From Adam Smith and Andrew Carnegie to Bill Gates and Warren Buffett, The Business Book is perfect for college students, would-be entrepreneurs, or anyone interested in how business works.The Business Book is the perfect primer to key theories of business and management, covering inspirational business ideas, business strategy and alternative business models. One hundred key quotations introduce you to the work of great commercial thinkers, leaders, and gurus from Henry Ford to Steve Jobs, and to topics spanning from start-ups to ethics.

    Here are approximately 3900 different kinds, from simple hitches to "Marlingspike Seamanship." Mr. Ashley has included almost everything there is to know about them. Precisely named and classified (some new ones for the first time officially), they can be easily found in the big index. He tells when they appeared, something about their history, and what they are good for. Above all, Mr. Ashley gives explicit directions on how to tie them. He describes each step simply and clearly in the text and has penned right alongside some 7000 drawings to make it still more graphic. This book and a piece of cord will open a new and challenging world of practical adventure to readers of all ages. There are many distinctive features to this informal encyclopedia. Outstanding are the delightful sketches and illustrations by the author that enliven every page. Mr. Ashley, a prominent marine artist, is at his best here. Sailors have been the greatest experimenters with rope, but since they have no monopoly on the art, the author describes knots used in over ninety other occupations. These range alphabetically from Archer to Yachtsman, and aesthetically from Florist to Hangman. The forty-one chapters include knots classed under such general types as "Hooks, Beckets, and Toggles," "The Noose," and "Tricks and Puzzles." Mr. Ashley has devoted eleven years to writing this book, and it is based on forty years of looking for, trying out, and thinking up new knots. His drawings abound in humor and the text is full of colorful anecdotes. THE ASHLEY BOOK OF KNOTS will make a unique and permanent addition to any library.

    From ancient and medieval philosophers such as Confucius and Thomas Aquinas, to revolutionary thought leaders such as Thomas Jefferson and Leon Trotsky, to the voices who have shaped modern politics today -- Mao Zedong, Malcolm X, Che Guevara, and more -- "The Politics Book" clearly and simply explains more than 100 groundbreaking ideas in the history of political thought.With easy-to-follow graphics, succinct quotations, and accessible text, "The Politics Book" is an essential reference for students and anyone wondering how politics works.

    People unknowingly endanger or injure their brains, stress them by working at a frenzied pace and not getting enough sleep, pollute them with caffeine, alcohol, and drugs, and deprive them of proper nutrients. Brain dysfunction is the number one reason people fail at school, work, and relationships. The brain is the organ of learning, working, and loving—the supercomputer that runs our lives. It’s very simple: when our brains work right, we work right—and when our brains have trouble, we have trouble in our lives.Luckily, it’s never too late: the brain is capable of change, and when you care for it, the results are amazing. Making a Good Brain Great gives you the tools you need to optimize your brain power and enrich your health and your life in the process. The principles and exercises in this book, based on years of cutting-edge neuroscience research and the experiences of thousands of people, provide a wealth of practical information to teach you how to achieve the best brain possible. You will learn:•how to eat right to think right•how to protect your brain from injuries and toxic substances•how to nourish your brain with vitamins and do mental workouts to keep it strong•the critical component of physical exercise, and which kinds work best•how to rid your brain of negative thoughts, counteract stress, and much moreFull of encouraging anecdotes from Dr. Amen’s many years of experience, Making a Good Brain Great is a positive and practical road map for enriching and improving your own greatest asset—your brain.From the Hardcover edition.

    . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed are• eight headlines that work--and how to use them• eleven ways to make your copy more readable• fifteen ways to open a sales letter• the nine characteristics of successful print ads• how to build a successful freelance copywriting practice• fifteen techniques to ensure your e-mail marketing message is openedThis thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy."I don't know a single copywriter whose work would not be improved by reading this book." --David Ogilvy

    Famous for his decadent photography, Newton shares his life and times in a tell-all that reveals as much about his narcissism as his artistry.

    Porn stars, supermodels, transsexuals, hillbillies, friends, pets, and celebrities do for photographer Terry Richardson what they do for no other because in his world, taboos are null and void, and fashion finds sex a perfect fit.

    In this volume, first published in 1979, Krenov invites the reader into his workshop, where he shares his techniques and uncompromising approach to craftsmanship, along with thoughts about his work and its place in the world. Photo sequences show how Krenov composes a cabinet directly in the wood, without dimensioned drawings. He also discusses working with shop-sawn veneers, the technique of fitting curved doors, and the problems of accuracy and mistakes. The book concludes with a detailed exploration of three furniture projects: a curved showcase cabinet, a writing table with drawer, and a chess table.

    Its goal is to inspire photographers of all levels who wish to improve their work, as well as readers interested in deepening their understanding of the art of photography. Each volume is introduced by a well-known student of the featured photographer. In this book, Larry Fink--well-known for his layered pictures in social settings--explores composing photographs and improvising within a scene to create images with both feeling and meaning. Through words and photographs, he reveals insight into his own practice and discusses a wide range of creative issues, from connecting with the subject in front of the lens to shaping a vision that is authentic. Photographer Lisa Kereszi, a student of Larry Fink, provides the introduction.Larry Fink (born 1941) has been a professor at Yale University School of Art; Cooper Union School of Art and Architecture; Parsons the New School for Design; and Tyler School of Art, Temple University. Currently, he is a tenured professor of photography at Bard College. His work has been widely exhibited in the United States, including solo exhibitions at Light Gallery, New York; Massachusetts Institute of Technology, Cambridge; Museum of Modern Art, New York; and San Francisco Museum of Modern Art.Lisa Kereszi is a photographer and educator. She is now the director of undergraduate studies at the Yale University School of Art, where she has taught since 2004. She has published five books, including "Fun and Games" and "Joe's Junk Yard." Her work is in the collections of the Whitney Museum of American Art, New York, and the Brooklyn Museum, and has appeared in the "New Yorker," "Harper's" and the "New York Times Magazine."

    Now, for the first time, del Toro reveals the inspirations behind his signature artistic motifs, sharing the contents of his personal notebooks, collections, and other obsessions. The result is a startling, intimate glimpse into the life and mind of one of the world's most creative visionaries. Complete with running commentary, interview text, and annotations that contextualize the ample visual material, this deluxe compendium is every bit as inspired as del Toro is himself.Contains a foreword by James Cameron, an afterword by Tom Cruise, and contributions from other luminaries, including Neil Gaiman and John Landis, among others.

    For these beginning and intermediate enthusiasts, National Geographic Birding Essentials is a must. Comprehensive and authoritative, yet engaging and user-friendly, it teaches readers how to begin and improve their birding... what to look and listen for... and how to make sense of what they see and hear. A unique visual component shows actual field guide pages and how to read them, while another compares the same bird in photography versus artwork and explains how to use both for species identification. National Geographic's quality photography is a major highlight of the book, supplemented by pencil drawings and full-color maps to give the novice and intermediate birder a full range of visual information.Field Ornithologists Jonathan Alderfer and Jon Dunn have crafted a masterful guide, striking just the right balance of practical information and reader-friendly tone. Chapters discuss the pleasures of birding, equipment needed, how to read range maps, birds' physical features, how to identify birds, identification challenges, bird classification and suggested books and journals for building a fine birding library.National Geographic has established a stellar reputation among birders with our blockbuster Field Guide to the Birds of North America. The tradition continues as we serve an entry-level market that continually needs the helpful, up-to-the-minute information found in National Geographic Birding Essentials.

    Psych 101 cuts out the boring details and statistics, and instead, gives you a lesson in psychology that keeps you engaged - and your synapses firing.From personality quizzes and the Rorschach Blot Test to B.F. Skinner and the stages of development, this primer for human behavior is packed with hundreds of entertaining psychology basics and quizzes you can't get anywhere else.So whether you're looking to unravel the intricacies of the mind, or just want to find out what makes your friends tick, Psych 101 has all the answers - even the ones you didn't know you were looking for.

    The chapters focus on description, interpretation, evaluation, and theory and provide a sound b

    At the very heart of responsibility is industry and commerce, with everyone now racing to create their 'environmental' business strategy. In line with this awareness, there is much discussion about the 'green marketing opportunity' as a means of jumping on this bandwagon.We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand "look" good; we need a green marketing that "does" good."The Green Marketing Manifesto" provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a 'Green Matrix' as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt.

    An excellent, comprehensive overview of the life and work of the groundbreaking artist who broke down the boundaries between photography and graphic design with his innovative techniques.