Book picks similar to
Entrepreneurial Marketing: Lessons from Wharton's Pioneering MBA Course by Leonard M. Lodish
pd
startup
uncategorized
college
Run Fat Bitch Run
Ruth Field - 2012
Straight talking, funny and brutally honest, RUN, FAT BITCH, RUN will give you a kick in the behind and get you out of the door, pounding the pavements and shedding pounds in no time. Hate running? You're half way there already ...everyone knows it's a thin line between love and hate.
The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field
Mike Michalowicz - 2012
Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it—do it, sell it—do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try.This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That’s when he discovered an unlikely source of inspiration—pumpkin farmers.After reading an article about a local farmer who had dedicated his life to growing giant pumpkins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan?Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it. Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst. Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise.Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.
Side Hustle: From Idea to Income in 27 Days
Chris Guillebeau - 2017
For many others, it's terrifying. After all, a stable job that delivers a regular paycheck is a blessing. And not everyone has the means or the desire to take on the risks and responsibilities of working for themselves.But what if we could quickly and easily create an additional stream of income without giving up the security of a full-time job? Enter the side hustle.Chris Gullibeau is no stranger to this world, having launched more than a dozen side hustles over his career. Here, he offers a step-by-step guide that takes you from idea to income in just 27 days.Designed for the busy and impatient, this detailed roadmap will show you how to select, launch, refine, and make money from your side hustle in under a month. You'll learn how to:- Brainstorm, borrow, and steal to build an arsenal of great side hustle ideas (day 3) - Apply "Tinder for Side Hustle" logic to pick the best idea at any time (day 6) - Learn, gather, or create everything you need to launch; then set up a real life way to get paid (days 13-14) - Start raking in the money by channeling your inner Girl Scout (day 18) - Master the art of deals, discounts, and special offers (day 21) - Raise your game: improve, expand, or make more money off your hustle (days 24-26)A side hustle is more than just another stream of income, it's also the new job security. When you receive paychecks from different sources, it allows you to take more chances in your "regular" career. More income means more options. More options equals freedom. You don't need entrepreneurial experience to launch a profitable side hustle. You don't have to have an MBA, or know how to code, or be an expert marketer. You don't need employees or investors. With Chris as a guide, anyone can make more money, pursue a passion, and enjoy greater security - without quitting their day job.
Principles of Microeconomics
Karl E. Case - 1989
One of the all time best-sellers, this text is widely used because of its careful, streamlined, and intuitive chapter organization. Case & Fair, present a very precise and simplified microeconomic model first, before introducing all the exceptions and subtleties of a more complex economic world. Only after this simplified model is developed, do the authors give a thorough treatment of market imperfections, externalities, public finance, and international economics. (A detailed summary of this approach can be found on the page directly following the inside front cover).
The St. Martin's Guide to Teaching Writing
Cheryl Glenn - 2003
This guide to teaching writing and to major theoretical issues includes a brief anthology of scholarly essays and new coverage of construct-ing successful assignments using visual, oral, and electronic texts; teaching multilingual writers; and using technology in the writing classroom.
The Startup Playbook: Founder-To-Founder Advice from Two Startup Veterans
Rajat Bhargava - 2020
You'll find a collection of the major lessons and shortcuts we've learned that will shift the odds in your favor. We're sharing our tips, secrets, and advice in a frank, founder-to-founder discussion with you.We make no bones about our bias. We're on your side, the founder's side. While venture capitalists, investors, and accelerators/incubators can add great value in the startup ecosystem, this book isn't about their points of view. We'll tell you where our interests as founders diverge from those on the other side of the table--investors, bankers, advisors, board members, and others--and what to do when that happens.
The Startup Playbook
is not a recipe, it's not a template, it's not a list of tasks to do. It's our insider's guide to starting a company and running it successfully in those critical early months. Between us, we've started over a dozen high-tech software companies and raised over $500 million in investment capital. We've acquired over thirty-five companies, had three of our startups go public, sold six of them, and we made billions of dollars for shareholders. We've also invested in over eighty startups, advised and mentored over two hundred companies and actively worked with venture capitalists (VCs), incubators, and accelerators to help launch many other new startups.We've had plenty of failures, too. And we've probably learned more from those than from the successes. We share those lessons as well.
The Startup Playbook
is full of our advice, guidance, do's, and don'ts from our years of experience as founders many times. We want to share our hard-earned knowledge with you to make success easier for you to achieve."This book is extraordinarily fresh and exciting. In an accessible, straight talk fashion, this book is a manual, and an inspiration. The Startup Playbook is smart and avoids the 'I am so smart' over-writing endemic to the genre. Read this as it is presented. You'll be doing yourself a tremendous favor."--
Amazon Reviewer
Spell Maven from Spell Haven
Megan Marple - 2019
Gwendolyn Brady thought escaping to the Human Realm would solve everything. With a baby in her arms, she traded in her exciting life of solving mysteries and magic for one full of diapers and a tiny house in the Georgia mountains. The best part? No magic required. The worst part? No magic allowed. Fast-forward fourteen years, and all Gwen has to worry about is a sassy teenager, burning dinner (again), and keeping the peace between the cat and dog. Except for the part where she’s terrified her daughter will learn the truth about Gwen being a witch from another realm. Of course when her Aunt Bedelia appears in their living room out of thin air, Gwen knows that her magical past has finally caught up with her. And with her aunt comes some dire news. With her younger brother missing and suspected of murdering a vampire leader, it’s up to the former witch investigator to track him down before anyone else can. It doesn't help that her uncle is the head of the witch investigators looking for her brother —the very same group that Gwen used to be a part of, in fact. Taking her wand out of retirement, Gwen has to face the truth. It’s time to pull her daughter into the world she’s determined to protect her from. *Spell Maven from Spell Haven is a full-length witch cozy mystery full of magic, family, laughs, and even a dose of crazy cat antics!* -please note that this book was previously published under the same title, only under the author’s former pen name, Megan Marple- Books in the Spell Maven Mysteries series include: Spell Maven from Spell Haven - Book 1 Snitch Witch - Book 2 Tragic Magick - Book 3 West of Wicked - Book 4 (coming soon!)
Outcome
Barbara Ebel - 2011
But a policeman is about to make a horrible mistake.There is despair and hope, loss and recovery, guilt and romance; and a world of characters who spring to life around the central tragedy of the ensuing car crash and it is through Karen's organ donation that a woman with liver disease may be given a second chance.But what happens when a pilot aborts the transplant team's flight? And what becomes of the hurricane-battered dog who escapes the crushed metal pile into the blowing sand and gusty wind?And above all, what happens in the operating room during one of the most difficult surgeries performed in medicine?
The Making of England to 1399
C. Warren Hollister - 1966
This text, which is the first volume in the best-selling History of England series, tells how a small and insignificant outpost of the Roman empire evolved into a nation that has produced and disseminated so many significant ideas and institutions.
The Case for Christ, Youth Edition: A Journalist's Personal Investigation of the Evidence of Jesus
Lee Strobel - 1998
But miracles? Rising from the dead? Some of the stories you hear about him sound like just that--stories. A reasonable person would never believe them, let alone the claim that he s the only way to God! But a reasonable person would also make sure that he or she understood the facts before jumping to conclusions. That s why Lee Strobel--an award-winning legal journalist with a knack for asking tough questions--decided to investigate Jesus for himself. An atheist, Strobel felt certain his findings would bring Christianity s claims about Jesus tumbling down like a house of cards. He was in for the surprise of his life. Join him as he retraces his journey from skepticism to faith. You ll consult expert testimony as you sift through the truths that history, science, psychiatry, literature, and religion reveal. Like Strobel, you ll be amazed at the evidence--how much there is, how strong it is, and what it says. The facts are in. What will your verdict be in The Case for Christ?"
Making the Most of College: Students Speak Their Minds
Richard J. Light - 2001
How can you choose classes wisely? What's the best way to study? Why do some professors inspire and others leave you cold? How can you connect what you discover in class to all you're learning in the rest of life? Light suggests, for instance: studying in pairs or groups can be more productive than studying alone; the first and most important skill to learn is time management; supervised independent research projects and working internships offer the most learning and the greatest challenges; and encounters with students of different religions can be simultaneously the most taxing and most illuminating of all the experiences with a diverse student body.Filled with practical advice, illuminated with stories of real students' self-doubts, failures, discoveries, and hopes, Making the Most of College is a handbook for academic and personal success.
Content-Area Writing: Every Teacher's Guide
Harvey Daniels - 2007
No matter what subject you teach, Content-Area Writing is for you, especially if youre juggling broad curriculum mandates, thick textbooks, and severe time constraints. It not only shows that incorporating carefully structured writing activities into your lessons actually increases understanding and achievement, but also proves how writing can save, not consume, valuable instructional time. Following up on Subjects Matterthe book that changed how tens of thousands of language arts, math, science, and social studies teachers use reading in their classroomsHarvey Daniels, Steven Zemelman, and Nancy Steineke now present the most thorough and practical exploration available of writing in the subject areas. Content-Area Writing guides you strategically through the two major types of writing that every student must know:Writing to Learn the quick, exploratory, and extemporaneous in-class writing that helps kids engage deeply with content, build connections, and retain what theyve learnedPublic Writing planned, constructed, and polished writing in which students demonstrate knowledge and reflect on what theyve learned. With their contagious combination of humor, irreverence, and classroom smarts, Daniels, Zemelman, and Steineke give you dozens of valuable lessons for encouraging growth in both types of writing with subject-specific ideas for planning, organizing, and teaching, as well as samples of student work and guidelines for evaluation and assessment. They also include detailed information on how their strategies fit into the writing process, how they can be used in writing workshops across the curriculum, and how they prepare students for testing and other on-demand writing situations. With writing, you can help students learn better, retain more, meet content- and skills-based standards, and tackle any test with confidence. No matter what you teach, read Content-Area Writing and discover for yourself that classroom time spent writing is classroom time well spent.