Unfortunately, it's not always easy to know what will successfully drive traffic, leads, and sales. If you want to stand out from your competition, your SEO needs a distinctive blend of creativity and logic.Maybe you're a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility.When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table.

    You can move them to tears, to laughter, and most important, you can move them to action!Packed with advice you can put to use right away, you’ll learn how to keep your audience eager and ready to hear from you.What pragmatic and actionable tactics will you learn?How to quickly communicate your unique value.The secret to connecting with the emotions of your desired audience.The foolproof method for standing apart from your competition.The most common marketing mistakes even smart business owners make and how to avoid them.The singular best way to create an authentic, consistent brand.Also the following insights:The 4 critical elements you must have in place to keep your audience engaged.Six different ways you can use stories in your business.A step-by-step guide for finding your most powerful brand voice.How to structure a story so that your audience feels compelled to listen.PLUS, examples to jumpstart the process!Here’s what this book ISN’T: this isn’t about picking new colors, redesigning your logo or developing your website. This is about building a consistent, unique and authentic brand that attracts your most profitable customers.How will your business improve?Follow a process only a few LEADERS in their markets have figured outGet KNOWN for your unique valueCreate content your audience LIKES and sharesBuild - or rebuild - TRUST in your brandGather a loyal group of fans eager to BUY from youImplement these techniques and watch your profits skyrocket.Learn how to tell a better story and connect with a loyal audience by scrolling up and clicking the BUY NOW button at the top of this page!

     Through seven deployments commanding sailors in the complex and dangerous world of nuclear submarine warfare, Jon Rennie experienced a deep form of leadership. On a sub, there is no escape. No “after work.” No home to commute to. You live and lead side-by-side with the crew, every day. What Rennie didn’t realize was how much his time underwater prepared him to lead global industrial businesses and startups across multiple industries. Becoming a leader worth following begins—and ends—with people. “This book cuts to the heart of the matter of leadership: it’s all about people.” Says Joshua D. Cotton, PhD, Founder and CEO, VetStoreUSA With a special foreword by John Brubaker, Author of Seeds of Success, Rennie lays out a case for becoming a people-centered leader. Leaders have the watch. They are not only accountable for the results of the organization, but they are also responsible for the people who work for them. Leadership is a people business. The actions of a leader will have a deep impact on the lives and careers of the people they are responsible for. Natasha Goldstein, Founder and CEO, The Accountkeepers says, “As the founder of a fast-growing, people-based business, I could not put this book down. Unlike any other book on leadership I’ve read, Jon boils it down to what really matters: how you treat people.” Great leaders know that employees who are respected, appreciated, and are given the chance to grow will go the extra mile for your organization. This book provides real-world leadership wisdom written from a hands-on perspective. If you want to be a more effective leader, this is the one book you should read this year. “Start becoming a better leader today by reading this book.” Says Heather Eason, Founder and CEO, SELECT Power Systems

    It explains: what goes on at the track what to look for in horses and jockeys how to read a racing form and do simple handicapping how to manage betting funds and make wagers that stand a good chance of paying off. Complete with coverage of off-track and online betting, it's just what anyone needs to play the ponies-and win! Richard Eng (Las Vegas, NV) is a racing writer and handicapper for the Las Vegas Review-Journal, a columnist for the Daily Racing Form, and the host of a horseracing radio program in Las Vegas. He was formerly a part of the ABC Sports team that covered the Triple Crown.

    To make that move. To fulfill your vision. I want to take you closer to your goal, whether that be starting a billion-dollar unicorn, building a revolution, or just helping you better understand that change of any kind starts with you. You can be the Startup Hero. Startup Heroes are the ones that drive progress, and whether you bring us to another planet or make your neighborhood a nicer, happier place, you can become a Startup Hero. This book is the first step. It helps you take that first step. The step will be different for everyone. It might be to call that customer. It might be to draw up a design concept. It might be to talk to your boss. With this book, I hope to guide people to think big, drive change and go full speed ahead. I am giving them a pledge to do their work for good, and I am giving them some of the tools they need to accomplish their goals. This book is hard. It takes you through a variety of activities, questions, stories and challenges (even puzzles and poems) working both the right and left side of your brain and all the parts in between. The activities I propose are challenging and sometimes even embarrassing. The questions I ask are probing and provoking. The stories I tell are used as examples to guide you toward what I call Startup Heroism. So, why would you read this book? Well, I have worked for 30 years for entrepreneurs. I have supported, funded and coached Startup Heroes all my working life. And I have tested the concepts of this book on the students at Draper University and they have come out to be some of the most interesting, dynamic, and motivated people the world has ever seen. In fact, we have had about 1000 students from over 60 different countries come through the program at this writing, and they have started more than 300 companies! I wrote this book so that some of the thinking that I applied to Draper University could be spread wider, in hopes that these messages would reach other potential Startup Heroes (maybe you) who might make an impact on the world, be proactive about their work, or at the very least, improve their lives. So, I implore you. Read this book, try this book, do this book, play this book, absorb this book, experience this book. It might surprise you. It might thrill you. It might drive you. It might kill you. At the very least, I hope it will give you a perspective on how real progress is made, and at the very best, it might just change your life.

    Between Grit and Grace will show you that success comes when you are comfortable living in the space between grit and grace—grit meaning being resilient and taking charge of your life (socially-acceptable masculine attributes), and grace meaning showing others mercy (socially-acceptable feminine trait). Author Sasha Shillcutt, MD, a nationally lauded, award-winning physician and speaker, will explain how to give yourself permission to disappoint nice people (and know that you are still a nice person anyway). You’ll learn how to stop apologizing for showing your strength and grit, and embrace your grace, too. This is where personal peace lives. Dr. Shillcutt, taught herself how to be a gritty, grace-filled leader and live authentically. Now, she wants to help other women be brave enough to do the same. Her passion is empowering and encouraging women to be brave enough in their professional and personal lives. She believes women cannot be too brave, too kind, too strong, too smart, too funny, too beautiful, or too authentic. Using real-life stories—ranging from women in law and medicine to women in education—the book explains how women can be feminine and formidable. Leadership and lipstick are not mutually exclusive. You’ll realize you can be bossy and caring, fearless and vulnerable, relentless and forgiving, smart and humble—and make it to the top. Across the space of ten chapters, you’ll learn how to navigate the forces that have shaped the modern workplace while doing so with grit and grace. When a woman lives authentically—she succeeds.

    Watts packs in plenty of gasp-inducing passages."-Newark Star Ledger"Like it or not, Hugh Hefner has affected all of us, so I treasured learning about how and why in the sober biography."-Chicago Sun Times"This is a fun book. How could it not be? Watts aims to give a full account of the man, his magazine and their place in social history. Playboy is no longer the cultural force it used to be, but it made a stamp on society."-Associated Press"In Steven Watts' exhaustive, illuminating biography Mr. Playboy, Hefner's ideal for living -- marked by his allegiances to Tarzan, Freud, Pepsi-Cola and jazz -- proves to be a kind of gloss on the Protestant work ethic."-Los Angeles TimesGorgeous young women in revealing poses; extravagant mansion parties packed with celebrities; a hot-tub grotto, elegant smoking jackets, and round rotating beds; the hedonistic pursuit of uninhibited sex. Put these images together and a single name springs to mind-Hugh Hefner. From his spectacular launch of Playboy magazine and the dizzying expansion of his leisure empire to his recent television hit The Girls Next Door, the publisher has attracted public attention and controversy for decades. But how did a man who is at once socially astute and morally unconventional, part Bill Gates and part Casanova, also evolve into a figure at the forefront of cultural change?In Mr. Playboy, historian and biographer Steven Watts argues that, in the process of becoming fabulously wealthy and famous, Hefner has profoundly altered American life and values. Granted unprecedented access to the man and his enterprise, Watts traces Hef's life and career from his midwestern, Methodist upbringing and the first publication of Playboy in 1953 through the turbulent sixties, self-indulgent seventies, reactionary eighties, and traditionalist nineties, up to the present. He reveals that Hefner, from the beginning, believed he could overturn social norms and take America with him.This fascinating portrait illustrates four ways in which Hefner and Playboy stood at the center of several cultural upheavals that remade the postwar United States. The publisher played a crucial role in the sexual revolution that upended traditional notions of behavior and expectation regarding sex. He emerged as one of the most influential advocates of a rapidly developing consumer culture, flooding Playboy readers with images of material abundance and a leisurely lifestyle. He proved instrumental-with his influential magazine, syndicated television shows, fashionable nightclubs, swanky resorts, and movie and musical projects-in making popular culture into a dominant force in many people's lives. Ironically, Hefner also became a controversial force in the movement for women's rights. Although advocating women's sexual freedom and their liberation from traditional family constraints, the publisher became a whipping boy for feminists who viewed him as a prophet for a new kind of male domination.Throughout, Watts offers singular insights into the real man behind the flamboyant public persona. He shows Hefner's personal dichotomies-the pleasure seeker and the workaholic, the consort of countless Playmates and the genuine romantic, the family man and the Gatsby-like host of lavish parties at his Chicago and Los Angeles mansions who enjoys well-publicized affairs with numerous Playmates, the fan of life's simple pleasures who hobnobs with the Hollywood elite.Punctuated throughout with descriptions and anecdotes of life at the Playboy Mansions, Mr. Playboy tells the compelling and uniquely American story of how one person with a provocative idea, a finger on the pulse of popular opinion, and a passion for his work altered the course of modern history.Spans from Hefner's childhood to the launch of Playboy magazine and the expansion of t

    Our format - called "blinks" - have been developed with your mobile device in mind from day one. Whether you want to make the most of your waiting time or just quickly get a handle on a new topic, our blinks fit smoothly into your everyday routine.

    In this powerful guide to achieving independence, entrepreneur and inspirational speaker Keith Cameron Smith shares ten crucial principles to help you make the leap from ordinary follower to extraordinary leader, including   • Entrepreneurs have an empowering perspective of failure. Employees see failure as bad. Learn to see setbacks not as a form of rejection, but as feedback to help you learn and grow. • Entrepreneurs are solution finders. Employees are problem solvers. Instead of quick fixes, seek out permanent solutions that save time and money. • Entrepreneurs look into the future. Employees look into the past. Choose where you want to go, take consistent steps in that direction, and work toward it relentlessly.   Begin building a better future today. Even if you can’t start your own business, you can make positive changes right now, in your cubicle or your corner office, by adopting an entrepreneurial spirit. By following Keith Cameron Smith’s expert advice, you too can take control of your career and your life, once and for all!  Foreword by Sharon Lechter  Praise for Keith Cameron Smith’s The Top 10 Distinctions between Millionaires and the Middle Class   “Everyone can be a millionaire. You just need to know the 10 Distinctions. Learn, use, and study these great distinctions and become a millionaire.”—Mark Victor Hansen, co-author of The One Minute Millionaire and Chicken Soup for the Soul   “Filled with wisdom and knowledge that leads to freedom and abundance.”—Nido R. Qubein, author of Stairway to Success

    You will learn:- How to get your website on the first page of Google- How to get your website showing up multiple times on the first page (one of my websites shows up 6 in the first 7 results!!)- The 3 'Dirty Secrets' that expensive SEO (Search Engine Optimisation) Experts don't want you to know- What you can do for the price of 2 ½ cups of coffee that could have your website ranking top in as little as a day (I have done exactly this and I’ll show you how)- The small things you can do to make a BIG difference- How to analyse your online competition and find their weaknesses- How to pull off the famous ‘Google Leapfrog’- What the recent Google changes mean for people using pre-April 2012 strategies – and it’s not good news!- How to make people click on your website even if it shows up below your competitors!- How to avoid the deadly mistakes that can lead to Google removing your site from the listings- How to survive and thrive post-PenguinWhat most people don't understand is that once you know what to do, it's actually extremely straightforward to rank highly in Google. But there's a lot of misinformation and misunderstanding out there.Tim Kitchen is a Search Engine ranking expert and online business owner currently personally in charge of SEO for over 50 businesses as well as his own businesses in some incredibly competitive markets. He also regularly teaches SEO to more than 2,000 small business owners through his books, courses and videos.In this updated version of the book he shares everything he has learnt from the past 7 years of getting websites to the top of Google.

     Do you want to experience your one life—your whole life—to its fullest measure? In this stirring book, author, blogger and lifestyle entrepreneur, Tal Gur offers his own transformational journey as an inspiring example and practical guide to implementing the art of fully living to its fullest potential. You’ll learn how to actualize your potential by forging all aspects of your life through the process built into your life goals. Once you discover “the art of fully living,” there is no going back; it will feel unacceptable to settle for less than your dreams—and what’s more, you’ll dream even more wildly, aspiring to action with greater clarity of purpose, broader horizons of possibility, and holistic vision across all areas of your life. The very structure of this book models Tal’s immersive approach to goal-driven living: each chapter of The Art of Fully Living is dedicated to a year of focus—socializing, fitness, freedom, contribution, love, adventure, wealth, relationship, spirituality, and creativity—and follows Tal’s endeavors as he works toward fulfilling 100 life goals in only 10 years. This daunting ambition, springing from one late-night conversation among friends and a gnawing discontentment within the typical “success” story, becomes extremely relatable through Tal’s bold storytelling; what’s more, the deep lessons learned become immediately applicable for your own purposes as Tal thoughtfully extracts the actionable wisdom from his own experiences to articulate the principles and techniques of “the art of fully living.” The Art of Fully Living takes you along the exhilarating ride of Tal’s journey while illuminating your own possible life-goal trajectory: as Tal relates how he socialized nonstop in vibrant Melbourne to master English and trained intensively to complete Ironman New Zealand and practice ancient Thai martial arts, you’ll learn how to apply immersion to achieve your own life goals; as Tal describes how he eliminated his crushing student debt in one year and attained financial and location independence, you’ll learn how to simplify your life, recognize your own present wealth, and turn your passions into a living; and as Tal animates his experiences learning to surf and salsa, to drum in a troupe and compose electronic music, and to write this very book, you’ll learn how to let your intuition be your guide, reveal your authentic core, and achieve flow—among the myriad other adventures and take-aways that fill this book. Tal not only introduces the idea that the art of fully living is another skill to master but also guides you through honing this skill with chapter lessons and actionable key takeaways. This is especially for you if you find yourself frustrated often, feeling low, or if you’re struggling while asking yourself “What do I REALLY want?” You will find your calling. You will define your life goals. You will discover how to leverage your strengths to achieve your dreams. You will know what it means to be truly free. You will be fulfilled by the path you have chosen to take from this point on. Can you imagine what the world would be like if everyone discovered and did what made them feel fully alive? Your dreams are your dreams for a reason; they are rooted in your deepest understanding of who you want and can become.

    It is at once a collection of biographies and a testament of female empowerment.   Juliette Gordon Low showed what’s good for the goose is good for the gander when she created the Girl Scouts of America. Sarah Josepha Hale—authoress of Mary Had a Little Lamb—convinced Lincoln to launch a national day of thanks, while Anna Jarvis persuaded President Wilson to initiate a day in tribute of mothers. Estée Lauder revolutionized the cosmetics industry. The tradition of these Mothers of Invention continued when, compliments of knitter Krista Suh, the heads of millions were adorned with pink pussy-cat ears in the largest women’s march in history. These women who launched prove—in the words of Rosie the Riveter—“We can do it!”   In Women Who Launch, readers will find: The stories behind renowned companies, brands, and organizations and the diverse women who launched them. Empowering quotes from strong women and those who refused to be kept down. Motivation to all women who want to succeed in their careers, launch companies, and change the world.   “These soaring stories will inspire you to live your dreams!” —Becca Anderson, author of The Book of Awesome Women

    Vaitheeswaran co-founded India’s first e-commerce company. Yet, years later, when e-commerce was exploding in India—despite enjoying first-mover advantage—Indiaplaza shut down. What went wrong? Lack of funding? Wrong strategies? Or was it ‘something else’?For the first time ever, Vaitheeswaran reveals that it was indeed something else—a set of inexplicable events that destroyed what could have been a profitable business (an extreme rarity among technology start-ups). He bares his extraordinary trials and tribulations while dealing with business failure and the impossible pressures that can threaten entrepreneurs in India. Coming at the back of stories of young start-ups raising billions of dollars in funding and creating unicorns in just a few years, as well as the recent setbacks in the e-commerce industry, Failing to Succeed delves deep into the dark side of starting up and its myriad pitfalls.Filled with interesting anecdotes, tongue-in-cheek observations, amazing customer insights, hard-hitting predictions and behind-the-scenes industry happenings, this book is an extraordinary unravelling of the challenges facing technology start-ups in India. It is a must-read for aspiring entrepreneurs, investors, industry professionals or business school students, and anyone interested in India’s start-up ecosystem.A powerful narration, Failing to Succeed is eventually about finding ways to move forward and succeed despite failures...

    The book begins with an Overview section. This provides an introduction to Financial Management and to the Financial Environment. The next part covers Financial Planning and Analysis. This section explains concepts like taxes, cash flow, financial statements, and analysis of funds flow and statements. It also discusses financial planning and forecasting.The third part covers the Fundamental Valuation Concepts. This section looks at risk and return, and Securities valuation. The next two parts focus on capital structure, budgeting and dividends. These sections discuss cost of capital, capital structure, planning the capital structure, share valuation and dividend policy. The chapter on Capital budgeting also includes techniques of capital budgeting and analyzing risks in capital budgeting. Part seven goes into Long Term Financing. It covers securities market and sources of long term finance.The next part discusses Working Capital Management. It covers topics like working capital policy and financing, inventory management, and cash and credit management. The last part looks at some special topics like acquisitions, restructuring and mergers. It also discusses international finance management, and project finance, leasing and hire purchase.Fundamentals Of Financial Management provides a good coverage of the basic concepts relating to the financial environment. The topics explained include tax systems, financial institutions, banking arrangements and the regulatory framework. All the concepts are explained using numerous examples and illustrations. Besides the illustrations given within the chapter, additional concepts, tools and techniques with illustrations are provided at the end of chapter sections. The book takes an analytical approach, and explains the various analytical methods in context.

    Most women entrepreneurs are stuck at the “mom and pop” level, just getting by, or in many cases, running out of cash. Julia Pimsleur shares her inspiring story of building her own company and raising millions in capital in a guide for women like her who have a great idea and need to find the resources to take it into the big leagues.In Million Dollar Women, Pimsleur introduces you to seven women who, instead of “leaning in,” simply left corporate America and “marched in” to the world of entrepreneurship. They have raised capital, developed powerful networks, and generated multimillion-dollar companies from scratch. When Pimsleur herself started Little Pim, a company that produces a program for young children to learn foreign languages, she wanted to create an exceptional experience. But soon she realized that she had to think and behave differently to become the head of a multimillion-dollar company. Eventually she transformed from a creative person with a business idea into a CEO running a business with a creative idea at its center.Million Dollar Women will teach you the concepts, the lexicon, and the steps for taking a business big. It shows you how to network, when to delegate, and when to get extra coaching. Above all, it provides help for overcoming the kind of emotional hurdles you have to jump to join the million dollar-plus business owners—and cheers you on in overcoming every obstacle. With her friendly, pragmatic advice, humor, and an appendix of exercises to take your ideas from theory to practice, Julia Pimsleur’s book is an invaluable reference.