Shattering the myth of muses, higher powers, even creative “types,” Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It’s a variety of distinct thought processes that we can all learn to use more effectively.Lehrer reveals the importance of embracing the rut, thinking like a child, daydreaming productively, and adopting an outsider’s perspective (travel helps). He unveils the optimal mix of old and new partners in any creative collaboration, and explains why criticism is essential to the process. Then he zooms out to show how we can make our neighborhoods more vibrant, our companies more productive, and our schools more effective.You’ll learn about Bob Dylan’s writing habits and the drug addictions of poets. You’ll meet a Manhattan bartender who thinks like a chemist, and an autistic surfer who invented an entirely new surfing move. You’ll see why Elizabethan England experienced a creative explosion, and how Pixar’s office space is designed to spark the next big leap in animation.Collapsing the layers separating the neuron from the finished symphony, Imagine reveals the deep inventiveness of the human mind, and its essential role in our increasingly complex world. http://www.jonahlehrer.com/

    Some have cited a perception that began to grow after September 11, 2001-that faith in general is a source of aggression, intolerance, and divisiveness, something bad for society. But how accurate is that view? And does it apply equally to all faiths? In these troubled times, we risk basing decisions of real and dangerous consequence on mistaken understandings of the faiths around us, in our immediate community as well as globally. And so, with her deep learning and sympathetic understanding, Karen Armstrong examines the impulse toward violence in each of the world's great religions. The comparative approach is new: while there have been plenty of books on jihad or the Crusades, for example this one lays the Christian and the Islamic way of war side by side, along with those of Buddhism, Hinduism, Confucianism, Daoism, and Judaism. Each of these faiths arose in an agrarian society with plenty of motivation for violence: landowners had to lord it over peasants, and warfare was essential to increase one's landholdings, the only real source of wealth before the great age of trade and commerce. In each context, it fell to the priestly class to legitimate the actions of the state. And so the martial ethos became bound up with the sacred. At the same time, however, the faiths developed ideologies that ran counter to the warrior code: around sages, prophets, and mystics within each tradition there grew up communities that represented a protest against the injustice and violence endemic to agrarian society. This book explores the symbiosis of these two impulses and its development as these confessional faiths came of age. But modernity has also been spectacularly violent, and so Armstrong goes on to show how and in what measure religions, in their relative maturity, came to absorb modern belligerence-and what hope there might be for peace among believers in our time.

     Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years.  Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.  Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals:    • New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age – starting when they are still in the womb!    • Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn’t their girlfriends).    • How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.    • The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry’s (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol).    • How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers ‘perfectly tailored’ to our psychological profiles.    • How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive.       • What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all.    • And much, much more.  This searing expose introduces a new class of tricks, techniques, and seductions – the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever.

    He solidified his standing as the nation's foremost political forecaster with his near perfect prediction of the 2012 election. Silver is the founder and editor in chief of FiveThirtyEight.com. Drawing on his own groundbreaking work, Silver examines the world of prediction, investigating how we can distinguish a true signal from a universe of noisy data. Most predictions fail, often at great cost to society, because most of us have a poor understanding of probability and uncertainty. Both experts and laypeople mistake more confident predictions for more accurate ones. But overconfidence is often the reason for failure. If our appreciation of uncertainty improves, our predictions can get better too. This is the "prediction paradox": The more humility we have about our ability to make predictions, the more successful we can be in planning for the future.In keeping with his own aim to seek truth from data, Silver visits the most successful forecasters in a range of areas, from hurricanes to baseball, from the poker table to the stock market, from Capitol Hill to the NBA. He explains and evaluates how these forecasters think and what bonds they share. What lies behind their success? Are they good-or just lucky? What patterns have they unraveled? And are their forecasts really right? He explores unanticipated commonalities and exposes unexpected juxtapositions. And sometimes, it is not so much how good a prediction is in an absolute sense that matters but how good it is relative to the competition. In other cases, prediction is still a very rudimentary-and dangerous-science.Silver observes that the most accurate forecasters tend to have a superior command of probability, and they tend to be both humble and hardworking. They distinguish the predictable from the unpredictable, and they notice a thousand little details that lead them closer to the truth. Because of their appreciation of probability, they can distinguish the signal from the noise.

    Evil is found in words such as force, compulsion, tax, violence, theft, censure, and politics. Notice that in such things, there is no joy. None have any value to humanity. This book defines the doctrine of liberty, and teaches you why choices that affect your life can only rightfully be made by you.

    Here are the central questions it inspires: How do we make long-term thinking automatic and common instead of difficult and rare? Discipline in thought allows freedom. One needs the space and reliability to predict continuity to have the confidence not to be afraid of revolutions Taking the time to think of the future is more essential now than ever, as culture accelerates beyond its ability to be measured Probable things are vastly outnumbered by countless near-impossible eventualities. Reality is statistically forced to be extraordinary; fiction is not allowed this freedom This is a potent book that combines the chronicling of fantastic technology with equally visionary philosophical inquiry.

    What's not to love?David “Yeah Dave” Romanelli is kinda hip, kinda goofy, and occasionally really outrageous, an unlikely guru who is reinventing the quest for enlightenment. For Yeah Dave, the path to ecstasy doesn't require any previous experience with yoga, meditation, or wellness. He shows us how to find transcendence through everyday pleasures, like admiring the sunset or rocking out to your favorite band. “There is a place where the chocolate tastes sweeter, the music sounds better, the inspiration feels richer, and the visions look clearer,” writes Dave. “That place is the Moment.”Yeah Dave’s Guide to Livin’ the Moment offers an alternative to the crazy, over-stimulating, distracted world we live in today, a world in which we watch the news while eating, eye our email while conversing, and forget to notice the full moon while texting. On our mission for speed, movement, and stimulation, we risk missing our life. Yeah Dave’s book gives us our life back, one beautiful, delicious, and funny moment at a time.Yeah Dave’s Guide will make you laugh out loud while taking you someplace totally unexpected. Through hilarious vignettes about his dorky moves on the dance floor, his Crackberry addiction, and his tryst with Hot Horny Married Woman, he shares fresh and unforgettable wisdom. Without dogma or anything too “out there,” Dave makes you want to slow down the blur of modern life and find the full flavor, power, and passion that can only be found in the Moment.

    De Waal reminds readers through his account of the chimps' sexual rivalries and coalitions, and intelligent rather than instinctual actions, that the roots of politics are older than humanity.

    

    Ankur Warikoo is an entrepreneur and content creator whose witty and brutally honest thoughts on success and failure, money and investing, self-awareness and personal relationships have made him one of India’s top personal brands.In his first book, Ankur puts together the key ideas that have fuelled his journey.This is a book to be read, and reread, a book you will give your family and friends and strangers.

    So...why does he do that? You've asked yourself this question again and again. Now you have the chance to see inside the minds of angry and controlling men--and change your life. In Why Does He Do That? you will learn about:The early warning signs of abuse- The nature of abusive thinking- Myths about abusers- Ten abusive personality types- The role of drugs and alcohol- What you can fix, and what you can't- And how to get out of an abusive relationship safelyPrevention Programs, Harvard School of Public Health

    But most of us don’t really think we can have the kind of magnetism or charisma that we associate with someone like Bill Clinton or Oprah Winfrey unless it comes naturally.   Now, in Compelling People, which is already being taught at Harvard and Columbia Business Schools, John Neffinger and Matthew Kohut show that this isn’t something we have to be born with—it’s something we can learn. Expanding on the themes in their co-authored Harvard Business Review cover story “Connect, Then Lead,” they trace the path to influence through a balance of strength (the root of respect) and warmth (the root of affection). Each seems simple, but only a few of us figure out the tricky task of projecting both at once. The ability to master this dynamic is so rare that we celebrate and elevate those people who have managed to do it.  Drawing on cutting-edge social science research as well as their own work with Fortune 500 executives, members of Congress, TED speakers, and Nobel Prize winners, Neffinger and Kohut reveal:  The common thread connecting Machiavelli and Martin Luther King The secret technique behind the success of Bill Clinton, Ann Richards and Denzel Washington—one that you can use today How looks affect our career prospects The single best strategy for getting someone to agree with you Compelling People explains how we size each other up—and how we can learn to win the admiration, respect, and affection we desire.

    He was a successful psychologist and writer, with books to his name and bylines in major magazines. But none of that mattered. The impulse to take his own life remained. At times it felt all but inescapable.   Bering survived. And in addition to relief, the fading of his suicidal thoughts brought curiosity. Where had they come from? Would they return? Is the suicidal impulse found in other animals? Or is our vulnerability to suicide a uniquely human evolutionary development? In Suicidal, Bering answers all these questions and more, taking us through the science and psychology of suicide, revealing its cognitive secrets and the subtle tricks our minds play on us when we’re easy emotional prey. Scientific studies, personal stories, and remarkable cross-species comparisons come together to help readers critically analyze their own doomsday thoughts while gaining broad insight into a problem that, tragically, will most likely touch all of us at some point in our lives. But while the subject is certainly a heavy one, Bering’s touch is light. Having been through this himself, he knows that sometimes the most effective response to our darkest moments is a gentle humor, one that, while not denying the seriousness of suffering, at the same time acknowledges our complicated, flawed, and yet precious existence.   Authoritative, accessible, personal, profound—there’s never been a book on suicide like this. It will help you understand yourself and your loved ones, and it will change the way you think about this most vexing of human problems.

    Some businesses--like home exercise company Peloton, video conference software maker Zoom, and Amazon--woke up to find themselves crushed under an avalanche of consumer demand. Others--like the restaurant, travel, hospitality, and live entertainment industries--scrambled to escape obliteration.But as Scott Galloway argues, the pandemic has not been a change agent so much as an accelerant of trends already well underway. In Post Corona, he outlines the contours of the crisis and the opportunities that lie ahead. Some businesses, like the powerful tech monopolies, will thrive as a result of the disruption. Other industries, like higher education, will struggle to maintain a value proposition that no longer makes sense when we can't stand shoulder to shoulder. And the pandemic has accelerated deeper trends in government and society, exposing a widening gap between our vision of America as a land of opportunity, and the troubling realities of our declining wellbeing.Combining his signature humor and brash style with sharp business insights and the occasional dose of righteous anger, Galloway offers both warning and hope in equal measure. As he writes, Our commonwealth didn't just happen, it was shaped. We chose this path--no trend is permanent and can't be made worse or corrected.

    Be Happy is a practical guide for forming 35 daily habits that will lead to a life of thriving rather than just surviving. Let Dr. Rebecca Ray guide you through the four central tenets of Choosing, Cultivating, Practicing, and Making Space for the good things in your world:Choosing to focus on life’s joys instead of its hardships.Cultivating a positive inner voice instead of always criticizing yourself.Practicing mindful productivity instead of multitasking overload.Making Space for crises instead of shutting down when things get tough.Be Happy's techniques are based on the science of Positive Psychology and Acceptance and Commitment Therapy, the very movements responsible for millions of people improving their well-being. Become a happier version of yourself by adjusting your daily routine with these powerful tools! There is no set of habits more important than those that help you thrive—and because Be Happy’s tools are quick, simple, and enjoyable to use—integrating this book into your daily life is easy. Happiness is an emotional state that can be hard to find and hard to hold onto. By using these tools in your daily life, you can gain control over this fickle state and take your ability to thrive into your own hands. The Live Well series from Rock Point invites you to create a life you love through multiple acts of self-discovery and reinvention. These encouraging gift books touch on fun yet hardworking self-improvement strategies, whether it’s learning to value progress over perfection, taking time to meditate and slow down to literally smell the roses, or finding time to show gratitude and develop a personal mantra. From learning how to obtain more restful sleep and creating a healthy work/life balance to developing personal style and your own happy place, the Live Well series encourages you to live your best life.   Other titles in the series include: Progress Over Perfection; Find Your Flow; Seeking Slow; Finding Gratitude; Eff This! Meditation; The Joy of Forest Bathing; Find Your Mantra; It Had to be You; Men’s Society; Genius Jokes; The Calm and Cozy Book of Sleep; Beating Burnout; Ayurveda for Life; Choose Happy; and You Got This.