this short book is the best source on editing sales copy ever created and critical to making more money in direct marketing. All the top copywriting courses say it over and over. The power in your marketing comes from understanding your buyers but... All the professionalism comes from polishing your copy to the point buyers can’t stop reading/listening to your sales message until they have an uncontrollable urge to buy. Nobody has ever covered the subject of editing copy to the degree outlined in this book and even the most seasoned ad writers have been learning a lot from the secrets shared inside this instant classic. The Halbert Copywriting Method Part III reveals the editing formulas and patterns found in the works of history’s best copywriters and shows you how to inject hidden psychology into your promotions few people have ever heard of but make no mistake. Even when it comes to the classic techniques explained in this book, you will want to read every line because Bond puts a powerful new twist on even the most well-known editing strategies. If The Halbert Copywriting Method Part III doesn’t make you a better copywriter, nothing will. This simple to use formula is great for... • Punching up your own copy • Smoothing out copy created using templates • Cleaning up ads generated by copywriting software Once you have devoured this quick read, you can then start using the simple checklist at the back with a complete understanding of how to create the famous “greased slide” effect which will add sales to all your promotions.

     Thompson draws upon sources as diverse as molecular biology, evolutionary theory, artificial life, complex systems theory, neuroscience, psychology, Continental Phenomenology, and analytic philosophy to argue that mind and life are more continuous than has previously been accepted, and that current explanations do not adequately address the myriad facets of the biology and phenomenology of mind. Where there is life, Thompson argues, there is mind: life and mind share common principles of self-organization, and the self-organizing features of mind are an enriched version of the self-organizing features of life. Rather than trying to close the explanatory gap, Thompson marshals philosophical and scientific analyses to bring unprecedented insight to the nature of life and consciousness. This synthesis of phenomenology and biology helps make Mind in Life a vital and long-awaited addition to his landmark volume The Embodied Mind: Cognitive Science and Human Experience (coauthored with Eleanor Rosch and Francisco Varela). Endlessly interesting and accessible, Mind in Life is a groundbreaking addition to the fields of the theory of the mind, life science, and phenomenology.

    Students will receive a grounding in areas that vary from treatment to organizational and community settings. This edition also includes of new case studies, practice examples and guiding principles.

    What makes this work so important is that it returned the body to the forefront of philosophy for the first time since Plato.

    Emotions such as grief, fear, anger and love seem to be alien forces that disturb our thoughts and plans. Yet they also embody some of our deepest thoughts--about the importance of the people we love, about the vulnerability of our bodies and our plans to events beyond our control. In this wide-ranging book, based on her Gifford Lectures, philosopher Martha Nussbaum draws on philosophy, psychology, anthropology, music and literature to illuminate the role emotions play in our thoughts about important goals. Starting with an account of her own mother's death, she argues that emotions are intelligent appraisals of a world that we do not control, in the light of our own most significant goals and plans. She then investigates the implications of this idea for normative issues, analyzing the role of compassion in private and public reasoning and the attempts of authors both philosophical and literary to purify or reform the emotion of erotic love. Ultimately, she illuminates the structure of emotions and argues that once we understand the complex intelligence of emotions we will also have new reasons to value works of literature as sources of ethical education. Martha C. Nussbaum is Ernst Freund Distinguished Service Professor of Law and Ethics, University of Chicago, appointed in Law School, Philosophy department, and Divinity School, and an Associate in Classics. A leading scholar in ancient Greek ethics, aesthetics and literature, her previous books include The Fragility of Goodness (Cambridge, 1986), Loves's Knowledge (Oxford, 1992), Poetic Justice (Beacon Press, 1997), The Therapy of Desire (Princeton, 1996), Cultivating Humanity (Harvard, 1997), and Sex and Social Justice (Oxford, 1999). Her reviews have appeared in the New York Times, Boston Globe, New York Review of Books, and New Republic.

    The Tao of Teaching is written in the same style as the Tao Te Ching, and gives examples from the classrooms of three present-day teachers whom the author feels embody Taoist wisdom and "student-centered" educational methods. The Tao of Teaching is a labor of love, containing many important insights by a talented and respected professional whose emphasis is on the students' contribution in a learning environment, whatever the context.

    Jurgen Ziewe has spent over forty years refining his OBE skills via a lifelong practice of deep meditation. The author projects his consciousness into parallel dimensions and non-physical reality systems whilst retaining full waking awareness throughout. He probes into the infinite vistas of human consciousness and brings back detailed accounts of his journeys and observations. The reports gathered followed a strict research protocol, where the author interviewed dead people and visited the higher dimensional realities, from the darkest places to the most illuminated regions of cosmic consciousness and realms which are traditionally referred to as 'Heaven'. These are lively, first-hand accounts providing a narrative which is destined to revolutionize old concepts and perspectives.

    s/t: Mental Healing as Religion, Rhetoric & Repression

    This time, he teams up with Kathryn Gordon, his wife of 23 years, for a look at what it takes to build strong relationships. In Relationship Grit, the Gordons reveal what brought them together, what kept them together through difficult times, and what continues to sustain their love and passion for one another to this day. They candidly share their mistakes, decisions that almost destroyed their marriage, and successes so you can learn from their experiences and make your relationship stronger.If you're a fan of Jon Gordon's work, you will enjoy learning about the man behind the message, as he and Kathryn share the intimate details of their life together. The direct, transparent, and personal style will draw you in and help you see that, if you are dealing with a challenge in your life and relationship, you are not alone. Working, writing, and raising children hasn't always been easy for the Gordons, but by committing to one another and embracing the principles of G. R. I. T., they emerged from their darkest moments and built a deep and lasting love. In Relationship Grit, they speak candidly about what they have learned and how you can develop the grit to build beautiful relationships.Discover--in their own words--what Jon and Kathryn have learned about staying together during their 23-year marriage Learn the four principles of G. R. I. T. that you can embrace today to build the high quality relationships you want and deserve Find the strength you need to confront your past, overcome your flaws, and change for the better to improve you and your relationship. Embrace the Gordons' practical advice including 22 quick tips for a great relationship--11 from Kathryn and 11 from Jon--and start making your relationship the best it can be Relationships--particularly marriages--are about imperfect people coming together to work on their individual flaws and emerge stronger together. Relationship Grit will inspire and motivate you to engage in this remarkable and rewarding process.

    With Sweet Dreams, Dennett returns to the subject for revision and renewal of his theory of consciousness, taking into account major empirical advances in the field since 1991 as well as recent theoretical challenges.In Consciousness Explained, Dennett proposed to replace the ubiquitous but bankrupt Cartesian Theater model (which posits a privileged place in the brain where it all comes together for the magic show of consciousness) with the Multiple Drafts Model. Drawing on psychology, cognitive neuroscience, and artificial intelligence, he asserted that human consciousness is essentially the mental software that reorganizes the functional architecture of the brain. In Sweet Dreams, he recasts the Multiple Drafts Model as the fame in the brain model, as a background against which to examine the philosophical issues that continue to bedevil the field.With his usual clarity and brio, Dennett enlivens his arguments with a variety of vivid examples. He isolates the Zombic Hunch that distorts much of the theorizing of both philosophers and scientists, and defends heterophenomenology, his third-person approach to the science of consciousness, against persistent misinterpretations and objections. The old challenge of Frank Jackson's thought experiment about Mary the color scientist is given a new rebuttal in the form of RoboMary, while his discussion of a famous card trick, The Tuned Deck, is designed to show that David Chalmers's Hard Problem is probably just a figment of theorists' misexploited imagination. In the final essay, the intrinsic nature of qualia is compared with the naively imagined intrinsic value of a dollar in Consciousness--How Much is That in Real Money?

    The teaching is conveyed through the Buddha's Four Noble Truths, first expounded in 528 B.C. in the Deer Park at Saranath near Varanasi and kept alive in the Buddhist world ever since.Venerable Ajahn Sumedho is a bhikkhu (mendicant monk) of the Theravada tradition of Buddhism. He was ordained in Thailand in 1966 and trained there for ten years. He is currently the Abbot of the Amaravati Buddhist Centre as well as teacher and spiritual guide to many bhikkhus, Buddhist nuns and lay people.This booklet has been made available through the voluntary efforts of many people for the welfare of others.Note on the Text:The first exposition of the Four Noble Truths was a discourse (sutta) called Dhammacakkappavattana Sutta — literally, 'the discourse that sets the vehicle of the teaching in motion'. Extracts from this are quoted at the beginning of each chapter describing the Four Truths. The reference quoted is to the sections in the books of the scriptures where this discourse can be found. However, the theme of the Four Noble Truths recurs many times, for example in the quotation that appears at the beginning of the Introduction."From the Preface

    I'd love to just get this guide out there in response!” - Heather "Anish" Anderson. 2019 National Geographic Adventurer of the Year, and author of Thirst: 2600 Miles to Home“Have you read Rolf Potts' Vagabonding? It feels a bit like the American Vagabonding.” - Six2 - Pacific Crest and Appalachian Trail Alum.“Gosh I love your book! I'm trying to read it, but for some reason I can't stop crying!!! It resonates so much and I feel so emotional about it.” - Kathy Vaughan, Team UltraPedestrian and co-author of 98 Days of Wind: The Greatest Fail of Our Life“You’re going to have to change the name if you want anyone to pick up your book who doesn’t consider themselves a “dirtbag,” “trash,” or a “bum.”” - Random stranger on Facebook who is not impressed with the title.Screw picket fences. Live your best life. Sleep in the dirt. While a life of adventure has traditionally been reserved for the rich and the sponsored, to the dirtbag, it's a birthright for the masses. Partly a celebration of an underappreciated subculture of hiker trash, ski bums, and vagabonds, and partly a "how to" guide for adventure on the cheap, The Dirtbag's Guide to Life is the first solid attempt to define an outdoor movement that has taken root in backpacker hostels, long trails, and climbing crags around the world.Distilling personal wisdom and practical lessons from dozens of the world’s most dedicated dirtbags, this book is for anyone who dreams of hitchhiking trips through Patagonia and summers spent trail running in Montana, but who can’t be bothered by mainstream frivolities like expensive clothes and basic hygiene.The book answers important logistical questions about the major barriers to a life centered on adventure, and covers practical topics like financial planning and career strategies. It also digs into the big philosophical questions that long-term dirtbags all eventually wrestle with - like how to manage your most important relationships, how to live as a responsible human being, and how to find meaning when you develop a life centered on playing outside.

    But it was through the death of a close friend that he learned a profound lesson and discovered a secret that changed his life forever. This is a story about finding what you want most, in the most unlikely places, and usually right under your nose. Share the joy of seeing your own life–and everything around you–in bold new ways.

    INFJ's often don't understand themselves either. The INFJ personality type is a complex one. True insight and understanding can require self-examination and awareness to understand how to use the strengths of this personality type to your advantage Understand yourself and live your best lifeThis scientifically rigorous yet easy to read guide will give you the deep knowledge you need to finally understand yourself as an INFJ. When you understand your personality as an INFJ you will know how this personality type can survive in all aspects of life!Here is a preview of what you will learn in this guide: IntroductionChapter 1: Overview of the Myers-Briggs IndicatorHistoryThe typesReflections/discussion questionsChapter 2: Unraveling the INFJ PersonalityCompassion, purpose, and creativityThe Dominant, Auxiliary, Tertiary, and Inferior hierarchyFamous INFJsReflections/discussion questionsChapter 3: The INFJ At WorkStrengthsChallengesHow INFJs can deal with workplace stressBest careers for INFJsReflections/discussion questionsChapter 4: The INFJ as Friend and Family MemberStrengthsChallengesHow INFJs can improve friend and family relationshipsFriends with or related to an INFJ? Here's what you can doReflections/discussion questionsChapter 5: INFJs In LoveStrengthsChallengesIs there a perfect match for an INFJ?What INFJs can do to ensure happy relationshipsWhat partners of INFJs can doHow does an INFJ recover from a breakup?Reflections/discussion questionsChapter 6: INFJs and ParentingStrengthsChallengesHow INFJS can be better parentsWhat is it like to be the parent of an INFJ?Reflections/discussion questionsAnd so much more!Invest in yourself and commit to living your best life as an INFJ when you grab this guide now!

    This thoroughly documented and easy-to-read book is the first of its kind. Vitale gives you the keys to their minds. All you have to do is turn the keys. They said 'yes' to you long before you said a word and they were begging to buy from you shortly after you uttered your first sentence. Buying Trances is an exciting ride to the edge of the mind. His finest work to date." -Kevin Hogan, author, The Psychology of Persuasion and Covert Hypnosis "This book maps marketing's final frontier-the customer's mind-and exposes the buying trance. Frankly, this may be the smartest marketing book ever written." -Dave Lakhani, coauthor, Persuasion: The Art of Getting What You Want "As with all of Vitale's books, there are magical secrets chucked out like a mad Vegas poker dealer on every page. Not only will you learn to put people into buying trances with this book, the act of reading it will put you in a trance and force you to master it." -Mark Joyner, #1 bestselling author, The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less "Vitale's expertise in hypnotic marketing combined with his extensive research challenges the reader on many different levels. He forces you to delve deeper into the benefits of creating a buying atmosphere and a trance-like desire on the part of your prospect. I found this an absolutelyfascinating book." -Joseph Sugarman, President, BluBlocker Corporation "Buying Trances is not your run-of-the-mill marketing book. It's an exceptionally well-written, well thought out, high-level work that gives the reader unique insights into how to capture a prospect's attention. Cutting-edge stuff that is a must for every serious marketer to absorb and implement." -Robert Ringer, author, To Be or Not to Be Intimidated?: That Is the Question "Vitale's understanding of how and why people think and act like they do is remarkable. Byunscrambling complex ideas and explaining them in simple language, he reveals how to fashion messages that will turn people into compulsive buyers of our products and services. Now we can take control and create the buying trance. It's a totally refreshing and very effective approach to hugely profitable sales and marketing!" -Winston Marsh, veteran Australian marketer