Disenchantment with the market economy hasreached the point that many even question capitalism itself.Allan H. Meltzer disagrees, passionately and persuasively. Drawing on deep expertise as a financial historian and authority on economic theory, he provides a resounding answer to the question, why capitalism? Only capitalism, he writes, maximizes both growth and individual freedom. Unlikesocialism, capitalism is adaptive, not rigid--private ownership of the means of production flourishes wherever it takes root, regardless of culture. Laws intended to tamper with its fundamental dynamics, such as those that redistribute wealth, fail. European countries boasting extensive welfareprograms have not surpassed the more market-oriented United States. Capitalism does require a strong legal framework, Meltzer writes, and it does not solve all problems efficiently. But he finds that its problems stem from universal human weaknesses--such as dishonesty, venality, andexpediency--which are not specific to capitalism. Along the way, he systematically analyzes the role of government, positing that regulations are static, but markets are dynamic, usually seeking ways to skirt the rules. Regulation is socially useful if it brings private costs into line with socialcosts (for example, the cost of taxes to hire policemen compared to that of the impact of rampant crime); if it doesn't, regulation simply invites circumvention.Vigorously argued, sweeping in scope, Why Capitalism? reminds us of the fundamental vitality of the one economic system that has survived every challenge, and risen to dominate the globe.

    If you’re curious about how the economy functions and don’t know where to start, Economics will guide you through the essentials, laying out the basic concepts and issues in the field of economics, from business cycles and free markets to social security and healthcare reform, and more. Packed with eye-opening information, key concepts, and need-to-know terms, this easy-to-read primer lets you explore economics at your own pace. Get a straightforward overview of the economy that’s stripped of overwhelming jargon, so you can gain a deeper understanding of economics as it applies to everyday life. You’ll review important background on differing economic schools of thought—from influential theories to the main thinkers driving them—so you can develop your own conclusions. Economics features: An overview of markets and how they operate A review of broad themes—like taxes, inequality, and jobs—as they apply to everyday life Explorations of business cycles covering what happens during a recession Useful timelines and real-world stories that help you travel the world of economics

    Marketing plans, marketing slogans, marketing messages are all word-oriented with visuals used mostly for “decoration” purposes.Visual Hammer is the first book to document the superiority of a visual approach to marketing. Some examples: The Marlboro cowboy, the Coca-Cola contour bottle, the Corona lime and many, many others.But here’s the twist. A visual hammer is not enough. What a brand also needs is a verbal nail. “Masculinity” in the case of the Marlboro cowboy. “The real thing” in the case of Coke’s contour bottle, “Mexican beer” in the case of the Corona lime.It’s the two working together, a verbal nail and a visual hammer, that can create a powerful brand.Consider what the pink ribbon has done for Nancy Brinker. In 1982, Ms. Brinker started a foundation to fight breast cancer in memory of her sister, Susan G. Komen. Since then, the foundation has raised nearly $2 billion and is the world’s-largest non-profit source of money to combat breast cancer.Then there’s Aflac, the company that brought us the duck. In 2000, the first year the duck was advertised, sales went up 29%. The second year, 28%. The third year, 18%.Before the duck, Aflac had a name recognition of 12%. Today, it’s 94%. (The duck is the hammer and the “quack” is the verbal nail. It’s the integration of the two that makes the brand memorable.)Color often plays a role in creating memorable visual hammers. Tiffany’s blue box, the Masters green jacket, Nexium’s purple pill, Christian Louboutin’s red soles.So can the product itself. The watchband of a Rolex, the grille of a Rolls-Royce, the Absolut bottle, the Stella Artois glass, the polo player on a Ralph Lauren shirt.Symbols can act as hammers to visualize “invisible” products. Travelers’ red umbrella, Wells Fargo’s stagecoach, Geico’s gecko.Company founders can also act as hammers. Colonel Sanders, Papa John, Frank Perdue, Orville Redenbacher, Paul Newman.In spite of these and many other examples, why do so many marketing people work exclusively with words when the real power is with visuals? Well, words are important, too. The objective of a marketing program is to "own a word in the mind.” Therefore it’s important to find the right word as well as the right visual.The interplay between pictures and words is like a hammer and a nail. If the objective is to nail two pieces of wood together, why fool around with a hammer? Why not just put the wood together with a nail?That's the problem of marketing. Your most useful tool is a visual hammer, but the nail comes first. Unless you pick the right nail, all the creative hammers in the world are not going to help very much.Visual Hammer is a book that will help you nail your brand into consumers’ minds.

    In The Hustle Economy, we give you 25 essays from founders, writers, producers, game makers, artists, and creative types from every path who share one common trait -- they are all self-made hustlers who have managed to turn their creativity into careers. In this collection you will find essays from: Producer and performer Mike Rugnetta on why "Do what you love" is both the best and worst piece of advice you'll ever receive. Author, television writer, and humorist Emma Koenig on staying focused and productive no matter what life throws at you. Web comic Zach Weinersmith on the equation for success and using your creativity to do what the rest of us won't. Trendspotter Jess Kimball Leslie on identifying your skills and turning it into a successful career. This book exists to inspire and inform. Your creative career is attainable, and we'll show you how to do it and why it's worth it. Complete list of essayists: Nick Douglas, Ben Grelle (aka The Frogman), Adrian Sanders, Farah Khalid, Mike Rugnetta, Emma Koenig, Asha Dornfest, Kelsey Hanson, Móa Guzmá Thomas Leveritt, Casey Bowers, Josephine Decker, Donna Salgado, Alex Pearlman, Dante Shepherd, Brad O'Farrell, Jess Kimball Leslie, Meredith Haggerty, Alex Larsen, Nancy Zastudil, Lee LeFever, Jeff Wysaski, Zach Weinersmith

    From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approach to turn an effective tactic into an overall business strategy.

    

    A unifying framework uses a few core principles to organize readers' thinking then examines the models as real-world scenarios from a practitioner's perspective. By analyzing these applications, readers develop the critical-thinking and problem-solving skills necessary to respond to challenging situations in their future careers. Introduction: Why Study Financial Markets and Institutions?; Overview of the Financial System. Fundamentals of Financial Markets: What Do Interest Rates Mean and What Is Their Role in Valuation?; Why Do Interest Rates Change?; How Do Risk and Term Structure Affect Interest Rates?; Are Financial Markets Efficient? Central Banking and the Conduct of Monetary Policy: Structure of Central Banks and the Federal Reserve System; Conduct of Monetary Policy: Tools, Goals, Strategy, and Tactics. Financial Markets: The Money Markets; The Bond Market; The Stock Market; The Mortgage Markets; The Foreign Exchange Market; The International Financial System. Fundamentals of Financial Institutions: Why Do Financial Institutions Exist?; What Should Be Done About Conflicts of Interest? A Central Issue in Business Ethics. The Financial Institutions Industry: Banking and the Management of Financial Institutions; Commercial Banking Industry: Structure and Competition; Savings Associations and Credit Unions; Banking Regulation; The Mutual Fund Industry; Insurance Companies and Pension Funds; Investment Banks, Security Brokers and Dealers, and Venture Capital Firms. The Management of Financial Institutions: Risk Management in Financial Institutions; Hedging with Financial Derivatives. On the Web: Finance Companies. For all readers interested in financial markets and institutions.

     “You’re about as useful as a windshield wiper on a goat’s butt.” Keep this book handy, someday you’ll be glad you have it. “Let's play horse. I'll be the front end and you just be yourself.” Pick any of the many jaw-dropping insults then laugh at the look on your adversary’s face when you whip one out and use it on them. You’ll leave no doubt in their mind that you are a master of sarcastic insults! ADDED BONUS: In addition to the fresh and hilarious insults in this book, you’ll also find great sarcastic observations about life hidden inside this book’s pages, like… “I think the reason so many people have smart phones is because opposites attract!” You’re no idiot, so you need this book to start your new life as the master of sarcastic insults and put-downs! “Hey! Who left the Idiot Box open? Now they're everywhere!”

    His ultimate proposition is that people need to start caring less about everything. Instead, the key to living a good life is in individuals knowing what matters to them and not wasting energy stressing over every little thing. He then proceeds to educate us on how to move forward by going backwards. Manson strongly believes that the endless pursuit of a flawless life, fueled by today's picture-perfect social media standards, is responsible for many of the psychological illnesses that have become rampant. The book culminates in a conclusion that we need to look beyond ourselves, drop the entitled airs, and embrace the ugliness and uncertainties before we can live better lives. This book contains a comprehensive, well detailed summary and key takeaways of the original book by Mark Manson. It summarizes the book in detail, to help people effectively understand, articulate and imbibe the original work by Mark. This book is not meant to replace the original book but to serve as a companion to it Contained is anExecutive Summary of the original book Key Points of each chapter and Brief chapter-by-chapter summaries To get this book, Scroll Up Now and Click on the "Buy now with 1-Click" Button to Download your Copy Right Away! Enjoy this edition instantly on your Kindle device! Now available in paperback and digital editions. Audio book coming soon!! Disclaimer: This is a summary, review of the book "The Subtle Art of Not Giving a F*ck" and not the original book.

    Literature Guides Created by Harvard students for students everywhere, SparkNotes is a new breed of study guide: smarter, better, faster. Geared to what today's students need to know, SparkNotes provides: *Chapter-by-chapter analysis*Explanations of key themes, motifs, and symbols*A review quiz and essay topicsLively and accessible, these guides are perfect for late-night studying and writing papers

    The selections range from the earliest economic thought to such towering volumes as Adam Smith's The Wealth of Nations, Thomas Malthus's Essay on the Principle of Population, David Ricardo's Principles of Political Economy, and John Maynard Keynes's The General Theory of Employment, Interest, and Money. Acting as "a docent, not merely an editor," he takes the reader through the core arguments with "brilliantly clear commentary" (New York Times Book Review).

    Perhaps the best brief primer on economics ever penned, Ballve's little classic explains such basics as what economics is -- and is not -- all about, the role of the entrepreneur, the factors of production, money and credit, international trade, monopoly and unemployment, socialism and interventionism -- all from an "Austrian School" perspective, and all in 100 pages!

    Medical care is in crisis, we are repeatedly told, and so it is. Barely one in five Americans thinks the medical system works well. Enter David M. Cutler, a Harvard economist who served on President Clinton's health care task force and later advised presidential candidate Bill Bradley. One of the nation's leading experts on the subject, Cutler argues in Your Money or Your Life that health care has in fact improvedexponentially over the last fifty years, and that the successes of our system suggest ways in which we might improve care, make the system easier to deal with, and extend coverage to all Americans. Cutler applies an economic analysis to show that our spending on medicine is well worth it--and thatwe could do even better by spending more. Further, millions of people with easily manageable diseases, from hypertension to depression to diabetes, receive either too much or too little care because of inefficiencies in the way we reimburse care, resulting in poor health and in some cases prematuredeath. The key to improving the system, Cutler argues, is to change the way we organize health care. Everyone must be insured for the medical system to perform well, and payments should be based on the quality of services provided not just on the amount of cutting and poking performed. Lively and compelling, Your Money or Your Life offers a realistic yet rigorous economic approach to reforming health care--one that promises to break through the stalemate of failed reform.

    Calculating and assessing the overall financial health of the business is an important part of any managerial position. From reading and deciphering financial statements, to understanding net present value, to calculating return on investment, Finance for Managers provides the fundamentals of financial literacy. Easy to use and nontechnical, this helpful guide gives managers the smart advice they need to increase their impact on financial planning, budgeting, and forecasting.

    A Course given by Neville Goddard over 5 evenings, to include: Consciousness Is The Only Reality - Assumptions Harden Into Fact - Thinking Fourth - Dimensionally - No One To Change But Self - Remain Faithful To Your Idea