Gordon strips engineering of its confusing technical terms, communicating its founding principles in accessible, witty prose.For anyone who has ever wondered why suspension bridges don't collapse under eight lanes of traffic, how dams hold back--or give way under--thousands of gallons of water, or what principles guide the design of a skyscraper, a bias-cut dress, or a kangaroo, this book will ease your anxiety and answer your questions.Structures: Or Why Things Don't Fall Down is an informal explanation of the basic forces that hold together the ordinary and essential things of this world--from buildings and bodies to flying aircraft and eggshells. In a style that combines wit, a masterful command of his subject, and an encyclopedic range of reference, Gordon includes such chapters as "How to Design a Worm" and "The Advantage of Being a Beam," offering humorous insights in human and natural creation.Architects and engineers will appreciate the clear and cogent explanations of the concepts of stress, shear, torsion, fracture, and compression. If you're building a house, a sailboat, or a catapult, here is a handy tool for understanding the mechanics of joinery, floors, ceilings, hulls, masts--or flying buttresses.Without jargon or oversimplification, Structures opens up the marvels of technology to anyone interested in the foundations of our everyday lives.

    The text covers the basic principles and equations of fluid mechanics in the context of numerous and diverse real-world engineering examples. The text helps students develop an intuitive understanding of fluid mechanics by emphasizing the physics, and by supplying attractive figures, numerous photographs and visual aids to reinforce the physics.

    For those looking to challenge the cut-and-paste mentality thereare few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems. Through visual demonstrations and concise commentary, The New Basics shows students and professionals how to build interest and complexity around simple relationships between formal elements of two-dimensional design such as point, line, plane, scale, hierarchy, layers, and transparency. The New Basics explains the key concepts of visual language that inform any work of designfrom a logo or letterhead to a complex web site. It takes a fresh approach to design instruction by emphasizing visually intensive, form-based thinking in a manner that is in tune with the latest developments in contemporary media, theory, art, and technology. Colorful, compact, and clearly written, The New Basics is the new indispensable resource for anyone seeking a smart, inspiring introduction to graphic design and destined to become the standard reference work in design education.

    Based on the abstract, general style of mathematical exposition favored by research mathematicians, its goal was to teach students not just to manipulate numbers and formulas, but to grasp the underlying mathematical concepts. The result, at least at first, was a great deal of confusion among teachers, students, and parents. Since then, the negative aspects of "new math" have been eliminated and its positive elements assimilated into classroom instruction.In this charming volume, a noted English mathematician uses humor and anecdote to illuminate the concepts underlying "new math": groups, sets, subsets, topology, Boolean algebra, and more. According to Professor Stewart, an understanding of these concepts offers the best route to grasping the true nature of mathematics, in particular the power, beauty, and utility of pure mathematics. No advanced mathematical background is needed (a smattering of algebra, geometry, and trigonometry is helpful) to follow the author's lucid and thought-provoking discussions of such topics as functions, symmetry, axiomatics, counting, topology, hyperspace, linear algebra, real analysis, probability, computers, applications of modern mathematics, and much more.By the time readers have finished this book, they'll have a much clearer grasp of how modern mathematicians look at figures, functions, and formulas and how a firm grasp of the ideas underlying "new math" leads toward a genuine comprehension of the nature of mathematics itself.

    Detailed maps of every city and dungeon Strategies for defeating all the enemies Locations of all Heart Containers and Gold Skulltulas Solutions for all puzzles Bonus items revealed All hidden items revealed

    Big Blue, as the company is known, tends to rely for its success on magical thinking but that magic ran out a long time ago. The company got in trouble back in the 1990s and had to hire for the first time an outside CEO, Lou Gerstner, to save the day. Gerstner pushed IBM into services with spectacular results but this hurt the company, too. As services have became commoditized IBM could only compete by offshoring the work and quality suffered. The other negative impact of Gerstner was his compensation which was for the first time in IBM history very high. Only the Watson family had become rich running IBM with later CEOs like John Opel and John Akers living comfortable lives with lots of perks, but they never got BIG RICH. That changed with Gerstner. Sam Palmisano an IBM lifer followed Gerstner as CEO and followed, too, the Gerstner playbook. Palmisano retired three years ago with a retirement package worth $241 million, replaced by IBM's first woman CEO, Ginni Rometty, who certainly expects a comparable golden parachute. In order to achieve these numbers, though, IBM has essentially sacrificed both its customers and employees. In order to have ever growing earnings per share the company has cut labor to the bone, off-shored everything it can, dropped quality, deliberately underbid contracts to win them then not performed. IBM's acquisition policy is one of buying companies to get their sales then cutting costs to the bone and under-delivering. This and share buybacks have kept earnings growing until this house of cards recently began to fall. Ginni Rometty, who will end up taking the fall for Palmisano's flawed strategy, has stated a very specific earnings goal for 2015 that she will destroy the company to achieve if she must. This book how IBM fell from grace, where it is headed, and what specifically can be done to save the company before it is too late.

    It provides a simple, thorough survey of elementary topics, starting with set theory and advancing to metric and topological spaces, connectedness, and compactness. 1975 edition.

    * Enhanced sections throughout text provide much firmer foundation than the first edition. * Literature citations are given throughout for reference to additional material.

    This book also features the design process, streamlined coverage of statistics, an overview of materials and materials selection, failure and fatigue, and review of basic strength of materials topics.

    Why people behave as they do is as much a focus as is their actual behavior. Through instructions given to Farrer by Bernard Second, her Apache teacher for fourteen years, readers gain insight into the importance of narrative, not just in ceremony but especially in everyday living on a contemporary Indian reservation in the American Southwest. Sights and smells are almost palpable as the author provides the best in reflexive ethnography by allowing readers to see her as a person rather than an all-knowing anthropologist. She neither romanticizes nor patronizes the Apachean people, who are presented as people with foibles as well as possessing much worthy of admiration.

    The authors draw upon extensive industry and classroom experience to explain modern practices of chip design. The introductory chapter covers transistor operation, CMOS gate design, fabrication, and layout at a level accessible to anyone with an elementary knowledge of digital electornics. Later chapters beuild up an in-depth discussion of the design of complex, high performance, low power CMOS Systems-on-Chip.

     In 1963, Stephen Hawking was diagnosed with motor neurone disease and given two years to live. More than half a century later, Hawking had made some of the most significant contributions to our understanding of the universe since Albert Einstein. The world’s most famous physics professor, a best-selling author, and a father of three, Stephen lived his life to its fullest. Bridging the world of theoretical physics with the reach of pop culture, Stephen Hawking became an emblem of human determination and intellectual curiosity. Inside you will read about... ✓ Early Life and Terminal Illness ✓ Hawking Radiation and Black Holes ✓ The Hawking Family ✓ A Gambling Man ✓ Late Life and Death And much more!

    Fully stocked with solved problemsN950 of themNit shows you how to solve problems that may not have been fully explained in class. Plus you ge"

    He also looks at philosophical issues in particular sciences, including the problem of classification in biology, and the nature of space and time in physics. The final chapter touches on the conflicts between science and religion, and explores whether science is ultimately a good thing.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

    These singularities are places where space-time begins or ends, and the presently known laws of physics break down. They will occur inside black holes, and in the past are what might be construed as the beginning of the universe. To show how these predictions arise, the authors discuss the General Theory of Relativity in the large. Starting with a precise formulation of the theory and an account of the necessary background of differential geometry, the significance of space-time curvature is discussed and the global properties of a number of exact solutions of Einstein's field equations are examined. The theory of the causal structure of a general space-time is developed, and is used to study black holes and to prove a number of theorems establishing the inevitability of singualarities under certain conditions. A discussion of the Cauchy problem for General Relativity is also included in this 1973 book.