Applying the logic of strategy for which he is well known, Luttwak argues that the most populous nation on Earth and its second largest economy may be headed for a fall.For any country whose rising strength cannot go unnoticed, the universal logic of strategy allows only military or economic growth. But China is pursuing both goals simultaneously. Its military buildup and assertive foreign policy have already stirred up resistance among its neighbors, just three of whom India, Japan, and Vietnam together exceed China in population and wealth. Unless China's leaders check their own ambitions, a host of countries, which are already forming tacit military coalitions, will start to impose economic restrictions as well.Chinese leaders will find it difficult to choose between pursuing economic prosperity and increasing China's military strength. Such a change would be hard to explain to public opinion. Moreover, Chinese leaders would have to end their reliance on ancient strategic texts such as Sun Tzu's "Art of War". While these guides might have helped in diplomatic and military conflicts within China itself, their tactics such as deliberately provoking crises to force negotiations turned China s neighbors into foes. To avoid arousing the world's enmity further, Luttwak advises, Chinese leaders would be wise to pursue a more sustainable course of economic growth combined with increasing military and diplomatic restraint.

    These texts are characterized by a startling and macabre novelty, with elements of the grotesque, fantastic and child-like touching the imagination of the everyday. They express the cultural landscape of Stalinism -- years of show trials, mass atrocities and stifled political life. Their painful, unsettling eloquence testify to the humane and the comic in this absurdist writer's work. The translator Neil Cornwall gives a biographical introduction to his subject, enlarged upon by the poet Hugh Maxton in a contextual assessment of the writing of Flann O'Brien, Le Fanu and Doyle, and of their shared concerns with detective fiction, terror and death. Daniil Kharms 91905-42) died under Stalin. Along with fellow poets and prose-writers of the era -- Khlebnikov, Biely, Mandelstam, Zabolotsky and Pasternak -- he is one of the emerging experimentalists of Russian modernism.

    And with this rapidly evolving technology come powerful ways to track what’s working, what’s not, and how to get the maximum impact for your brand in a shrinking economy. Media and brand expert Antony Young explores how today’s most innovative marketers are integrating the latest media tools into a comprehensive strategy to grow their brands and are getting unprecedented results. He explores:• the future of advertising in traditional media and how to judge  the investment’s value in today’s results-driven marketing  world• how to get the maximum impact out of digital media,    including online searches, social media, and mobile phones• the importance of employing non-traditional media vehicles,   such as marketing, PR, branded entertainment, and product   placement.

    As far as the regime’s fault lines are concerned, the evidence presented by the authors shows no reversal, or even narrowing, of these structural dysfunctions in Putin’s third presidential term.Topics covered here include Russia's political economy, political geography, and politics of federalism; the regime, ideology, public opinion, and legitimacy; and potential defeat and radicalization of civil society. Emerging in these pages is a finely textured portrait of a society rife in complexities, contradictions, and postponed but looming crises.

    

    The resulting account is a treasure trove of first-hand material, from personal memories, diary entries and letters to leave passes, wartime newspaper cuttings, Wehrmacht bulletins and more than 160 photographs.The account follows the unit from its formation in 1943 and the catastrophic events on the Eastern Front, through battles on the Western Front and engagements against the American 3rd Armoured Division to the confusion of retreat, panic-stricken flight and Soviet captivity in the closing stages of the war. Honest and unflinching, this remarkable collection of autobiographies offers a glimpse into life in Hitler's panzer division and is a stark testimony of a generation that sacrificed its best years to the war.This is the first English-language translation of the work.

    The book includes three core chapters from the original bestseller that focus on market research, marketing, and spreading word-of-mouth among your best customers. Sure, you already know that customers are writing about your products on blogs or talking about your brand on Twitter and Facebook. Now, turn that interest into opportunity and profit. In these economic times, marketers like you are increasing their investment in social technologies, while cutting back on more traditional expenses. Why? Because they work—no matter the economic climate. Marketing in the Groundswell shows you how you can build social applications, measure their results, and use the social technology movement to your company's advantage.

    

     Sandro was a crucial witness to the collapse of his family. He was the cousin, brother-in-law and close friend of the last tsar, Tsar Nicholas II of Russia. He was with Nicky when thousands of Russian peasants died at Khodynka Field during Nicky’s coronation; he was with Nicky in the lead-up to the disastrous Russo-Japanese War; he was with Nicky during the failed revolution of 1905-6; he was with Nicky when the Russian Duma was established in an attempt to ward off future revolutions; he was with Nicky as Russia moved determinedly toward a military showdown with Germany; he was with Nicky fighting the German army of the Eastern Front during the First World War; he was with Nicky when he abdicated in favour of his brother, Michael, who refused the throne. This is a riveting first-hand account of the final days of the Russian Empire and of what it was like to be a member of the Russian Imperial Family at that time. And to our great good fortune, while Sandro may have been no Stolypin, he was a keen observer and an excellent writer. Anyone intrigued by the last days of the Romanovs as the ruling family of Russia should read this book.

    Andrei Lankov is in a unique position to interpret North Korea's culture and society to a foreign audience. Accepted into the prestigious faculty of Oriental Studies at Leningrad State university during the declining days of the Soviet Union, Lankov had originally hoped to study Chinese. Instead, he found himself specialising in North Korean studies, an eccentric option even within the Soviet Bloc.The Faculty of Oriental Studies was world apart from the daily life of the average Soviet citizen, in which well-paid Professors avoided their students as much as they possibly could and took refuge from current political troubles in obscure corners of classical philology. Even within this world, North Korean studies were a minority interest. As Lankov himself put it: “Most of the time, Korean departments played host to undergraduates deemed not good enough to be accepted to more prestigious and competitive majors like, say, Japanese and Arab studies. This meant that interest in things Korean was present but not necessarily enthusiastic. It did not help, of course, that North Korea, with its bizarre political system, hysterical propaganda and crazy personality cult was seen as a laughing stock in the entire socialist bloc of the time.”Despite this, Lankov pursued his studies and was eventually dispatched to Pyongyang to study at Kim Il Sung University. Here he gained first-hand experience of life in North Korea: restrictions on movement, ideological proselitizing, corruption and black-market trading. After graduating he taught Korean history and language at his alma mater before moving on to the Australian National University and Kookmin University in Seoul and bringing his knowledge of the closed world of North Korea to a wider audience via a variety of media outlets, including NK News.In this volume we bring together a selection of Andrei Lankov's most popular columns for NK News, illustrated with luminous photographs by Eric Lafforgue.

    Originally published in 1906, the book captures Eager’s years as governess to the four daughters of the Emperor and Empress Nicholas II and Alexandra Feodorovna: the Grand Duchesses Olga, Tatiana, Maria, and Anastasia. All of whom would be executed during the Russian civil war just over a decade later.This first-person account provides a fascinating insight into what was everyday life for the Romanov family. From religious celebrations and family illness to assassination attempts and life during the war; Eager’s central role gained her access to some of the family’s most precious and testing times. In addition to documenting the time spent with her royal employers, Eager also reveals intriguing aspects of Russian society as whole. Through a series of anecdotal references she includes recollections of her time in Russia regarding such things as the tough life of the peasantry, criminal activity and even the national post service.This classic, written from the unsuspecting eyes of a foreign nanny, shows early twentieth century Russia and the last Russian royal family like you’ve never seen before. Margaret Eager (1863-1936) left the Russia in 1904 and returned to Ireland where she received a pension from the Russian government for her time as a nurse. She kept in contact with the family she had known so well right up to their brutal deaths in 1918. Eager’s family stated that she never fully recovered from the news.Albion Press is an imprint of Endeavour Press, the UK's leading independent digital publisher. For more information on our titles please sign up to our newsletter at www.endeavourpress.com. Each week you will receive updates on free and discounted ebooks. Follow us on Twitter: @EndeavourPress and on Facebook via http://on.fb.me/1HweQV7. We are always interested in hearing from our readers. Endeavour Press believes that the future is now.

    As always, he has a plan to help you have a meaningful cultural experience while you're there—even with just a few hours in port.Inside you'll find one-day itineraries for sightseeing at or near the major Northern Europe ports of call, including:Southampton and Dover (London)Le Havre (Paris and Normandy)Zeebrugge (Bruges and Brussels)AmsterdamOsloCopenhagenWarnemünde/Rostock (Berlin)StockholmHelsinkiTallinnSt. PetersburgRick Steves' Northern Europe Cruise Ports explains how to get into town from the cruise terminal, shares sightseeing tips, and includes self-guided walks and tours. You'll learn which destinations are best for an excursion—and which you can confidently visit on your own. You'll also get tips on booking a cruise, plus hints for saving time and money on the ship and in port.You can count on Rick Steves to tell you what you really need to know when cruising through Northern Europe.

    Not for long. By 1919, White Russians were fighting the Bolsheviks (Reds) for control of their country, and Winston Churchill (then Minister for War) wanted to see Communism 'strangled in its cradle'. So a volunteer R.A.F. squadron, flying Sopwith Camels and DH9 bombers, went there to duff up the Reds. 'There's a splendid little war going on,' a British staff officer told them. 'You'll like it.' Looked like fun. But the war was neither splendid nor little. It was big and it was brutal, a grim conflict of attrition, marked by cruelty, betrayal and corruption. Before it ended, the squadron wished that both sides would lose. If that was a joke, nobody was laughing. "A Splendid Little War" tests the pilots' gallows humour in a world of armoured trains and elegant barons, gruesome religious sects and anarchist guerrillas, unreliable allies and pitiless enemies. The comedy of this war, if it exists, is very bleak. Derek Robinson is at once our finest living comic novelist and a master of military fiction. Biggles was never like this.

    Compelling characters, fluid, thrilling reading, and a strong sense of history set these books apart in the minds of more than a half million fans who’ve loved them. Join Phillips and Pella again or for the first time as peasant and princess alike face the prospect of their beloved Russia being torn apart. Conflict within and without brews as thoughts of revolution stirs the masses and war looms in the Balkans. The lives of the characters will be forever changed…and so will yours.

    The Descent of Air India elucidates how the airline failed to adapt and change with the times but preferred, instead, to bask in its past glory. Impractical expansion plans and thoughtless use of the airline's resources contributed to the company's financial collapse. Candidly written by Intender Bhargava, who spent more than two decades in the company, The Descent of Air India is the tragic tale of how one of the country's finest public-sector undertakings was brought down and the people and events that were responsible for its descent.