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Essential Organic Chemistry - The Perfect book for JEE Main & Advanced
Ranjeet Shahi - 2013
•Practice exercises are given at the end of chapter included conceptual questions & multiple choice questions with hints, answer & solutions. •Multiple choice questions with single correct and more the one correct answers, Comprehension based questions, Assertion-Reason, Matching Type questions, etc. •Every reaction is explained mechanistically for subject understanding. •Solutions are given at the end of every chapter for clear the concepts.
The Science of Influence: How to Get Anyone to Say "Yes" in 8 Minutes or Less!
Kevin Hogan - 2004
Synthesizing the latest research in the field of influence with real-world tested experiences, it presents simple secrets that help readers turn a "no" into a "yes." Every secret in this book has been rigorously tested, validated, and found reliable academically and in the real world. Readers learn dozens of all-new techniques and strategies for influencing others including how to reduce resistance to rubble; send unconscious nonverbal messages that are consciously undetectable; make people feel instantly comfortable in your presence; decode body language; build credibility; and be persistent without being a pain. The Science of Influence turns the enigmatic art of influence and persuasion into a science anyone can master. Kevin Hogan, PsyD (Eagan, MN), is a dynamic motivational speaker and expert on unconscious influence and body language for the BBC, the New York Post, and such popular magazines as Cosmopolitan and Playboy. He teaches Persuasion and Influence at the University of St. Thomas Management Center. He is the author of 12 books including bestsellers such as Irresistible Attraction: Secrets of Personal Magnetism and The Psychology of Persuasion.
Rewiring Tinnitus: How I Finally Found Relief From the Ringing in My Ears
Glenn Schweitzer - 2016
This is not your typical tinnitus book offering some “miracle cure”. It’s about changing your emotional, physical, and psychological response to the sound, with actionable techniques and specific exercises, so you can finally start to tune it out. It’s about tracking your diet, lifestyle, environment, and health to identify exactly what causes your tinnitus to spike. It’s about improving your overall health, getting better sleep, and reducing the massive amounts of stress and anxiety that tinnitus sufferers deal with on a daily basis. Too many people have been told they just have to "live with it." Too many people have been let down by emotionless doctors and "conventional" or "false" treatments. Too many people have suffered for far too long. It’s time for a change. It's time you found relief. Glenn Schweitzer was 24 years old when a rare, incurable inner ear disorder caused him to develop severe tinnitus. It disrupted nearly every aspect of his life. But today, his tinnitus no longer bothers him at all. Completely by accident, he stumbled on to simple techniques that radically rewired his mental, emotional, and physiological response to the sound. Through Glenn’s terrifying, yet inspiring story, and with dozens of actionable techniques and tools, you can finally find the relief you deserve, too. You will learn specific techniques to reduce your tinnitus, as well as concrete steps to dramatically improve your quality of life. It may not go away entirely, but it can stop bothering you. There isn’t a cure for tinnitus, but there is a way forward. You can live in harmony with the sound.
Serve to Be Great: Leadership Lessons from a Prison, a Monastery, and a Boardroom
Matt Tenney - 2014
In fact, Serve to Be Great: Leadership Lessons from a Prison, a Monastery, and a Boardroom will train you to make this a reality. Although it’s not an easy process, it is a worthwhile one.By making a shift in your approach to leadership, you can become a highly effective leader who enjoys your work and makes the world a better place. The shift is simply a matter of gradually becoming more focused on how you can serve others and increase your capacity to do so.Matt Tenney introduces us to the principles in this book through the story of going from selfish to servant while on his journey from prisoner to monk to social entrepreneur. He also cites numerous business case studies and research that demonstrate how putting serving first results in: - Attracting top talent - Increased engagement and lower turnover - A more innovative team culture - Better customer service - A better ROI on marketing efforts The book also offers practical, actionable guidance for making the shift to becoming an extraordinary leader who is devoted to serving and inspiring greatness in others.All of the author proceeds from the sale of this book are donated to charity.
Top Home-Based Job & Business Ideas for 2020: Best Places to Find Jobs to Work from Home Grouped by Interests & Hobbies from Basic to Expert Level (Influencer Fast Track #4)
Gundi Gabrielle - 2019
Or build long term income streams that you enjoy and that allow you to finally #ClaimYourFREEDOM® and leave that dreary 9-5 job once and for all.
PART 1 starts with the Best Places to Find Jobs to Work from Home grouped by skill and experience level:
Basic Skills
Intermediate Skills
PRO Skills
College Degree Required
This is followed by a number of flexible job options in your local area as well as how and where to find jobs fast.
Next, you'll find several innovative ways to monetize your home and car (and no - not just Uber & AirBnB....).
Then we get to the first list of Top Home-Based Business Opportunities, some with significant income potential - even on a part time basis.
PART 2 lists more home-based job and business ideas grouped by your interests, passions and hobbies:
Pets
Travel (local)
Arts & Crafts
Writing
Photo + Video
Fashion
Cooking
Health & Wellness
Gardening
Kids
The Little Black Book of Stock Market Secrets
Matthew R. Kratter - 2017
But most people don't know how to harness it for profits. It took me over a decade to figure it out, and now I'm ready to share everything that I've learned. This is exactly the book that I wish I'd had when I was first learning how to trade. Don't be the sucker that Wall Street leaves holding the bag. In this book, you will learn: The one thing you must never do if a stock gaps to new highs The simplest ways to make money in the stock market How to tell when you are in a bull market, or a bear market How to identify which stocks are "market leaders" 10 ways to develop a winning trader's mindset The secrets to trading in a bear market How to use the RSI and Stochastics in different market environments How to run your trading like a business And much, much more! Join the thousands of smart traders who have improved their trading by reading this book. Amazon best-selling author and retired hedge fund manager, Matthew Kratter will teach you the secrets that he has used to trade profitably for the last 20 years. And if you ever get stuck, you can always reach out to him by email (provided inside of the book), and he will help you. Scroll to the top of this page and click BUY NOW.
NYPD Confidential: Power and Corruption in the Country's Greatest Police Force
Leonard Levitt - 2009
Some have translated their stardom into success after leaving office, while others have been hung out to dry. In the battle for control of the country's most powerful police force, these high-status government officials have often chosen political expediency over public honesty. The result is a legacy of systemic corruption and cover-ups that is nothing less than shocking. Respected journalist Leonard Levitt has covered the NYPD for "New York Newsday," and the "New York Post "among other papers. His columns have made him "persona non grata "in police headquarters. In "NYPD Confidential," he reveals everything he's discovered throughout his decades-long career. With amazing details of backroom deals and larger-than-life powerbrokers, Levitt lays bare the backstabbing, power-grabs, and chaotic internal investigations that have run the NYPD's reputation into the ground in the past--and the forces conspiring to do so once again.
The Starbucks Story
John Simmons - 2005
You can get a cup at any caf, sandwich bar or restaurant anywhere. So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process? The Starbucks Story tells the brand's story from its origins in a Seattle fish market to its growing global presence today. This is a story that has unfolded quickly - at least in terms of conventional business development. Starbucks is a phenomenon. Unknown 15 years ago, it now ranks among the 100 most valuable brands in the world. It has become the quintessential brand of the modern age, built around the creation of an experience that can be consistently reproduced across the world. Originally published in 2004 as 'My Sister's A Barista: How they made Starbucks a home away from home', this new 2012 edition has been updated to bring the brand up to date.
The Sharing Economy: The End of Employment and the Rise of Crowd-Based Capitalism
Arun Sundararajan - 2016
Giving someone a ride, having a guest in your spare room, running errands for someone, participating in a supper club--these are not revolutionary concepts. What is new, in the "sharing economy," is that you are not helping a friend for free; you are providing these services to a stranger for money. In this book, Arun Sundararajan, an expert on the sharing economy, explains the transition to what he describes as "crowd-based capitalism"--a new way of organizing economic activity that may supplant the traditional corporate-centered model. As peer-to-peer commercial exchange blurs the lines between the personal and the professional, how will the economy, government regulation, what it means to have a job, and our social fabric be affected?Drawing on extensive research and numerous real-world examples--including Airbnb, Lyft, Uber, Etsy, TaskRabbit, France's BlaBlaCar, China's Didi Kuaidi, and India's Ola, Sundararajan explains the basics of crowd-based capitalism. He describes the intriguing mix of "gift" and "market" in its transactions, demystifies emerging blockchain technologies, and clarifies the dizzying array of emerging on-demand platforms. He considers how this new paradigm changes economic growth and the future of work. Will we live in a world of empowered entrepreneurs who enjoy professional flexibility and independence? Or will we become disenfranchised digital laborers scurrying between platforms in search of the next wedge of piecework? Sundararajan highlights the important policy choices and suggests possible new directions for self-regulatory organizations, labor law, and funding our social safety net.
Textbook of Pathology
Harsh Mohan - 2005
- Book Review Editor of the journal "Modern Pathology," the official journal of the United States-Canadian Academy of Pathology and prestigious best-selling author. This is the 5th edition of a book that has already established itself as the classic pathology textbook in India. This new edition has been updated, and improved to meet the highest standards of quality and information now required by pathology courses around the world. Editorially this new edition carries particular emphasis on molecular pathology and genetics in the pathogenesis of various diseases, and the pathological discussions of each organ or system is preceded with a short description of its structure and function. The material is integrated with extensive page cross references between chapters and the whole book has been thoroughly re-edited, with new images, illustrations and line drawings. The book is accompanied by the free student revision aid "Pathology - Quick Review and MCQs" and therefore, together as a package, "Textbook of Pathology, 5E" will be a major contribution to the required reading of undergraduate medical students worldwide.
Marketing In Less Than 1000 Words (Reactor15 Briefings)
Rob Burns - 2012
In under 1000 words we explain the major principles of successful marketing - the absolute most important things you must understand to market your business successfully and find more customers. Each chapter is less than 70 words long. This is a book so short that everybody can make the time to read it.
Propaganda Blitz: How the Corporate Media Distort Reality
David Edwards - 2018
Feeding on a haze of half-facts and a fog of moral outrage, the corporate media is able to inflict maximum damage almost instantaneously. As David Edwards and David Cromwell show, these propaganda blitzes also have transnational outcomes, distorting the war reporting coming out of both right-wing and liberal media outlets. Propaganda Blitz shows the damning effect of spin in UK media, not just in right-wing newspapers like the Sun, Times, Daily Mail, and the Express, but also in trusted liberal outlets like the BBC and the Guardian. The book uncovers a storm of top-down campaigns behind war reporting from Iraq, Syria, and Palestine, as well as the media’s destruction of the credibility of figures on the left, including Jeremy Corbyn, Russell Brand, and Hugo Chavez. Exposing propagandists at the top levels of the BBC, as well as their reporting on the Scottish Independence referendum, the dismantling of the National Health Service, and looming climate chaos, Propaganda Blitz shows how the corporate media hide the real issues from the public view, often completely reversing the truth. Outlining a new model for anti-business media activism, the authors make an impassioned plea for a return to objective journalism.
Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales
Matthew Paulson - 2015
In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers use to build large mailing lists, to write compelling copy that converts and to generate substantially more sales using nothing but their email list. Inside the book, you'll learn how to: Build a massive mailing list using 15 different proven list building techniques. Write compelling copy that engages your readers and drives them to take action. Optimize every step of your email marketing funnel to skyrocket your sales. Grow a highly-engaged and hungry fan-base that will devour your content. Create six new revenue streams for your business using email marketing. Keep your messages out of the spam folder by following our best practices. Matthew Paulson has organically grown an email list of more than 250,000 investors and generates more than $1 million per year in revenue using the strategies outlined in Email Marketing Demystified. Regardless of what kind of business you are building, email marketing can serve as the rocket fuel that that will skyrocket your business.
The Digital Divide: Arguments for and Against Facebook, Google, Texting, and the Age of Social Networking
Mark Bauerlein - 2011
Some see the technological breakthroughs we live with as hopeful and democratic new steps in education, information gathering, and human progress. But others are deeply concerned by the eroding of civility online, declining reading habits, withering attention spans, and the treacherous effects of 24/7 peer pressure on our young.With The Dumbest Generation, Mark Bauerlein emerged as the foremost voice against the development of an overwhelming digital social culture. But The Digital Divide doesn't take sides. Framing the discussion so that leading voices from across the spectrum, supporters and detractors alike, have the opportunity to weigh in on the profound issues raised by the new media - from questions of reading skills and attention span, to cyber-bullying and the digital playground - Bauerlein's new book takes the debate to a higher ground.The book includes essays by Steven Johnson, Nicholas Carr, Don Tapscott, Douglas Rushkoff, Maggie Jackson, Clay Shirky, Todd Gitlin, and many more. Though these pieces have been previously published, the organization of The Digital Divide gives them freshness and new relevancy, making them part of a single document readers can use to truly get a handle on online privacy, the perils of a plugged-in childhood, and other technology-related hot topics.Rather than dividing the book into "pro" and "con" sections, the essays are arranged by subject - "The Brain, the Senses," "Learning in and out of the Classroom," "Social and Personal Life," "The Millennials," "The Fate of Culture," and "The Human (and Political) Impact." Bauerlein incorporates a short headnote and a capsule bio about each contributor, as well as relevant contextual information about the source of the selection.Bauerlein also provides a new introduction that traces the development of the debate, from the initial Digital Age zeal, to a wave of skepticism, and to a third stage of reflection that wavers between criticism and endorsement.Enthusiasm for the Digital Age has cooled with the passage of time and the piling up of real-life examples that prove the risks of an online-focused culture. However, there is still much debate, comprising thousands of commentaries and hundreds of books, about how these technologies are rewriting our futures. Now, with this timely and definitive volume, readers can finally cut through the clamor, read the the very best writings from each side of The Digital Divide, and make more informed decisions about the presence and place of technology in their lives.
Visual Hammer
Laura Ries - 2012
Marketing plans, marketing slogans, marketing messages are all word-oriented with visuals used mostly for “decoration” purposes.Visual Hammer is the first book to document the superiority of a visual approach to marketing. Some examples: The Marlboro cowboy, the Coca-Cola contour bottle, the Corona lime and many, many others.But here’s the twist. A visual hammer is not enough. What a brand also needs is a verbal nail. “Masculinity” in the case of the Marlboro cowboy. “The real thing” in the case of Coke’s contour bottle, “Mexican beer” in the case of the Corona lime.It’s the two working together, a verbal nail and a visual hammer, that can create a powerful brand.Consider what the pink ribbon has done for Nancy Brinker. In 1982, Ms. Brinker started a foundation to fight breast cancer in memory of her sister, Susan G. Komen. Since then, the foundation has raised nearly $2 billion and is the world’s-largest non-profit source of money to combat breast cancer.Then there’s Aflac, the company that brought us the duck. In 2000, the first year the duck was advertised, sales went up 29%. The second year, 28%. The third year, 18%.Before the duck, Aflac had a name recognition of 12%. Today, it’s 94%. (The duck is the hammer and the “quack” is the verbal nail. It’s the integration of the two that makes the brand memorable.)Color often plays a role in creating memorable visual hammers. Tiffany’s blue box, the Masters green jacket, Nexium’s purple pill, Christian Louboutin’s red soles.So can the product itself. The watchband of a Rolex, the grille of a Rolls-Royce, the Absolut bottle, the Stella Artois glass, the polo player on a Ralph Lauren shirt.Symbols can act as hammers to visualize “invisible” products. Travelers’ red umbrella, Wells Fargo’s stagecoach, Geico’s gecko.Company founders can also act as hammers. Colonel Sanders, Papa John, Frank Perdue, Orville Redenbacher, Paul Newman.In spite of these and many other examples, why do so many marketing people work exclusively with words when the real power is with visuals? Well, words are important, too. The objective of a marketing program is to "own a word in the mind.” Therefore it’s important to find the right word as well as the right visual.The interplay between pictures and words is like a hammer and a nail. If the objective is to nail two pieces of wood together, why fool around with a hammer? Why not just put the wood together with a nail?That's the problem of marketing. Your most useful tool is a visual hammer, but the nail comes first. Unless you pick the right nail, all the creative hammers in the world are not going to help very much.Visual Hammer is a book that will help you nail your brand into consumers’ minds.