He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

    And for real estate agent Ernie Creekmore, his father figure, friend and former coach, the news hits hard. Ernie's suffered too much loss and pain in his life — his wife, a state basketball championship, a mysterious medical malady — and he just can't accept the idea that Cheese might have taken his own life. Working with sheriff's detective Harvey Johnston, Ernie uses his contacts in real estate and hoops to trace Cheese's movements. Meanwhile, hints at possible foul play turn up in pieces of North Fork's rough-and-tumble history in fishing, logging and railroading, and the past and the present violently collide in a series of heart-stopping moments that peel back layers of greed, secrets and twisted family ties that refuse to stay buried.

    Finding productive ways to work across the generation gap is essential, and the organizations that do this well will have significant strategic advantages over those that don’t.What’s in it For We?: Closing the Gap Between Millennials and Management addresses a very real concern of large and small businesses nationwide: how to motivate, collaborate with, and manage the millennial generation, who now make up almost 50% of the American workforce. The key is to change Boomer attitudes from disbelief and derision to acceptance and respect without giving up work standards. Using real world examples, author Lee Caraher gives leaders data-driven steps to take to co-create a productive workplace for today and tomorrow.

    Now that Sparrow, her ward, has reached nine years of age, she reckons he needs a male role model in his life. With typical efficiency she sets about finding a father-figure by drawing up a series of checklists for each candidate, and following a strict protocol for interviewing them.So far, all the contenders have failed miserably to get enough ticks in the right boxes. But Ferne is focused and nothing is going to stop her from fulfilling her responsibilities…...except maybe a saboteur out to wreck her business; drunken neighbours; her unfortunate past from which it is so difficult to escape; her estranged mother; long-lost sister; and her Jack Russell, Merrie, who is not above galloping over and nipping any prospective role models she thinks Will Not Do.Katie Fforde (best-selling rom com author and President of the Romantic Novelists' Association) said of 'All His Own Hair': 'Susan Alison handles difficult issues with quirky humour and uplifting results.'(To give you some idea of length - 'White Lies and Custard Creams' is 83,700 words long and 'All His Own Hair' is 87,300 words long.)Susan Alison is the Katie Fforde Bursary Award winner for 2011. She has won competition awards for short fiction and sold numerous stories to commercial publications. Her fiction concentrates on the relationships humans forge with each other (and quite often with their dogs). She is a freelance artist.Jill Mansell (best-selling rom com author) said of 'White Lies and Custard Creams': "Susan Alison has written a lovely, quirky romp packed with off-the-wall characters - original, intriguing and great fun!"

    The book details the fighting history of the men of the 87th Chemical Mortar Battalion. The battalion was armed with the powerful 4.2 mortars and following its landing on Utah Beach on D-Day fought in every major engagement in France, Belgium, and Germany. The 4.2 mortar battalions were the most sought after fire support units in Europe. The 87th was in combat for 326 days and the book follows each of the four companies as they participate in the Battle for Normandy, the fight for Cherbourg, the battles of Aachen and the Hurtgen Forest, the Battle of the Bulge, and finally the crossing of the Rhine and the final victory in Germany. The book contains excepts of diaries and quotations from the men who fought in the unit and from some of the German soldiers who opposed them. It is a story of heroism, tragedy, and the triumph of soldiers fighting for freedom.

    Her mother, who never travelled abroad, was going to Sicily without telling a soul. Why was she keeping her trip to Sicily a secret and who is the mysterious woman who wrote the journal? Josie travels to Sicily and follows in the footsteps of two young women in the journal, sisters who visited the Italian island in the nineteen sixties. What secrets will Josie uncover and why does she feel she is being followed at every turn?Josie soon discovers there was more to their trip than a just a holiday. Amongst the stunning sites and scenery of Sicily, an unimaginable tale of love, loss and tragedy unfolds. The tentacles of their story reach down the generations.Josie and Michael, a young American on the tour, soon realise their part in this story is only just beginning…Can they right the wrongs of the past before

    Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach, you’ll learn how to identify unconventional social media opportunities, engage customers, motivate action, and capture profits away from your competitors. Includes: • 19 secrets every guerrilla social media marketer needs to know • The Guerrilla Social Media Toolkit • The Seven-Sentence Social Media Attack Plan • 22-point social site and blog checklist • 20 types of ROI • Free guerrilla intelligence tools • Future social media weapons that are worth knowing about • And more! This is THE social media guerrilla’s go-to guide—learn how to employ a social media plan that earns attention—and profits!

    Grounded in the latest knowledge and filled with illustrative examples from diverse institutions, as well as helpful reflection questions, the book's guidance can be put to immediate use. In addition, the authors suggest ways of avoiding common pitfalls and address what to do when faced with budget fluctuations and changing fiscal environments."This book is vitally important for understanding the complex financial underpinnings of higher education. Could there be a more critical time for administrators to add to their knowledge in this area? I don't think so." --EUGENE S. SUNSHINE, senior vice president for business and finance, Northwestern University"The authors have produced an easily readable and valuable resource for board members, administrators, students, faculty, or anyone interested in knowing about budgeting and the budgeting process. Their treatment of the subject is thorough and complete." --LARRY H. DIETZ, vice chancellor for student affairs, Southern Illinois University, Carbondale"This is the best 'nitty-gritty-how-to' book on university budgeting that I have found. My graduate students at both the master's and doctoral levels have found it to be a comprehensive, insightful, and useful tool in their graduate studies." --LINDA KUK, program chair, Higher Education Graduate Programs, and associate professor of education, Colorado State University

    . . It is a period steeped in cinematic lore. Rebel filmmaker George Lucas, striking from a base in Northern California, won a tremendous box office victory against all odds with Star Wars, his sci-fi spectacular.During the ensuing craze, MAD's "Usual Gang of Idiots" managed to steal a few laughs at the movie's expense, soon discovering that Star Wars was the ultimate pop culture punching bag.Pursuing each Star Wars film's release with more mockery, the MAD men spent the next three decades making a farce of the Force and spreading mirth across the galaxy.Now, in this special edition volume, you'll chuckle as the Star Wars saga's greatest moments are mocked by such MAD greats as Dick DeBartolo, Mort Drucker, Don Martin, and Sergio Aragones; smirk as the striking similarities between the space battles created by Industrial Light & Magic and by the "Usual Gang of Idiots" are revealed; hum along to the unforgettable Star Wars musical, as penned by MAD's master lyricist, Frank Jacobs; gasp at the startling insights into R2-D2's love life; and marvel at the real reason why Lucas's lawyers never sued MAD.And that's just the beginning. . . .So, pick up this book and see why, when Star Wars gets the MAD treatment . . . Sith happens! It is your destiny.

    In just five years, they turned a declining franchise with no immediate hope into one of the greatest teams in basketball, a period that included the rise of All-Star point guard Stephen Curry and two NBA championships in the past three years. By operating in "beta"—always innovating, unafraid to embrace change, encouraging risk—the Warriors have become a model organization for American professional sports, instituting the best workplace principles found inside the world's most successful corporations and instilling a top-down organizational ethos that allows their employees to thrive, from the front office to the free-throw line. With in-depth access and meticulous reporting on and off the court, acclaimed journalist Erik Malinowski recounts a gripping tale of worlds colliding, a team's reinvention, ordinary people being pushed to extraordinary heights, and the Golden State Warriors' unending quest to remain the best.

    It is more about learning who we are really called to be. According to the author, failing to make that fundamental discovery is why so many people find themselves in jobs they hate. But now, thousands upon thousands are finding the work they love thanks to practical advice from leading career counselor Miller. Conversational and creative, Miller helps readers see clear patterns form from which we can make successful career and job decisions by understanding our God-given skills and abilities, personality traits, values, dreams, and passions. 48 Days to the Work You Love provides a step-by-step process for creating a Life Plan and translating that plan into meaningful and fulfilling daily work.

    It’s a muscle, and once you learn how to flex it, you’ll be able to meet life’s challenges and fulfill your goals, Bernard Roth, Academic Director at the Stanford d.school contends.In The Achievement Habit, Roth applies the remarkable insights that stem from design thinking—previously used to solve large scale projects—to help us realize the power for positive change we all have within us. Roth leads us through a series of discussions, stories, recommendations, and exercises designed to help us create a different experience in our lives. He shares invaluable insights we can use to gain confidence to do what we’ve always wanted and overcome obstacles that hamper us from reaching our potential, including:Don’t try—DO; Excuses are self-defeating; Believe you are a doer and achiever and you’ll become one; Build resiliency by reinforcing what you do rather than what you accomplish; Learn to ignore distractions that prevent you from achieving your goals; Become open to learning from your own experience and from those around you; And more.The brain is complex and is always working with our egos to sabotage our best intentions. But we can be mindful; we can create habits that make our lives better. Thoughtful and powerful The Achievement Habit shows you how.

    At its root, the principle works like this: Like Dorothy and the gang in The Wizard of Oz, most businesspeople have the tools to succeed, but when things go wrong they blame circumstance or others instead of looking within for the true cause of unsatisfactory results. Once individuals learn to accept responsibility, they can use the Oz Principle to become better leaders. Now, with corporate scandals in the headlines and the culture of victimization running rampant at every level of the business world, Roger Connors, Tom Smith, and Craig Hickman return with a new edition of The Oz Principle. Fully revised, this edition will update the statistics, concepts, and relevant companies through fresh, timely anecdotes and stories.

    

    After years of biblical study and personal experience, William Douglas and Rubens Teixeira have identified twenty-five key principles that are of central importance to the pursuit of a successful career and life. In this practical and powerful book, readers will learn- twenty-five biblical laws of success- cures for seven sins that block success- what Solomon teaches in Proverbs about professional accomplishments- the mindset that encourages personal development- ten personal virtues coveted by the market- how to have money and success with harmony and balance in lifeAnyone who wants to succeed in a career or business will benefit from The 25 Biblical Laws of Success.