Book picks similar to
Research to Revenue: A Practical Guide to University Start-Ups by Don Rose


education
entrepreneurship
entrepreneurship-education
financial-intellegence-and-literacy

Engineering Thermodynamics: A Computer Approach (Si Units Version) (Revised)


R.K. Rajput - 2009
    Pure Substances, The First And Second Laws, Gases, Psychrometrics, The Vapor, Gas And Refrigeration Cycles, Heat Transfer, Compressible Flow, Chemical Reactions, Fuels, And More Are Presented In Detail And Enhanced With Practical Applications. This Version Presents The Material Using SI Units And Has Ample Material On SI Conversion, Steam Tables, And A Mollier Diagram. A CD-ROM, Included With The Print Version Of The Text, Includes A Fully Functional Version Of Quickfield (Widely Used In Industry), As Well As Numerous Demonstrations And Simulations With MATLAB, And Other Third Party Software.

Walk With The Wind: The Endless Circle


Tom Savage - 2015
    Experience the incredible exploits of this young elk as he grows to become a great leader of his kind. His life is one of challenge and near tragedy as he struggles to survive the often violent life that is nature. Under the guidance of great bulls and mysterious spirit guides, this brave young bull grows to understand the never-ending circle of life and the oneness that he and all living things share. Enter the brutally honest world that is nature, and walk the journey of this courageous young bull as by his grandeur he brings all four-legged ones to a great oneness with their most feared enemy, man. You will laugh and cry as this young elk grows to become that which you an I hope someday to be.

Things to Make and Do in the Fourth Dimension


Matt Parker - 2014
    This book can be cut, drawn in, folded into shapes and will even take you to the fourth dimension. So join stand-up mathematician Matt Parker on a journey through narcissistic numbers, optimal dating algorithms, at least two different kinds of infinity and more.

Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean


Karen Berman - 2006
    But many managers can't read a balance sheet, wouldn't recognize a liquidity ratio, and don't know how to calculate return on investment. Worse, they don't have any idea where the numbers come from or how reliable they really are. In Financial Intelligence, Karen Berman and Joe Knight teach the basics of finance--but with a twist. Financial reporting, they argue, is as much art as science. Because nobody can quantify everything, accountants always rely on estimates, assumptions, and judgment calls. Savvy managers need to know how those sources of possible bias can affect the financials and that sometimes the numbers can be challenged. While providing the foundation for a deep understanding of the financial side of business, the book also arms managers with practical strategies for improving their companies' performance--strategies, such as "managing the balance sheet," that are well understood by financial professionals but rarely shared with their nonfinancial colleagues. Accessible, jargon-free, and filled with entertaining stories of real companies, Financial Intelligence gives nonfinancial managers the financial knowledge and confidence for their everyday work. Karen Berman and Joe Knight are the owners of the Los Angeles-based Business Literacy Institute and have trained tens of thousands of managers at many leading organizations. Co-author John Case has written several popular books on management.

All Joy and No Fun: The Paradox of Modern Parenthood


Jennifer Senior - 2014
    Award-winning journalist Jennifer Senior now asks: what are the effects of children on their parents?"All Joy and No Fun is an indispensable map for a journey that most of us take without one. Brilliant, funny, and brimming with insight, this is an important book that every parent should read, and then read again. Jennifer Senior is surely one of the best writers on the planet."-Daniel Gilbert, author of Stumbling on HappinessIn All Joy and No Fun, award-winning journalist Jennifer Senior isolates and analyzes the many ways in which children reshape their parents' lives, whether it's their marriages, their jobs, their habits, their hobbies, their friendships, or their internal senses of self. She argues that changes in the last half century have radically altered the roles of today's mothers and fathers, making their mandates at once more complex and far less clear. Recruiting from a wide variety of sources-in history, sociology, economics, psychology, philosophy, and anthropology-she dissects both the timeless strains of parenting and the ones that are brand new, and then brings her research to life in the homes of ordinary parents around the country. The result is an unforgettable series of family portraits, starting with parents of young children and progressing to parents of teens. Through lively and accessible storytelling, Senior follows these mothers and fathers as they wrestle with some of parenthood's deepest vexations-and luxuriate in some of its finest rewards.Meticulously researched yet imbued with emotional intelligence, All Joy and No Fun makes us reconsider some of our culture's most basic beliefs about parenthood, all while illuminating the profound ways children deepen and add purpose to our lives. By focusing on parenthood, rather than parenting, the book is original and essential reading for mothers and fathers of today-and tomorrow.

Inorganic Chemistry


Catherine E. Housecroft - 2001
    It offers superior coverage of all key areas, including descriptive chemistry, MO theory, bonding, and physical inorganic chemistry. Chapter topics are presented in logical order and include: basic concepts; nuclear properties; an introduction to molecular symmetry; bonding in polyatomic molecules; structures and energetics of metallic and ionic solids; acids, bases, and ions in aqueous solution; reduction and oxidation; non-aqueous media; and hydrogen. Four special topic chapters, chosen for their currency and interest, conclude the book. For researchers seeking the latest information in the field of inorganic chemistry.

What If? Serious Scientific Answers to Absurd Hypothetical Questions


Randall Munroe - 2014
    It now has 600,000 to a million page hits daily. Every now and then, Munroe would get emails asking him to arbitrate a science debate. 'My friend and I were arguing about what would happen if a bullet got struck by lightning, and we agreed that you should resolve it . . . ' He liked these questions so much that he started up What If. If your cells suddenly lost the power to divide, how long would you survive? How dangerous is it, really, to be in a swimming pool in a thunderstorm? If we hooked turbines to people exercising in gyms, how much power could we produce? What if everyone only had one soulmate?When (if ever) did the sun go down on the British empire? How fast can you hit a speed bump while driving and live?What would happen if the moon went away?In pursuit of answers, Munroe runs computer simulations, pores over stacks of declassified military research memos, solves differential equations, and consults with nuclear reactor operators. His responses are masterpieces of clarity and hilarity, studded with memorable cartoons and infographics. They often predict the complete annihilation of humankind, or at least a really big explosion. Far more than a book for geeks, WHAT IF: Serious Scientific Answers to Absurd Hypothetical Questions explains the laws of science in operation in a way that every intelligent reader will enjoy and feel much the smarter for having read.

French: Short Stories for Beginners + French Audio: Improve your reading and listening skills in French. Learn French with Stories (French Short Stories Book 1)


Frederic Bibard - 2016
     For those of you who can’t just slip away from life, travel to France and immerse yourself in the language in order to learn it, this is your solution! Reading and listening to native-spoken French stories is the next best thing. You have at your fingertips the written word AND an accompanying audio recording that allows you to: Gain a greater vocabulary that you can use immediately, every day. You will add 1,500+ French words and expressions to your repertoire through the encounter of descriptive sentences and casual conversations woven throughout the stories. Sharpen your comprehension of the spoken word by listening to a native French speaker. Learn how to pronounce French words properly by comparing the written word to the audio recording. Familiarize yourself with a wide range of grammar structures and put them to use today. Avoid the monotonous task of memorizing grammar rules. How awesome is that?! How this book will improve your French language skills: Each story is recorded in two different ways: A slow version helps beginners improve their pronunciation, and a normal, natural speed for intermediate and advanced learners trains your ears to understand what is being said. You receive 4 hours of MP3 audio recording! There is no need for a dictionary. Each story is broken down with a French and English glossary that introduces you to the words and phrases you might not understand. This comes in handy because there is no need for the irritating process of flipping pages, continually searching for definitions or translations. A vocabulary recap at the end of each chapter allows you to review what you have read and listened to so you don’t forget the essential words and expressions taught throughout the lesson. The book contains 15 stories with the following themes: Family, Months, Days, Numbers, Weather, Introduce yourself, House, Nature, Clothing, Shopping, Visiting/Tourism, Weekend Activities, Daily Routine, Describe yourself, Food, Cooking, Jobs and Occupation, At the Train Station. All stories are written using vocabulary that you could easily use in your day-to-day conversations. With this book and accompanying audio you can start improving your French today!

Leveraged Learning: How the Disruption of Education Helps Lifelong Learners, and Experts with Something to Teach


Danny Iny - 2018
    The name of today's game, both personally and professionally, is to be constantly learning: just enough, just in time, and never stopping. But where can knowledge workers, professionals, and lifelong learners go to find the training and education they need to stay current and thrive?It's no secret that universities and colleges are struggling to keep pace and stay current. Often out of touch, exorbitantly overpriced, and slowed by unwieldy infrastructures, bureaucracies and tenure, these institutions are fundamentally designed to deliver a mode of education that still serves an important purpose, but leaves many of our individual and collective needs for learning and growth sorely unmet.This crisis is an opportunity for the experts and professionals who possess the knowledge and skills that are so sorely needed by so many. The solution is to package their expertise into leveraged learning programs that create transformation for the lifelong learners who need them, and profit for the experts who create them.Danny Iny, a successful educator entrepreneur, has been leading the charge on this growing movement. And in Leveraged Learning he lays out the guidebook for navigating and thriving in this new world – both as a lifelong learner, and as an expert with something to teach.As a lifelong learner, you'll gain the skills and acquire the tools that you need to grow and thrive:* How education has changed, and the implications for knowledge workers and professionals.* Why the education system is failing you, and what alternatives to consider.* How to hack your patterns of behavior to support and accelerate your learning.* The two layers of learning that you must stack together to achieve mastery.* Which mental habits are critical to achieving ongoing, sustained success.* How to tell which online courses are worth taking, and which to avoid.* Why most online courses have single-digit completion rates, and how to transcend the statistics.And as an expert with something to teach, you'll learn how to package your expertise for others' benefit, and your profit:* What it really takes to develop a lucrative revenue stream from your expertise.* The piloting methodology that has worked for thousands of successful online course creators.* How to design a curriculum that engages students and leads to mastery.* What to test, measure, and iterate as your course grows and evolves.* Research-based techniques to help every student perform at the 98th percentile of success.* Methodologies for peer-based feedback that cost-effectively support student learning.* How to engineer student success with accountability, gamification, and artificial intelligence.All this and much, much more is yours for the taking. Leveraged Learning is your indispensable guide to staying current, growing, and thriving in the modern world.From the book:"The current dysfunction of education is so egregious because it hurts so many of us. Most obviously, it hurts the graduates who find themselves with a degree that has practically no market value, forced to make ends meet as Starbucks baristas or Uber drivers.It hurts the bearers of a combined $1.4 trillion of student debt. For those keeping score, that’s more than credit card debt... and unlike credit card debt, you can’t even declare bankruptcy and free yourself of the potentially lifelong consequences of a bad decision you might have made as a teenager.It hurts the employers who are starved for talent. Education hasn’t prepared job seekers with the skills to fill more than six million open jobs in the United States alone, even as almost seven million Americans are unemployed and looking for work. It hurts the learners who seek alternatives. They waste enormous amounts of time and money bouncing between a host of imperfect options like MOOC programs with completion rates that max out at 15 percent, overpriced continuing education programs offered by universities, and courses provided by private instructors of varying quality.And it hurts educators and learning professionals. They labor heroically to brighten their students’ futures, but often that their best efforts can’t overcome the inertia and challenge of the systems in which they operate.We all hurt from the broken nature of modern education, that no longer prepares us for success. And we all need a solution that is more than just a band-aid.Thankfully, such a solution exists. That’s what this book is about."

Epidemiology for Public Health Practice


Robert H. Friis - 1996
    With extensive treatment of the heart of epidemiology-from study designs to descriptive epidemiology to quantitative measures-this reader-friendly text is accessible and interesting to a wide range of beginning students in all health-related disciplines. A unique focus is given to real-world applications of epidemiology and the development of skills that students can apply in subsequent course work and in the field. The text is also accompanied by a complete package of instructor and student resources available through a companion Web site.

Make or Break: Don't Let Climbing Injuries Dictate Your Success


Dave MacLeod - 2015
    Sooner or later, nearly all climbers get injured and it will be injuries that ultimately dictate how far you get in climbing, if you let them. Unfortunately, the data shows it takes over a decade just to get small proportions of medical research adopted in regular practice. Sourcing reliable and up to date advice on preventing and treating finger, elbow, shoulder and other climbing injuries is challenging to say the least. You need to be the expert, because there are so many strands of knowledge and practice to pull together to stay healthy as a climber, and no single source of advice to cover all of these. The book draws together both the cutting edge of peer reviewed sports medicine research, and the subtle concepts of changing your climbing habits and routine to prevent and successfully recover from injuries. It is a handbook on how to take care of yourself as a lifelong climbing athlete. By spanning the fields of climbing coaching, physiotherapy, sports medicine and behavioural science, it goes beyond the general advice on treating symptoms offered by sports medicine textbooks and into much more detail on technique and habits specific to climbing than the existing climbing literature base. You will learn how your current climbing habits are already causing your future injuries and what you can do to change that. If you are already injured, it will prevent you from prolonging your injury with the wrong climbing habits and rehabilitation choices. You will learn how the ingredients of prevention and good recovery come from wildly different sources and how you have been using only a fraction of them. Fully referenced throughout, the practical advice for diagnosis, rehabilitation and prevention of climbing injuries is drawn from up to date peer reviewed sports medicine research.

Marketing Genius


Peter Fisk - 2006
    Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers - from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management. -Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies and stories of inspired marketers.- --Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management-A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted.- --Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks-This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it.- --Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells-This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing.- --Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans-Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success- --Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands-Marketing Genius offers marketers 99% inspiration for only 1% perspiration.- --Hugh Burkitt, CEO, The Marketing Society

Doing Philosophy: From Common Curiosity to Logical Reasoning


Timothy Williamson - 2018
    Discussing philosophy's ability to clarifyour thoughts, he explains why such clarification depends on the development of philosophical theories, and how those theories can be tested by imaginative thought experiments, and compared against each other by standards similar to those used in the natural and social sciences. He also shows howlogical rigor can be understood as a way of enhancing the explanatory power of philosophical theories.Drawing on the history of philosophy to provide a track record of philosophical thinking's successes and failures, Williams overturns widely held dogmas about the distinctive nature of philosophy in comparison to the sciences, demystifies its methods, and considers the future of the discipline. Fromthought experiments, to deduction, to theories, this little book will cause you to totally rethink what philosophy is.

Black Angels MC, Books 1-3


R.A. Black - 2019
    Get ready to be consumed by the breathtaking and sensual Black Angel MC complete series! Outlawed Lust: I won’t hesitate to get my hands bloody for her. I saw the pain in Elizabeth’s eyes when I rescued her from an attacker. Quiet, mousy, and beautiful. The girl is cloaked under the invisibility of dirt and stigma. She keeps to herself in the community of homeless people. But I will not let her painful past haunt her anymore. Her scars tell a story that makes my blood boil. I see her. I want her. I thought Black Angels was my only obsession until I met her. The club was formed after my brother’s tragic death. It transformed my life. It gave me the power and reach I need to save Elizabeth. And I will not stop at anything until she’s safe in my arms. I need to mark her as mine. Forever. Vengeful Wrath: Black Angels has been a rollercoaster for me. I’m known for being a magnet for serious trouble. And that’s exactly what I attract the night I see her for the first time. Amaya… She’s a rockstar and I can’t tear my eyes away from her tight, leather pants. Hell, I can barely handle watching her set the stage on fire. I go for what I want. So, it doesn’t take me long to make my obsession known to her. The hiccup, though? A vicious betrayal by the one person closest to her. Now she thinks that our relationship meant nothing more than a fling to me. But I’m about to prove her wrong. And I’ll destroy anyone that tries to come in my way. Broken Pride: The club was my entire life. That is, until I met her. I’m the wrong man for Sophie. Drugs, danger, and death. My work requires me to pay a heavy price. These past 16 years have been a mistake. And what’s worse? My destructive life could get her killed. She’s too innocent. Protecting her is my duty. Her luscious curves, my obsession. I need to make her mine. To claim her sweet body. But she’s about to find out what I’m made of. Can she get past the darkness that’s hidden within me? The club was my entire life. That is, until I met her. I’m the wrong man for Sophie. Drugs, danger, and death. My work requires me to pay a heavy price. These past 16 years have been a mistake. And what’s worse? My destructive life could get her killed. She’s too innocent. Protecting her is my duty. Her luscious curves, my obsession. I need to make her mine. To claim her sweet body. But she’s about to find out what I’m made of. Can she get past the darkness that’s hidden within me?

Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation


Tim Brown - 2009
    The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.This book introduces the idea of design thinking‚ the collaborative process by which the designer′s sensibilities and methods are employed to match people′s needs not only with what is technically feasible and a viable business strategy. In short‚ design thinking converts need into demand. It′s a human−centered approach to problem solving that helps people and organizations become more innovative and more creative.Design thinking is not just applicable to so−called creative industries or people who work in the design field. It′s a methodology that has been used by organizations such as Kaiser Permanente to icnrease the quality of patient care by re−examining the ways that their nurses manage shift change‚ or Kraft to rethink supply chain management. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization‚ product‚ or service to drive new alternatives for business and society.