. Enough talk! Jump right in and witness a whirlpool of emotions, with a cup of masala chai and some fryums on the side. Put your seat belts on, for it is going to get crazy. Welcome to the world of Lehengey and Lafdey!

     Whether you are a rookie or an established Broker, this is the guide you need to lay the foundations for long-term success. Author Dustan Woodhouse has packed this book with dozens of tips and lessons gleaned from personal experience processing over 1,300 mortgage files and taking in over 2,000 applications verbally. You'll learn... - The old-school piece of technology that's every broker's best friend - How to have a complete application built by the time the very first phone call ends - When smart brokers decide to walk away from a file - Where to invest your marketing dollars (and where you'd just be throwing that money away) - How to trade cold-calling for warm-calling - How the "paycheque mentality" can sink your business, and what to do about it Every step, every tip, every process is aimed at building long-term relationships with clients and referral partners alike. It's all designed to get you to the holy grail of a referral-only business. Your mantra? Get the application. Here's how to do it.