The Theogony contains a systematic genealogy of the gods from the beginning of the world and an account of their violent struggles before the present order was established. The Works and Days, a compendium of moral and practical advice for a life of honest husbandry, throws a unique and fascinating light on archaic Greek society, ethics, and superstition. Hesiod's poetry is the oldest source for the myths of Prometheus, Pandora, and the Golden Age.Unlike Homer, Hesiod tells us about himself and his family (he lived in central Greece in the late eighth century BC). This new translation by a leading expert combines accuracy with readability.

    The Triggering Town is Hugo's now-classic collection of lectures, essays, and reflections, all "directed toward helping with that silly, absurd, maddening, futile, enormously rewarding activity: writing poems." Anyone, from the beginning poet to the mature writer to the lover of literature, will benefit greatly from Hugo's sayd, playful, profound insights and advice concerning the mysteries of literary creation.

    This text's applied approach addresses how and why a business operates. Students can then build upon their practical skills through examples, exercises and projects to help them gain a full understanding of how and why to develop a business plan. Each text is packaged with a Business Plan Booklet and CD-ROM, which are tied to end-of-part features, allowing students hands-on practice in creating a sound business plan. Through lively examples this text emphasizes key core skill areas including, Decision-Making and Planning, Teamwork, Technology, and Communication.

    The best-selling Mastering the World of Psychology speaks to students in a direct and accessible manner. The author's voice and writing style, combined with a strong pedagogical framework, support students of diverse backgrounds and educational needs. The book relates essential key concepts in a way that is meaningful to students' lives and careers. No introductory psychology textbook does more to help students get better grades than Mastering the World of Psychology.

    In clear, lively, warm prose, this edition continues the title's integration of gender, culture, and ethnicity. By the end, readers will learn how to interpret research and to address and resolve controversies. MyPsychLab is an integral part of the Wade/Tavris/Garry program. Engaging activities and assessments provide a teaching and learning system that helps students think like a psychologist. With MyPsychLab, students can watch videos on psychological research and applications, participate in virtual classic experiments, and develop critical thinking skills through writing. "Invitation to Psychology, "5/e is available in a new DSM-5 Updated edition. To learn more, click here. This title is available in a variety of formats - digital and print. Pearson offers its titles on the devices students love through Pearson's MyLab products, CourseSmart, Amazon, and more.

    The Seventh Edition has been carefully updated and revised, adding a wealth of new applications and examples that analyze the important lessons offered by eBay, Google, Verizon, IBM, Microsoft, Bank of America, drug companies, the Yellow Pages, and more.

    Our eyes play tricks on us; our stories change in the retelling; and most of us are fairly sure we’re way above average. In Why We Make Mistakes, journalist Joseph T. Hallinan sets out to explore the science of human error—how we think, see, remember, and forget, and how this sets us up for wholly irresistible mistakes.In his quest to understand our imperfections, Hallinan delves into psychology, neuroscience, and economics, with forays into aviation, consumer behavior, geography, football, stock picking, and more. He discovers that some of the same qualities that make us efficient also make us error prone. Why We Make Mistakes is enlivened by real-life stories--of weathermen whose predictions are uncannily accurate and a witness who sent an innocent man to jail--and offers valuable advice, such as how to remember where you’ve hidden something important. He explains why multitasking is a bad idea, why men make errors women don’t. This book will open your eyes to the reasons behind your mistakes and have you vowing to do better the next time.

    At the time, Watson was only 24, a young scientist hungry to make his mark. His uncompromisingly honest account of the heady days of their thrilling sprint against other world-class researchers to solve one of science's greatest mysteries gives a dazzlingly clear picture of a world of brilliant scientists with great gifts, very human ambitions & bitter rivalries. With humility unspoiled by false modesty, Watson relates his & Crick's desperate efforts to beat Linus Pauling to the Holy Grail of life sciences, the identification of the basic building block of life. Never has a scientist been so truthful in capturing in words the flavor of his work.

    As you complete the exercises in this book, you will learn how to tell if you’re using the right word as well as how to pronounce and spell it. You will also learn how to avoid illiterate expressions and how to speak grammatically, without making embarrassing mistakes.A complete handbook for building a superior vocabulary, Word Power Made Easy will teach you how to speak and write with confidence as well as how to read more effectively and efficiently. It will help you to learn more quickly, develop social contacts, and increase your earning power.Each chapter ends with review. Each section ends with a progressive check. Numerous tests will help you increase and retain the knowledge you acquired. Word Power Made Easy does more than just add words to your vocabulary; it teaches ideas and a method of broadening knowledge as an integral part of the vocabulary building process.

    Written by one of the world’s most influential sociologists, this classic argues that suicide primarily results from a lack of integration of the individual into society. Suicide provides readers with an understanding of the impetus for suicide and its psychological impact on the victim, family, and society.

    All chapters in this best-seller have been substantially revised to reflect recent discoveries and new understanding of linguistics and languages.

    The authors use multiple sources, including biographies and dialogues, to increase student interest and involvement with the material, and encourage students to regard becoming a teacher a positive challenge.

    By encouraging students to question, and teaching students how to test their assumptions, Lilienfeld motivates students to use scientific thinking skills to better understand the complex world of psychology.

    One of the great classics of world literature, it has inspired such diverse thinkers as Henry David Thoreau, Mahatma Gandhi, and T.S. Eliot; most recently, it formed the core of Peter Brook's celebrated production of the Mahabharata.

    do it? How should you flip your mattress to get the maximum wear out of it? How does Google search the Internet? How many people should you date before settling down? Believe it or not, math plays a crucial role in answering all of these questions and more.Math underpins everything in the cosmos, including us, yet too few of us understand this universal language well enough to revel in its wisdom, its beauty — and its joy. This deeply enlightening, vastly entertaining volume translates math in a way that is at once intelligible and thrilling. Each trenchant chapter of The Joy of x offers an “aha!” moment, starting with why numbers are so helpful, and progressing through the wondrous truths implicit in π, the Pythagorean theorem, irrational numbers, fat tails, even the rigors and surprising charms of calculus. Showing why he has won awards as a professor at Cornell and garnered extensive praise for his articles about math for the New York Times, Strogatz presumes of his readers only curiosity and common sense. And he rewards them with clear, ingenious, and often funny explanations of the most vital and exciting principles of his discipline.Whether you aced integral calculus or aren’t sure what an integer is, you’ll find profound wisdom and persistent delight in The Joy of x.