Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials "is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: - Value social networking and aren't shy about sharing opinions - Refuse to remain passive consumers--they expect to participate in product development and marketing - Demand authenticity and transparency - Are highly influential--swaying parents "and" peers - Are not all alike--understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

    Introducing the science of "proxemics," Hall demonstrates how man's use of space can affect personal business relations, cross-cultural exchanges, architecture, city planning, and urban renewal.

    A celebration of the unexpected in the everyday, the beautiful and the grotesque, this visual compendium offers unique insight into the author's view of the world and stands as a striking and collectible volume in itself.Compiled and edited by Sedaris's longtime friend Jeffrey Jenkins, and including interactive components, postcards, and never-before-seen photos and artwork, this is a necessary addition to any Sedaris collection, and will enthrall the author's fans for many years to come.

    By reading the guide you'll understand the steps that will need to be taken and know where and how to start building your own tiny house.

    Betty Edwards's bestseller The New Drawing on the Right Side of the Brain. Now, much as artists progress from drawing to painting, Edwards moves from black-and-white into color. This much-awaited new guide distills the enormous existing knowledge about color theory into a practical method of working with color to produce harmonious combinations.Using techniques tested and honed in her five-day intensive color workshops, Edwards provides a basic understanding of how to see color, how to use it, and-for those involved in art, painting, or design-how to mix and combine hues. Including more than 125 color images and exercises that move from simple to challenging, this volume explains how to:see what is really there rather than what you "know" in your mind about colored objectsperceive how light affects color, and how colors affect one anothermanipulate hue, value, and intensity of color and transform colors into their oppositesbalance color in still-life, landscape, figure, and portrait paintingunderstand the psychology of colorharmonize color in your surroundingsWhile we recognize and treasure the beautiful use of color, reproducing what we see can be a challenge. Accessibly unweaving color's complexity, this must-have primer is destined to be an instant classic.

    It is an inexhaustible mine of anecdotes, quotations, images, curious facts and useless information, oddities, serious science, jokes and memories, all concerned with the interplay between the verbal and the visual, and the limitless resources of the human mind. Loosely arranged in 72 chapters, all this material is presented in a wonderfully inventive series of pages that are themselves masterly demonstrations of the expressive use of type, space, color and imagery.This book does not set out to teach lessons, but it is full of wisdom and insight collected from all over the world. Describing himself as a visual jackdaw, master designer Alan Fletcher has distilled a lifetime of experience and reflection into a brilliantly witty and inimitable exploration of such subjects as perception, color, pattern, proportion, paradox, illusion, language, alphabets, words, letters, ideas, creativity, culture, style, aesthetics and value.The Art of Looking Sideways is the ultimate guide to visual awareness, a magical compilation that will entertain and inspire all those who enjoy the interplay between word and image, and who relish the odd and the unexpected.

    Steve Alcorn and David Green were there, as employees of Disney's WED Imagineering. Building a Better Mouse describes what it was like to be in the trenches as a Disney Imagineer leading the frantic dash to opening day. It is a breathtaking, breezy, E-ticket ride of a book, required reading for Disneyphiles and anyone interested in themed entertainment.

    Now, Matt returns with a major update that covers layers in Photoshop CS5 in the same concise, easy to understand way that's made him so well known in the field of Photoshop training.When asked about the original version of this book, Matt said, "I wanted it to be the Photoshop book that I wish was around when I was first learning." This update improves upon that concept. Within these pages, you'll learn about: Working with and managing multiple layers in Photoshop CS5 Building multiple-layer images Blending layers together Layer masking and just how easy it is Which of the 25+ layer blend modes you really need to know (there are just a few) Using layers to enhance and retouch your photos All of the tips and tricks that make using layers a breeze Plus, a new chapter on advanced layer techniques and compositing to help take your work to the next level If you want to fully understand layers in Photoshop CS5, this book is the one you've been waiting for!

    This fully revised and updated second edition features new U.S. case studies and new photographs. Valuable tips on green gardening are new to this edition, and include how to harvest rainwater, how to design a green roof, tips on sustainable planting, and a guide to composting. Tailor-made for hands-on gardeners, the workbook approach is accessible, practical, and can be used to create a garden from scratch and to redesign an existing garden. Gardeners will find easy ways to measure large spaces, estimate the height of a tree, and find the right proportions for a deck. They'll also find tips on space, light, and color. Includes hundreds of easy-to-follow line drawings and diagrams.

    The Eighth edition introduces a new pedagogical learning system,making the text even more valuable and easy-to-use for students. Applauded by adopters for its combination of research coverage with applications and real-life examples,the text continues to include superior coverage of cross-cultural topics and issues facing the disabled,in addition to exceptionally good coverage of health issues and applications.

    Classical buildings as widely spaced in time as a Roman temple, an Italian Renaissance palace and a Regency house all show an awareness of these rules even if they vary them, break them or poetically contradict them. Sir Christopher Wren described them as the Latin of architecture and the analogy is almost exact. There is the difference, however, that whereas the learning of Latin is a slow and difficult business, the language of classical architecture is relatively simple. It is still, to a great extent, the mode of expression of our urban surroundings, since classical architecture was the common language of the western world till comparatively recent times. Anybody to whom architecture makes a strong appeal has probably already discovered something of its grammar for himself.In this book, the author's purpose is to set out as simply and vividly as possible the exact grammatical workings of this architectural language. He is less concerned with its development in Greece and Rome than with its expansion and use in the centuries since the Renaissance. He explains the vigorous discipline of the orders and the scope of rustication; the dramatic deviations of the Baroque and, in the last chapter, the relationship between the classical tradition and the modern architecture of today. The book is intended for anybody who cares for architecture but more specifically for students beginning a course in the history of architecture, to whom a guide to the classical rules will be an essential companion.

    Although it seems like everyone from Madonna to your eighty-three-year-old Uncle Teddy is practicing yoga, most of us are unable to do even the simplest classic yoga poses without undue stress and strain. Now in this clear, understandable, easy-to-follow book, Miriam Austin offers alternative yoga routines that help you reap the greatest rewards from your yoga practice, and she reveals shortcuts to help you perform yoga like a pro.Using everyday items, such as chairs, walls, and blankets, Miriam Austin shows how those of us with normal flexibility limitations can experience the very real benefits of yoga--without dislocating our joints, overstretching our muscles, or giving up in frustration. She makes the basics simple, doable, and down-to-earth.Dog Tricks--lengthen your spine more fully with these Downward Facing Dog tricks, designed to relax your neck, shoulders, and back--and make your Dog Pose much more lovable.Befriending Backbends--increase your preztebility with a little help from your friends--and from some garden-variety folding chairs.Tweaking Your Twists--learn the techniques that will stretch your spine and give you more life energy.Super Stretches--feel as limber as your average bowling ball? Gently coax your muscles to new lengths by practicing the routines in this chapter.

    Now, at last, he's opening up the Stan Winston Studio to collaborate on the first-ever book to reveal all the behind-the-scenes secrets of his groundbreaking and hugely influential artistry and effects work. Featuring an extensive array of sketches, production art, and photographs straight from the studio archives, this is the book his fans have been waiting for!

    Authors James Watkins and Paul Wandless, along with a group of distinguished artisans, demonstrate in detail how to build low-cost, low-tech, yet high-quality kilns. The plans range from an easy, affordable, and versatile Raku Kiln to a unique wood-fueled Downdraft Stovepipe Barrel one. These clever devices make it possible to produce rich surface effects from alternative reduction firing techniques. In addition to showing the basic procedures for using each kiln, easy-to-follow directions for many fast-fire methods unfold in color photographs: You’ll see how to achieve terra sigillata surfaces with direct chemical application, and how to do traditional crackle-glaze raku and smoke finishes.

    And this book will teach you all you need to know to be immediately productive with MySQL. By working through 30 highly focused hands-on lessons, your MySQL Crash Course will be both easier and more effective than you'd have thought possible. Learn how to: Retrieve and sort data Filter data using comparisons, regular expressions, full text search, and much more Join relational data Create and alter tables Insert, update, and delete data Leverage the power of stored procedures and triggers Use views and Cursors Manage transactional processing Create user accounts and manage security via access control Ben Forta is Macromedia's Senior Technical Evangelist, and has almost 20 years of experience in the computer industry in product development, support, training, and product marketing. Ben is the author of the best-selling Sams Teach Yourself SQL in 10 Minutes (now in its third edition, and translated into over a dozen languages), ColdFusion Web Application Construction Kit, and Advanced ColdFusion Development (both published by Que Publishing), Sams Teach Yourself Regular Expressions in 10 Minutes, as well as books on SQL, Flash, JSP, HomeSite, WAP, Windows 2000, and other subjects.