Strategic Market Management


David A. Aaker - 2007
    I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike." -- Robert L. Joss, Dean of the Graduate School of Business, Stanford University Create successful strategies for today's dynamic business environment It isn't your Dad's (or Mom's) marketplace any more. Business environments once seemed quite stable and simple. Today, every market can be described as dynamic, and you need to adapt your strategies in order to counter the threats and maximize your opportunities. The Eighth Edition of Strategic Market Management is designed to give you the strategic management tools you need to meet the challenges created by the dynamic nature of markets. Using a variety of concepts and methods such as strategic questions, portfolio models, and scenario analysis, the book outlines the five competencies that spark successful, ongoing strategizing: Strategic analysis--With an emphasis on external market analysis, this new edition illustrates a structured approach to understanding the customer, the competitor, and important trends that you can apply to your strategic decision making Stimulating and managing innovation--Understand different types of innovation and deal with the organizational challenges involved in bringing innovations to market Managing multiple businesses--Know how to allocate resources towards businesses of the future and away from businesses that lack growth potential Creating advantage--Take a long-term perspective to develop truly sustainable competitive advantages (SCAs) Developing growth strategies--Gain the skills to energize, leverage, globalize the business, or create new businesses Significantly revised, with a wealth of new and updated material, Strategic Market Management, 8th Edition remains the most authoritative guide to creating business strategies that will be relevant and compelling to customers, sustainable even in face of competitive attack, and maximize the assets and competencies of your organization.

From Silence to Voice: What Nurses Know And Must Communicate to the Public


Bernice Buresh - 2000
    The first communication guidebook designed expressly for nurses, From Silence to Voice helps nurses understand and overcome the self-silencing that often leads RNs to downplay their own expertise and their contributions to the care of the sick and the health of the public. Bernice Buresh and Suzanne Gordon teach nurses, nurse educators, and nurse researchers critical skills they can use to explain their work to other health-care professionals, journalists, policymakers, and political representatives.From Silence to Voice features stories about nurses who ensure that patients receive appropriate, timely, and even life-saving care, nurses who make all the difference while crises are underway but whose contributions are neglected in medical charts and thank-you notes, nurses who are left out altogether or obscured by the generic "nurse." However, the book also provides detailed accounts of nurses who do make their voices heard, who do make their concerns public- and it shows how those successes can be duplicated. Buresh and Gordon draw on real-world examples that will help nurses to gain respect for themselves as professionals, communicate well with both patients and health-care colleagues, understand how the news media work, collaborate with public relations professionals, write effective letters to the editor and publish op-ed pieces, appear on television and radio, and promote research on nursing About the Authors:Bernice Buresh writes and lectures on health care, nursing and the media. She has been a reporter for the Milwaukee Sentinel, a professor of journalism at Boston University and an adjunct professor of American Studies at Brandeis University. Buresh is president of the Writers' Room of Boston, Inc, which provides affordable workspace for writers.Suzanne Gordon is an award-winning journalist. She is the author of Life Support: Three Nurses on the Front Lines and co-editor of Caregiving: Readings in Knowledge, Practice, Ethics and Politics. She is an adjunct professor in the school of nursing at McGill University. Gordon is a health care commentator on Public Radio International's "Marketplace," and a popular lecturer on nursing and health care.

The Politics of the Earth: Environmental Discourses


John S. Dryzek - 1997
    John Dryzek analyzes the various approaches which have dominated environmental issues over the last three decades, and which are likely to be influential in the future. These perspectives range from faith in unlimited economic growth to radical green politics. The history, interplay, and impact of these perspectives are analyzed and assessed, concluding with a plea for ecological democracy.

Guardian Angel: My Journey from Leftism to Sanity


Melanie Phillips - 2013
     Beginning with her solitary childhood in London, it took years for Melanie Phillips to understand her parents’ emotional frailties and even longer to escape from them. But Phillips inherited her family’s strong Jewish values and a passionate commitment to freedom from oppression. It was this moral foundation that ultimately turned her against the warped and tyrannical attitudes of the Left, requiring her to break away not only from her parents—but also from the people she had seen as her wider political family. Through her poignant story of transformation and separation, we gain insight into the political uproar that has engulfed the West. Britain’s vote to leave the EU, the rise of far-Right political parties in Europe, and the stunning election of US president Donald Trump all involve a revolt against the elites by millions. It is these disdained masses who have been championed by Melanie Phillips in a career as prescient as it has been provocative. Guardian Angel is not only an affecting personal story, but it provides a vital explanation why the West is at a critical crossroads today. “Melanie Phillips has been one of the brave and necessary voices of our time, unafraid to speak the language of moral responsibility in an age of obfuscation and denial. This searing account of her personal journey is compelling testimony to her courage in speaking truth to power.”—Rabbi Lord Jonathan Sacks

The Founder & The Force Multiplier: How Entrepreneurs and Executive Assistants Achieve More Together


Adam Hergenrother - 2019
    I wish I could go back in tie and give to myself 20 years ago. I would have been a ten times better CEO. I recommend it to every entrepreneur I talk to. This is an absolute MUST read." - Jeff Davis, Founder & Chairman, 12 Mavens Behind Every Successful Founder is a Powerful Force Multiplier. Today's Entrepreneurs and business owners are always on, often overworked, bordering on burnout, suffering from decision fatigue, and trying to juggle it all while keeping their health and home life thriving and their businesses growing. Today's Executive Assistants are business-savvy leaders and are not content to sit on the sidelines. They want in on the action. They want to know that what they are doing is a value-add to their Executive and to the business as a whole. Yet, too often, EAs are kept at a distance and left unfulfilled. Sound familiar? Entrepreneurs and Executive Assistants need each other to survive and thrive. Entrepreneurs need a Force Multiplier (aka Executive Assistant), a strategic partner who will bring order to the chaos and take on the miscellaneous 80 percent of their workload - and who will help them create the foundation that will allow them to build a life and business without limits. Executive Assistants need a Founder (aka an Entrepreneur), a visionary, a driven, growth-minded leader who will reignite their passion for their career, challenge them to think bigger, and allow them to use their project management and leadership skills, along with their business acumen, to help create the foundation that will allow them both to build a life and career without limits. If you are an Executive Assistant interested in learning how to build a dynamic and fulfilling career, or a leader looking to hire or establish a better relationship with your right hand, then this book is for you. The Founder and the Force Multiplier: How Entrepreneurs and Executive Assistants Achieve More Together explores the partnership between the Entrepreneur and the Executive Assistant. Listen to it together. Compare notes. Use it as a catalyst for engaging in fierce conversations. The power of the partnership only works when you are both committed to challenging each other and growing together every day. Founder Adam Hergenrother and his Chief of Staff, Hallie Warner, have worked side by side for over eight years. Adam brings the vision and Hallie follows through. They don't have it all figured out; they are far from perfect, and they've had their share of growing pains over the years.Throughout this book, they share what's worked for them, what they've learned along this journey, and some best practices that they recommend you implement immediately to get results. It is their hope that the lessons you learn here will help you find success and fulfillment in your business, your career, and your life as a whole. Without a doubt, together you will achieve more. Let's get started. "I have been at Amazon for 3.5 years, and I am proud to say that I have been hired as an A to an Executive here starting next Monday! This book has been so informative and helpful in preparing me for the role - I wish I had discovered it prior to my interview! Thankfully I landed the job, and I'm sure that I will continue to reference this book as I settle into my new role." - Kathleen Dawson, Executive Assistant, Amazon "If you are part of an executive/executive assistant relationship, this book will challenge you to consider the current value of that relationship and encourage you to raise the bar.

The Killing in the Consulate: Investigating the Life and Death of Jamal Khashoggi


Jonathan Rugman - 2019
    What happened next turned into a major international scandal, now finally pieced together by Channel 4's BAFTA award-winning Foreign Affairs Correspondent Jonathan Rugman.Described by Donald Trump as the 'worst cover-up ever', this is the first comprehensive account of one of the most notorious and outrageous murder plots of our time. In The Killing in the Consulate, Rugman pieces together in minute-by-minute detail the events after Khashoggi entered the Saudi diplomatic building on 2 October 2018, expecting to receive the documentation that would enable him to marry Hatice Cengiz, patiently waiting for him outside. Little did they realise, he was entering a trap, as a 15-man Saudi hit squad had just flown in to the country and was waiting for him. Within minutes he had been viciously murdered and his body was quickly disposed of. The Saudis thought they would be able to get away with it all, and concocted a far-fetched story to cover it up. But what they didn't realise was that Turkey's President Erdogan's security and intelligence agencies had bugged the consulate, and captured the horrific events on tape.Based on confidential sources, dramatic new evidence and in-depth research across several countries, Rugman reveals the context behind the murder and attempted cover-up. He shows how a power struggle between Erdogan and Saudi Arabia's Crown Prince Mohammed bin Salman, known as MBS, had such fatal results. The prince had seemed to promise a new and more open era for his country, while also investing vast sums in arms deals with the West. Inevitably other nations, including President Trump and the USA, were drawn into the affair, which created the biggest crisis in US-Saudi relations since 9/11. Skilfully, Rugman draws together all the strands to tell a gripping story of one man's tragedy that had global consequences.

Stickin': The Case for Loyalty


James Carville - 2000
    Unfortunately, there's some truth to that: there are few places in the world where the turncoats and careerists are so highly rewarded and where loyalty is equated with stupidity. Luckily, another bit of wisdom about the Beltway is also true: the people in Washington aren't like the ones in the rest of the country. The American people treasure loyalty. They stick by a friend when he needs them. They forgive him when he's wrong. They understand the difference between politics and friendship. They are true to their ideals and their schools, loyal to their families and their God.In "Stickin'," the always colorful and insightful political strategist James Carville, who has been accused of being loyal, examines this much-maligned and misunderstood political good. Along the way, he looks at loyalty in the family and among friends, in theory and in practice. He praises some loyal people and skewers some deserving backstabbers. And, of course, it wouldn't be a Carville book if he didn't provide recipes for some good home cooking.

A Work in Progress: Behavior Management Strategies and a Curriculum for Intensive Behavioral Treatment of Autism


Ron Leaf - 1999
    Guide to Educate Children Diagnosed with Autism Through Applied Behavior Analysis

Hard America, Soft America: Competition Vs. Coddling and the Battle for the Nation's Future


Michael Barone - 2004
    Indeed, American students lag behind their peers in other nations, but America remains on the leading edge economically, scientifically, technologically, and militarily. The reason for this paradox, explains Barone in this brilliant essay, is that “from ages six to eighteen Americans live mostly in what I call Soft America—the parts of our country where there is little competition and accountability. But from ages eighteen to thirty Americans live mostly in Hard America—the parts of American life subject to competition and accountability.” While Soft America coddles, Hard America plays for keeps. Educators, for example, protect children from the rigors of testing, ban dodgeball, and promote just about any student who shows up. But most adults quickly figure out that how they do depends on what they produce. Barone sweeps readers along, showing how we came to the current divide—for things weren’t always this way. In fact, no part of our society is all Hard or all Soft, and the boundary between Hard America and Soft America often moves back and forth. Barone also shows where America is headed—or should be headed. We don’t want to subject kindergartners to the rigors of the Marine Corps or leave old people uncared for. But Soft America lives off the productivity, creativity, and competence of Hard America, and we have the luxury of keeping part of our society Soft only if we keep most of it Hard.Hard America, Soft America reveals: • How the American situation is unique: In Europe, schooling is competitive and demanding, but adult life is Soft, with generous welfare benefits, short work hours, long vacations, and state pensions• How the American military has reclaimed the Hard goals and programs it abandoned in the Vietnam era• How Hardness drives America’s economy—an economy that businesses and economists nearly destroyed in the 1970s by spurning competition • How America’s schools have failed because they are bastions of Softness—but how they are finally showing signs of Hardening• The benefits of Softness: How government programs like Social Security were necessary in what was a harsh and unforgiving America• Hard America, Soft America is a stunningly original and provocative work of social commentary from one of this country’s most respected political analysts.From the Hardcover edition.

The Last Best Hope: Restoring Conservatism and America's Promise


Joe Scarborough - 2009
    Delivering a searing indictment of the political leaders who have led us astray, Scarborough inspires conservatives to reclaim their heritage by drawing upon the strength of the movement’s rich history.With independent thinking and straight talk, Scarborough explains:• How Washington and Wall Street conspired to create the housing bubble that caused America’s financial meltdown• How the “candidate of change” has not only maintained but accelerated the reckless spending policies that led us to this historic economic collapse• How Washington’s bailout culture will cripple America’s future if left unchecked• How Barack Obama’s stimulus plan devolved into a socialist spending spree that would make FDR and LBJ shudder• And how conservatives need to take a closer look at Ronald Reagan’s political career before claiming his great legacyA fearlessly argued conservative manifesto that brings American conservatism into the twenty-first century, The Last Best Hope is a must-read for all who care about the direction America is heading.

Force and Statecraft: Diplomatic Challenges of Our Time


Paul Gordon Lauren - 1983
    It combines history, political science, and international law in a unique interdisciplinary approach to explore how lessons from the rich experience of the past can be brought to bear on the diplomatic challenges that confront our world today. Now thoroughly revised, updated, and enhanced, the book combines the cumulative insights and reflections of three distinguished scholars with international reputations who have written more than fifty books between them. Paul Gordon Lauren has been involved with the book from the beginning and brings a fresh perspective to this edition. In lucid prose and clear organization, the fourth edition surveys the evolution of the international system from the emergence of diplomacy and the rise of the modern state in the seventeenth century to the present. It then takes the reader into an analysis of some of the most important issues of statecraft. Now much more international and global in scope, this edition contains a number of new case studies, including the negotiations over nuclear weapons in North Korea, and a discussion of recent events. It also offers completely new or significantly expanded coverage of such topics as the impact of terrorism and 9/11, international human rights, ethics, the lessons of history, globalization, the United Nations, the growing role of nonstate actors, weapons of mass destruction, just war theory, and the legitimate use of armed force. For the first time, this edition contains illustrations, maps, and website references to guide readers. Force and Statecraft is both a classic and a timely resource ideal for those interested in diplomatic history, international relations, foreign affairs, statecraft, and security studies.

Let The People Have Him Chiam See Tong: The Early Years


Loke Hoe Yeong - 2014
    1935) is Singapore’s longest serving opposition politician. A member of parliament for nearly three decades, Chiam is also one of Singapore’s most iconic, influential and beloved political figures. Through his efforts in shaping Potong Pasir into a “model constituency”, the veteran statesman has greatly contributed towards an increasingly pluralistic Singapore.When he first entered politics in 1976, there was not a single opposition member in Parliament. As the founder of the Singapore Democratic Party, and later the Singapore People’s Party, Chiam has long rallied for the need of an opposition as the essential democratic check on a one-party system. He is respected for his level-headed and non-confrontational stance, and is the only opposition member to have received public apologies and out-of-court damages from cabinet ministers of Singapore’s ruling People’s Action Party. Based on extensive interviews, family documents and party archives, Let the People Have Him is the first biography of an opposition politician from post-independence Singapore—a biography of a man who, through his accomplishments and devotion, struggled to build a fairer, more balanced and diverse country. Tracing the first half of a life fully lived, this book sheds light on Chiam’s circuitous and colourful route to Parliament at the age of 49—from his revolutionary family background to his days as a champion school swimmer; from his political awakening in New Zealand to his stint as an inspiring school teacher in Malaysia; from training as a lawyer to his cross-continental romance with his wife Lina; from standing as an independent candidate in 1976 to winning the Potong Pasir seat in 1984 as the leader of the fledging Singapore Democratic Party. Let the People Have Him draws a humanistic picture of Chiam in his early days—as his country changed around him before he was to change it—while revealing the guiding values that have made this humble and unassuming man revered for generations to come.

Dead Man Working


Carl Cederström - 2012
    It follows the figure of the working man through the daily tedium of the office to the humiliating mandatory team-building exercise, to awkward encounters with the boss who pretends to hate capitalism and tells you to be authentic.

The Last Word on Power


Tracy Goss - 1995
    The last word on power is the key method in reinventing executives so they can take on "a mission impossible" based on a course designed and run exclusively for the past fifteen years by Tracy Goss. Do you want to do work that is worthy of your time and talent? Do you want to make your mark on your company, industry, community? Are you dissatisfied with the fact that reengineering, quality improvements, and other changes never make a lasting impact? Then you need to go beyond the techniques of improvement and learn the skills of being extraordinary. The power to be extraordinary is not one we are born with. It's not the power to fix what's wrong or improve what's right. It is a power one learns in a course that for the past fifteen years has been designed and run exclusively for top executives by consultant Tracy Goss. For the first time, Goss makes her coursework available to the general reader in The Last Word On Power. Goss's unique methodology shows how "you can put at risk the success you have achieved for the 'possibility' you can be." She positions executives to take on the future they dream about. She teaches how to behave differently so you can be free of constraints from the past. She shows how you can be at home in an environment in which you are constantly surrounded by threats, and how to transcend the ordinary so that you can make the impossible happen. Her work has resulted in important life changes and organizational reinventions throughout the world.

Political Savvy: Systematic Approaches to Leadership Behind-The-Scenes


Joel R. Deluca - 1992
    They take initiative, and they forge consensus. Ultimately, they help others maximize their impact, so the organization can continue to thrive in a highly competitive future. Insprirational leadership without a firm grounding in organization politics risks becoming hollow rhetoric. Political Savvy discusses how successful leaders at all levels in the organization operate ethically behind-the-scenes to work the darker side of organizational life. The book helps you analyze your own political style, (yes, everyone has one) and understand the strategies and tactics used by ethical leaders. Through quotes, grids, tools, a case study, mapping techniques and examples, the book provides a systematic, practical guide to navigating political minefields so you can increase your influence in the organization, coach others, and obtain the career success, satisfaction, and meaning you want from work.