It reflects the author's two decades of experiences and research with professors as writers -- by compressing a lot of experience into a brief, programmatic framework. Like the actual sessions and workshops in which the author works with writers, this book admonishes and reassures. In the innovative book lies the path for sustained, highly productive scholarly writing!

    And while there are many resources out there on the "craft" of writing or how to find your creative voice as an "artist," there is little by way of practical advice on how to actually set about writing genre fiction for a career. Fiona McIntosh, one of Australia's most successful commercial authors across a range of genres, is here to set the record straight, and set aspiring novelists on a realistic path. She believes that if you have a tough hide and a philosophical attitude—as well as a damn strong work ethic—anyone can make a living from popular writing. And she's here to show you how.

    

    This book shows how to integrate HR practices with the mission of their organization. An accessible tool complete with an instructor s manual, this book provides an integrated approach to current HR concerns and is unique in its focus on both public and nonprofit agencies. Offering guidance and techniques for implementing effective human resource management strategies job analysis, performance evaluation, recruitment and selection, training and development, compensation and benefits, and collective bargaining Pynes demonstrates how strategic human resources management is essential to proactively managing change.

    It may feel as if your world has shifted on its axis, and you'll never get your bearings. Navigating your way through the morass of doctors, medical terms, and the healthcare system can be daunting, especially when you want only what's best for the person you love. Dr. John Cassidy has devoted the past twenty-five years to helping families cope with traumatic brain injury; Mindstorms is his compassionate, comprehensive manual to demystifying this often frightening and life-changing condition. More than 6.3 million Americans live with a severe disability caused by a traumatic brain injury. In fact, because it's so commonplace, but little talked of, TBI is often referred to as the "silent epidemic." In these pages, Dr. Cassidy walks you through the different types of brain injury; explodes the common myths surrounding it; demonstrates the ways in which TBI may affect memory, behavior, and social interaction; explores the newest options in treatment and rehabilitation; and shows you how to hold on to your own sense of self as you journey through. Along with the practical information you'll need, Mindstorms offers a constellation of instructive, moving stories from families and patients who are slowly, but surely, finding their way back. Their experiences are sure to inspire you and yours.

    When you finish this book, you'll know how to use every word in your website or app to:Make the users fall in love and come backHelp them perform tasks easilyTurn every boring screen to a positive experienceIncrease conversionsMicrocopy (sometimes written micro-copy) is the words on sites and apps that accompany the user's actions: text on buttons, website sign up, error messages (and preventing them), field labels, newsletter sign up, instructions, empty states, confirmation messages, and more. Microcopy: The Complete Guide gives you the knowledge and tools needed to write smart, effective and helpful microcopy for your digital interface. It includes principles, practical tips, and dozens of screenshots from actual sites and apps of corporations, start-ups and SMBs. Who will find this book useful? User experience professionals; Digital marketing managers; Website managers; Marketers and sales personnel; Small business owners; Bloggers; Product managers; UI designers Fascinated by the words that light up interfaces? You'll love this one.

    But is sitting really the problem, or is something else going on? Is getting better as simple as kicking over your chair and standing all dayin front of the same computer, under the same fluorescent lightingor is there something more to be learned from the data about how people work best? "Don't Just Sit There" explains why swapping one static position for another isn't taking a big enough look at the problem, and provides corrective exercise and lifestyle solutions to help you safely and effectively transition away from the conventional office set-upallowing you to reap the enormous benefits of moving more throughout the day while getting your work done. "Don' t Just Sit There" presents: How conventional office arrangements are ca pping our level of health and why this can't be offset with a daily bout of exercise. That sitting and screen-time are two different variables and should be treated as such. Corrective exercises to sit, stand, an d move better without leaving your office. How to boost your creativi ty and energy levels at the office. With clear, science-based explanatio ns, Bowman lays out the issues created by conventional office environments, and describes in detail the steps necessary to transition to a more dynamic set-up safely and effectively. With over twenty exercises, this is a must-have for anyone hoping to increase their daily movement and improve their health without sacrificing their productivity.

    The authors also include examples covering a variety of different integration technologies, such as JMS, MSMQ, TIBCO ActiveEnterprise, Microsoft BizTalk, SOAP, and XSL. A case study describing a bond trading system illustrates the patterns in practice, and the book offers a look at emerging standards, as well as insights into what the future of enterprise integration might hold. This book provides a consistent vocabulary and visual notation framework to describe large-scale integration solutions across many technologies. It also explores in detail the advantages and limitations of asynchronous messaging architectures. The authors present practical advice on designing code that connects an application to a messaging system, and provide extensive information to help you determine when to send a message, how to route it to the proper destination, and how to monitor the health of a messaging system. If you want to know how to manage, monitor, and maintain a messaging system once it is in use, get this book.

    In this witty and trenchant social analysis, James Twitchell shows how churches, universities, and museums have learned to embrace Madison Avenue rather than risk losing market share. Branded Nation uncovers a society where megachurches resemble shopping malls (and not by accident); where a university lives or dies on the talents of its image makers -- and its ranking in U.S. News & World Report; and where museums have turned to motorcycle exhibits and fashion shows to bolster revenue, even franchising their own institutions into brands. In short, says Twitchell, high culture is beginning to look more and more like the rest of our culture. But in perhaps his most subversive observation, he doesn't condemn this trend; on the contrary, he believes that branding may be invigorating our high culture, bringing it to new audiences and making it a more integral part of our lives. Savvy, sharply observed, and bitingly funny, Branded Nation is sure to both enlighten and entertain.

    Parents, teachers, and those who work with children and youth will find positive, practical steps they can start taking today in order to understand and address the baffling behavior of the child under their care.

    Success isn't defined by getting papers into print, but by getting them into the reader's consciousness. Writing Science is built upon the idea that successful science writing tells a story.It uses that insight to discuss how to write more effectively. Integrating lessons from other genres of writing with those from the author's years of experience as author, reviewer, and editor, the book shows scientists and students how to present their research in a way that is clear and that willmaximize reader comprehension.The book takes an integrated approach, using the principles of story structure to discuss every aspect of successful science writing, from the overall structure of a paper or proposal to individual sections, paragraphs, sentences, and words. It begins by building core arguments, analyzing why somestories are engaging and memorable while others are quickly forgotten, and proceeds to the elements of story structure, showing how the structures scientists and researchers use in papers and proposals fit into classical models. The book targets the internal structure of a paper, explaining how towrite clear and professional sections, paragraphs, and sentences in a way that is clear and compelling. The ideas within a paper should flow seamlessly, drawing readers along. The final section of the book deals with special challenges, such as how to discuss research limitations and how to writefor the public.Writing Science is a much-needed guide to succeeding in modern science. Its insights and strategies will equip science students, scientists, and professionals across a wide range of scientific and technical fields with the tools needed to communicate effectively.

    Longer training, ever more advanced technologies—neither seems to prevent grievous errors. But in a hopeful turn, acclaimed surgeon and writer Atul Gawande finds a remedy in the humblest and simplest of techniques: the checklist. First introduced decades ago by the U.S. Air Force, checklists have enabled pilots to fly aircraft of mind-boggling sophistication. Now innovative checklists are being adopted in hospitals around the world, helping doctors and nurses respond to everything from flu epidemics to avalanches. Even in the immensely complex world of surgery, a simple ninety-second variant has cut the rate of fatalities by more than a third.In riveting stories, Gawande takes us from Austria, where an emergency checklist saved a drowning victim who had spent half an hour underwater, to Michigan, where a cleanliness checklist in intensive care units virtually eliminated a type of deadly hospital infection. He explains how checklists actually work to prompt striking and immediate improvements. And he follows the checklist revolution into fields well beyond medicine, from disaster response to investment banking, skyscraper construction, and businesses of all kinds.An intellectual adventure in which lives are lost and saved and one simple idea makes a tremendous difference, The Checklist Manifesto is essential reading for anyone working to get things right.

    The winningest coach ever in college football, crafter of The Grand Experiment that put honor and academics above all else, finished his days under the dark cloud of shame and unspeakable child abuse. How? Why? What mix of fandom, ego, and unfettered power brought Penn State and its beloved coach to this? Just days after Paterno’s death comes this insightful look at the rise of Penn State under the 46-year reign of the man affectionately known as Joe Pa. Acclaimed writer Jonathan Mahler, author of the bestseller "Ladies and Gentlemen, The Bronx is Burning", has been immersed in reporting the Paterno saga since the scandal broke last fall. His penetrating narrative traces the arc of Paterno’s career from dogged Ivy League quarterback to visionary coach to unassailable icon. Over the years, as his fame and reputation grew, Happy Valley (as State College, Pennsylvania, was often called) morphed into the realm of Paterno; the chant “We Are Penn State” could just as easily have been “We Are Coach Paterno.” It was perhaps inevitable that what Mahler calls “a slow rot” began to pervade Joe Pa’s football program, culminating with the horrific scandal that rocked Penn State and forever altered the Paterno story. "As it all unraveled," Mahler writes, "he seemed to resemble less his hero Aeneas, building a new nation—Penn State Nation—in Happy Valley, than King Lear, clinging stubbornly to the throne when he no longer had the judgment required to remain in it, then succumbing to the grief and anguish that accompanied the collapse of everything he had so painstakingly built."Mahler’s admiring yet honest assessment shows what can happen when a school, and an entire community, falls under a cult of personality. Part eulogy, part post-mortem, part wise appraisal, "Death Comes to Happy Valley" is a thoughtful farewell to the larger-than-life man who was, in fact, merely mortal.***"An elegant book with a perfect ratio of reportage, biography and criticism. It gently pulls Joe Pa off the pedestal upon which he has long stood." — Dwight Garner, The New York Times***Jonathan Mahler is a contributing writer to the "New York Times Magazine" and the author of the bestselling "Ladies and Gentlemen, the Bronx is Burning: 1977, Baseball, Politics, and the Battle for the Soul of a City" (the basis for the ESPN mini-series “The Bronx Is Burning”) and "The Challenge: How a Maverick Navy Officer and a Young Law Professor Risked Their Careers to Defend the Constitution—and Won."

    With millions of copies sold, the Publication Manual of the American Psychological Association is the style manual of choice for writers, editors, students, educators, and professionals in psychology, sociology, business, economics, nursing, social work, and justice administration, and other disciplines in which effective communication with words and data is fundamental.In addition to providing clear guidance on grammar, the mechanics of writing, and APA style, the Publication Manual offers an authoritative and easy-to-use reference and citation system and comprehensive coverage of the treatment of numbers, metrication, statistical and mathematical data, tables, and figures for use in writing, reports, or presentations. The new edition has been revised and updated to include: The latest guidelines and examples for referencing electronic and online sources New and revised guidelines for submitting papers electronically Improved guidelines for avoiding plagiarism Simplified formatting guidelines for writers using up-to-date word-processing software All new guidelines for presenting case studies Improved guidelines for the construction of tables Updates on copyright and permissions issues for writers New reference examples for audiovisual media and patents An expanded and improved index for quick and easy access Writers, scholars, and professionals will also find: New guidelines on how to choose text, tables, or figures to present data Guidelines for writing cover letters for submitting articles for publication, plus a sample letter Expanded guidelines on the retention of raw data New advice on establishing written agreements for the use of shared data New information on the responsibilities of co-authors New and experienced readers alike will find the 5th Edition a complete resource for writing, presenting, or publishing with clarity and persuasiveness.Approximately 400 pages

    This change is being driven by powerful new cognitive tools, enabled by the internet, which are greatly accelerating scientific discovery. There are many books about how the internet is changing business or the workplace or government. But this is the first book about something much more fundamental: how the internet is transforming the nature of our collective intelligence and how we understand the world.Reinventing Discovery tells the exciting story of an unprecedented new era of networked science. We learn, for example, how mathematicians in the Polymath Project are spontaneously coming together to collaborate online, tackling and rapidly demolishing previously unsolved problems. We learn how 250,000 amateur astronomers are working together in a project called Galaxy Zoo to understand the large-scale structure of the Universe, and how they are making astonishing discoveries, including an entirely new kind of galaxy. These efforts are just a small part of the larger story told in this book--the story of how scientists are using the internet to dramatically expand our problem-solving ability and increase our combined brainpower.This is a book for anyone who wants to understand how the online world is revolutionizing scientific discovery today--and why the revolution is just beginning.