Includes graphic drawings, index, and additional learning tools.

    The 11th edition of this text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe.

    In fact, you won’t be able to put this bestseller down. In our challenging economic climate, this perennial favorite of students and general readers is more than a good read, it’s a necessary investment—with a blessedly sure rate of return. This revised and updated edition includes commentary on hot topics such as automation, trade, income inequality, and America’s rising debt. Ten years after the financial crisis, Naked Economics examines how policymakers managed the worst economic crisis since the Great Depression.Demystifying buzzwords, laying bare the truths behind oft-quoted numbers, and answering the questions you were always too embarrassed to ask, the breezy Naked Economics gives you the tools to engage with pleasure and confidence in the deeply relevant, not so dismal science.

    The result is a completely accessible introduction to the main themes of the philosophy of science. Intended for undergraduates and general readers with no prior background in philosophy, Theory and Reality covers logical positivism; the problems of induction and confirmation; Karl Popper's theory of science; Thomas Kuhn and "scientific revolutions"; the views of Imre Lakatos, Larry Laudan, and Paul Feyerabend; and challenges to the field from sociology of science, feminism, and science studies. The book then looks in more detail at some specific problems and theories, including scientific realism, the theory-ladeness of observation, scientific explanation, and Bayesianism. Finally, Godfrey-Smith defends a form of philosophical naturalism as the best way to solve the main problems in the field. Throughout the text he points out connections between philosophical debates and wider discussions about science in recent decades, such as the infamous "science wars." Examples and asides engage the beginning student; a glossary of terms explains key concepts; and suggestions for further reading are included at the end of each chapter. However, this is a textbook that doesn't feel like a textbook because it captures the historical drama of changes in how science has been conceived over the last one hundred years.Like no other text in this field, Theory and Reality combines a survey of recent history of the philosophy of science with current key debates in language that any beginning scholar or critical reader can follow.

    Objects in harmonic motion have the ability to transfer some of their energy over large distances. Light Nature: This chapter covers the nature of light, polarization, and color.

    Could she use quantum tunnelling to get through the neighbour's fence and chase bunnies? What about quantum teleportation to catch squirrels before they climb out of reach? In this witty and informative book, Orzel and Emmy - the talking dog - discuss the key theories of Quantum Physics and its fascinating history. From quarks and gluons to Heisenberg's uncertainty principle, this is the perfect introduction to the fundamental laws which govern the universe.

    This best-selling text has guided tens of thousands of art students through the writing process. Students are shown how to analyze pictures (drawings, paintings, photographs), sculptures and architecture, and are prepared with the tools they need to present their ideas through effective writing.

    The author's writing has been praised for anticipating readers' questions, and appeals to their need to learn visually and by solving problems. Emphasizing that learners should reason their way to solutions rather than memorize facts, Bruice encourages them to think about what they have learned previously and apply that knowledge in a new setting.

    He tells of the large science-steeped family who fostered his early fascination with chemistry. There follow his years at boarding school where, though unhappy, he developed the intellectual curiosity that would shape his later life. And we hear of his return to London, an emotionally bereft ten-year-old who found solace in his passion for learning. Uncle Tungsten radiates all the delight and wonder of a boy’s adventures, and is an unforgettable portrait of an extraordinary young mind.

    This is the most asked for book that we know of. Is it any good? Well, it's now in its 29th printing since 1971, has chapters on home preparation of weapons, electronics, drugs, and explosives. Extensively illustrated, 8.5 x 11, 160 pp., softcover.

    Terminology and complex medical processes are described in an easy-to-understand manner that is readily accessible to learners of all levels. The Language of Medicine brings medical terms to life with a text/workbook format organized by body systems, offering additional chapters on specific key areas of health care, such as cancer and psychiatry. Anatomy and physiology sections are generously illustrated in full color and reinforced with exercises on combining forms and word parts.

    This clear, concise look at the basic principles and concepts of genetics uses a human genetics perspective to discuss the methods and experiments upon which genetic principles are based, such as DNA replication.

    "Introductory Chemistry, "Fourth Edition extends chemistry from the laboratory to your world, helping you learn chemistry by demonstrating how it is manifested in your daily life. Throughout, the Fourth Edition presents a new student-friendly, step-by-step problem-solving approach that adds four steps to worked examples (Sort, Strategize, Solve, and Check). This proven text continues to foster student success beyond the classroom with MasteringChemistry(R), the most advanced online tutorial and assessment program available. Note: This is the standalone book, if you want the book/access card order the ISBN below: 0321741021 / 9780321741028 Introductory Chemistry Plus MasteringChemistry with eText -- Access Card Package Package consists of: 0321687930 / 9780321687937 Introductory Chemistry 032173002X / 9780321730022 MasteringChemistry with Pearson eText -- Valuepack Access Card -- for Introductory Chemistry

    Emphasis is placed upon the theoretical basis of each type of instrument, its optimal area of application, its sensitivity, its precision, and its limitations. The text also introduces students to elementary integrated circuitry, microprocessors and computers, and treatment of analytical data.

    This is a deeply technical book and focuses on the software engineering skills to ace your interview. The book is over 500 pages and includes 150 programming interview questions and answers, as well as other advice.The full list of topics are as follows:The Interview ProcessThis section offers an overview on questions are selected and how you will be evaluated. What happens when you get a question wrong? When should you start preparing, and how? What language should you use? All these questions and more are answered.Behind the ScenesLearn what happens behind the scenes during your interview, how decisions really get made, who you interview with, and what they ask you. Companies covered include Google, Amazon, Yahoo, Microsoft, Apple and Facebook.Special SituationsThis section explains the process for experience candidates, Program Managers, Dev Managers, Testers / SDETs, and more. Learn what your interviewers are looking for and how much code you need to know.Before the InterviewIn order to ace the interview, you first need to get an interview. This section describes what a software engineer's resume should look like and what you should be doing well before your interview.Behavioral PreparationAlthough most of a software engineering interview will be technical, behavioral questions matter too. This section covers how to prepare for behavioral questions and how to give strong, structured responses.Technical Questions (+ 5 Algorithm Approaches)This section covers how to prepare for technical questions (without wasting your time) and teaches actionable ways to solve the trickiest algorithm problems. It also teaches you what exactly "good coding" is when it comes to an interview.150 Programming Questions and AnswersThis section forms the bulk of the book. Each section opens with a discussion of the core knowledge and strategies to tackle this type of question, diving into exactly how you break down and solve it. Topics covered include• Arrays and Strings• Linked Lists• Stacks and Queues• Trees and Graphs• Bit Manipulation• Brain Teasers• Mathematics and Probability• Object-Oriented Design• Recursion and Dynamic Programming• Sorting and Searching• Scalability and Memory Limits• Testing• C and C++• Java• Databases• Threads and LocksFor the widest degree of readability, the solutions are almost entirely written with Java (with the exception of C / C++ questions). A link is provided with the book so that you can download, compile, and play with the solutions yourself.Changes from the Fourth Edition: The fifth edition includes over 200 pages of new content, bringing the book from 300 pages to over 500 pages. Major revisions were done to almost every solution, including a number of alternate solutions added. The introductory chapters were massively expanded, as were the opening of each of the chapters under Technical Questions. In addition, 24 new questions were added.Cracking the Coding Interview, Fifth Edition is the most expansive, detailed guide on how to ace your software development / programming interviews.