His travels, and his bad dancing, have been viewed online nearly 75 million times. It started as a lark on a curbside in Hanoi, Vietnam. He did it for fun, but Matt 's irreverent spirit caught on, and soon thousands all over the world were joining him in a simple expression of what we all, as humans, have in common. In his first book, a full-color travelogue, Matt shares, with refreshing honesty and wit, the adventure of creating his videos. He tells of jumping into the ocean with a humpback whale, sledding down a hill in Antarctica, and hitchhiking across the Skeleton Coast desert with a spare tire under one arm. Matt also reveals the unlikely story of how his passion for travel led to Internet stardom, a corporate sponsor, and an odd little pop culture phenomenon that strikes a deep emotional chord. His book, like his videos, offers us a chance to share his unique experiences as he walks us through how he became the first person to dance with the world.

    Publish. Repeat., Fiction Unboxed offers something that’s never been offered before: a naked look into two writer’s process, as they wrote and published a book in 30 days, from scratch, in front of the world.In 2013 Sean Platt & Johnny B. Truant wrote and published 1.5 million words (a Harry Potter series and a half worth of fiction). The next year they showed the world how they did it.In May 2014, Johnny and Sean, along with their third partner David Wright, launched a Kickstarter campaign to see if their fans wanted to see how they wrote behind closed doors. They promised to start their newest project without knowing their story, characters, or even their genre, and publish the final draft before their 30 days were up. They promised to capture every email, every story meeting, and every word from every draft. They promised to show every molecule of their process, warts and all.They had 30 days for their fans to green light the campaign. It fully funded in 11 hours. Fiction Unboxed is as revealing as it is inspiring, empowering readers and writers as much as it will entertain them. With actionable advice that will benefit any writer, this book is a true gem for anyone who loves a well told story.

    As the world’s population has grown, our cities have burgeoned, and their impact on the environment worsened. Meanwhile, from the isolated, gated communities within Houston and Los Angeles, to the millions of residents of Bombay living in squalor, the city has failed to serve its ideal function—as the cradle of civilization, the engine of culture, and the inspiration for community and citizenship. In Cities for a Small Planet, Sir Richard Rogers, one of the world’s leading architects and the designer of the Pompidou Center in Paris, demonstrates how future cities could provide the springboard for restoring humanity’s harmony with its environment.Rogers outlines the disastrous impact cities have had and will continue to have on our world, from waste-saturated Tokyo Bay, to the massive plumes of pollution caused by London’s traffic, to the depleted water resources of Mexico City. He traces these problems to the underlying social and cultural values that create them—unchecked commercial zeal, selfish individualism, and a lack of community. Bringing to bear concepts such as that of “open-minded” space—places within cities that serve multiple functions such as markets, parks, and sidewalk cafes—he explains how urban design can be used to give citizens a sense of shared experience. The city built with comfortable and safe public space can bring diverse groups together and breed a sense of tolerance, awareness, identity, and mutual respect. He calls for a new theoretical shift in the way cities do business and interact with the environment, arguing that many products come to market and are sold without figuring their social or environmental cost.Rogers goes on to describe the city of the future: one that is sustainable within its own environment; that can make a positive impact on its surroundings; that encourages communication among its citizens; that is compact and focused around neighborhoods; and that is beautiful, a city whose buildings and spaces spark the creative potential of its inhabitants.As our population grows larger, our planet grows smaller. Cities for a Small Planet is a passionate and eloquent blueprint for the cities we must create in response, cities that provide for the needs of both their residents and the earth on which they live.

    Kate Berkowitz and a movie star are making jokes online about a fifty-year-old soap opera comic strip. kmac1987 and Kate Berkowitz are the same person, and her job is to get you excited about her clients without you noticing that she's doing it. Kate loves her job. She's a professional enthusiast. But it's about to get complicated.

    Considering the urban landscape not from the abstract perspective of an urban planner but from the viewpoint of an attentive observer, Urban Code offers 100 "lessons"--maxims, observations, and bite-size truths, followed by short essays--that teach us how to read the city. This is a user's guide to the city, a primer of urban literacy, at the pedestrian level. The reader (like the observant city stroller) can move from "People walk in the sunshine" (lesson 1) to "Street vendors are positioned according to the path of the sun" (lesson 2); consider possible connections between the fact that "Locals and tourists use the streets at different times" (lesson 41) and "Tourists stand still when they're looking at something" (lesson 68); and weigh the apparent contradiction of lesson 73, "Nightlife hotspots increase pedestrian traffic" and lesson 74, "People are afraid of the dark."A lesson may seem self-evident ("Grocery stores are important local destinations"--of course they are!) but considered in the context of other lessons, it becomes part of a natural logic. With Urban Code, we learn what to notice if we want to understand the city. We learn to detect patterns in the relationships between people and the urban environment. Each lesson is accompanied by an icon-like image; in addition to these 100 drawings, thirty photographs of street scenes illustrate the text. The photographs are stills from films shot in the Manhattan neighborhood of SoHo; the lessons are inspired by the authors' observations of SoHo, but hold true for any cityscape.

    Rocket Man: Elon Musk In His Own Words is a comprehensive guide to the inner workings of the man dubbed "the real Tony Stark." Hundreds of his best quotes, comprising thoughts on business, clean energy, innovation, engineering, technology, space, electric vehicles, entrepreneurship, life lessons, and more, provide an intimate and direct look into Silicon Valley's most ambitious industrialist.Even with no prior experience in the complex, ultra-high-barrier-of-entry automotive and space industries, Musk has excelled. Tesla, the first successful American car startup in more than 90 years, received more than 325,000 reservations for its economical Model 3 in a single week—advancing the company’s cause to “accelerate the advent of sustainable transport” via affordable, reliable electric vehicles. SpaceX, the first private company to launch, orbit, and recover a rocket and dock at the International Space Station, has drastically reduced the cost of launching and manufacturing reusable spacecraft, which the company sees as the first step toward its "ultimate goal" of making life multiplanetary. In the words of Richard Branson, "Whatever skeptics have said can’t be done, Elon has gone out and made real."How could a young man who at one time seemed like "just" another Internet entrepreneur have gone on to build two highly disruptive companies and innovate technologies related to everything from electric batteries to rocket manufacturing? There's no better way to learn than through his own words.This book curates Musk quotes from interviews, public appearances, online postings, company blogs, press releases, and more. What emerges is a 'word portrait' of the man whose companies' swift rise to the top will undoubtedly keep their status-quo competitors scrambling to keep up.

    It is a much-needed alternative to the commentators who blather on about the perils of the Internet and social media. Tell Everyone is a manifesto on the power of social media and the ways in which it can be harnessed for good.Bringing together journalistic flair and academic rigour, online news pioneer and social media maven Alfred Hermida debunks the idea of Twitter as an echo chamber or Instagram as a place for narcissists. Instead Hermida places our fears about social media in context by showing how we have always been suspicious about new ways to communicate. He takes on the notion of slacktivism to show how individuals come together through social media to push for the common good.Tell Everyone reveals how social media is becoming the planet's nervous system. It highlights how we are using social media to amplify the power of individuals, challenge elites and make decisions, from choosing politicians to doing business to raising money for charity. Tell Everyone is a must-read tour of journalistic blunder, corporate PR fiascos, social movements and revolutions.

    It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve maximium results.The book contradicts what the author calls the "unicorns and rainbows" strategy that simply encourages companies to love their customers and hug their followers. Instead, the book offers more substantial, proven tactics and tips gathered through scientific research and techniques.Lists what time of day and what day of the week the most retweets occur Explains why weekends are best for Facebook sharing, which blog posts lead to comments, why early mornings are best for emails, and how to blog to acquire links Describes how to avoid crowding your content The Science of Marketing provides the research and tools to help you make a stronger impact in the digital marketing space.

    A confluence of technology, culture, and determination has made this possible. Players around the world compete for millions of dollars in prize money, and companies like Amazon, Coca Cola, and Intel have invested billions. Esports events have sold out Los Angeles’s Staples Center, Seoul’s World Cup Stadium, and Seattle’s KeyArena. Hundreds of people have dedicated their lives to gaming, sacrificing their education, relationships, and even their bodies to compete, committing themselves with the same fervor of any professional athlete. In Good Luck Have Fun, author Roland Li talks to some of the biggest names in the business and explores the players, companies, and games that have made it to the new major leagues.Follow Alexander Garfield as he builds Evil Geniuses, a modest gaming group, in his college dorm into a global, multimillion-dollar eSports empire. Learn how Brandon Beck and Marc Merrill made League of Legends the world’s most successful eSports league and most popular PC game, on track to make over $1 billion a year. See how Twitch pivoted from a video streaming novelty into a $1 billion startup on the back of professional gamers. And dive into eSports’ dark side: drug abuse, labor troubles, and for each success story, hundreds of people who failed to make it big. These are the stories of the rise of an industry and culture that challenge what we know about sports, games, and competition.

    Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine:Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.

    Why do three million Quebecers tune in the same absurd sitcom every week? How did they get the nickname "pepsis"? Why does Celine Dion put on a down-home accent when she returns to her home province? For referendum-weary English Canadians, Quebec is an enigma wrapped in a yawn. Taras Grescoe treats the province as an exotic destination. He takes readers onto the shuffleboard courts of Florida, to a francophone country-and-western festival in rural Mauricie, to the café tables of expatriate Quebecers in Paris. He deconstructs a Montreal Canadiens hockey game, explores the stunning diversity of Quebec’s newspapers, and dismantles Bombardier snowmobiles. En route, he meets Mohawk Warriors, Yiddish-speaking French Canadians, and the UFO-obsessed followers of Raël. Informed and incisive, Sacré Blues explores the heart of contemporary Quebec: its love-hate relationship with France and the United States; the dance, theatre, and literary productions celebrated in Europe but little known here; its fears about distinctness on an increasingly uniform continent. Along the way we meet such Quebec residents as the playwright Michel Tremblay and the novelist Neil Bissoondath, Teleglobe CEO Charles Sirois and the arctic explorer Bernard Voyer, the foul-mouthed columnist Pierre Foglia and the esteemed philosopher Charles Taylor. Sacré Blues serves up a spicy, irreverent, inside view of this unique and little-known part of North America. With side orders of poutine, maple syrup, and Vachon snack cakes. And scarcely a mention of Lucien Bouchard.From the Hardcover edition.

    Paul, it is one of the best books of local history I have ever read -- about any city anywhere on Earth. While writing Public Enemies' I kept it on my desk at all times. I daresay one cannot call himself a real Minnesotan if you haven't read it. The book is just that darned good." --Bryan Burrough, author of Public Enemies: America's Greatest Crime Wave and Birth of the FBI, 1933-34, the basis for Public Enemies, the movie starring Johnny DeppThis book is based on more than 100,000 pages of FBI files and wiretaps, prison and police records, and mob confessions. Interviews with 250 crime victims, policemen, gun molls, and family members of criminals bring these public enemies to life. Crime historian Paul Maccabee takes you inside the bank robberies, gangland assassinations, and police intrigue of St. Paul's 1920s and 1930s gangster era. You'll also find Crooks' Tour maps and more than 130 rare FBI, police, and family photographs. "An engrossing story of a veritable Rogues Gallery of criminals, including Ma Barker and Machine Gun Kelly. An exciting and comprehensive study of St. Paul gangland based on extensive research in FBI records, John Dillinger Slept Here is good history and fascinating reading." - Prof. Hubert Nelli, author, The Business of Crime."A delightfully written chronicle of gangland crime as it happened in the 1920s and 1930s, filled with diligent research and insight. Highly informative - my father would have enjoyed it!" - Bruce Barnes, son of George "Machine Gun Kelly" Barnes.

    That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me—and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don’t know they are collecting and individualized profiles we don’t know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a “target” or “waste” or placed in one of the industry’s finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online?Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets—and what can be done to stop it.

    and the I.S.I.With unprecedented access to the R.A.W. and the I.S.I., the world’s most inscrutable spy agencies, Adrian Levy and Cathy Scott-Clark describe the workings of bitter rivals, mapping their complicated history from the 1960s to the present day. From the Parliament attacks to Pulwama, 9/11 to Osama bin Laden’s assassination, the rise of terror’s shadow armies to the fall of Kulbhushan Jadhav, here are some of the key events that have shaped the region, told from the split viewpoints of duelling enemies.Levy and Scott-Clark also uncover a darker seam – of the destructive impact of C.I.A. interference, and how the I.S.I. fought for its life against dark forces it once funded, while the R.A.W. created ghost enemies to strengthen its hand.Revelatory and unputdownable, Spy Stories clears the fog to reveal the spies and their assets, as you have never seen them before.

    Yet studies have shown that 65% of churches in America are either declining or plateauing in attendance. Many of those who tell you they attend church aren't actually showing up.Many today are actively searching for a church experience, but they are doing their search digitally. Long before they set foot in your building, they've "experienced" your digital presence online. Most churches see social media as a means of getting people to attend programs and services, for getting "butts in the seats." But Nona Jones, who facilitates Facebook's relationships with faith-based non-profits, believes there is far more untapped potential for churches to utilize social media, transforming it into social ministry. Social media focuses on driving people to a building for one to two hours of interaction each week. Social ministry focuses on helping people mature in Christ the other 168 hours of the week. And while social media is about marketing and attracting people to your church, social ministry is about life-long discipleship in a digital age.