Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years - the rise of personalization. In this groundbreaking investigation of the new hidden Web, Pariser uncovers how this growing trend threatens to control how we consume and share information as a society-and reveals what we can do about it.Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Facebook - the primary news source for an increasing number of Americans - prioritizes the links it believes will appeal to you so that if you are a liberal, you can expect to see only progressive links. Even an old-media bastion like "The Washington Post" devotes the top of its home page to a news feed with the links your Facebook friends are sharing. Behind the scenes a burgeoning industry of data companies is tracking your personal information to sell to advertisers, from your political leanings to the color you painted your living room to the hiking boots you just browsed on Zappos.In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs - and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas.While we all worry that the Internet is eroding privacy or shrinking our attention spans, Pariser uncovers a more pernicious and far-reaching trend on the Internet and shows how we can - and must - change course. With vivid detail and remarkable scope, The Filter Bubble reveals how personalization undermines the Internet's original purpose as an open platform for the spread of ideas and could leave us all in an isolated, echoing world.

    An intricately researched and elegantly written epic history peopled with larger-than-life characters, it is the work of a major scholar at the peak of his abilities...

    The initial days were tough but now it gives me pleasure. I have inherited the art of making love from my grandmother.” -Roopal, a sex worker from the Bedia community in brothel number 56. Nath Utrai ceremony is nothing but the auction of the girl by the highest bidder near Bharatpur in Rajasthan. “Everyone believes that all hijras are castrated, but this is not true. We call it nirvana. Castration is usually optional. It cannot be forced upon a hijra.” -Sharmila, a eunuch from the streets of Varanasi The narrator spends a considerable amount of time in G.B. Road, the famous red-light district in New Delhi during his stint with an NGO. He records the narratives of the sex workers of brothel number 56, insights of their daily lives, local lingos, quarrels, and the ins and outs of their business with an honest stoicism that does not dilute the terrible pathos of their lives. Through this voyage within the walls of pleasurable cells, the writer learns that the G.B. road is an inexorable web...but only because the women trapped in it believe it to be so.

    To dip into these essays is to be absorbed in India’s story and reflect on the experiences of men and women whose lives were full of drama and action. We discover the advent of the railways, just as we learn about the history of Indian football; we hear of the hated Lord Curzon’s love of India’s monuments, even as we unravel the story of the photographer who was Jaipur’s maharajah. In the hands of a consummate historian and storyteller, these men and women speak also of the concerns and perspectives of the present, showing us what was, and what might have been. An exhilarating journey with the author of The Ivory Throne and Rebel Sultans, The Courtesan, the Mahatma & the Italian Brahmin is a retelling of history no reader will want to miss.

    First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement.As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe—witness today's schoolbooks, superstores, sporting arenas, and brand-name synergy—a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald's workers are risking their jobs to join the Teamsters, and how "culture jammers" utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in "Joe Chemo" for "Joe Camel").No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing."This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable." —Naomi Klein, from her Introduction

    These belongings absorbed the memory of a time and place, remaining latent and undisturbed for generations. They now speak of their owner's pasts as they emerge as testaments to the struggle, sacrifice, pain and belonging at an unparalleled moment in history. A string of pearls gifted by a maharaja, carried from Dalhousie to Lahore, reveals the grandeur of a life that once was. A notebook of poems, brought from Lahore to Kalyan, shows one woman's determination to pursue the written word despite the turmoil around her. A refugee certificate created in Calcutta evokes in a daughter the feelings of displacement her father had experienced upon leaving Mymensingh zila, now in Bangladesh. Written as a crossover between history and anthropology, Remnants of a Separation is the product of years of passionate research. It is an alternative history of the Partition - the first and only one told through material memory that makes the event tangible even seven decades later.

    The usually venerated characters of this ancient Indian epic are here subjected to a rational enquiry that places them in context, unravels their hopes and fears, and imbues them with wholly human motives, thereby making their stories relevant and astonishing to contemporary readers. Irawati Karve, thus, presents a delightful collection of essays, scientific in spirit, yet appreciative of the literary tradition of the Mahabharata. She challenges the familiar and formulates refreshingly new interpretations, all the while refusing to judge harshly or venerate blindly.

    With his inimitable ability to translate complex foreign policy and economic issues, Friedman explains how the flattening of the world happened at the dawn of the 21st century; what it means to countries, companies, communities and individuals; and how governments and societies can, and must, adapt.

    He is also an obsessive gamer who has spent untold hours in front of his various video game consoles, playing titles such as Far Cry 2, Left 4 Dead, BioShock, and Oblivion for, literally, days. If you are reading this flap copy, the same thing can probably be said of you, or of someone you know. Until recently, Bissell was somewhat reluctant to admit to his passion for games. In this, he is not alone. Millions of adults spend hours every week playing video games, and the industry itself now reliably outearns Hollywood. But the wider culture seems to regard video games as, at best, well designed if mindless entertainment. Extra Lives is an impassioned defense of this assailed and misunderstood art form. Bissell argues that we are in a golden age of gaming—but he also believes games could be even better. He offers a fascinating and often hilarious critique of the ways video games dazzle and, just as often, frustrate. Along the way, we get firsthand portraits of some of the best minds (Jonathan Blow, Clint Hocking, Cliff Bleszinski, Peter Molyneux) at work in video game design today, as well as a shattering and deeply moving final chapter that describes, in searing detail, Bissell’s descent into the world of Grand Theft Auto IV, a game whose themes mirror his own increasingly self-destructive compulsions. Blending memoir, criticism, and first-rate reportage, Extra Lives is like no other book on the subject ever published. Whether you love video games, loathe video games, or are merely curious about why they are becoming the dominant popular art form of our time, Extra Lives is required reading.

    A police inspector's misadventure with a Maldivian woman results in a fabricated espionage case. A faction within a political party capitalises on the case to bring down a government. An intelligence agency obligingly plays into the hands of vested interests to slow down India's space programme. And a complex investigation finally proves the allegations untrue.In this riveting book, Isro scientist S Nambi Narayanan - who was falsely accused of espionage in ISRO spy case of the 1990s - and senior journalist Arun Ram meticulously unpick the ISRO spy case, revisit old material and discover new details to expose the international plot that delayed India's development of a cryogenic engine by at least a decade.It took four years for the CBI to exonerate Nambi, but his fight for justice to ensure action against the officers who faked the case and tortured him in custody continues.This book is as much a history of the early days of India's ambitious space programme as it is a record of one of the most sensational cases that enthralled the nation long before the era of online updates and 24-hour news cycles.

    It traces the circumstances due to which the Maoist movement entrenched itself in about 10 states of India, carrying out deadly attacks against the Indian establishment in the name of the poor and the marginalised. It offers rare insight into the lives of Maoist guerillas and of the Adivasi tribals living in the Red zone.Based on extensive on-ground reportage and exhaustive interviews with Maoist leaders, including their supreme commander, Ganapathi; Kobad Ghandy; and others who are jailed or have been killed in police encounters, this book is a combination of firsthand storytelling and intrepid analysis.Hello, Bastar is the story of:How the idea of creating a guerilla base in Bastar came upWhat the rebels who entered Dandakaranya had to deal withThe Jagtial movement that created the ground for the Maoist movementThe first squad member who died for revolutionHow Maoists and their guerilla squads functionTheir goals, recruitment, party structure and fundingTheir 'urban agenda' for cities like Delhi, Mumbai and ChennaiTheir relationships with people and peoples' movementsMaoist supremo Ganapathi and other top leadersAnuradha Ghandy's journey from Bombay to Bastar

    Study of Islamic canonical decisions (Fatwas) issued in India during the last hundred years.

    You’ve seen cobblers, carpenters, cricketers, trains, villages, towns and cities. What makes Piyush different is the perspective from which he views the same things you’ve seen, his ability to store all that he sees into some recesses of his brain and then retrieve them at short notice when he needs to. That ability combined with his love, passion and understanding of advertising and of consumers make him the master storyteller that he is. In Pandeymonium, Piyush talks about his influences, right from his childhood in Jaipur and being a Ranji cricketer, to his philosophy, failures and lessons in advertising in particular and life in general. Lucid, inspiring and unputdownable, this memoir gives you an inside peek into the mind and creative genius of the man who defines advertising in India.

    Playing on women's compassion and ability to be hooked into "uplifting" stories with a moral or happy ending, American media has convinced the most well-educated, rich and healthy audience in history that they are miserable. She dissects why: --liberal celebrities' messages aren't scrutinized and in fact presented with a halo of approval --middle class American women have been sold stress as the new scourge of modern life --media paints a negative picture of women's lives today, at exactly the moment when women have more money, privlege and choices than ever before --the club of liberal women who run magazines and television shows have an outsize and lock-step affect on what we "know" about the major issues of the day--the incestuous relationship between celebrities and media has corrupted journalism --magazines rarely tell stories about the majority of women whose conservative views don't mesh with their own

    Start-Up Nation addresses the trillion dollar question: How is it that Israel -- a country of 7.1 million, only 60 years old, surrounded by enemies, in a constant state of war since its founding, with no natural resources-- produces more start-up companies than large, peaceful, and stable nations like Japan, China, India, Korea, Canada and the UK? With the savvy of foreign policy insiders, Senor and Singer examine the lessons of the country's adversity-driven culture, which flattens hierarchy and elevates informality-- all backed up by government policies focused on innovation. In a world where economies as diverse as Ireland, Singapore and Dubai have tried to re-create the "Israel effect", there are entrepreneurial lessons well worth noting. As America reboots its own economy and can-do spirit, there's never been a better time to look at this remarkable and resilient nation for some impressive, surprising clues.