All 144 passengers and six crew members were killed. In the ensuing days, a picture of the flight’s harrowing final moments began to emerge. Shortly after reaching cruise altitude, a 27-year-old first officer named Andreas Lubitz locked the captain out of the cockpit, took control of the plane and deliberately caused its descent. In Fatal Descent, journalist and aviation expert Jeff Wise travels to Lubitz’s hometown in Germany and pieces together a definitive and haunting portrait of the killer and the system he betrayed, revealing in heart-pounding detail how a lifelong super-achiever like Lubitz could have committed such an unthinkable act, what actually happened inside the cockpit, and whether current airline regulations leave us vulnerable to similar attacks in the future.Jeff Wise is a science journalist specializing in aviation and psychology. He is the author of the bestselling Kindle Single The Plane That Wasn’t There, about the disappearance of Malaysian Airlines Flight 370. A licensed pilot of gliders and light airplanes, he also has stick time in powered paragliders, trikes, World War II fighter planes, Soviet jet fighters, gyroplanes, and zeppelins, as well as submarines, tanks, hovercraft, dog sleds, and swamp buggies. A contributing editor at Travel + Leisure magazine, he has written for New York, the New York Times, Time, Businessweek, Esquire, Details, and many others. His Popular Mechanics story on the fate of Air France 447 was named one of the Top 10 Longreads of 2011. His last book was Extreme Fear: The Science of Your Mind in Danger. A native of Massachusetts, he earned his Bachelor of Science degree at Harvard and now lives in New York City with his wife and two sons.Cover design by Kerry Ellis.

    "The Powell Principles " outlines the decision-making habits, success strategies, and leadership philosophies of Secretary of State Colin Powell, and provides fascinating examples of how Powell has used them to overcome numerous obstacles in his climb to the top. Filled with insights that are refreshingly honest, this concise, powerful book reveals how you can dramatically improve your leadership skills and achieve unmatched levels of professional success, while inspiring others to extraordinary performance.

    

     The Great Depression was one of the most trying eras in American history. All aspects of the United States were affected. After the stock market crash of 1929, the nation was thrust into a decade of turmoil and change—in government, the economy, and culture. Many of the changes brought about by the Great Depression remain today. Inside you will read about... ✓ Causes of the Great Depression ✓ The Depression and the Hoover Administration ✓ The Election of 1932 and the Rise of Franklin Roosevelt ✓ The Depression and American Culture ✓ Setbacks and Detractors ✓ Last Steps Toward Recovery—and War And much more!

    Grisham's twenty-second legal thriller takes readers from the sky-scrapers of high-powered New York law firms to the dusty offices of a free legal clinic in small-town Virginia. Gray Mountain is both an exciting story of murder and intrigue and a thoughtful examination of the effects of the coal industry on life in Appalachia. Grisham's tight plotting, wry humor and three-dimensional characters bring the legal profession to life. Gray Mountain begins in the tempestuous, nerve-wracking and paranoid atmosphere of Manhattan set in the confusing months after the economic blow-out in 2008. We see the offices with their ignored vistas, the busy, dirty sidewalks, the cramped apartments shared by young professionals. After a brief sojourn in her hometown of Washington, D.C., protagonist Samantha, along with the story, heads for rural Virginia. Most of the novel takes place in the small town of Brady, Virginia, which is poor and somewhat down-at-heel. You also get the following in this Summary & Analysis of Gray Mountain: • Detailed Book Review from Experts • Story Setting Analysis of Gray Mountain • Gray Mountain Plot Analysis that will make you see the book from another angle. • Pick up bits you might have missed as we decipher the novel. • Details of Characters & Key Character Analysis • Summary of the text, with some analytical comments interspersed • Discussion & Analysis of Themes, Symbols… • And Much More! This Analysis of Gray Mountain fills the gap, making you understand more while enhancing your reading experience.

    If you have ever asked yourself why you do what you do, or wondered what your purpose is in leadership or in life, this book is for you. As the lives of a coach, a CEO, and a janitor intersect in this captivating parable you will journey deep into the heart of leadership where the answers to many of life's most important questions can be found.Whether you're leading in business, sports, or in your own family, this inspiring story will show you how to take the first - and most important - step in becoming the leader you were meant to be. Lead for God's Sake truly is much more than a simple statement. It's a calling!"Seldom have I found this kind of practical wisdom presented in such a delightful, engaging and compelling narrative. As a business leader, I found its "takeaways" right on targettouching life where the rubber meets the road. I wasn't able to put it down. It's that good!"John D. Beckett,

    Fox. The parable follows a young New England paperboy, named Rain, as he learns the business of being in business and quickly becomes the best paperboy in town. Through a series of humorous poignant vignettes, Jeff illustrates forty rainmaker business lessons that can be applied to not only paperboys, but anyone in business and sales. Rain's time as a paperboy proves to be just as valuable as getting an MBA. As with Jossey-Bass' popular Lencioni business fables, the format for Rain includes an actionable business model at the end of the book with instant takeaways and practical advice.

    Teeming with adventure, international intrigue, and financial manipulations, the book reveals how a sky-struck young man of immense ambition and vision took a single-engined seaplane carrying mail 90 miles from Key West to Havana and expanded the operation into the vast world-wide airline that at one time considered itself the "chosen instrunment" of the State Department abroard - and was so condidered by official Washington.

    Dr. Anderson combines biblical principles with expert financial advice, equipping readers with the tools they need to attain the riches they deserve. An invaluable resource for current or would-be investors or entrepreneurs, this book not only inspires readers to become educated about finances but also spurs them on to action and compels them to move forward confidently to achieve their financial dreams. New content includes callouts and new chapters on how to invest safely in today's market and on understanding that Jesus wasn't poor.

    The first female CEO of one of Australia's big four banks, listed by Forbes in 2010 as the 8th most powerful woman in the world, and mother of four (including triplets), Gail is celebrated as one of our finest, most innovative thinkers on leadership and workplace culture.In these personal, practical chapters, Gail Kelly shares what she's learned over her remarkable career, drawing from her personal and professional life. As a leader, she argues passionately for the importance of putting people and customers at the heart of a business; of leading with courage and generosity of spirit; and of resilience. Some of those lessons were learnt at times of high pressure, and Gail takes us into her thinking as she led Westpac through the global financial crisis and the merger with St. George.But Gail's voice speaks to each of us, whatever our role in life. She explores the absolute importance of loving what you do; learning to learn; backing yourself; and most importantly, placing your family above all things.At the heart of Gail's refreshing, authentic, integrated approach is how both individuals and companies thrive when they openly address the meaning of what they do, and understand the need to live a whole life. Live, Lead, Learn is the inspiring story of one of the world's most prominent business people, who started as a Latin teacher and became mother of four and CEO of Westpac - and everything she has learned along the way.

    Written by two leading OKRs consultants and researchers, this book provides a one-stop resource for organizations looking to quantify qualitative goals and ensure each team focuses their efforts to make measureable progress on their most important goals. You'll learn how OKRs came to be and how leading companies use them every day to help teams and employees stretch their thinking about what's possible, build their goal-setting muscles and achieve results that reflect their full potential. From the basic framework to a detailed dissection of best practices, this informative guide walks you through real-world implementations to help you get the most out of OKRs.OKRs help employees work together, focus effort, and drive the organization forward. Key results are used to define what it means to achieve broad, qualitative goals, and imperatives like 'do it better' are transformed into clear, measureable markers. From the framework's inception in the 1980s to its popularity in today's hyper-competitive environment, OKRs make work more engaging and feature frequent feedback cycles that enable workers to see the progress they make at work each and every day. This book shows you everything you need to know to implement OKRs effectively. Understand the basics of OKRs and their day-to-day use Learn how to gain the executive support critical to a successful implementation Maintain an effective program with key assessment tips Tailor the OKRs framework to your organization's needs"OKRs Step-by-Step" is your key resource for designing, planning, implementing, and maintaining your OKRs program for sustainable company-wide success.

    Throughout the galaxy, planetary systems seek independence and freedom. Everywhere there is war. Trying to maintain its grip, the Empire has become more ruthless, and reliant on mercenary armies. The powerful Zeta Corp fills this need with its advanced weapons, and legions of genetically engineered soldiers. These soldiers, while fiercely loyal, are nothing more than slaves. Danny is a Zeta Corp mercenary who has known nothing but war, and service to Zeta Corp in his short life. But when a routine mission ends in disaster, he finds himself questioning everything he believed in. Pitted against the Empire, and Zeta Corp, can he gain freedom for himself, his friends, and the galaxy?

    No really, it is. Let me explain.It turns out that drooling dogs and ringing bells are far more important than a logo (thank you Pavlov).Sure, successful businesses have logos--easily recognizable logos. Playboy, McDonald's, Coke. But there's far more to their success than bunny ears, golden arches or a certain shade of red. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name.Whether your focus is on personal branding or on branding your company culture--you've got to have more than a fancy logo and edgy color scheme to create brand stickability (you know, a brand your customers can't get out of their heads).Well, there’s a process to capturing attention and getting your foot in the door of your customers’ minds. Here's a taste of some of the personal branding advice you'll find in this book:You must become the first solution your customer thinks of when they have a problem you can solve. How?The first step is to figure out what your audience cares about. What keeps them up at night? What problems can you help them solve? From there, you need to apply these three steps:1) Frequency2) Repetition3) AnchoringIn this e-book, we’ll show you how to figure out what your customers really want. Then we will show you how to apply these three steps to help you become the trusted resource that comes to mind first when your customer’s itch needs to be scratched.Is real and authentic branding going to happen overnight? Probably not. But ask yourself this: Do you want short-term results that lose effectiveness? Or are you willing to invest a bit more time and effort to create long-term results that get better and better?If you're looking for a branding book that promises a quick fix, this isn't the book for you. But if you want to create a brand that sticks like superglue--read this book!Go ahead and let the wimps and whiners have the get-rich quick schemes that fizzle and fall flat like a wet firework. You want to ignite a branding bonfire.