Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process."James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."--William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.

    The stories she loves most follow other organic patterns found in nature―spirals, meanders, and explosions, among others. Alison’s manifesto for new modes of narrative will appeal to serious readers and writers alike. As Jane Alison writes in the introduction to her insightful and appealing book about the craft of writing: “For centuries there’s been one path through fiction we’re most likely to travel―one we’re actually told to follow―and that’s the dramatic arc: a situation arises, grows tense, reaches a peak, subsides. . . . But: something that swells and tautens until climax, then collapses? Bit masculo-sexual, no? So many other patterns run through nature, tracing other deep motions in life. Why not draw on them, too?”W. G. Sebald’s The Emigrants was the first novel to show Alison how forward momentum can be created by way of pattern, rather than the traditional arc―or, in nature, wave. Other writers of nonlinear prose considered in her “museum of specimens” include Nicholson Baker, Anne Carson, Marguerite Duras, Jamaica Kincaid, Clarice Lispector, Gabriel García Márquez, Susan Minot, David Mitchell, Caryl Phillips, and Mary Robison.Meander, Spiral, Explode is a singular and brilliant elucidation of literary strategies that also brings high spirits and wit to its original conclusions. It is a liberating manifesto that says, Let’s leave the outdated modes behind and, in thinking of new modes, bring feeling back to experimentation. It will appeal to serious readers and writers alike.

    Seasoned researchers and educators Gregory G. Colomb and Joseph M. Williams present an updated third edition of their classic handbook, whose first and second editions were written in collaboration with the late Wayne C. Booth. The Craft of Research explains how to build an argument that motivates readers to accept a claim; how to anticipate the reservations of readers and to respond to them appropriately; and how to create introductions and conclusions that answer that most demanding question, “So what?” The third edition includes an expanded discussion of the essential early stages of a research task: planning and drafting a paper. The authors have revised and fully updated their section on electronic research, emphasizing the need to distinguish between trustworthy sources (such as those found in libraries) and less reliable sources found with a quick Web search. A chapter on warrants has also been thoroughly reviewed to make this difficult subject easier for researchers Throughout, the authors have preserved the amiable tone, the reliable voice, and the sense of directness that have made this book indispensable for anyone undertaking a research project.

    Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.Best-selling author and multiple award-winner Phil M. Jones is highly regarded as one of the world's leading sales trainers.

    Why? In a world where information refreshes endlessly and the workday feels like a race to react to other people's priorities faster, frazzled and distracted has become our default position. But what if the exhaustion of constant busyness wasn't mandatory? What if you could step off the hamster wheel and start taking control of your time and attention? That's what this book is about. As creators of Google Ventures' renowned "design sprint," Jake and John have helped hundreds of teams solve important problems by changing how they work. Building on the success of these sprints and their experience designing ubiquitous tech products from Gmail to YouTube, they spent years experimenting with their own habits and routines, looking for ways to help people optimize their energy, focus, and time. Now they've packaged the most effective tactics into a four-step daily framework that anyone can use to systematically design their days. Make Time is not a one-size-fits-all formula. Instead, it offers a customizable menu of bite-size tips and strategies that can be tailored to individual habits and lifestyles. Make Time isn't about productivity, or checking off more to-dos. Nor does it propose unrealistic solutions like throwing out your smartphone or swearing off social media. Making time isn't about radically overhauling your lifestyle; it's about making small shifts in your environment to liberate yourself from constant busyness and distraction. A must-read for anyone who has ever thought, If only there were more hours in the day..., Make Time will help you stop passively reacting to the demands of the modern world and start intentionally making time for the things that matter.

    In Process, acclaimed journalist Sarah Stodola examines the creative methods of literature’s most transformative figures. Each chapter contains a mini biography of one of the world’s most lauded authors, focused solely on his or her writing process. Unlike how-to books that preach writing techniques or rules, Process puts the true methods of writers on display in their most captivating incarnation: within the context of the lives from which they sprang. Drawn from both existing material and original research and interviews, Stodola brings to light the fascinating, unique, and illuminating techniques behind these literary behemoths.

    Author Mike Rohde shows you how to incorporate sketchnoting techniques into your note-taking process--regardless of your artistic abilities--to help you better process the information that you are hearing and seeing through drawing, and to actually have fun taking notes. The Sketchnote Handbook explains and illustrates practical sketchnote techniques for taking visual notes at your own pace as well as in real time during meetings and events. Rhode also addresses most people's fear of drawing by showing, step-by-step, how to quickly draw people, faces, type, and simple objects for effective and fast sketchnoting. The book looks like a peek into the author's private sketchnote journal, but it functions like a beginner's guide to sketchnoting with easy-to-follow instructions for drawing out your notes that will leave you itching to attend a meeting just so you can draw about it.

    The Portable MFA gives you all of the essential information you would learn in the MFA program in one book. Covering fiction, memoirs, personal essays, magazine articles, poetry, and playwriting, this book provides you with:Inspiration and tips on revision, stamina, and productivityClear instruction on the craft behind the artDetailed reading lists to expand your literary horizonsExercises to improve your writing endeavorsBy heeding the advice in The Portable MFA, you will gain the wisdom and experience of some of today's greatest teachers, all for just the price of a book.

    It should be carefully sewn into the fabric of the story to create tension-filled moments that will keep readers turning pages. In Writing with Emotion, Tension, & Conflict, you'll learn how to layer emotional moments and deep connections to create a tapestry filled with conflict, pathos, and genuine feeling.- Create emotional depth, conflict, and tension in your novel by carefully crafting your plot, characters, setting, word choice, and more. - Learn what makes readers "tick"--and what will elicit the strongest emotional responses. - Write believable, emotional scenes and dialogue--and trim away the sappiness.When writing a novel, your ultimate goal is to make readers smile, weep, rage, and laugh right along with your characters. Writing with Emotion, Tension, & Conflict will show you how to evoke a multitude of feelings in your readers--and keep them coming back for more.

    It all begins with understanding how the world sees you—at your best. How the World Sees You gives you the step-by-step method to describe yourself in just two or three words. This short phrase is your Anthem, the tagline for your personality. Your Anthem guides you like a mission statement, helping you to build your team, write a LinkedIn profile, or captivate an audience.This book includes a private code to unlock one free Fascination Advantage® online assessment. Your customized online report, based on Sally Hogshead's extensive research on what fascinates listeners, will reveal how you fascinate others, includingYour top two Fascination Advantages in communication The personality Archetypes you need on your team to optimize your success The five words to describe your personality's highest valueTo become more successful, you do not have to change who you are—you have to become more of who you are. How the World Sees You reveals who you are at your best so you can create better relationships, grow your business, and become intensely valuable to those who matter most.

    You’ve accumulated hardwon knowledge and mastered the solution to a difficult problem. Now you want to put it out into the world— and be recognized for your expertise, like those you’ve watched reap the benefits of a published book. You know you have to write it. You’ve heard it from people for years: you should really write a book. They’re right. It’s time for you to write the book that cements your legacy and impacts other people—and maybe even the world. So why haven’t you done it yet? The truth is, writing a book is scary. Is your idea good enough? How do you structure it, write it, and stay motivated? What if you actually finish it, and it’s bad? Worst of all: what if you publish it, and no one cares? If this sounds familiar, The Scribe Method will help you navigate these fears on your journey to becoming a published author. Guided by experts Tucker Max and Zach Obront, you’ll overcome the obstacles that have held you back with a simple, time-saving, effective method to writing a great book, and learn the step-by-step process that has created hundreds of bestselling titles.

    Complete with self-critique questions to help you assess your work, these exercises challenge you to experiment with the diverse writing styles as you clarify your own.Make the most of Josip Novakovich's insightful, mind-expanding workshop and come away with a stronger voice, a broader perspective and better fiction.

    For managers and teachers -- and anyone else who talks and expects someone to listen -- Confessions of a Public Speaker provides an insider's perspective on how to effectively present ideas to anyone. It's a unique, entertaining, and instructional romp through the embarrassments and triumphs Scott has experienced over 15 years of speaking to crowds of all sizes.With lively lessons and surprising confessions, you'll get new insights into the art of persuasion -- as well as teaching, learning, and performance -- directly from a master of the trade.Highlights include:Berkun's hard-won and simple philosophy, culled from years of lectures, teaching courses, and hours of appearances on NPR, MSNBC, and CNBCPractical advice, including how to work a tough room, the science of not boring people, how to survive the attack of the butterflies, and what to do when things go wrongThe inside scoop on who earns $30,000 for a one-hour lecture and whyThe worst -- and funniest -- disaster stories you've ever heard (plus countermoves you can use)Filled with humorous and illuminating stories of thrilling performances and real-life disasters, Confessions of a Public Speaker is inspirational, devastatingly honest, and a blast to read.

    Packed with practical, actionable advice, the new fourth edition of Let's Get Digital delivers the very latest best practices on publishing your work and building audience.* Boost your writing career with marketing strategies that are proven to sell more books.* Discover expert tips on platform building, blogging and social media.* Learn which approaches are best for selling fiction vs. non-fiction.* Implement powerful ways to make your ebooks more discoverable.* Increase your visibility by optimizing keywords and categories.* Weigh the pros and cons of Kindle Unlimited, and find out exactly how to tweak your promotional plans depending on whether you stay exclusive to Amazon or opt for wider distribution.And that's just for starters...

    From crafting your own obituary to penning an ode to an onion, each page of this playful journal invites inspiration and provides plenty of space to write. Brimming with entertaining exercises from the literary minds of the San Francisco Writers' Grotto, this is the ultimate gift for scribes of every stripe.