Some of these are brands that have come from nowhere and created new categories, some have challenged the hegemony of long-standing leaders, and some are decades-old brands which have continuously reinvented themselves to stay on top.Drawing from her rich experience with brands in India, Anisha Motwani has created a powerful package of inspiration and methodology. With a Foreword by insights specialist Santosh Desai and an Afterword by innovation specialist Ranjan Malik, Storm the Norm will leave you altered. This book is replete with crucial untold secrets of businesses that made all the difference.

    Not one answer, but many. Not a single history, but multiple tales cutting across laws and boundaries.’ In Bhakti poetry, Radha and Krishna disregard marital fidelity, age, time and gender for erotic love. In Sufi dargahs, pirs (spiritual guides) who were married to women are buried alongside their male disciples, as lovers are. Vatsyayana, author of the world’s most famous manual of sex, insists that he did not compose it ‘for the sake of passion’, and remained celibate through the writing of it. Long hair is widely seen as a symbol of sexuality; and yet, shaved off in a temple, it is a sacred offering. Even as the country has a draconian law to punish homosexuality, heterosexual men share the same bed without comment. Hijras are increasingly marginalized; yet gender has historically been understood as fluid rather than fixed. Menon navigates centuries, geographies, personal and public histories, schools of philosophy, literary and cinematic works, as she examines the many—and often surprising—faces of desire in the Indian subcontinent. Her study ranges from the erotic sculptures of Khajuraho to the shrine of the celibate god Ayyappan; from army barracks to public parks; from Empress Nur Jahan’s paan to home-made kohl; from cross-dressing mystics to androgynous gods. It shows us the connections between grammar and sex, between hair and war, between abstinence and pleasure, between love and death. Gloriously subversive, full of extraordinary analyses and insights, this is a book you will read to be enlightened and entertained for years.About the AuthorMadhavi Menon is professor of English at Ashoka University, and writes on desire and queer theory. She is the author of Wanton Words: Rhetoric and Sexuality in English Renaissance Drama; Unhistorical Shakespeare: Queer Theory in Shakespearean Literature and Film; and Indifference to Difference: On Queer Universalism. She is also the editor of Shakesqueer: A Queer Companion to the Complete Works of Shakespeare.

    It is an inexhaustible mine of anecdotes, quotations, images, curious facts and useless information, oddities, serious science, jokes and memories, all concerned with the interplay between the verbal and the visual, and the limitless resources of the human mind. Loosely arranged in 72 chapters, all this material is presented in a wonderfully inventive series of pages that are themselves masterly demonstrations of the expressive use of type, space, color and imagery.This book does not set out to teach lessons, but it is full of wisdom and insight collected from all over the world. Describing himself as a visual jackdaw, master designer Alan Fletcher has distilled a lifetime of experience and reflection into a brilliantly witty and inimitable exploration of such subjects as perception, color, pattern, proportion, paradox, illusion, language, alphabets, words, letters, ideas, creativity, culture, style, aesthetics and value.The Art of Looking Sideways is the ultimate guide to visual awareness, a magical compilation that will entertain and inspire all those who enjoy the interplay between word and image, and who relish the odd and the unexpected.

    With him ride his wives, his sisters, his daughters, his aunts and his distant female relatives. Unhindered by a relatively recent conversion to Islam, these women will help found a culture of such magnificence and beauty that it will become a by-word for opulence in the world. These Mughal women of Hindustan—unmarried daughters, eccentric sisters, fiery milk-mothers and beautiful wives, will contribute to the great syncretic culture of the Mughals by writing biographies, building monuments, engaging in diplomacy, and patronizing the arts. And even as the zenana changes from the earlier nomadic, tented spaces to the later more sequestered grandeur within the high stone walls of mighty qilas, the influence of the women remains visible and unquestioned. This book looks at the lives of these Mughal women, and the enigma of their disappearance, except as objects of curiosity, from our collective memory.

    In this witty and trenchant social analysis, James Twitchell shows how churches, universities, and museums have learned to embrace Madison Avenue rather than risk losing market share. Branded Nation uncovers a society where megachurches resemble shopping malls (and not by accident); where a university lives or dies on the talents of its image makers -- and its ranking in U.S. News & World Report; and where museums have turned to motorcycle exhibits and fashion shows to bolster revenue, even franchising their own institutions into brands. In short, says Twitchell, high culture is beginning to look more and more like the rest of our culture. But in perhaps his most subversive observation, he doesn't condemn this trend; on the contrary, he believes that branding may be invigorating our high culture, bringing it to new audiences and making it a more integral part of our lives. Savvy, sharply observed, and bitingly funny, Branded Nation is sure to both enlighten and entertain.

    Wade have on violent crime? Freakonomics will literally redefine the way we view the modern world.These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He is a much heralded scholar who studies the stuff and riddles of everyday life -- from cheating and crime to sports and child rearing -- and whose conclusions regularly turn the conventional wisdom on its head. He usually begins with a mountain of data and a simple, unasked question. Some of these questions concern life-and-death issues; others have an admittedly freakish quality. Thus the new field of study contained in this book: freakonomics.Through forceful storytelling and wry insight, Levitt and co-author Stephen J. Dubner show that economics is, at root, the study of incentives -- how people get what they want, or need, especially when other people want or need the same thing. In Freakonomics, they set out to explore the hidden side of ... well, everything. The inner workings of a crack gang. The truth about real-estate agents. The myths of campaign finance. The telltale marks of a cheating schoolteacher. The secrets of the Ku Klux Klan.What unites all these stories is a belief that the modern world, despite a surfeit of obfuscation, complication, and downright deceit, is not impenetrable, is not unknowable, and -- if the right questions are asked -- is even more intriguing than we think. All it takes is a new way of looking. Steven Levitt, through devilishly clever and clear-eyed thinking, shows how to see through all the clutter.Freakonomics establishes this unconventional premise: If morality represents how we would like the world to work, then economics represents how it actually does work. It is true that readers of this book will be armed with enough riddles and stories to last a thousand cocktail parties. But Freakonomics can provide more than that. It will literally redefine the way we view the modern world.(front flap)

    on pilgrimage, shrines, beautiful writing.

    Build lakes, plant trees. Gowda built a hundred lakes and lined the wide avenues of the city with leafy trees.After India gained independence, Bangalore became known as a pensioners’ paradise. In the early 1980s, the city reinvented itself once again, this time as the home of some of the world’s most outstanding entrepreneurs. Very rapidly, aided by the dozens of engineering schools that had sprouted in the city since Independence, Bangalore became the hub of India’s information technology (IT) revolution. In the twenty-first century, the city is trying to cope with the problems that have accompanied its explosive growth, and enormous success— crumbling infrastructure, traffic jams, soaring real estate prices, corruption and chaos. Despite the challenges it faces, Bangalore continues to be one of the world’s most distinctive and interesting cities. T. J. S. George walks us through both ‘old’ and ‘new’ Bangalore—from gleaming skyscrapers and lively dance studios to colonial-era bungalows marked by quaint little name-stones, from legendary eating places like Koshy’s and Mavalli Tiffin Room (MTR) to shining new eateries that serve craft beer.

    Do the WorkOur enemy is not lack of preparation; it's not the difficulty of the project, or the state of the marketplace or the emptiness of our bank account.The enemy is resistance.The enemy is our chattering brain, which, if we give it so much as a nanosecond, will start producing excuses, alibis, transparent self-justifications and a million reasons why he can't/shouldn't/won't do what we know we need to do.Start before you're ready.

    In this collection, including two never-before-published essays, Nussbaum writes about her passion for television that began with stumbling upon "Buffy the Vampire Slayer"—a show that was so much more than it appeared—while she was a graduate student studying Victorian literature. What followed was a love affair with television, an education, and a fierce debate about whose work gets to be called “great” that led Nussbaum to a trailblazing career as a critic whose reviews said so much more about our culture than just what’s good on television. Through these pieces, she traces the evolution of female protagonists over the last decade, the complex role of sexual violence on TV, and what to do about art when the artist is revealed to be a monster. And she explores the links between the television antihero and the rise of Donald Trump.The book is more than a collection of essays. With each piece, Nussbaum recounts her fervent search, over fifteen years, for a new kind of criticism that resists the false hierarchy that elevates one form of culture over another. It traces her own struggle to punch through stifling notions of “prestige television,” searching for a wilder and freer and more varied idea of artistic ambition—one that acknowledges many types of beauty and complexity, and that opens to more varied voices. It’s a book that celebrates television as television, even as each year warps the definition of just what that might mean.

    Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401K, everyday decisions have become increasingly complex due to the overwhelming abundance of choice with which we are presented. In The Paradox of Choice, Barry Schwartz explains why too much of a good thing has proven detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz explains how a culture that thrives on the availability of constantly evolving options can also foster profound dissatisfaction and self-blame in individuals, which can lead to a paralysis in decision making and, in some cases, depression. With the latest studies on how we make choices in our personal and professional lives, Schwartz offers practical advice on how to focus on the right choices, and how to derive greater satisfaction from choices that we do make.

    The body of the prime suspect—the family servant, Hemraj—was discovered a day later. Who had committed the double murders, and why? Within weeks, Aarushi’s parents, the Talwars, were accused; four years later, they went on trial and were convicted. But did they do it?Avirook Sen attended the trial, accessed important documents and interviewed all the players—from Aarushi’s friends to Hemraj’s old boss, from the investigators to the forensic scientists—to write a meticulous and chilling book that reads like a thriller but also tells a story that is horrifyingly true. Aarushi is the definitive account of a sensational crime, and the investigation and trial that followed.

    Vikram Sampath, in this remarkable book, brings forth little known details of this fascinating woman who was known for her melodious voice, her multi-lingual skills, poetic sensibility, irresistible personality and her extravagant lifestyle. From her early days in Azamgarh and Banaras to the glory years in Calcutta when Gauhar ruled the world of Indian music, to her sad fall from grace and end in Mysore, the book takes the reader through the roller-coaster ride of this feisty musician. In the process, the author presents a view of the socio-historical context of Indian music and theatre during that period.

    Design journalist Kassia St. Clair guides us through the technological advancements and cultural customs that would redefine human civilization—from the fabric that allowed mankind to achieve extraordinary things (traverse the oceans and shatter athletic records) and survive in unlikely places (outer space and the South Pole). She peoples her story with a motley cast of characters, including Xiling, the ancient Chinese empress credited with inventing silk, to Richard the Lionhearted and Bing Crosby. Offering insights into the economic and social dimensions of clothmaking—and countering the enduring, often demeaning, association of textiles as “merely women’s work”—The Golden Thread offers an alternative guide to our past, present, and future.

    Sixteen-year-old Padma sparked and burned. Fourteen-year-old Lalli was an incorrigible romantic.They grew up in Katra Sadatganj, an eye-blink of a village in western Uttar Pradesh crammed into less than one square mile of land. It was out in the fields, in the middle of mango season, that the rumors started.Then one night in the summer of 2014 the girls went missing; and hours later they were found hanging in the orchard. Who they were, and what had happened to them, was already less important than what their disappearance meant to the people left behind.In the ensuing months, the investigation into their deaths would implode everything that their small community held to be true, and instigate a national conversation about sex and violence. Slipping deftly behind political maneuvering, caste systems and codes of honor in a village in northern India, The Good Girls returns to the scene of Padma and Lalli's short lives and shameful deaths, and dares to ask: what is the human cost of shame?