As a business, how can you break that trend and achieve client fidelity? In this book we reveal the secrets behind the framework that will sell and retain your customers. Did you know that less than one percent of all leads become customers? It is a true and shocking stat, but there is a way to stop the waste and flip this around. In this highly anticipated book, we reveal the secrets behind our signature TEAM - Target, Engage, Activate, and Measure - framework to transform your approach to market, increase sales, and retain your ideal customers. Account-Based Marketing (ABM) is the new B2B. It‘s time to challenge the status quo of B2B Marketing and Sales, and transition to what the business arena already expects as the updated B2B model. A transformation like this can only happen through an account-based approach that unites marketing, sales, and customer success teams (go-to-market teams) as #OneTeam. In summary, the TEAM framework coupled with the account-based approach enables your company to focus on the target accounts, engage them in a meaningful way, activate the sales team with top tier accounts proactively, and finally measure success based on business outcomes over vanity metrics. It's time to take the lead and transition your business to ABM. The process is simple when you have the right book - ABM is B2B. What are you waiting for?

    She is the wife of a professor and the owner of a lovely house in Georgetown. She is also the president's nominee for Surgeon General. When the media discovers that once, long ago, she failed to respond for jury duty, this relatively minor misstep is portrayed as a serious moral lapse. A good friend uses the incident to make a point, scarcely thinking of the implications, and Lyssa must suffer the consequences. From that moment on, Lyssa Dent Hughes sits helplessly as the press investigates her family and friends, shattering her privacy, her career, and her world. Wendy Wasserstein's trenchant humor and sizzling dialogue combine with biting political commentary to produce a masterful, and topical, drama.

    and David are internationally known, award-winning, master improvisers from Chicago's legendary scene. This in-depth look at the techniques, principles, theory and ideas behind what they do is both authoritative and entertaining. Since their early years playing the iO (formerly Improv Olympic) and the Second City mainstage theater (where David won a Joseph Jefferson award for best actor in a revue), TJ and Dave have been performing for over fifty years combined - fifteen as a team. David worked with improvisation guru Del Close, in development of the The Harold, the preeminent longform theatrical structure, and both are multi-award winning actors.Steven Colbert says, "One of these guys is the best improviser in the world. And the other one is better."Other endorsements: The New York Times says they are "the premier improv duo working today," while Time Out New York wrote of their long-running TJ and Dave show: "BRILLIANT, HEARTBREAKING, MIND-BLOWING, INSPIRING! The best 50 minutes of improv comedy we've ever seen ....DRINK THEIR KOOL-AID."

    Chronologically arranged beginning with The Black Crook in 1866, this edition includes show entries up through the latest hits (Rent, Sunset Boulevard, Kiss of the Spider Woman, Victor/Victoria, Passion) and all the latest big revivals (Show Boat, How to Succeed in Business Without Really Trying, The King and I). Features a wealth of statistics, inside information, critical reception, cast lists, and pithy commentary about each show. Includes seven completely revised, cross-referenced indexes and over 200 photographs.

    It would be about being present and being committed to the artistic process every single day, regardless of the ‘weather.’ It became a daily meditation, a daily prayer celebrating the rich and strange process of a writing life.”—Suzan-Lori Parks On November 13, 2002, the incomparable Suzan-Lori Parks got an idea to write a play every day for a year. She began that very day, finishing one year later. The result is an extraordinary testament to artistic commitment. This collection of 365 impeccably crafted pieces, each with its own distinctive characters and dramatic power, is a complete work by an artist responding to her world, each and every day. Parks is one of the American theater’s most wily and innovative writers, and her “stark but poetic language and fiercely idiosyncratic images transform her work into something haunting and marvelous” (TIME).

    A complex work revolving around a fictionalized Seurat immersed in single-minded concentration while painting the masterpiece, the production has evolved into a meditation on art, emotional connection, and community. This publication contains the entire script of the musical. "Sunday is itself a modernist creation, perhaps the first truly modernist work of musical theatre that Broadway has produced ... a watershed event that demands nothing less than a retrospective, even revisionist, look at the development of the serious Broadway musical."- Frank Rich, The New York Times Magazine

    Portraying the two critical moments in Oscar Wilde’s late life –– when he decides to stay in England and face imprisonment and the night after his release, two years later –– David Hare’s The Judas Kiss presents the consequences of taking an uncompromisingly moral position in a world defined by fear, expedience, and conformity.

    Each story stands on its own, and yet there are larger interconnecting narratives that weave together from the book's beginning to end. The stories have heroics and embarrassments, riotous humor and pathos, characters that range from Bubbles the Pigmy Hippo to Stephen's unforgettable mother, and scenes that include coke-fueled parties, Hollywood sets, French trains, and hospital rooms.Told in a vivid, honest, and wondrous voice, Tobolowsky manages to render the majestic out of the seemingly mundane, profundity from the patently absurd, and grace from tragedy. This book marks the debut of a massively talented storyteller.

    The new edition from Chopra includes many topics encompassing the theory of structural dynamics and the application of this theory regarding earthquake analysis, response, and design of structures. No prior knowledge of structural dynamics is assumed and the manner of presentation is sufficiently detailed and integrated, to make the book suitable for self-study by students and professional engineers.

    In an unprecedented (for him) run of promiscuity, Ty has managed to impregnate three women in the span of one week: His ex-girlfriend, his 40-something married next-door neighbor, and his 18 year-old student. In this edgy comedy by playwright Rajiv Joseph, Ty's problems illuminate every triumph and failure of his life, and as the women

    Many owners and CEOs think they have to be involved in every aspect of their business. They spend valuable brainpower on low-priority decisions. Before long, they're overworked and burned out.Instead of doing everything, it's time to focus on the right things.A CEO Only Does Three Things zeroes in on the three pillars of business: culture, people, and numbers. Steeped in twenty-plus years of practical knowledge, training, and consulting with some of the world's largest companies, this indispensable guide shows how to articulate the right culture for your business, hire people with the right mindsets, and inspire your teams to produce optimal results.Hundreds of CEOs have used Taylor's methods to create fulfilled, efficient, professional lives, and you can join them. Learn how to focus on the work you love-and avoid CEO burnout.

      Why would the multimillionaire producer of Cats, Phantom of the Opera, and Miss Saigon take his limo from Manhattan to the struggling former steel town of Levittown, Pennsylvania, to see a high school production of Les Misérables? To see the show performed by the astoundingly successful theater company at Harry S Truman High School, run by its legendary director, Lou Volpe. Broadway turns to Truman High when trying out controversial shows like Rent and Spring Awakening before they move on to high school theater programs across the nation. Volpe’s students from this blue-collar town go on to become Emmy-winning producers, entertainment executives, newscasters, and community-theater founders. Michael Sokolove, a Levittown native and former student of Volpe’s, chronicles the drama director’s last school years and follows a group of student actors as they work through riveting dramas both on and off the stage. This is a story of an economically depressed but proud town finding hope in a gifted teacher and the magic of theater.

    He carefully selected Tony Award-winning stars who have spent the majority of their careers in theater, leaving asidethose who have moved on or occasionally drop back in. The women he interviewed spent endless hours with him, discussing their careers, offering insights into the iconic shows, changes on Broadway over the last century, and the art (and thrill) of taking the stage night after night. Chita Riveradescribes the experience of starring in musicals in each of the last seven decades; Audra McDonald gives her thoughts on the work that went into the five Tony Awards she won before turning forty-one; and Carol Channing reflects on how she has revisited the same starring role generation aftergeneration, and its effects on her career. Here too is Sutton Foster, who contemplates her breakout success in an age when stars working predominately in theater are increasingly rare. Each of these conversations is guided by Shapiro's expert knowledge of these women's careers, Broadway lore, andthe details of famous (and infamous) musicals. He also includes dozens of photographs of these players in their best-known roles.This fascinating collection reveals the artistic genius and human experience of the women who have made Broadway musicals more popular than ever -- a must for anyone who loves the theater.

    But within four weeks they themselves had experienced the "impossible."In An Acrobat of the Heart, teacher-director-playwright Stephen Wangh reveals how Jerzy Grotowski's physical exercises can open a pathway to the actor's inner creativity. Drawing on Grotowski's insights and on the work of Stanislavski, Uta Hagen, and others, Wangh bridges the gap between rigorous physical training and practical scene and character technique. Wangh's students give candid descriptions of their struggles and breakthroughs, demonstrating how to transform these remarkable lessons into a personal journey of artistic growth. Courageous and compelling, An Acrobat of the Heart is an invaluable resource for actors, directors, and teachers alike.

    It's a still a mystery, and a much debated topic, among theater enthusiasts as to why "Merrily We Roll Along" flopped, especially since Sondheim's other productions, which include "Into the Woods," "Follies," "Sweeney Todd," and "A Funny Thing Happened on the Way to the Forum," have been so endearing and extraordinarily successful. In this Kindle Single, Pogrebin muses on why the show didn't get off the ground at the same time that she takes the reader on passionate, introspective journey, examining the importance of this very special moment in her life.Abigail Pogrebin is the author of Stars of David: Prominent Jews Talk About Being Jewish (Broadway Books 2007), and One And The Same: My Life as an Identical Twin and What I've Learned About Everyone's Struggle to Be Singular (Doubleday 2009). Pogrebin has written for many national publications, and has produced for Mike Wallace at "60 Minutes." She lives in New York City with her husband and two children.