It also offers tips, shortcuts, design techniques, ideas and layouts to unleash your creativity.

    Each category includes a short introduction, with expanded captions providing information on who the symbol was designed for, who designed it, when, and where appropriate, what the symbol stands for. These sections are interspersed with short case studies on both classic examples of symbols still in use, and exceptional examples of recently designed symbols.

    Though best known for their furniture, the husband and wife team were also forerunners in architecture, textile design, photography, and film.The Eames work defined anew, multifunctional modernity, exemplary for its integration of craft and design, as well as for the use of modern materials, notablyplywood and plastics.The Eames Lounge Chair Wood, designed with molded plywood technology, became a defining furniture piece of the twentieth century, while the couple s contribution to theCase Study Housesproject not only made inventive use of industrial materials but also developed anadaptable floor plan of multipurpose spaceswhich would become ahallmark of postwar modern architecture.From the couple s earliest furniture experiments to their seminal short filmPowers of Ten, this book covers all the aspects of the illustrious Eames repertoire and itsrevolutionary impact on middle-class American living. About the Series: Each book in TASCHEN s Basic Architecture Series features: an introduction to the life and work of the architect the major works in chronological order information about the clients, architectural preconditions as well as construction problems and resolutions a list of all the selected works and a map indicating the locations of the best and most famous buildings approximately 120 illustrations (photographs, sketches, drafts and plans) "

    Escher was born in 1898 in Leeuwarden (Netherlands). He received his first drawing lessons during secondary school from F.W. van der Haagen, who also taught him the block printing, thus fostering Escher's innate graphic talents. From 1912 to 1922 he studied at the School of Architecture and Ornamental Design in Haarlem, where he was instructed in graphic techniques by S. Jessurun de Mesquita, who greatly influenced Escher's further artistic development. Between 1922 and 1934 the artist lived and worked in Italy. Afterwards Escher spent two years in Switzerland and five in Brussels before finally moving back to Barn in Holland, where he died in 1972. M.C. Escher is not a surrealist drawing us into his dream world, but an architect of perfectly impossible worlds who presents the structurally unthinkable as though it were a law of nature. The resulting dimensional and perspectival illusions bring us into confrontation with the limitations of our sensory perception. About the Series: Each book in TASCHEN's Basic Art series features:a detailed chronological summary of the life and oeuvre of the artist, covering his or her cultural and historical importance a concise biography approximately 100 illustrations with explanatory captions

    See everything, from Hische's rough sketches to her polished finals for major clients such as Wes Anderson, NPR, and Starbucks. The result is a well of inspiration and brass tacks information for designers who want to sketch distinctive letterforms and hone their skills. With more than 250 images and metallic silver ink printed throughout to represent her penciled sketches, this highly visual book is an essential—and entirely enjoyable—resource for those who practice or simply appreciate the art of hand lettering.

    Under the new authorial leadership of Alston Purvis, this authoritative book offers more than 450 new images, along with expansive coverage of such topics as Italian, Russian, and Dutch design. It reveals a saga of creative innovators, breakthrough technologies, and important design innovations.

    Now Muratyan presents his unique observations in this delightful book, featuring visually striking graphics paired with witty, thought-provoking taglines that celebrate the special details of each city. Paris versus New York is a heartfelt gift to denizens of both cities and to those who dream of big-city romance.

    Aimed principally at the student market, the book shows where ideas and inspiration come from and helps unlock the reader s creativity, providing numerous strategies to help solve creative briefs and design problems. Using an upbeat, dynamic and easy-to-understand A Z format, the book reveals techniques that can be exploited to deliver ideas with greater impact, with each entry offering a different starting point. Entries include everything from Intuition and Instinct to Happy Accidents and Hidden Messages, and feature a section explaining how to use the idea or technique, providing readers with an infallible tool kit of inspiration. Including hundreds of inspirational quotes from creative people and packed with great examples of advertising campaigns, posters, book and magazine covers, illustrations and editorial images, this indispensable creative primer also includes previously unpublished photographic work.

    Hochuli begins with a consideration of how human beings read, moving on incrementally to considerations of letter, word, and line as well as word-space and line-space. Hochuli concludes by examining whole paragraphs and how they carry meaning. Produced in Switzerland to the highest standards, Detail in Typography embodies critical thinking and articulate design in its own physical form.

    It draws in the reader with its design and layout, making use of more than 200 illustrations and photographs. It explains in everyday layman's terms what type is and how you can use it to enhance legibility, meaning, and aesthetic enjoyment. It also includes chapters on Web typography and other forms of online text display.

    Staying abreast of recent developments in the field is imperative for both design professionals and students. Thoroughly updated to maintain its relevancy in today's digital world, Typographic Design: Form and Communication, Fourth Edition continues to provide a compre-hensive overview of every aspect of designing with type, now in full color. This Fourth Edition of the bestselling text in the field offers detailed coverage of such essential topics as the anatomy of letters and type families, visual communications and design aesthetics, and designing for legibility. Supplementing these essential topics are theoret-ical and structural problem-solving approaches by some of the leading design educators across the United States. Unwrapping the underlying concepts about typographic form and message, Typographic Design, Fourth Edition includes four pictorial timelines that illustrate the evolution of typography and writing within the context of world events - from the origins of writing more than 5,000 years ago to contemporary Web site and electronic page design. New features include: Full-color treatment throughout A new ancillary Web site containing resources for self-learners, students and professors (www.typographicdesign4e.com) Two new chapters: The Typographic Grid and Typographic Design Process An updated design education section that includes recent examples of projects assigned by leading design educators New case studies that showcase design for Web sites and animated typography projects Case studies detailing examples of visual identification systems, environmental graphics, book and magazine design, Web site design, type in motion, and wayfinding graphics Updated coverage of digital type technology

    This volume gathers highlights from designs commissioned by the Criterion Collection, featuring covers, supplemental art, and never-before-seen sketches and concept art plus a gallery of every Criterion cover since the collection’s first laserdisc in 1984. From avant-garde experiments to big-budget blockbusters, cult favorites to the towering classics of world cinema, the depth and breadth of what film can be is on display in these striking images. Whether painstakingly faithful re-creations or bold re-imaginings, the stunningly diverse designs collected here offer new ways for cinephiles and design aficionados alike to engage with the world’s greatest filmmakers.

    Even if you're starting out in a scary basement or in the tiny bathroom in your cramped apartment with a $40 budget, Print Liberation will show you everything you need to know to get started. And if you're already in a rented studio with a few bucks to spend, this book can help you turn screen printing into your personal art or business.Seriously, this is a completely comprehensive how-to guide. You'll start by learning the history of the craft accompanied by graphic illustrations. Then, step-by-step photographs walk you through the ins and outs of all the main screen-printing techniques, including printing on dimensional surfaces, such as walls and goats (although the latter is not recommended). You'll even find advice about how to turn screen printing into a money-making venture, either by selling your work through galleries or by offering your services locally to make posters, T-shirts and anything else people might need.You can do it. Your imagination is your only limitation.

    Ruder, one of the great twentieth-century typographers was a pioneer who abandoned the conventional rules of his discipline and replaced them with new rules that satisfied the requirements of his new typography. Now in its sixth printing, this book has a hallowed place on the bookshelves of both students and accomplished designers. Dimension: 83/4 x 11 inches, over 500 examples, English, German & French text.

    Pub Date: 2006 Pages: 176 Publisher: Ava Publishing. SA Click on the Google Preview image above to the read some pages of this book! Creating great illustration work the requires specialist skills and knowledge. and in addition to practical applications. this text teaches a comprehension of basic communication theory and creative strategies. Contents: IntroductionContentsp. 4How to Get the Most from this Bookp. 6Forewordp. 8Introductionp. 10Communicating IdeasThe Blank Sheet of Paperp. 18Why ??Ideasp. 20The iefingp. 24Investigation of the Subject Matterp. 26Gathering Inspirationp . 30ainstormingp. 34Explaining the Visualp. 38Longevityp. 44The Medium is the MessageThe Power of the Pencilp. 50Material Worldp. 55Art School Ethosp. 60Illustration as a Disciplinep. 65A Demanding Lifep. 70Mixing Mediap. 72The Digital Dividep. 74The New Wave of Illustratorsp. 80From Outc...