The book focuses correctly on the strategic management perspective necessary for an understanding of this area. It will be of enormous help to practitioners and academics in their quest to understand what may well be the most important functional area for most corporations in the coming years′ - Paul A Argenti, Professor of Management and Corporate Communication, The Tuck School of Business at Dartmouth, USA `This is the text that practitioners, academics, and students in corporate communications have been waiting for. The book is accessible, comprehensive and is well balanced in discussing both theoretical and practical perspectives upon corporate communications. It is simply a must-read for those who want to be at the cutting edge of corporate communications′ - Phil Harris, Professor of Marketing, University of Otago and International Director of the European Centre for Public Affairs in Brussels

    Its unique approach communicates the richness and diversity of CIS in a lucid and accessible format. This fully revised and updated second edition reinforces the view of CIS as a gateway to science and problem solving, sets out the scientific principles that govern its use, and describes the impact of people on its development, design, and success. The second edition of Geographic Information Systems and Science includes:A new five-part structure: Foundations; Principles; Techniques; Analysis; and Management and Policy.All-new personality boxes of current GIS practitioners.New real-world applications of GIS.New or expanded coverage of important current topics:Location-based servicesDistributed computingVirtual and augmented realitiesHomeland securityBusiness GIS and geodemographicsThe emergence of geoportalsGrand challenges of GIScienceA new suite of instructor and student resources http://www.wiley.com/go/longleyThe second edition of Geographic Information Systems and Science is essential reading for undergraduates taking courses in GIS within departments of Geography, Environmental Science, Business (and Public) Administration, Computer Science, Urban Studies, Planning, Information Science, Civil Engineering, and Archaeology. It is also provides a key resource for foundation GIS courses on taught MSc and other higher-degree programs. Professional users of GIS from governmental organizations and industries across the private sector will find this book an invaluable resource with a wealth of relevant applications.

    In addition to fine-tuning and streamlining the prose and the overall presentation, the authors have comprehensively updated the text and the applications to reflect recent economic developments and topics of current interest. Students in particular will find the Study Guide, with its practice questions, exercises, and problems, to be an excellent source of study support and extra review material. It is available in both a one- and a two-volume edition.

    This edition features optional quantitative reasoning boxes, basic equations throughout the book, new end-of-chapter problems, and a consolidated math appendix for professors who want to emphasize quantitative understanding in their course. Key figures have been annotated to guide student interpretation of difficult concepts. New two-page Cosmic Context illustration spreads throughout the book, and at the end of every part, visually tie together key concepts from across chapters and put them in context, driving home main ideas in a meaningful way.

    The authors of this book draw information from themanual that is specific to academic writing and expand uponit using set-up instructions and a sample paper. The end resultof this transformational process yields a useful guide that canbe used along with the actual manual for successful academicwriting.The handbook covers many detailed specifications of the APAstyle...including in-text citations, source citations, and a samplepaper. It also sheds new light on the manual using step-by-stepprocesses and exemplification that enable readers to fulfill APArules and regulations while focusing on content, rather than theformat, of their academic research.

    Heartened by the positive response to previous editions of Leadership: Theory and Practice, this Fourth Edition is written with the same objective to bridge the gap between the often simplistic popular approaches to leadership and the more abstract theoretical approaches.

    Morris Mano, Charles R. Kime - Prentice Hall (2007) - Hardback - 678 pages - ISBN 013198926XFeaturing a strong emphasis on the fundamentals underlying contemporary logic design using hardware description languages, synthesis, and verification, this book focuses on the ever-evolving applications of basic computer design concepts with strong connections to real-world technology.Treatment of logic design, digital system design, and computer design.Ideal for self-study by engineers and computer scientists.

    It explores the critical concepts while also examining why they are relevant. The core content is presented within the framework of predicting products, proposing mechanisms, and solving synthesis problems. Readers will fine-tune the key skills involved in solving those types of problems with the help of interactive, step-by-step instructions and problems.

    'Social Work Macro Practice' focuses on work with organizations and communities, including planned change approaches and implementation.

    This new edition, written with five new authors, has been brought fully up to date, and incorporates insights very recently derived from genome sequencing in a variety of organisms. The book is an authoritative and comprehensive survey of the fundamentals of molecular biology, from basic mechanisms to the elaborate role of gene regulation in embryonic development and evolution. Although updated, the twentyone chapters of the new edition retain the distinctive and celebrated features of the original work, including introductory chapters on the history of genetics and molecular biology and an emphasis throughout on the chemical underpinnings of molecular biology. The new team of authors brings to this edition awardwinning teaching experience and outstanding research achievements. By revealing the intellectual framework and experimental approaches that made new discoveries in the field possible, the new edition highlights the significance of the molecular approach for all of biology.

    Garrison takes you on a vivid exploration of the ocean--from submarine canyons to zooplankton, global warming, the growing plastics problem, and our changing coastlines--and explains oceanography's most important concepts. Garrison's engaging, reader-friendly approach helps you understand the complexities involved in how we study and use the ocean. You'll explore topics like Hurricane Katrina; the devastating December 2004 earthquake in the Indian Ocean and the resulting tsunami; the moon and its connection to the ocean; the power of the ocean to influence weather; and uses and abuses of the ocean. Gain an understanding of the wonders of the sea and the scientific questions that surround it with this enjoyable, fascinating book!

    Stevenson's careful explanations and approachable format supports students in understanding the important operations management concepts as well as applying tools and methods. By providing detailed examples, solved problems, questions, and cases students learn by doing, and the Tenth Edition continues to offer more support for 'doing Operations' than any other.

    The accompanying CD-ROM features a special student version of the award-winning virtual planetarium software Starry Night plus software animations and videos, all illustrations from the text, interactive Q&A and exercises, and supplementary resources. Material can be updated periodically from the Freeman Web site. www.whfreeman.com/astronomy. There is an online study guide offering a CD-Web guide, chapter objectives, key terms, review questions, Starry Night observations exercises and online tutorials.

    This course is usually the first course taught at the undergraduate level. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. Presents a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

    College Writing Skills With Reading features John Langan's clear writing style and his wide range of writing assignments and activities that effectively reinforce the four essentials of good writing: unity, support, coherence, and sentence skills. This alternate version provides 25 entertaining and informative essays by professional writers.