The text is published in full color and contains striking sailing photography from well-known photographer Billy Black, and world-class illustrations from award-winning illustrator Peter Bull. One of the text's most distinguishing features is its user friendly "spreads" in which instructional topics are self-contained on opposing pages throughout the book. This easy to read learning tool follows the critically acclaimed Sailing Made Easy, which Sailing Magazine called "best in class" upon its release in 2010. Sailing Made Easy is the #1 resource in basic sailing education, and Coastal Cruising Made Easy is poised to become the industry standard in intermediate sailing education.

    YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results.Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability.Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell.Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

    Together the three books offer an introduction to the workings of architecture providing for the three aspects of learning: theory, examples and practice. Twenty-Five Buildings focusses on analysing examples using the methodology offered by Analysing Architecture, which operates primarily through the medium of drawing.In this second edition five further buildings have been added to the original twenty from an even wider geographical area, which now includes the USA, France, Italy, Mexico, Switzerland, Spain, Finland, Germany, Australia, Norway, Sweden, India and Japan.　The underlying theme of Twenty-Five Buildings Every Architect Should Understand is the relationship of architecture to the human being, how it frames our lives and orchestrates our experiences; how it can help us make sense of the world and contribute to our senses of identity and place. Exploring these dimensions through a wide range of case studies that illustrate the rich diversity of twentieth and twenty-first century architecture, this book is essential reading for every architect.

    Pub the Date: October 2011 Pages: 96 in Publisher: penguin the Profiles seventeen small buildings some used as permanent housing. Some as temporary accommodations. And some as workplaces including Thoreau's cabin and an ice fishing shanty and provides structural diagrams and plans

    Ever the teacher, in his last year, as his battle with the fatal illness amyotrophic lateral sclerosis (ALS), or Lou Gehrig's Disease, gradually weakened him, he appeared on three memorable "Nightline" programs with Ted Koppel, simply titled "Morrie," and captivated millions of viewers across the country with his spirit and compassion.Before he died, Morrie finished the manuscript for this book, which was originally titled Letting Go. He saw it as his greatest teaching opportunity. Whether you or a loved one is healthy or ill, young or old, there is invaluable wisdom here that can enrich your life. From "handling frustration" and "reaching acceptance" to "relating to others" and "being kind to yourself," Morrie's life-affirming insights help you take stock of where you are now and where you may want to be. Morrie: In His Own Words will have a lasting impact on whoever reads it. It is Morrie's invaluable legacy to us all.

    Personal branding through social media to create a brand that can help him navigate through life. Stories from Kuwait, Algeria, USA & Jordan.How is each social platform different that the other. At the end highlighting the seriousness of Big data and the economy of attention and emotions on social media.Get your hand on a copy: https://jamalon.com/en/catalog/produc...

    Strong, clever, intelligent advice with soul.’Mary Portas‘A wonderful look at how to transform our homes to be more mindfully aligned with our true nature and a reflection of who we are.’Fearne Cotton‘A happy home is a fundamental building block of happiness, and Michelle’s book is an essential, step-by-step guide to creating a home we love.’Arianna Huffington, Founder & CEO, Thrive Global‘A must-have read for anyone looking to improve not just their home but also their quality of life within it.’Matthew Williamson Be happier, healthier and more empowered with Michelle Ogundehin’s step-by-step practical guide to creating a home that supports your well-being.Whether that home is owned or rented, small or large, and regardless of how much money you have, Happy Inside shows you how to harness its potential in pursuit of becoming your best self. If you want to feel calm, content, soothed or energized, you must begin with what surrounds you.This comprehensive guide covers everything from how to create more light and space to how to get a good night’s sleep; the path to a perfect sofa and why a dining table is your most vital piece of furniture. Plus, how to decorate to promote joy; the importance of play (and circular side tables); your definitive capsule kitchen kit; and why your hallway is where it all starts. Combining Michelle’s knowledge of Buddhist philosophy, mindfulness, colour psychology and good design, Happy Inside is your one-stop guide to living well.Welcome to the healthy home revolution!

    The Jack-Roller helped to establish the life-history or "own story" as an important instrument of sociological research. The book remains as relevant today to the study and treatment of juvenile delinquency and maladjustment as it was when originally published in 1930.

    Then he discovered the mountains. Making up for lost time, Bullock soon became one of Britain's best climbers, learning his trade in Scotland and Wales, before travelling from Pakistan to Peru.

    Louis. For most of his life, he was an all-around normal kid. He excelled in sports and academics, and cherished his time at home with his family. It wasn't until he turned fifteen that things went seriously wrong. While attending his first high school party, he was introduced to pot and alcohol. Needless to say, he gave in to the pressure. A month after that, he discovered heroin. The drug had just made its way into the suburban party scene, and Jude was sure that he could get away with doing it only once. He was sadly mistaken. Within a few short months, his entire life was in shambles.In a series of events that leaves you grasping for the next page, Jude spares no amount of detail in his account of his near-decade long struggle with drug addiction, and the horrors he witnessed along the way.

    Patterns of Home promises to become the "design bible" for homeowners and architects. The 10 patterns described in the book -- among them, "capturing light" and "the flow through rooms" -- are drawn from hundreds of principles and presented with clarity by the authors, renowned architects who have designed homes together for more than 30 years.Patterns of Home will jump-start the design process and make the difference between a home that satisfies material requirements -- and one that meets the personal needs of "home."-- Insightful tours of 33 homes that bring essential design concepts to life-- 300 photos and 50 illustrations illustrate the patterns

    Or read this book and find out how you have all the tools you need, but must make the one change to become the writer you have always wanted to be.

    

    In this graphic biography like no other, his genius and astonishing records — no man has won more majors, or spent more weeks as the world number one — are explored and celebrated with beautiful infographics analysing his serving patterns, the speed of his shots, the spin he generates, his movement, as well as his performance in high-pressure situations such as tiebreaks and Grand Slam finals. Drawing on interviews with Federer and those close to him, this is the story of how a young hothead from Basel transformed himself into a calm and poised athlete who came to dominate tennis. And who, while deep in his thirties, has continued to seek improvements, to challenge men many years younger than him and to contend for the sport's biggest prizes. The sheer brilliance of Roger Federer is revealed through illuminating infographics of his game alongside stunning photography, stories and analysis from those who have played, watched and admired him that will give you a new appreciation of his greatness and how his tennis has moved so many people.

    Each palette--which includes anywhere from 6 to 16 color swatches--forms a blueprint for a unique decorative scheme. A palette based on old Chinese silk, for example, is seen reinterpreted in a contemporary New York apartment. Plus, each palette features gorgeous photographs that bring the color scheme to life, along with invaluable advice and tips for using the colors to transform a room. Readers will also find manufacturers' paint references and numbers, lists of suppliers, and much more. The ultimate color sourcebook!