So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content--getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

    Steven Craig offers a revolutionary book that helps couples identify the six different people they need to become over the course of their relationship in order to grow together rather than apart.Throughout his career as a marriage counselor, Dr. Craig has identified a common thread in strained relationships: the belief that change should be avoided at all costs. Determined to destroy this harmful myth, Dr. Craig presents a concept as straightforward as it is original: Marriages don’t fail when people change; they fail when people don’t change.In 6 Husbands, Dr. Craig divides the typical marriage into six stages, outlining both the common misconceptions and opportunities for growth at each level. From the earliest stage of becoming the right person for your spouse in the new marriage; to thinking and acting like a team; to adjusting to the dynamics of parenthood; to caring for older children and elderly parents; to adapting to the empty nest; and then to growing into the golden years and becoming a dependable companion, Dr. Craig offers new communication tools, rules for intimacy, checklists, and assessments designed to inspire change.The 6 Husbands Every Wife Should Have will revitalize readers’ notions of marriage and turn it into an ongoing activity that husband and wife can conquer actively—together.

    In fact, amazement is a habit that anyone can master--and Shep Hyken knows the tricks to making it your own.In Be Amazing or Go Home, Shep shares the secrets behind making his motto "Always Be Amazing!" an everyday lifestyle and shows how you too can become exceptional in business and in life. Drawing on the routines of incredible people, Shep demonstrates simple practices that can elevate your game, including: Showing up ready to amazing Being proactive Craving feedback Taking responsibility Embracing authenticity Focusing on excellence Turning misery into magic Once you master these habits, you'll be able to create trust, build stronger relationships, make sales, advance your career, and more. Now is the time to step out of the ordinary and step into amazing.

    What is their "Midas touch?"What it boils down to is a more skillful way of dealing with people.The author has spent her career teaching people how to communicate for success. In her book How to Talk to Anyone (Contemporary Books, October 2003) Lowndes offers 92 easy and effective sure-fire success techniques-- she takes the reader from first meeting all the way up to sophisticated techniques used by the big winners in life. In this information-packed book you'll find:9 ways to make a dynamite first impression 14 ways to master small talk, "big talk," and body language 14 ways to walk and talk like a VIP or celebrity 6 ways to sound like an insider in any crowd 7 ways to establish deep subliminal rapport with anyone 9 ways to feed someone's ego (and know when NOT to!) 11 ways to make your phone a powerful communications tool 15 ways to work a party like a politician works a room 7 ways to talk with tigers and not get eaten aliveIn her trademark entertaining and straight-shooting style, Leil gives the techniques catchy names so you'll remember them when you really need them, including: "Rubberneck the Room," "Be a Copyclass," "Come Hither Hands," "Bare Their Hot Button," "The Great Scorecard in the Sky," and "Play the Tombstone Game," for big success in your social life, romance, and business.How to Talk to Anyone, which is an update of her popular book, Talking the Winner's Way (see the 5-star reviews of the latter) is based on solid research about techniques that work!By the way, don't confuse How to Talk to Anyone with one of Leil's previous books, How to Talk to Anybody About Anything. This one is completely different!

    Unlike other books about the atonement, The Peacegiver is written as an extended parable. It tells the story of a man struggling, with the help of a loved one, to come unto Christ. IN reading the rich details of his often difficult journey, we find ourselves embarked on a personal journey of our own. His questions are our questions; his problems, our problems; his discoveries, our discoveries. Along the way, the truths of the gospel are unfolded with surprising clarity and power, illuminating aspects of the atonement that few of us have ever heard or considered before. These surprising implications show us the way to deep and lasting peace in our hearts and homes."My peace I give unto you," the Savior declared. The Peacegiver explores in a deeply personal way what we must do to receive the peace he stands willing to give.

    But if moms and dads view their role through the lens of God's grace, they will see that the gospel must first shape how they parent before they can effectively shape their children. In this highly practical book, Paul David Tripp unfolds a more biblical perspective on parenting than merely adhering to a list of rules. He lays out fourteen gospel-centered principles that will radically change the way parents think about what it means to raise up a child, informing everything they do as a parent.

     During her multibook investigation into understanding human nature, Gretchen Rubin realized that by asking the seemingly dry question "How do I respond to expectations?" we gain explosive self-knowledge. She discovered that based on their answer, people fit into Four Tendencies: Upholders, Questioners, Obligers, and Rebels. Our Tendency shapes every aspect of our behavior, so using this framework allows us to make better decisions, meet deadlines, suffer less stress, and engage more effectively. More than 600,000 people have taken her online quiz, and managers, doctors, teachers, spouses, and parents already use the framework to help people make significant, lasting change. The Four Tendencies hold practical answers if you've ever thought...· People can rely on me, but I can't rely on myself.· How can I help someone to follow good advice?· People say I ask too many questions.· How do I work with someone who refuses to do what I ask or who keeps telling me what to do?With sharp insight, compelling research, and hilarious examples, The Four Tendencies will help you get happier, healthier, more productive, and more creative. It's far easier to succeed when you know what works for you.

    Find out which apps are the best, and how to use them. Check prices instantly, and know your potential profits before risking a dime. Learn to resell on eBay and Amazon, and rake in the profits. Find bargain inventory virtually anywhere--yard sales, retail stores, outlet malls, warehouse clubs, wholesale dealers, bargain basements, and online bulk suppliers. Learn to specialize in books, videos, games, toys, electronics, grocery, fashion, health and beauty, auto parts, niche regional products--or take them all! Many books promise to teach you how to start an online business. Look closely, though, and you'll see that very few are written by someone who's really done it. Author Steve Weber has been a full-time, five-star seller on Amazon.com and eBay for 10 years! * Feed your e-commerce business with a continual stream of hot products. * Learn how to leverage the "Long Tail" of retail for low-risk, high-return profits. * Uncover niche products online shoppers want to buy. * Diversify your product line. * Learn to minimize sales taxes and write off the business use of your home office and car. * Find new and hard-to-find products from real wholesalers. * Know exactly how much potential inventory is worth, and how quickly it sells. * Get dirt-cheap warehouse space. * Get the best product research tools available for your phone. * Outsource your fulfillment and customer service tasks. * Benefit from advice from the most experienced, profitable online sellers. The Internet Gold Rush is just getting started. In this insider's guide to online selling, you'll learn the secrets to profitable trading. You can profit from price differences in local and global markets. This book teaches you how, every step of the way.

    But interacting effectively with employees, colleagues, and bosses is essential for success. With Powerful Phrases for Dealing with Difficult People, anyone can confront problems head-on, before they fester and spread. Practical and easy to use, the book helps you identify button-pushing situations and deploy simple phrases to regain control and resolve conflicts—no matter who you’re dealing with. Helpful features include: • Thirty common personality traits, behaviors, and workplace scenarios along with the phrases that work best with each• Nonverbal communication skills to back up your words• Sample dialogues that demonstrate how phrasing improves interactions• A five-step process for moving from conflict to resolution• “Why This Works” sections that provide detailed explanations Like it or not, the bulk of our waking hours are spent with people at work. This book’s pithy, powerful communication tips will make those hours far more harmonious and productive.

    Based on Don Lowry's True ColorsÒ model, you will discover tips for understanding, appreciating and relating to each style. Lighthearted anecdotes convey concepts in �real life� situations, offering immediately useful methods for resolving conflicts, opening lines of communication, and enhancing personal effectiveness. Convenient reference lists and a set of color character cards are included for easy determination of your True Colors spectrum. The end result is a celebration of the uniqueness in yourself and others.

    Research shows that spirited kids are wired to be "more"—by temperament, they are more intense, sensitive, perceptive, persistent, and uncomfortable with change than the average child. In this revised edition of the award-winning classic, voted one of the top twenty books for parents, Kurcinka provides vivid examples and a refreshingly positive viewpoint. Raising Your Spirited Child will help you:understand your child's­—and your own—temperamental traitsdiscover the power of positive—rather than negative—labelscope with the tantrums and power struggles when they do occurplan for success with a simple four-step programdevelop strategies for handling mealtimes, sibling rivalry, bedtimes, holidays, and school, among other situations

    Incorporating everything that's new in pregnancy, childbirth, and the lifestyles of parents-to-be, complete with a preconception plan, information on choosing a practitioner, birthing alternatives, second pregnancies, twins, making love while pregnant, and coping with common and not so common pregnancy symptoms.

    This updated assessment includes reports and resources that go far beyond the standardized reports of the older assessment by providing you with personalized insight statements unique to your specific combination of strengths.Many people have little sense of their talents and strengths, much less the ability to build their lives around them. Instead, they are raised and taught to become experts in their weaknesses — and spend their lives trying to fix them — while their strengths lie dormant. Led by Don Clifton, the Father of Strengths-Based Psychology, Gallup created a revolutionary program to help people identify their talents; develop them into strengths; and enjoy consistent, near-perfect performance. Twenty years ago, Gallup released Now, Discover Your Strengths to bring this program to the world. At the heart of this book is CliftonStrengths, the assessment that is the product of decades of research and hundreds of thousands of interviews to identify the most prevalent human strengths. CliftonStrengths reveals 34 dominant talent themes that you can translate into personal and career success. To develop this assessment, Gallup conducted psychological profiles with more than 2 million individuals to help people around the world focus and perfect these themes. Since Now, Discover Your Strengths was first released two decades ago, more than 20 million people worldwide have taken the CliftonStrengths assessment. The 20th anniversary edition includes a unique access code to take CliftonStrengths — previously known as StrengthsFinder 2.0 — which is a significantly more robust program than the assessment that appeared in the original edition of the book. This web-based assessment analyzes your instinctive reactions and immediately presents you with your top five themes. Once you know which of the 34 themes you lead with — such as Achiever, Activator, Empathy, Futuristic and Strategic — the book will show you how to use your top themes for your own development, for your success as a manager and for the success of your organization. With accessible and profound insights into how to turn talents into strengths, and with immediate online feedback from the CliftonStrengths assessment at its core, Now, Discover Your Strengths is one of the most groundbreaking and powerful business books ever written.

    Your preschooler refuses to get dressed. Your fifth-grader sulks on the bench instead of playing on the field. Do children conspire to make their parents’ lives endlessly challenging? No—it’s just their developing brain calling the shots!In this pioneering, practical book, Daniel J. Siegel, neuropsychiatrist and author of the bestselling Mindsight, and parenting expert Tina Payne Bryson demystify the meltdowns and aggravation, explaining the new science of how a child’s brain is wired and how it matures. The “upstairs brain,” which makes decisions and balances emotions, is under construction until the mid-twenties. And especially in young children, the right brain and its emotions tend to rule over the logic of the left brain. No wonder kids can seem—and feel—so out of control. By applying these discoveries to everyday parenting, you can turn any outburst, argument, or fear into a chance to integrate your child’s brain and foster vital growth. Raise calmer, happier children using twelve key strategies, including • Name It to Tame It: Corral raging right-brain behavior through left-brain storytelling, appealing to the left brain’s affinity for words and reasoning to calm emotional storms and bodily tension.• Engage, Don’t Enrage: Keep your child thinking and listening, instead of purely reacting.• Move It or Lose It: Use physical activities to shift your child’s emotional state.• Let the Clouds of Emotion Roll By: Guide your children when they are stuck on a negative emotion, and help them understand that feelings come and go.• SIFT: Help children pay attention to the Sensations, Images, Feelings, and Thoughts within them so that they can make better decisions and be more flexible.• Connect Through Conflict: Use discord to encourage empathy and greater social success. Complete with clear explanations, age-appropriate strategies for dealing with day-to-day struggles, and illustrations that will help you explain these concepts to your child, The Whole-Brain Child shows you how to cultivate healthy emotional and intellectual development so that your children can lead balanced, meaningful, and connected lives.

    John Rosemond's A Family of Value presents a critical view of the child care literature of the past quarter century and argues for an end to overindulgent parenting and a return to the goal of instilling moral values, such as responsibility, respectfulness, and resourcefulness.