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Study Guide for Use with Understanding Economics: A Contemporary Perspective by Mark Lovewell
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Things a Little Bird Told Me: Confessions of the Creative Mind
Biz Stone - 2014
Things a Little Bird Told Me From GQ's "Nerd of the Year" to one of Time's most influential people in the world, Biz Stone represents different things to different people. But he is known to all as the creative, effervescent, funny, charmingly positive and remarkably savvy co-founder of Twitter-the social media platform that singlehandedly changed the way the world works. Now, Biz tells fascinating, pivotal, and personal stories from his early life and his careers at Google and Twitter, sharing his knowledge about the nature and importance of ingenuity today. In Biz's world: Opportunity can be manufactured Great work comes from abandoning a linear way of thinking Creativity never runs out Asking questions is free Empathy is core to personal and global success In this book, Biz also addresses failure, the value of vulnerability, ambition, and corporate culture. Whether seeking behind-the-scenes stories, advice, or wisdom and principles from one of the most successful businessmen of the new century, Things a Little Bird Told Me will satisfy every reader.
Outstanding!: 47 Ways to Make Your Organization Exceptional
John G. Miller - 2009
Miller has provided a road map for organizations to become exceptional--just follow the path laid out. Definitely a must read!" --Dave Ramsey, author of Total Money Makeover and host of The Dave Ramsey Show Every day outstanding organizations do things and promote values that ensure they will retain customers, grow revenues, increase market share, and build their reputations. People in these organizations hold values and take actions-- individually and collectively--that are not always easy or obvious but are fundamentally powerful.Informed by his own commitment to the concept of personal accountability and enlivened by compelling true stories from exceptional organizations, in this insightful and accessible book John Miller identifies the principles and behaviors that distinguish such organizations from the pack and provides readers with ways to integrate them into their own work.With its pithy entries that carry significant impact, Outstanding is by turns a playbook, a guide, and an inspiration. It is filled with practical ideas that can--and should--be used every single day by individuals and teams from the boardroom to the stockroom for creating a distinguished organization with which customers and stakeholders will want to work.
The Art of the Sale
Philip Delves Broughton - 2012
Across the globe, in economies big and small, selling is the very engine of commerce and industry. In America, millions work in sales—more than in manufacturing, marketing, or even finance. Yet, when Philip Delves Broughton was studying at Harvard Business School, he couldn’t find a single course on sales. Indeed, very few schools teach this subject. The best-educated people of the business world are clueless about one of its most vital functions, and this ignorance has enormous consequences for the economy, and for all of us.Delves Broughton draws on extensive research, intrepid reporting, and personal experience to show the essence of sales as it manifests itself from Moroccan souks to Tokyo side streets to Wall Street trading floors, and ultimately to the countless acts of selling we all engage in every day. Along the way, he uncovers fresh answers to perennial questions about the art and science of sales: why do Americans have such extreme views on the subject (from Dale Carnegie to “Death of a Salesman”)? Can a great salesman be made, or he is born? Does a salesman have to believe in his product? Is selling ever ethical? Does it have to be? What exactly makes a great salesman, and can it be quantified?This isn’t another work about shortcuts, tips, or tricks, though it does offer a wealth of useful information on how the best salespeople make their craft an art. It’s a uniquely evidence-based investigation of the workings of a fascinating and undervalued endeavor.
Writing and Releasing Rapidly
Elana Johnson - 2019
You've heard the term "Rapid Release" and you're wondering if it's a viable strategy for you. This book has everything you need to get started writing and releasing quicker, as well as half a dozen case studies outlining 6 different Rapid Release Launches Elana has tried for herself. There's something for every Indie author, in every stage of their self-publishing career, though this isn't a how-to book on self-publishing. You'll get tips and tricks to organize a Rapid Release, as well as an entire chapter dedicated to the how-to of writing faster. Elana is transparent with her numbers, and she outlines many marketing strategies while detailing her thoughts behind her Rapid Release strategies that can be applied to any launch, regardless of how quickly the books come out. Get inspired in your Indie career with Elana!
Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention
John Ruhlin - 2016
Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies.But be warned, gifts with strings attached backfire.There is a right, and wrong, way to give.John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500 and his tactics lead to appreciative responses and wide-open check books.Through poignant personal stories and data-backed evidence, Ruhlin breaks down how anyone – from mail clerk to managing director – can master the magic of Giftology with these and more:• Mastering reciprocity, the hidden bottom line booster• Laser-targeting whom to give a gift and when to use thrift• Uncovering your client’s inner circle and becoming part of itGive wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.
Business Stripped Bare: Adventures of a Global Entrepreneur
Richard Branson - 2008
Discover why Virgin tried to take on one of the world's biggest superbrands, how Virgin Mobile USA holds the record as the fastest company in history to generate revenues of over one billion dollars (faster than Microsoft, Google and Amazon) and how Richard is the only person in the world to have built eight billion-dollar companies from scratch in eight different sectors.What qualities does Richard look for in the people he hires? How does he manage a crisis? Who are the entrepreneurs he most admires? Find out the true story behind Virgin Blue's success in Australia, what really happened when Virgin bid for Northern Rock and why Richard believes all businesses must work with governments to tackle climate change and invest in the future of our planet.Combining invaluable advice with the remarkable and candid inside stories of Virgin's greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference.
APE: Author, Publisher, Entrepreneur. How to Publish a Book
Guy Kawasaki - 2012
Because of this experience, I self-published my next book, What the Plus!, and learned first-hand that self-publishing is a complex, confusing, and idiosyncratic process. As Steve Jobs said, “There must be a better way.”With Shawn Welch, a tech wizard, I wrote APE to help people take control of their writing careers. APE’s thesis is powerful yet simple: filling the roles of Author, Publisher and Entrepreneur yields results that rival traditional publishing. We call this "artisanal publishing"--that is, when writers who love their craft control the publishing process and produce high-quality books.APE is 300 pages of tactical and practical inspiration. People who want a hype-filled, get-rich-quick book should look elsewhere. On the other hand, if they want a comprehensive and realistic guide to self-publishing,APE is the answer.
Wtf?: What's the Future of Business?: Changing the Way Businesses Create Experiences
Brian Solis - 2012
What's the Future of Business doesn't just explore trends and theories; it introduces a dynamic, actionable path to transformation. --
Evan Greene,
CMO, The Recording Academy, Producers of the GRAMMY Awards Rethink your business model to incorporate the power of user experiences What's the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus user experiences in relation to products, services, mobile, social media, and commerce, among others. This book explains why experience is everything and how the future of business will come down to shared experiences.Aligns the tenets of user experience with the concepts of innovative leadership to improve business performance and engagement and to motivate readers to rethink business models and customer and employee relationships Motivates readers to rethink business models, products and services, marketing, and customer and employee relationships with desired experiences in mind Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media, and is the author of Engage! and The End of Business as Usual! Discover how user experience design affects your business, and how you can harness its power for meaningful revenue growth
Oversubscribed: How to Get People Lining Up to Do Business with You
Daniel Priestley - 2015
In a world of endless choices, why does this happen? Why do people queue up? Why do they pay more? Why will they book months in advance? Why are these people and products in such high demand? And how can you get a slice of that action? In Oversubscribed, entrepreneur and bestselling author Daniel Priestley explains why…and, most importantly, how. This book is a recipe for ensuring demand outstrips supply for your product or service, and you have scores of customers lining up to give you money. Oversubscribed: Shows leaders, marketers, and entrepreneurs how they can get customers queuing up to use their services and products while competitors are forced to fight for business Explains how to become oversubscribed, even in a crowded marketplace Is full of practical tips alongside inspiring examples to alter our mindsets and get us bursting with ideas Is written by a successful entrepreneur who's used these ideas to excel in the ventures he has launched
Story Structure: The Key to Successful Fiction
William Bernhardt - 2003
Story structure is one of the most important concepts for a writer to understand—and ironically, one of the least frequently taught. In this book, New York Times-bestselling author William Bernhardt explains the elements that make stories work, using examples spanning from Gilgamesh to The Hunger Games. In each chapter, he introduces essential concepts in a direct and easily comprehended manner. Most importantly, Bernhardt demonstrates how you can apply these ideas to improve your own writing. William Bernhardt is the author of more than thirty books, including the blockbuster Ben Kincaid series of legal thrillers. Bernhardt is also one of the most sought-after writing instructors in the nation. His programs have educated many authors now published by major houses. He is the only person to have received the Southern Writers Gold Medal Award, the Royden B. Davis Distinguished Author Award (U Penn), and the H. Louise Cobb Distinguished Author Award (OSU), which is given "in recognition of an outstanding body of work that has profoundly influenced the way in which we understand ourselves and American society at large." The Red Sneaker Writing Center is dedicated to helping writers achieve their literary goals. What is a red sneaker writer? A committed writer seeking useful instruction and guidance rather than obfuscation and attitude. Red sneakers get the job done, and so do red sneaker writers, by paying close attention to their art and craft, committing to hard work, and never quitting. Are you a red sneaker writer? If so, this book is for you.
The Poetry of Yehuda Amichai
Yehuda Amichai - 2015
One of the major poets of the twentieth century, Amichai created remarkably accessible poems, vivid in their evocation of the Israeli landscape and historical predicament, yet universally resonant. His are some of the most moving love poems written in any language in the past two generations—some exuberant, some powerfully erotic, many suffused with sadness over separation that casts its shadow on love. In a country torn by armed conflict, these poems poignantly assert the preciousness of private experience, cherished under the repeated threats of violence and death.Amichai’s poetry has attracted a variety of gifted English translators on both sides of the Atlantic from the 1960s to the present. Assembled by the award-winning Hebrew scholar and translator Robert Alter, The Poetry of Yehuda Amichai is by far the largest selection of the master poet’s work to appear in English, gathering the best of the existing translations as well as offering English versions of many previously untranslated poems. With this collection, Amichai’s vital poetic voice is now available to English readers as it never has been before.
Just Work: Get Sh*t Done, Fast & Fair
Kim Malone Scott - 2021
Not only is this immoral and unjust, it's bad for business. Just Work is the solution.Just Work is Kim Scott's new book, revealing a practical framework for both respecting everyone’s individuality and collaborating effectively. This is the essential guide leaders and their employees need to create more just workplaces and establish new norms of collaboration and respect.
The Soulful Art of Persuasion: The 11 Habits That Will Make Anyone a Master Influencer
Jason Harris - 2019
This isn’t a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This book is based on a radical idea: Persuasion isn’t about facts and argument. It’s all about personal character. Jason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the twenty-first century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game.
Handmade to Sell: Hello Craft's Guide to Owning, Running, and Growing Your Crafty Biz
Kelly Rand - 2012
Written by the directors of Hello Craft, Handmade to Sell is the most complete, up-to-date, and authoritative guide for DIYers seeking to learn every aspect of selling, marketing, and branding. Based on the Summit of Awesome, Hello Craft’s annual business conference, this book covers topics including:• Developing successful product lines• Copyrights and trademarks• Taking perfect product shots• Using analytics to boost your online sales• Selling at fairs, shows, and other retail outlets• Diversifying income through licensing and teaching• Hiring and outsourcing Throughout, you’ll find expert tips and invaluable strategies and advice from some of the most successful indie crafters and artisans. Whether you’ve only contemplated selling your crafts or want to grow an existing handmade business, Handmade to Sell offers essential guidance for anyone who has ever dreamed of making a living from what they create.
Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas
Dan Zarrella - 2011
Social media master Dan Zarrella has amassed years of experience helping people negotiate the often mystical place of social media marketing. Now, he has condensed those well-tried ideas into this concise and conversational book. Zarrella’s Hierarchy of Contagiousness demystifies and deconstructs how social media works, who it benefits and why we all depend upon it to help our good ideas spread.