We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    It includes a wide range of IELTS tasks from the Academic and General Training Reading, Writing and Listening modules, and contains helpful grammar explanations and a grammar glossary. A Student's Book 'without answers' is also available.Work through the units or focus on areas that need more practice. The answer key includes tape scripts and model writing answers. The book comes with a CD containing all the listening material.

    Nearly 500 words are listed with definitions and pronunciation help. There is also detailed advice for dramatically expanding one’s vocabulary with help from a standard dictionary and a thesaurus. Practice tests with answer keys help students measure their progress as they develop increased fluency in English.

    Some of these words appeal because of their aptness, some for their obscurity, some for their euphony, and some for their quirkiness.

    It contains short clear articles on all the grammatical problems which regularly cause difficulty to foreign learners. In addition, it deals with selected points of vocabulary, idiom, style, pronunciation and spelling. The main differences between British and American usage are also dealt with. Each entry contains an explanation of a problem, examples of correct usage, and - when this is useful - examples of typical mistakes.Special features of this book include:- simple and practical presentation- alphabetical arrangement of numbered entries- detailed index and cross-reference system- distinction between formal and informal usageA hardback edition is also available.

    Now fully up to date, including many terms connected with the Internet and electronic communication. 4,500 words and meanings are new to this edition. Excellent coverage of both British and American English, and colloquial as well as formal English. All information is authenticated by the British National Corpus and the Corpus of American English. There are explanations of common symbols (e.g. @), which are not included in any major competitor, and notes on interesting word origins. Easy to use, with a rapid-access page design, shortcuts to the right meaning in long entries, and easy definitions using a carefully chosen defining vocabulary of 3,000 words. Numerous illustrations, including 8 pages in full colour, show vocabulary items in related groups, 10 illustrated topic pages provide essential vocabulary, and show how to use it, and vocabulary notes show students how to improve and enrich their writing.

    A wonderul reference guide to the English language no home should be without one.

    Who hasn't searched for the right word to describe a colleague's maschalephidrosis (runaway armpit perspiration) or a boss's pleonexia (insane greed)? And what better way is there to insult the scombroid landlord (resembling a mackerel) or that tumbrel of a brother-in-law (a person who is drunk to the point of vomiting) than by calling him by his rightful name? A compact compendium of ingenious words for anyone who's been tongue-tied, flabbergasted, or dumbfounded, Depraved and Insulting English supplies the appropriate vocabulary for any occasion. Word lovers, chronic insulters, berayers, bescumbers, and bespewers need fear no more—finding the correct word to wow your friends or silence your enemies just got a whole lot easier.

    With great detail and care, Garner explains what legalese is, how it can be simplified, and how far legal writers can go in simplifying it. The topics are alphabetically arranged for ease of reference: simply look up any phrase or grammatical category you're interested in, and you're likely to find the final word on the subject. Shortly after the completion of this massively expanded second edition, the late Charles Alan Wright said: The first edition of this book has been praised around the world as both the most reliable guide to legal usage and the most fascinating to read. The second edition outdoes even its predecessor.

    Now, with over 10,000 entries, this edition features the latest in expletives, sexual obscenities and lavatorial euphemisms.

    This handy paperback dictionary is designed to meet the needs of the growing number of people now learning tospeak Hindi. It provides translations for over 36,000 headwords, using illustrative material to show words in use. Students of Hindi and South Asian studies of all kinds will find extensive coverage of historical Hindi, together with the most up-to-date colloquial and literary vocabulary. In addition, the Urdu vocabulary of Hindi is well represented. Providing contemporary, idiomatic Hindi and English, TheOxford Hindi-English Dictionary is the perfect reference guide for students, businesspeople, and travelers alike.

    Current usage of vocabulary and style is explained clearly and sections included, cover: jargon, cliches, spelling and punctuation; ground rules of grammar; superfluous words, using words correctly and concisely, overuse or misuse; sexist language, the influence of science and technology, American English and exemplary clarity.

    It will help them speak standard American English with clarity, confidence, and accuracy. Specific exercises concentrate on vowel sounds, problematic consonants such as V, W, B, TH, and the American R, employ correct syllable stress, link words for smoother speech flow, use common word contractions such as won't instead of will not, and more. Additional topics that often confuse ESL students are also discussed and explained. They include distinguishing between casual and formal speech, homophones (for instance, they're and there), recognizing words with silent letters (comb, receipt, and others), and avoiding embarrassing pronunciation mistakes, such as mixing up party and potty. Students are familiarized with many irregular English spelling rules and exceptions, and are shown how such irregularities can contribute to pronunciation errors. A native language guide references problematic accent issues of 13 different language backgrounds. Correct lip and tongue positions for all sounds are discussed in detail. Enclosed with the book are four compact discs that use male and female voices to coach correct American-style pronunciation.

    It provides a systematic and thorough introduction to the pronunciation of English to help intermediate and more advanced students improve their production of the spoken language.After a short introduction to pronunciation problems the author explians how the speech organs work; he then deals with each sound separately before dealing with words in combination, rhythm-patterns and intonation. Practice material is given at intervals throughout the book. The particular difficulties of the speakers of certain other languages are noted, and remedial exercises provided. A recording of all the practice material in the book is available on cassettes."...can quite safely be said to be the most effective [book] ever written to help the ordinary learner to improve his pronunciation.'J.Windsor Lewis in The Times Educational SupplementThe complete course consists of:BookSet of 2 cassettes

    The market-leading guide to arguments, Writing Arguments ,8/e has proven highly successful in teaching readers to read arguments critically and to produce effective arguments of their own.