It avoids overburdening the reader with topographical detail that is unnecessary for the medical student. Minimum assumptions are made of existing knowledge of the subject.'Key point' boxes for reinforcement and quick revision Glossary of important terms 'Clinical detail' boxes closely integrated with relevant neuroanatomyComplete revision and updating of text. Revision nad expansion of summary chapter, providing overview of entire subject. Clinical material updated to reflect current prevalence of neurological disease. Artwork entirely redrawn for improved clarity and closer integration with text.

    YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results.Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability.Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell.Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

    Whatever your circumstances, you can create the life you desire by following simple, counterintuitive steps; not the steps society wants you to follow. Unfortunately, you cannot even trust yourself when it comes to creating the life that you desire, because you’re programmed by your past, an accumulation of hundreds of thousands of years, a mind still adapted for a hunter-gatherer time period. What does this mean? It means every day you’re battling your emotions, logic versus emotion. Logically, you want to do one thing, but emotionally, you are drawn to something else. First, if this sounds familiar, then great, because it means you are human. But, if you’re going to win the game of life, you cannot sit around and wait for things to happen, because you’ll be living a life of supreme comfort and sameness; ultimately, a great sin. You are destined for great things, capable of forging dreams and living your aspirations. Maybe you’ve forgotten about this truth: that you are capable, worthy, and ready. Maybe you’ve been beaten into the ground by life, a teacher who doesn’t care if you’re rich or poor, weak or strong, ready or not, because life will continue forward regardless, waiting for no one. Fortunately, there’re things you can do to set yourself apart from the millions that will ultimately suffer and fail. One such thing, perhaps the most powerful of all, is by studying the great, people who have succeeded and who have gone beyond what is humanly thought possible. When it comes to studying someone great, there’s one name that stands tall, Stephen Hawking, a person who has persevered and flourished. Not only has he conquered great adversity, but he has inspired millions around the world with his brilliant mind. There is a reason why people compare him with the once living Albert Einstein, the genius. What follows are Stephen Hawking’s greatest life lessons, gems of wisdom that you can easily apply to your own life, which will help you live a more abundant, stronger life. If you’re in need of inspiration, a boost of confidence, or just a friendly reminder of the wonders in life, you’ve come to the right place. See for yourself why millions study his work and regard him as a genius. Scroll up and grab your copy today.*** Limited time offer ***

    He joins the elite Coors Lite road team as a key member, but the adjustment to domestic racing, with small crowds, inexperienced teammates, and poorly promoted events, proves difficult. Disillusioned, Joe is ready to hang up his cleats when he is offered a contract with a pro mountain bike team. The freshness of mountain biking proves to be an elixir: Joe's career blossoms and he rediscovers his love of the sport. Come and Gone will instantly appeal to all readers of A Dog in a Hat, while winning a new audience held spellbound by this rare, frank, and intimate sports memoir.

    The author successfully introduces Maxwell's equations, wave propagation, network analysis, and design principles as applied to modern microwave engineering. A considerable amount of material in this book is related to the design of specific microwave circuits and components, for both practical and motivational value. It also presents the analysis and logic behind these designs so that the reader can see and understand the process of applying the fundamental concepts to arrive at useful results. The derivations are well laid out and the majority of each chapter's formulas are displayed in a nice tabular format every few pages. This Third Edition offers greatly expanded coverage with new material on: Noise; Nonlinear effects; RF MEMs; transistor power amplifiers; FET mixers; oscillator phase noise; transistor oscillators and frequency multiplier.

    After a brief tale of her own introduction to the paranormal, the author shares funny, poignant, and insightful words straight from the spirit people themselves. Together, the living and the dead seek forgiveness, solve family mysteries, find closure, settle scores, and come together for birthdays, anniversaries, and graduations. Quoting directly from her readings and séances, Priscilla reports the spirit perspective on mental illness, suicide, religion, and even the afterlife itself. For those readers interested in developing their own spirit communication skills, the last section of the book offers meditations and exercises used by the author herself, both personally and with her students. "It Will All Make Sense When You’re Dead" is chock-full of simple and entertaining wisdom, showing us how to live for today, with light hearts and kindness.

    This is a book about how many of the 'big' philosophical and religious questions that have puzzled mankind for centuries can be answered by recent breakthroughs in science.

    For each question, there is a concise explanation of how to apply it in the evaluation of research reports.Numerous examples from journals in the social and behavioral sciences illustrate the application of the evaluation questions. Students see actual examples of strong and weak features of published reports.Commonsense models for evaluation combined with a lack of jargon make it possible for students to start evaluating research articles the first week of class.The structure of this book enables students to work with confidence while evaluating articles for homework.Avoids oversimplification in the evaluation process by describing the nuances that may make an article publishable even though it has serious methodological flaws. Students learn when and why certain types of flaws may be tolerated. They learn why evaluation should not be performed mechanically.This book received very high student evaluations when field-tested with students just beginning their study of research methods.Contains more than 60 new examples from recently published research. In addition, minor changes have been made throughout for consistency with the latest edition of the Publication Manual of the American Psychological Association."

    Newman and Newman address physical, intellectual, social, and emotional growth in all life stages, focusing on the idea that development results from the interdependence of these areas at every stage, and placing special emphasis on optimal development through life. The text is noted for its clear organization, providing instructors and students with a coherent structure for tracing development over the life span. The text integrates theory and research with application, making the rich material of development useful for emerging professionals. Each life stage chapter ends with an applied topic that helps students connect the developmental themes of that stage with critical societal issues. The use of case material throughout offers a way to balance information about general patterns of development with information about individual differences and life stories. Human diversity is introduced in the very first chapter and is a continuing theme, reflected in research coverage, theoretical analysis, illustrations, and boxes. Through a variety of pedagogical strategies including the illustrations and captions, points for further reflection, and case analysis, the Newmans have created a text that encourages the reader to engage in ongoing integration and critical analysis.

    She knew instantly that her decision to work in general practice was the ‘biggest and worst mistake of her life’. Fortunately, however, this did not deter her from continuing in general practice, and this fascinating memoir (spanning half a century) is testament to her resilience and professionalism, as well as her pragmatic and charismatic personality. She shares real stories about real people in this intriguing book. Some stories are truly heart-breaking and will have you reaching for the tissues (such as the times when she has lost patients, and encountered and supported abused children and rape victims). But it isn’t all serious. There are lots of light-hearted and heart-warming moments too, such as the stories about Jessie-dog – her bodyguard when she made home visits, and the time when she helped a large (and desperately in need) family to get rehoused, and her time as a country GP. She also recalls with honesty and candidness, the prejudice and unimaginable pressure she had to contend with, as a young female GP in the 1960s. As well as a plethora of fascinating stories, experiences and case studies, this book also gives us, as 21st Century readers, a glimpse into the rapid changes in general practice and the NHS in general. Whether you’re in general practice, or you’re a medical professional, or you have a penchant for all kinds of autobiographies/memoirs, you will find this a thought-provoking and captivating book that’s impossible to put down. Take a peek at the ‘Look Inside’ feature now and be prepared to be instantly intrigued.

    Students will receive a grounding in areas that vary from treatment to organizational and community settings. This edition also includes of new case studies, practice examples and guiding principles.

    Incorporating OD ethics and values into each chapter, Donald L. Anderson provides discussion of the real-world application of these theoretical ideas. In-depth case studies that follow major content chapters allow students to immediately apply what they have learned. In today's challenging environment of increased globalization, rapidly changing technologies, economic pressures, and expectations in the contemporary workforce, this book is an essential tool.

    It is also a crucial discipline to help you get the most out of in-person events such as conferences and networking opportunities where the key to a successful outcome often lies in your personal brand standing out.Given the explosion in use of digital and social media over the past few years, the internet has presented professionals with a magnificent opportunity to help their expertise become more discoverable, sharable and memorable through their personal brands.Personal Branding Benefits Your Business by:Establishing Credibility & Thought LeadershipGrowing Your NetworkAttracting New OpportunitiesIncreasing SalesHelping You Reach Your Business GoalsWho is this book for?CEOs, Executives, and Business Owners who want to position themselves as industry thought leaders and stand out from the competition.Individual Contributors & Academics who want to get ahead in their careers and want to understand how to have their expertise and experience be more discoverable.HR & Training Managers who want to understand personal branding to help train employees on social media branding and social selling.PR Agencies & Exec Comms Managers who need inspiration and training on personal branding strategies for their clients, CEOs, or themselves.About Mel CarsonMel Carson is Founder of Delightful Communications and former Digital Marketing Evangelist at Microsoft. He speaks and writes about personal branding at conferences and for publications all over the world. He previously co-wrote Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social and has had his wisdom featured in Forbes, Fast Company, GQ, QZ.com, USA Today and he regularly writes as a business columnist for Entrepreneur.com.For more on Mel Carson visit http://www.MelCarson.com and http://www.DelightfulCommunications.com

    If you wouldlike to purchase both the physical text and MyProgrammingLab search for ISBN-10: 0132989999/ISBN-13: 9780132989992. That packageincludes ISBN-10: 0132855836/ISBN-13: 9780132855839 and ISBN-10: 0132891557/ISBN-13: 9780132891554. MyProgrammingLab should only be purchased when required by an instructor. In "Starting Out with Java: From Control Structures through Objects", Gaddis covers procedural programming control structures and methods before introducing object-oriented programming. As with all Gaddis texts, clear and easy-to-read code listings, concise and practical real-world examples, and an abundance of exercises appear in every chapter. "

     Filled with stories about injuries sustained while patients were not thinking so clearly, sad tales that reveal the not-so-funny side of the emergency room, things I've learned after years of being in this position, and signs you work in the ER, this condensed book has just enough to tickle your funny bone and then make you cry.