At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.IDEO doesn't buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life. How does it do that? IDEO fosters an atmosphere conducive to freely expressing ideas, breaking the rules, and freeing people to design their own work environments. IDEO's focus on teamwork generates countless breakthroughs, fueled by the constant give-and-take among people ready to share ideas and reap the benefits of the group process. IDEO has created an intense, quick-turnaround, brainstorm-and-build process dubbed "the Deep Dive."In entertaining anecdotes, Kelley illustrates some of his firm's own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences.Kelley takes the reader through the IDEO problem-solving method:> Carefully observing the behavior or "anthropology" of the people who will be using a product or service> Brainstorming with high-energy sessions focused on tangible results> Quickly prototyping ideas and designs at every step of the way> Cross-pollinating to find solutions from other fields> Taking risks, and failing your way to success> Building a "Greenhouse" for innovationIDEO has won more awards in the last ten years than any other firm of its kind, and a full half-hour Nightline presentation of its creative process received one of the show's highest ratings. The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.From the Hardcover edition.

    

    It features a novel way of teaching interactive designers how to create and improve their designs to incorporate the highest degree of fun. As the book shows, designing for fun is all about making interactive products like games highly entertaining, engaging, and addictive. The book's unique approach of providing a highly visual storyboard approach combined with a narrative on the art and practice of designing for fun is sure to be a hit with game and interactive designers.At first glance A Theory of Fun for Game Design is a book that will truly inspire and challenge game designers to think in new ways; however, its universal message will influence designers from all walks of life. This book captures the real essence of what drives us to seek out products and experiences that are truly fun and entertaining. The author masterfully presents his engaging theory by showing readers how many designs are lacking because they are predictable and not engaging enough. He then explains how great designers use different types of elements in new ways to make designs more fun and compelling. Anyone who is interested in design will enjoy how the book works on two levels--as a quick inspiration guide to game design, or as an informative discussion that details the insightful thinking from a great mind in the game industry.

    A woman's journey ended at the altar. Professor Heilbrun notes that the diversity of women's lives now makes it possible for women to dare to choose their own scripts.

    Thorp invented card counting, proving the seemingly impossible: that you could beat the dealer at the blackjack table. As a result he launched a gambling renaissance. His remarkable success--and mathematically unassailable method--caused such an uproar that casinos altered the rules of the game to thwart him and the legions he inspired. They barred him from their premises, even put his life in jeopardy. Nonetheless, gambling was forever changed.Thereafter, Thorp shifted his sights to "the biggest casino in the world" Wall Street. Devising and then deploying mathematical formulas to beat the market, Thorp ushered in the era of quantitative finance we live in today. Along the way, the so-called godfather of the quants played bridge with Warren Buffett, crossed swords with a young Rudy Giuliani, detected the Bernie Madoff scheme, and, to beat the game of roulette, invented, with Claude Shannon, the world's first wearable computer.Here, for the first time, Thorp tells the story of what he did, how he did it, his passions and motivations, and the curiosity that has always driven him to disregard conventional wisdom and devise game-changing solutions to seemingly insoluble problems. An intellectual thrill ride, replete with practical wisdom that can guide us all in uncertain financial waters, A Man for All Markets is an instant classic--a book that challenges its readers to think logically about a seemingly irrational world.Praise for A Man for All Markets"In A Man for All Markets, [Thorp] delightfully recounts his progress (if that is the word) from college teacher to gambler to hedge-fund manager. Along the way we learn important lessons about the functioning of markets and the logic of investment."--The Wall Street Journal"[Thorp] gives a biological summation (think Richard Feynman's Surely You're Joking, Mr. Feynman!) of his quest to prove the aphorism 'the house always wins' is flawed. . . . Illuminating for the mathematically inclined, and cautionary for would-be gamblers and day traders"-- Library Journal

    In 1957, when June Cross was four years old, she was sent by her white mother to live with a black family in Atlantic City. Her mother, Norma, had left June’s abusive father, a comic in the well-known black vaudeville duo Stump and Stumpy, and gave June up when it became clear that her dark-skinned, kinky-haired child could no longer "pass." Within her adopted family, June struggled with her identity as the black radicalism of the times collided head on with her family’s more traditional ideals. Summer vacations were spent with her mother, now in Hollywood and married to F Troop TV actor Larry Storch. For many years, Norma, afraid that Larry’s career would suffer if anyone discovered the truth about her illegitimate daughter, told friends and reporters that June was adopted.Secret Daughter, which grew out of Cross’s Emmy Award–winning documentary, traces this thorny story with poignancy and skill. It is both a vivid snapshot of race relations in America and an inspiring journey of understanding between a mother and daughter.

    Father and Son remains one of English literature's seminal autobiographies. In it, Edmund Gosse recounts, with humor and pathos, his childhood as a member of a Victorian Protestant sect and his struggles to forge his own identity despite the loving control of his father. His work is a key document of the crisis of faith and doubt and a penetrating exploration of the impact of evolutionary science. An astute, well-observed, and moving portrait of the tensions of family life, Father and Son remains a classic of twentieth-century literature.This edition contains an illuminating introduction, and provides a series of fascinating appendices including extracts from Philip Gosse's Omphalos and Edmund Gosse's harrowing account of his wife's death from breast cancer.

    The job: to delve into the psyche of convicted men and women to try to understand what lies behind their often brutal actions. Follow in the footsteps of Kerry Daynes, one of the most sought-after forensic psychologists in the business and consultant on major police investigations. Kerry's job has taken her to the cells of maximum-security prisons, police interview rooms, the wards of secure hospitals and the witness box of the court room. Her work has helped solve a cold case, convict the guilty and prevent a vicious attack. Spending every moment of your life staring into the darker side of life comes with a price. Kerry's frank memoir gives an unforgettable insight into the personal and professional dangers in store for a female psychologist working with some of the most disturbing men and women.

    The Art of Color, this book covers subjective feeling and objective color principles in detail. It presents the key to understanding color in ltten's color circle and color contrasts.

    In it the artist discusses his own paintings, his life, his sorrow and hopes; the paintings and sculptures of Rubens, Michelangelo, Constable, Bonington and others: old and new literature and the music of Mozart, Rossini and Chopin, the events of his time.This revival of a famous Phaidon series brings together in an elegant format some of the best-known writings of renowned artists, critics and interpreters of our cultural tradition. Each book, an acknowledged classic, provides insights not only into the worlds of the arts and cultural history, but also into the creative and intellectual preoccupations of its author and his time. These Phaidon editions have an introduction and notes by a distinguished editor and a wide range of illustrations specially chosen to complement the text.

    While others thought Jane would be terrified by the toy, she adored it and it inspired a life-long love of animals in her. Jane dreamed of a life spent working with animals, and when she was twenty-six years old, she ventured into the forests of Africa to observe chimpanzees in the wild. During her expeditions she braved many dangers and she got to know an amazing group of wild chimpanzees—intelligent animals whose lives, in work and play and family relationships, bear a surprising resemblance to our own. Through her work at Gombe Stream National Park in Tanzania and her own Roots and Shoots program she has become a tireless advocate for animals and the planet. As for that stuffed toy, Jubilee still sits on Goodall’s dresser in London.

    Each affordable volume reflects Oxford's commitment to scholarship, providing the most accurate text plus a wealth of other valuable features, including expert introductions by leading authorities, helpful notes to clarify the text, up-to-date bibliographies for further study, and much more.

    Aided by a number of stunning illustrations, David Billington discusses leading structural engineer-artists, such as John A. Roebling, Gustave Eiffel, Fazlur Khan, and Robert Maillart.

    It also: * Applies the latest passive energy and lighting design research * Organizes information by architectural elements at three scales: * building groups, individual buildings, and building parts * Brings design strategies to life with examples and practical design tools * Features: * 109 analysis techniques and design strategies * More than 750 illustrations, sizing graphs, and tables * Both inch-pound and metric units

    Never before have the cultural powers- that-be been able to exert such control over what we can and can't do with the culture around us. Our society defends free markets and free speech; why then does it permit such top-down control? To lose our long tradition of free culture, Lawrence Lessig shows us, is to lose our freedom to create, our freedom to build, and, ultimately, our freedom to imagine.