In the insightful How Music Works, Byrne offers his unique perspective on music - including how music is shaped by time, how recording technologies transform the listening experience, the evolution of the industry, and much more.

    It is the most current, relevant, and balanced presentation of the subject matter in the context of building marketing strategy. It presents a comprehensive description of various concepts and theories useful for understanding consumer behaviour and illustrates with the help of examples, how these concepts are used in the development of such strategy. About Author: Del HawkinsUniversity Of OregonAmit MookerjeeIndian Institute of Management ,Lucknow Table Of Contents: Part One: Introduction1. Consumer Behavior and Marketing StrategyPart Two: External Influences2. Cross-Cultural Variations in Consumer Behavior3. The Changing Society: Values4. The Changing Society: Demographics and Social Stratification5. The Changing Society: Subcultures6. The Society: Families and Households7. Group Influences on Consumer BehaviorPart Three: Internal Influences8. Perception9. Learning, Memory, and Product Positioning10. Motivation, Personality, and Emotion11. Attitudes and Influencing Attitudes12. Self-Concept and LifestylePart Four: Consumer Decision Process13. Situational Influences14. Consumer Decision Process and Problem Recognition15. Information Search16. Alternative Evaluation and Selection17. Outlet Selection and Purchase18. Post purchase Processes, Customer Satisfaction, and Customer CommitmentPart Five: Organizations as Consumers19. Organizational Buyer BehaviorPart Six: Consumer Behavior and Marketing Regulation20. Marketing Regulation and Consumer Behavior Special Features: Updated chapters having important emerging trends and concepts such as internet and technology More than half of the ?Opening Vignettes? and ?Consumer Insights? are new or substantially revised Application of consumer behavior concepts and theories to marketing problems Discussion on marketing to ethnic sub-cultures Multiple global examples along with use of data and examples from Indian context 35 cases- 31 cases

    Thoroughly updated, the book includes material on financing and marketing.

    Interviews with top film scoring professionals add the priceless insight of the wisdom that comes with experience.

    Sample these nuggets of wit and wisdom chipped from the tablets of Stone:On etiquette: "I've never turned blue in someone else's bathroom. I consider that the height of bad manners."On Mick Jagger: "My aim is always to try to introduce a bit of levity into his life."On the police: "There was a knock on our dressing-room door. Our manager shouted, 'Keith! Ron! The Police are here!' Oh, man, we panicked, flushed everything down the john. Then the door opened and it was Stewart Copeland and Sting."On family: "My father. I snorted my father. He was cremated and I couldn't resist grinding him up with a little bit of blow."On dental care: "Miraculously, due to abstinence and prayer, my teeth grew back."

    But when she saw him perform in front of thousands of screaming fans for the first time, she knew that rock stardom was meant to be for her son. And as Virginia watched her son's star rise, she often wondered about the other mothers who raised sons and daughters who became rock stars. Were they as surprised as she was about their children's fame? Did they worry about their children's livelihood and wellbeing in an industry fraught with drugs and other dangers? Did they encourage their children's passions despite the odds against success, or attempt to dissuade them from their grandiose dreams? Do they remind their kids to pack a warm coat when they go on tour?Virginia decided to seek out other rock star mothers to ask these questions, and so began a two-year odyssey in which she interviewed such women as Verna Griffin, Dr. Dre's mother; Marianne Stipe, Michael Stipe of REM's mother; Janis Winehouse, Amy Winehouse's mother; Patsy Noah, Adam Levine's mother; Donna Haim, mother of the Haim sisters; Hester Diamond, Mike D of The Beastie Boys' mother.With exclusive family photographs and a foreword by Dave Grohl, From Cradle to Stage will appeal to mothers and rock fans everywhere.

    Featuring hundreds of unseen live and candid color and black-and-white photographs, "Murder in the Front Row" captures the wild-eyed zeal and drive that made Metallica, Slayer, and Megadeth into legends, with over 100 million combined records sold.

    Awakening the reader like caffeine for the heart, am I being kind revives the spirit and blazes a direct path to a more peaceful and kindhearted world. In this captivating guide to personal transformation, author and inspirational speaker Michael J. Chase reveals how one simple question has the power to change your life and the lives of those around you. As you ask, "am I being kind" in seven vital areas of your life, you discover the secret to creating unlimited joy, inner peace, and the life you've always dreamed of. Having experienced the "art of unkindness" throughout much of his life, Michael shares his own journey of self-discovery and the lessons learned from unlikely spiritual teachers along the way. Through riveting true stories and a unique step-by-step program, am I being kind shows you how the astonishing power of kindness can change your heart, your life, and ultimately, your world.

    There's nothing cool about Céline Dion, and nothing clever. That's part of her appeal as an object of love or hatred — with most critics and committed music fans taking pleasure (or at least geeky solace) in their lofty contempt. This book documents Carl Wilson's brave and unprecedented year-long quest to find his inner Céline Dion fan, and explores how we define ourselves in the light of what we call good and bad, what we love and what we hate.

    This is the story of the heaviest drinking, most oversexed speed freak in the music business.Ian Fraser Kilmister was born on Christmas Eve, 1945. Learning from an early age that chicks really do appreciate a guy with a guitar, and inspired by the music of Elvis and Buddy Holly, Lemmy quickly outgrew his local bands in Wales, choosing instead to head to Manchester to experience everything he could get his hands on. And he never looked back.Lemmy tripped through his early career with the Rocking Vicars, backstage touring with Jimi Hendrix, as a member of Opal Butterflies and Hawkwind. In 1975, he went on to create speed metal and form the legendary band Motorhead.During their twenty-seven-year history, Motorhead has released 21 albums, been nominated for a Grammy, and conquered the rock world with such songs as "Ace of Spades," "Bomber," and "Overkill." Throughout the creation of this impressive discography, the Motorhead lineup has seen many changes, but Lemmy has always been firmly at the helm.White Line Fever, a headbanging tour of the excesses of a man being true to his music and his pleasures, offers a sometimes hilarious, often outrageous, but always highly entertaining ride with the frontman of the loudest rock band in the world.

    More than 450 rare concert posters, backstage passes, tickets, LPs and singles, t-shirts, buttons, and more illustrate the book. A discography and tour itinerary complete the package, making a book as epic as the band it documents.Created from the ashes of the Yardbirds by guitarist and session wizard Jimmy Page, Led Zeppelin featured virtuoso bass player John Paul Jones, gonzo drummer John Bonham, and Robert Plant, a vocalist like no other before him. The band single-handedly defined what rock 'n' roll could be, leaving in their wake tales as tall or as real as we wanted them to be.All of that, plus exclusive commentary from Ray Davies of the Kinks, Steve Earle, Kid Rock, Ace Frehley of Kiss, Rob Thomas of Matchbox Twenty, Chris Robinson of the Black Crowes, Jon Bon Jovi and Richie Sambora, Lenny Kravitz, Dolly Parton, and many more make this book one that no fan of Led Zeppelin will want to miss!

    But few people ever really glimpsed the man behind the glittering faÇade.      Mercury was the first major rock star to die from AIDS. Now, twenty years after his death, those closest to him are finally opening up about this pivotal figure in rock n’ roll. With unprecedented access to Mercury’s tribe, rock journalist Lesley-Ann Jones has crafted the definitive account of Mercury’s legendary life. Jones details Queen’s slow but steady rise to fame, and Mercury’s descent into dangerous, pleasure-seeking excesses. Jones doesn’t shy away from Mercury’s often colorful lifestyle—this was, after all, a man who once declared, “Darling, I’m doing everything with everyone.”     In her journey to understand Mercury, Jones traveled to London, Zanzibar, and India—talking with everyone from Freddie’s closest friends, to the sound engineer at Band Aid (who was responsible for making Queen louder than the other bands), to second cousins halfway around the world, an intimate and complicated portrait emerges. Meticulously researched, sympathetic yet not sensational, Mercury offers an unvarnished, revealing look at the extreme highs and lows of life in the fast lane.      Freddie Mercury will be the subject of a major motion picture titled Mercury, slated for 2012 production, produced by Graham King, starring Sacha Baron Cohen. This book is a key source for the film. Mercury is the most compelling, up-to-date portrait of an enigmatic entertainer who thrilled audiences around the world with a magnetism matched by few performers.

    But if you’re looking for something different, something that . . . approaches leadership as an art as well as a scienceinspires hope and expectation in those of us who aren’t born leaderschallenges those with leadership roles to explore new possibilities. . . then Leonard Sweet wants to help you discover a very different kind of leadership vision. It’s one you hear if your ears are open, and it could summon you at any time. When you respond, the puzzle pieces of who you are will fit together into a leader others follow because you’ve answered a call, not trained for a position.“The church has it all wrong. It is trying to train leaders. Instead, it ought to train everyone to listen and to develop their own soundtrack.”Leaders don’t see a vision, says Sweet, they hear one. “Sound becomessight. Leaders hear life.”For a sonogram of “acoustic leadership,” Sweet takes us inside the incredible account of Sir Ernest Shackleton, the celebrated polar explorer who led his entire crew of twenty-seven from disaster in the Antarctic to safety. Called “the greatest leader that ever came on God’s earth, bar none,” Shackleton objectifies the goals of Sweet’s own exploration in search of wisdom for today and tomorrow’s truly compelling, voice-activated leaders.Right now, you may be leading many people or just yourself. But who knows what tomorrow—or a minute from now—will call forth in you. Are your ears open?

    DuBrin, a highly respected author and consultant, incorporates current research on leadership and real-world business events from academic journals and popular periodicals. Leadership profiles focus on successful men and women to whom students can easily relate, such as lower-level, small business, and not-for-profit leaders. In the Fifth Edition, skill-building activities such as leadership self-assessment quizzes, role-play exercises, and discussion questions have been retained. Key updates include new opening vignettes and end-of-chapter cases; one additional Skill-Building Exercise per chapter; and an enhanced Online Study Center (student web site) with new Knowledge Bank sections, featuring research and theory not covered in the text.

    A run-down bungalow sandwiched between a funeral home and a beauty shop in a poor Detroit neighborhood served as his headquarters. The building’s entrance was adorned with a large sign that improbably boasted “Hitsville U.S.A.” The kitchen served as the control room, the garage became the two-track studio, the living room was reserved for bookkeeping, and sales were handled in the dining room. Soon word spread that any youngster with a streak of talent should visit the only record label that Detroit had seen in years. The company’s name was Motown.Motown cuts through decades of unsubstantiated rumors and speculation to tell the true behind-the-scenes narrative of America’s most exciting musical dynasty. It follows the company and its amazing roster of stars from the tumultuous growth years in Detroit, to the drama and intrigue of Hollywood in the 1970s, to resurgence in 2002.Set against the civil rights movement, the decay of America’s northern industrial cities, and the social upheaval of the 1960s, Motown is a tale of the incredible entrepreneurship of Berry Gordy. But it also features the moving stories of kids from Detroit’s inner-city projects who achieved remarkable success and then, in many cases, found themselves fighting the demons that so often come with stardom—drugs, jealousy, sexual indulgence, greed, and uncontrollable ambition. Motown features an extraordinary cast of characters, including Diana Ross, Michael Jackson, Marvin Gaye, Smokey Robinson, and Stevie Wonder. They are presented as they lived and worked: a clan of friends, lovers, competitors, and sometimes vicious foes. Motown reveals how the hopes and dreams of each affected the lives of the others and illustrates why this singular story is a made-in-America Greek tragedy, the rise and fall of a supremely talented yet completely dysfunctional extended family. Based on numerous original interviews and extensive documentation, Motown benefits particularly from the thousands of pages of files crammed into the basement of downtown Detroit’s Wayne County Courthouse. Those court records provide the unofficial—and hitherto largely untold—history of Motown and its stars, since almost every relationship between departing singers, songwriters, producers, and the label ended up in litigation. From its peaks in the late 1960s and early 1970s, when Motown controlled the pop charts and its stars were sought after even by the Beatles, through the inexorable slide caused by their failure to handle their stardom, Motown is a riveting and troubling look inside a music label that provided the unofficial soundtrack to an entire generation.From the Hardcover edition.