But for the inexperienced author, trying to make sense of--much less master--the available platforms can be a frustrating experience. The variety of social media options alone is dizzying enough: WordPress, Tumblr, Facebook, Twitter, Google+, YouTube, Pinterest, and more.That's where this guide comes in. Whether you're just starting to create an audience or looking to refine your online presence, Social Media for Writers will equip you with the essential tools you'll need to succeed. In this book you'll learn how to:Develop an editorial calendar: schedule consistent, quality content for your blog and work with other authors on guest posts and blog toursCreate an online brand: write content for several different networks, and tie them together to develop an authoritative, trusted voiceUtilize "best practices": learn the ins-and-outs of the online community and how to maximize the potential of each platformBuild a community: make connections and create a fan base to endorse your workYou'll also find appendixes that show you how to set up the major social media platforms and perform basic functions. With all of these strategies, techniques, and applicable information, Social Media for Writers is a comprehensive source for all your social media needs!

    Thankfully, Mexico City: An Opinionated Guide for the Curious Traveler lends a thorough, guiding hand to help make the visitor's stay outstanding. Written by a longtime resident who knows the city inside and out, this travel guide delivers detailed walking tours of the city that include the most popular tourist sights as well as lesser-known spots. Johnston knows where to stay, what to do, and where to eat: everything from authentic market food to sophisticated Mexican cuisine.What began as a collection of notes to share with good friends is now available to every newcomer looking for a joyful, memorable stay in Mexico City."This is the guidebook that I want. Wonderfully written, airtight information, organized in the smartest possibly way. I can't imagine a better Mexico City guide for these times."-Tony Cohan, author of Mexican Days and On Mexican Time"Johnston is the friend you wish you had in every great city, toting you from palace to museum to park but never missing the exquisite pastelería, the grand hotel lobby or the clean public bathroom."-San Francisco Chronicle

    This book is about making those encounters as compelling as we can make them." -Harvey "Smokey" Daniels and Steven ZemelmanWe are specialists to the bone-in science, math, social studies, art, music, business, and foreign language. But now, the Common Core and state standards require us to help our students better understand the distinctive texts in our subject areas. "Nobody's making us into reading teachers," write Smokey Daniels and Steve Zemelman, "but we must become teachers of disciplinary thinking through our students' reading."If this shift sounds like a tough one, Subjects Matter, Second Edition is your solution. Smokey and Steve, two of America's most popular educators, share exactly what you need to help students read your nonfiction content closely and strategically: 27 proven teaching strategies that help meet-and exceed-the standards how-to suggestions for engaging kids with content through wide, real-world reading a lively look at using "boring" textbooks motivating instruction that's powered by student collaboration specifics for helping struggling readers succeed.Subjects Matter, Second Edition enables deep, thoughtful learning for your students, while keeping the irreverent, inspiring heart that's made the first edition indispensable. You'll discover fresh and re-energized lessons, completely updated research, and vibrant vignettes from new colleagues and old friends who have as much passion for their subjects as you do."We'll be using methods particular to our fields as well as engaging reading materials that help students understand and remember our content better," write Smokey and Steve. "We can realize that vision of the light going on in kids' heads and maybe fill them with enthusiasm about the amazing subject matter that we have to offer. Sound good? Let's get to work." Read a sample chapter from Subjects Matter, Second Edition.

    This book has been praised for its unique components: discussion of "four stages" of reading texts and "three phases" of teaching texts. The authors' many years of experience teaching English are obvious throughout the material, but nowhere more so than in their straightforward presentation of organization and planning for instruction and their firm stand on teaching grammar. This book covers the challenging and the controversial in English instruction and explores censorship, national standards, high-stakes testing, multi-lingual students, and multicultural literature. For professionals in the field of teaching.

    To reach this unique audience, Whitlock and Schluter motivate learning with interesting biological and medical examples; they emphasize intuitive understanding; and they focus on real data. The book covers basic topics in introductory statistics, including graphs, confidence intervals, hypothesis testing, comparison of means, regression, and designing experiments. It also introduces the principles behind such modern topics as likelihood, linear models, meta-analysis and computer-intensive methods. Instructors and students consistently praise the book's clear and engaging writing, strong visualization techniques, and its variety of fascinating and relevant biological examples.

    He searched in vain for a book that would give him the information and advice he so desperately sought. Now this award-winning journalist has compiled just the kind of emotionally supportive and useful resource that he wished he had been able to consult-to give men the tools they need to help their wives, their families, and themselves through this scary, uncertain time.In his years as a consumer journalist and veteran of the News You Can Use staff at U.S. News & World Report, Marc Silver learned what kind of information and advice on medical crises readers found most valuable. He draws on that experience as he covers in depth all the issues couples coping with breast cancer will have to face during diagnosis, treatment, and beyond. Highlights include: - The shared experiences of other breast cancer husbands- Guidance from top cancer doctors in the country- Advice on when, how, and what to tell your young children- Tips on coping with radiation and chemotherapy - A candid discussion of sex and intimacy following breast cancer surgeryMore than 200,000 women are diagnosed with cancer each year in the United States. At last, with this book, the men who love them have a road map to help them through a difficult and unprecedented journey.

    Instead, it’s usually scattered throughout textbooks, self-made crib sheets, and sticky-notes on their computer monitor. Now there’s a better way! The Zondervan Get an A! Study Guides to Biblical Greek and Biblical Hebrew are handy, at-a-glance study aids ideal for last minute review, a quick overview of grammar, or as an aid in translation or sermon preparation. Each set contains four information-packed sheets that are laminated and three-hole-punched, making them both durable and portable. The study guides are tied to Zondervan’s Basics of Biblical Greek and Basics of Biblical Hebrew.

    Now at last here's a feast for them and other verbivores. Eat up!-Barbara WallraffSenior Editor at The Atlantic Monthly and author of Word CourtPraise for A Word a Day"AWADies will be familiar with Anu Garg's refreshing approach to words: words are fun and they have fascinating histories. The people who use them have curious stories to tell too, and this collection incorporates some of the correspondence received by the editors at the AWAD site, from advice on how to outsmart your opponent in a duel (or even a truel) to a cluster of your favorite mondegreens."-John Simpson, Chief Editor, Oxford English Dictionary"A banquet of words! Feast and be nourished!"-Richard Lederer, author of The Miracle of LanguageWritten by the founder of the wildly popular A Word A Day Web site (www.wordsmith.org), this collection of unusual, obscure, and exotic English words will delight writers, scholars, crossword puzzlers, and word buffs of every ilk. The words are grouped in intriguing categories that range from "Portmanteaux" to "Words That Make the Spell-Checker Ineffective." each entry includes a concise definition, etymology, and usage example-and many feature fascinating and hilarious commentaries by A Word A Day subscribers and the authors.

    For without first considering the experience of reading stories--seriously, thoroughly, the way Sexton does--you can't possibly write one worth reading. --Tara McCarthy, author of Love Will Tear Us ApartMany writers believe that if they just find the right teacher or workshop, their writing will reach new heights of skill. But why not learn from the best? In his popular workshops in New York City, creative writing instructor Adam Sexton has found that the most effective way for any writer to grasp on the elements of fiction is to study the great masters. Master Class in Fiction Writing is your personal crash course in creative writing, with the world's most accomplished fiction writers as your guides.You will learn:The art of characterization from Jane AustenStyle and voice from Ernest HemingwayDialogue from Iris MurdochDescription from Vladimir NabokovThe timeless techniques of plotting in the work of Joseph ConradThe ingenious structure of James JoycePoint of view from Toni MorrisonOver the course of just ten chapters you can master all the components of great short story and novel writing. These are the most important lessons any writer can learn--a truly novel approach to writing that will enrich, inform, and inspire.

    Distinguished from the  detached formal essay by its friendly, conversational tone, its loose structure, and its drive toward candor and self-disclosure, the personal essay seizes on the minutiae of daily life-vanities, fashions, foibles, oddballs, seasonal rituals, love and  disappointment, the pleasures of solitude, reading, taking a walk -- to offer insight into the human condition and the great social and political issues of the day. The Art of the Personal Essay is the first anthology to celebrate this fertile genre. By presenting more than seventy-five personal essays, including influential forerunners from ancient Greece, Rome, and the Far East, masterpieces from the dawn of the personal essay in the sixteenth century, and a wealth of the finest personal essays from the last four centuries, editor Phillip Lopate, himself an acclaimed essayist, displays the tradition of the personal essay in all its historical grandeur, depth, and diversity.

    Now in it's tenth edition, this text makes chemistry exciting to students by showing them why important concepts are relevant to their lives and future careers.

    This unique case-based text places the reader squarely in the classroom while providing a framework that teaches readers to apply in-depth coverage of current and future computer, multimedia, Internet/intranet, distance learning, and audio/visual technologies to classroom instruction. Don't just read about technology integration - experience it! In addition to its' unique case-based approach the new edition now includes a new ASSURE Learning in Action DVD. This dvd, located in every copy of the text, provides current video of today's teachers using technology and media to improve learning for students across grade levels and content areas, rubric templates, a lesson plan builder, and skill-builder activites.

    Michael Theune's breakthrough concept encourages students, teachers, and writers to use structure as a tool to see the fundamental affinities between strikingly different kinds of poetry and radically different literary eras. The book includes examination of the mid-course turn and the elegy, as well as the ironic, concessional, emblem, and retrospective-prospective structures, among others. In addition, 14 contemporary poets provide an example of and commentary on their own work.

    This popular Blueprints book has been refined and updated while keeping the concise, organized style and clinical high-yield content of previous editions. Features include USMLE-style questions and answers with full explanations; Key Points in every section; and a color-enhanced design that increases the usefulness of figures and tables.This edition's completely revised art program includes many additional illustrations. Each chapter in this edition ends with evidence-based references (journals) for students to do additional reading/research.

    With deft use of examples of humor and wordplay, Steven Pinker weaves our vast knowledge of language into a compelling story: language is a human instinct, wired into our brains by evolution. The Language Instinct received the William James Book Prize from the American Psychological Association and the Public Interest Award from the Linguistics Society of America. This edition includes an update on advances in the science of language since The Language Instinct was first published.