Is 'alright' all right? You'll find out right here. From dangling clauses to gerunds, you'll also discover why Santa's helpers are subordinate clauses.In Have You Eaten Grandma?, he waxes lyrical about the importance of language as, after all, it is what we use to define ourselves and is ultimately what makes us human.

    This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

    And if that’s too much to ask, remember the sage advice from the staff of a Taipei hotel: “If there is anything we can do to assist and help you, please do not contact us.”

    A nonfiction Ella Minnow Pea with a built-in book-length puzzle. Pretty Girl in Crimson Rose (8) will enthrall (or obsess!) anyone interested in words. Born and raised in South Africa, at age twenty-one journalist Sandy Balfour went into exile and began traveling the world. While hitchhiking through Nairobi, Cairo, and Moscow, before settling in England, he was introduced to a hobby that has ensnared millions of cognoscenti: the cryptic crossword. Cryptics offer the ultimate linguistic challenge-leagues beyond Scrabble, more eloquent than The New York Times puzzle. For Balfour, they became both a personal obsession and a way to understand something of himself and his new adopted homeland. Pretty Girl in Crimson Rose (8) weaves the story of Balfour's travels with an insider's account of the pastime called "the world's most remarkable crossword." We meet legendary setters like Araucaria and Bunthorne, learn of great clues such as "Amundsen's forwarding address (4)," and travel the course of Balfour's life from the Ubangi River in the Congo to the American Crossword Puzzle Tournament in Stamford, Connecticut. Peppered with anecdotes that explain the workings of cryptic puzzles while also offering a devilish hidden riddle, this book is a crossword lover's must-have and a deliciously engaging account of an outsider who falls in love with a new place.

    The definitive monograph of artist Charley Harpers work, lovingly edited by Todd Oldham.

    He believes “in the wonder and exuberance of someone who gets paid-by clients to do what he loves.” Howe places immense value on curiosity and passion to help designers develop a point of view, a strong voice. He explores the creative process and conceptualization, and delves into what to do when inspiration is lacking. If there’s a villain in these elegant, incisive, amusing, and inspiring essays, it’s ad agencies and marketing directors, but even villains serve a purpose and illustrate the strength of graphic design “as a system, as a way of thinking, as almost a life style.” Howe believes that advertising and design must merge, but merge with design in the leadership role. He says that designers should create for clients and not in the hope of winning awards. He believes designers should swear “a 10-year commitment to make everything we do for every client a gift.” If this sounds like the designer is the client’s factotum, not so. Howe also argues in favor of offering clients a single solution and being willing to defend a great design. Organized not only by topic, but also by how long it will take the average reader to complete each chapter, Designers Don’t Read is intended to function like a “daily devotional” for designers and busy professionals involved in branded communications at all levels. Begun as a series of weekly essays sent every Monday morning to top graphic designers, Designers Don’t Read quickly developed a passionate and widespread following. With the approximate time each chapter might take to read, Designers Don’t Read’s delight and provocation can be fit into the niches in the life of a time-challenged designer. Or it may be hard to resist reading the entire book in one sitting!

    288) discussion of the strange but dinkum (p. 289) pedigree (p. 224) of the naughty (p. 202), nice (p. 212), and, sometimes, obscene (p. 217) English language. We live in a torrent of words — from radio and television, books and newspapers, and now from the internet. But, as Julian Burnside reminds us in this new edition of the bestselling Wordwatching, words are a source both of pleasure and power, and can be deployed for good or for ill. Some of these essays explore curiosities in odd corners of the language simply to remind us of the extraordinary richness of the English language. Other pieces use small matters of language to illustrate larger processes of cultural borrowing and change. Burnside’s musings remind us that we should not be alarmed at the instability of the language; rather, we should see its wanton borrowings as a source of its strength and vitality. Wordwatching also reminds us of the need to be aware of the misuse of language in the service of sinister purposes — whether political, ideological, social, or personal. An ear well-tuned to the nuances of vocabulary inoculates the hearer against this epidemic of deception. With nine new essays, dealing with subjects as diverse as deadlines, fancy words, the problems with "issue," odd sounds, oxymorons, and the fallacy of "wading in," this revised and expanded edition of Wordwatching is a fascinating demonstration of the power and the pleasure of the English language.

    But what about the elements that make up a picture? Using the tale of Little Red Riding Hood as an example, Molly Bang uses boldly graphic artwork to explain how images -- and their individual components -- work to tell a story that engages the emotions: Why are diagonals dramatic? Why are curves calming? Why does red feel hot and blue feel cold?

    Just as you cherish receiving personal mail, you can take pleasure in crafting correspondence. Love, gratitude, condolences, congratulations--for every emotion and occasion, a snippet of heartfelt prose is included, sure to loosen the most stymied letter writer.

    She?s dashing and daring and witty as can be?and no one knows more about the evolution of the English language than she does. Luckily, she?s spilling her secrets in this gem of a book. From the first alphabet in 4000 BC, to anagrams, palindromes, and modern-day text messages, readers will learn all about the fascinating twists and turns our fair language has taken to become what it is today. With playful black-and-white illustrations, riddles to solve, and codes to break, The Word Snoop is definitive proof that words can spark the imagination and are anything but dull. This is a book for every aspiring writer, and every true reader.

    Coupling in-depth analysis of designers - from Jan Tschichold to Romek Marber - with a broad survey of the range of series and titles published - from early Penguins and Pelicans, to wartime and 1960s Specials, Classics, fiction and reference - this is a distinctive picture of how Penguin has consistently established its identity through its covers, influenced by - and influencing - the wider development of graphic design and the changing fashions in typography, photography, illustration and printing techniques.

    Comedy illustrated.

    What is good English, and why do we need it? The Queen's English shows how the English language, used properly, has great power to instruct, move and entertain people, but used incorrectly, can lead to a lack of clarity and confusion. This book informs in a light-hearted way, reminding readers how to use the basics of grammar, punctuation and spelling, as well as further teaching them new tips and tricks of style, rhetoric, vocabulary and the use of foreign phrases, to give their writing and speech a stylish and impressive flair. The book also shows the perils of using language incorrectly, offering extremely (if unintentionally) humorous examples of where bad English can cause one thing to mean something entirely different! Authoritative yet entertaining, and illustrated with pithy drawings, this is the ideal book for anyone who strives for clear, stylish and accurate communication.

    Chock-full of treasures of the English language, the diversity of terms collected here covers topics from plants and animals (a parade of elephants, an embarrassment of pandas) to people and things (a pomposity of professors, an exultation of fireworks) and range from the familiar (a pride of lions) to the downright obscure (an ooze of amoebas). Pronunciations, definitions, etymologies, and historical anecdotes make this beautiful book an entertaining read, a standout reference, and a visual treat. Language lovers and art appreciators alike will be captivated by this gem, rich in word and image.