Whether you're a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you'll learn everything you need to know about how to market and price your services.This book shows you how to:learn which marketing tools are most effective and how to use themcreate a smart marketing plan that reflects your financial goalsplan small actionable steps to take in reaching those financial goalsdetermine who your ideal clients are and establish contact with themturn that initial contact into a profitable relationship for both of youtalk to clients about money and the design process - without fearfigure out a fair hourly rate and give an accurate estimate for a projectYou'll learn the ins and outs of creating and running a creative services business - the things they never taught you in school. Plus, there are useful worksheets throughout the book, so you can apply the principles and formulas to your own circumstances and create a workable business plan right away.

    The branding they employ may contain complex systems of meaning and emotion; it conveys the group's beliefs and capabilities. Branding Terror is the first comprehensive survey of the visual identity of the world’s major terrorist organizations, from al-Qaeda and the Popular Front for the Liberation of Palestine to the Tamil Tigers. Each of the 60-plus entries contains a concise description of the group’s ideology, leadership, and modus operandi, and a brief timeline of events. The group’s branding — the symbolism, colors, and typography of its logo and flag — is then analyzed in detail. Branding Terror does not seek to make any political statements; rather, it offers insight into an understudied area of counter-intelligence, and provides an original and provocative source of inspiration for graphic designers.

    Important Symbolist painters were at work in places as remote from one another as Munch in Oslo, Klimt in Vienna, and the young Picasso in Barcelona. It is through Symbolism, too, that the relationship between the English painting of the later nineteenth century and what was taking place in Europe can be explained. Edward Lucie-Smith's important study throws light upon the origins of Modernism, and upon the development of painting and sculpture in the final years of the century. 185 illus., 24 in color. Bibliography and index.

    Dear, simple mother, in her terrible clothes, and the twins, got up with more thought for economy than for beauty! I shopped extravagantly with them. The youngsters wanted to see everything in New York; but mother, despite all of those hard, lonely years in our rough country and the many interesting things for her to do and see in New York-- mother wanted nothing better than to stay with the baby.

    Throughout Europe and America, artists and intellectuals banded together to portray women as static and unindividuated beings who functioned solely in a sexual and reproductive capacity, thus formulating many of the anti-feminine platitudes that today still constrain women's potential. Bram Dijkstra's Idols of Perversity explores the nature and development of turn-of-the-century misogyny in the works of hundreds of writers, artists, and scientists, including Zola, Strindberg, Wedekind, Henry James, Rossetti, Renoir, Moreau, Klimt, Darwin, and Spencer. Dijkstra demonstrates that the most prejudicial aspects of Evolutionary Theory helped to justify this wave of anti-feminine sentiment. The theory claimed that the female of the species could not participate in the great evolutionary process that would guide the intellectual male to his ultimate, predestined role as a disembodied spiritual essence. Darwinists argued that women hindered this process by their willingness to lure men back to a sham paradise of erotic materialism. To protect the male's continued evolution, artists and intellectuals produced a flood of pseudo-scientific tracts, novels, and paintings which warned the world's males of the evils lying beneath the surface elegance of woman's tempting skin. Reproducing hundreds of pictures from the period and including in-depth discussions of such key works as Dracula and Venus in Furs, this fascinating book not only exposes the crucial links between misogyny then and now, but also connects it to the racism and anti-semitism that led to catastrophic genocidal delusions in the first half of the twentieth century. Crossing the conventional boundaries of art history, sociology, the history of scientific theory, and literary analysis, Dijkstra unveils a startling view of a grim and largely one-sided war on women still being fought today.

    Two pages, with illustrations and biographical/bibliographical information, are devoted to each artist.

    Evans documented the look and feel of much of his native country in a notably distinct way throughout the majority of the twentieth century. This definitive retrospective of Evans's career, which received France's Prix de Nadar and England's Krasna-Kraus Award when first published in hardcover, is now available for the first time as a reduced-format paperback." "Prepared by John T. Hill in cooperation with Gilles Mora, Walker Evans: The Hungry Eye begins with the artist's early abstractions and his project on the Brooklyn Bridge done in collaboration with American poet Hart Crane, and continues through Evans's photographic studies of New England and New York Victorian buildings; his travels to Tahiti and Cuba; his work in Florida and New Orleans; and his three-year involvement with the Farm Security Administration. A highlight of this volume is the material from Evans's highly influential show American Photographs at The Museum of Modern Art in New York, re-created in exactly the sequence that Evans established for the original exhibition." No broader or more comprehensive view of this important, innovative, and distinguished photographer exists to date. With all of the images superbly reproduced from negatives prepared by Thomas Palmer, this volume will long stand as a tribute to an American original.

    Supplemented with original newspaper articles, clippings, funeral notices, memorial ephemera and more, the collection will take us on a journey through a fascinating, moving, and melancholically beautiful part of our past. The images in Beyond the Dark Veil speak to us: they speak of love, loss, lives cut short, brave final hours, shattered families, and the depths of the human spirit. Contains 194 images of hand-colored photographs, albumen prints, ambrotypes, cabinet cards, carte de viste, daguerreotypes, gelatin silver prints, opaltypes, real photo postcards, stereoviews, tintypes, and supplementary articles and related ephemera. Contributors include: Adam Arenson I, Jacqueline Ann Bunge Barger, Alex Jackson, Bess Lovejoy, Marion Peck, Joanna Roche, and Joe Smoke. ABOUT THE ARCHIVE: Located in Woodinville, Washington, The Thanatos Archive houses an extensive collection of early post-mortem, memorial, and mourning photographs dating as far back as the 1840s. The online version of the archive, hosted at Thanatos.net since 2002, offers a searchable database of over 2,300 scanned images, with scans of new acquisitions being added on a regular basis. In addition to the main online archive, hundreds of additional images and material can be found in the community discussion forum, including hi-resolution enlargements, genealogical information, and more.

    Relevant psychological principles will help you predict your viewer's emotional reaction to your photographic images, giving you more power, control, and tools for communicating your desired message. Knowing how our minds work helps photographers, graphic designers, videographers, animators, and visual communicators both create and critique sophisticated works of visual art. Benefit from this insight in your work. Topics covered in this book: gestalt grouping, memory and association, space, time, color, contours, illusion and ambiguity, morphics, personality, subliminals, critiquing photographs, and rhetoric.

    Every word and gesture made headlines and garnered controversy. Her serious gifts as an actor were sometimes eclipsed by her notoriety—and by the way the camera fell helplessly in love with her.Beyond the headlines—and the too-familiar stories of heartbreak and desolation—was a woman far more curious, searching, witty, and hopeful than the one the world got to know. Now, for the first time, readers can meet the private Marilyn and understand her in a way we never have before. Fragments is an unprecedented collection of written artifacts—notes to herself, letters, even poems—in Marilyn's own handwriting, never before published, along with rarely seen intimate photos.Jotted in notebooks, typed on paper, or written on hotel letterhead, these texts reveal a woman who loved deeply and strove to perfect her craft. They show a Marilyn Monroe unsparing in her analysis of her own life, but also playful, funny, and impossibly charming. The easy grace and deceptive lightness that made her performances indelible emerge on the page, as does the simmering tragedy that made her last appearances so affecting.

    Buying clothing through the mails had become an American institution, and entire families were often dressed via the U.S. Post Office. More conservative than the up-to-the-minute fashion shops, mail-order catalogs nevertheless offered surprisingly much of the haute couture. But, above all, they accurately record what men, women, and children were actually wearing in the 1920s.Now Stella Blum (Curator of the Costume Institute at the Metropolitan Museum of Art, New York) has distilled into this volume the essence of the fashion pages of the Sears, Roebuck and other mail-order catalogs of the Twenties. Her informative text and selection of over 150 representative catalog pages — comprising over 750 illustrations with original captions — gradually trace the evolution of dress modes from the vogue of stodgy postwar fashions to the impact on costume of the crash of '29. In a year-by-year survey, Mrs. Blum's introductory texts relate the trends in fashion to the social changes of the dynamic and restless era, assessing the influence of war and technological developments on the high hemlines, flattened busts and hips, geometric patterns and "bobbed" hairstyles of the boyish flapper look. And as she notes, it was through the Sears catalogs that Parisian designers like Coco Chanel, Jeanne Lanvin, and Madeleine Vionnet made their influence felt on Midwestern farms and in urban ghettos.You'll find here a marvelous panorama of "smart," "modish," "chic," "stylish," and "ultra fashionable" apparel, as well as more traditional garments: for women and "misses" there are Middy blouses, Russian boots modeled by Gloria Swanson, "Bob" hats modeled by Clara Bow and Joan Crawford; coats, suits, dresses (including the first maternity dresses), sweaters, capes; silk and rayon stockings, corsets, chemises, camisoles, negligees; and accessories like necklaces, belts, combs, headbands, umbrellas, gloves, compacts, hand bags, wristwatches, and powderpuff cases. You'll see slower-to-change men's fashions — shirts, ties, suits, sweaters, and sports clothes — become trimmer, brighter, smarter. And you can follow the trends in children's fashions as well.For historians of costume, nostalgia buffs, and casual browsers, these pages afford a rare picture — unspoiled by recent myths about the Roaring Twenties — of how average people really dressed in the jazz age.

    After enjoying initial success as a British blues band, Fleetwood Mac became wildly popular.

    Williamson take us to the working-class heart of America, bringing to life—through shoe leather reporting, memoir, vivid stories, stunning photographs, and thoughtful analysis—the deepening crises of poverty and homelessness. The story begins in 1980, when the authors joined forces to cover the America being ignored by the mainstream media—people living on the margins and losing their jobs as a result of deindustrialization. Since then, Maharidge and Williamson have traveled more than half a million miles to investigate the state of the working class (winning a Pulitzer Prize in the process). In Someplace Like America, they follow the lives of several families over the thirty-year span to present an intimate and devastating portrait of workers going jobless. This brilliant and essential study—begun in the trickle-down Reagan years and culminating with the recent banking catastrophe—puts a human face on today’s grim economic numbers. It also illuminates the courage and resolve with which the next generation faces the future.

    Known for his photography, his teaching, and his ability to connect with photographers, Zack has long had an "open door" approach to discussing his career-the ups and the downs-and in so doing has provided a straightforward and candid look inside the industry. By consistently showing great work and offering helpful advice, he has built a large, loyal readership that looks to him for guidance in navigating the currents of a difficult and dynamic industry. Now, Zack finds yet another way to cut through the noise and offer truly valuable information to those struggling to make their way through the twists and turns of an ever-changing landscape.In Photography Q&A, Zack answers over 100 questions that he fielded directly from the public. These are questions that range across all aspects of the photo industry: gear, marketing, street photography, vision, pricing, branding, light, models, work/life balance, technical advice, and much more. From how to "put yourself out there" and start to get jobs, to how to get paid for those jobs when the client is slow to cut the check-and everything in between- Photography Q&A answers many of the pressing questions that photographers are asking, but until now have not been addressed. The book also includes intermittent "Visual Intermission" sections-where Zack discusses individual images that were milestones in his development as a photographer-as well as worksheets on topics such as pricing and costs that help photographers to "know their numbers."With all this material, and with insightful, honest answers that come straight from Zack's experience as a photographer who has seen it all (or at least a lot of it), Photography Q&A is an essential resource for any photographer looking for the real answers to the real questions in the industry today.

    Patchett, Ross, and Meacham in his introduction, at once capture both the city’s iconic historical side—its deep, rich Southern roots, from its food and festivals to its famous venues, recording studios, and style—and its edgier, highly vibrant creative side, which has made it a modern cultural mecca increasingly populated by established and upcoming artists in art, film, and music.Nashville celebrates Nashvillians’ beloved locales and events, both established and new, that are the heart of the city’s character including:Bobbie’s Dairy DipBroadwayCumberland RiverBuchanan Arts DistrictBolton’s Chicken and FishDino’sEast Nashville Tomato Arts FestivalGermantownThe GulchGrand Ole OpryPie Town (SoBro)Pride FestivalPrince’s Hot ChickenSchermerhorn Symphony CenterStanley Cup PlayoffsTennessee Performing Arts CenterTennessee State FairThird Man RecordsWXNA Independent RadioHere, too, are engaging vignettes spotlighting the diverse talent that makes the Tennessee city a significant cultural incubator and influencer, including singer-songwriters Marty Stuart, Gillian Welsh, and Dave Rawlings; film director Harmony Korine, textile designer Andra Eggleston, country music fashion designer to the stars Manuel, chef Margot McCormack, acclaimed pastry chef Lisa Donovan, and model and musician Karen Elson.Blending exceptional narrative, evocative photography—including 175 black-and-white and color photographs—and a bold graphic design, Nashville is an intimate, textured panorama that brilliantly illuminates one of America’s most remarkable treasures.