Book picks similar to
R for Marketing Research and Analytics by Chris Chapman
data-science
business
marketing
data-analysis
Agile Excellence for Product Managers: A Guide to Creating Winning Products with Agile Development Teams
Greg Cohen - 2010
For this reason, more and more software companies are rapidly turning to Agile development to cope with fast changing markets, unknown or changing product requirements, borderless competition, and to solve complex problems. Yet little has been written to guide product managers through the transition in working with Agile teams and the numerous benefits that it affords. "'Agile Excellence for Product Managers'" is a plain speaking guide on how to work with Agile development teams to achieve phenomenal product success. It covers the why and how of agile development (including Scrum, XP, and Lean, ) the role of product management, release planning, release management, road mapping, creating and prioritizing a product backlog, documentation, product launches, organizational implications and more. It is a must read for product managers making the switch to Agile development as well as product owners and project managers looking for better ways to organize and lead in their companies.
The Wisdom of Crowds
James Surowiecki - 2004
With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, behavioral economics, artificial intelligence, military history, and politics to show how this simple idea offers important lessons for how we live our lives, select our leaders, run our companies, and think about our world.
The Book: Playing the Percentages in Baseball
Tom M. Tango - 2006
Continuing in the grand tradition of sabermetrics, the authors provide a revolutionary way to think about baseball with principles that can be applied at every level, from high school to the major leagues. Tom Tango, Mitchel Lichtman, and Andrew Dolphin cover topics such as batting and pitching matchups, platooning, the benefits and risks of intentional walks and sacrifices, the legitimacy of alleged clutch hitters, and many of baseball's other theories on hitting, fielding, pitching, and even baserunning. They analyze when a strategy is a good idea and when it's a bad idea, and how to more closely watch the inside game of baseball. Whenever you hear an announcer talk about the unwritten rule or say that so-and-so is going by the book in bringing in a situational substitute, The Book reviews the facts and determines what the real case is. If you want to know what the folks in baseball should be doing, find out in The Book.
Services Marketing: Integrating Customer Focus Across the Firm
Valarie A. Zeithaml - 1902
Introduction to Services Chapter 2. Conceptual Framework for the Book: The Gaps Model of Service Quality PART TWO: FOCUS ON THE CUSTOMER Chapter 3. Consumer Behavior in Services Chapter 4. Customer Expectations in Services Chapter 5.
The Effective Hiring Manager
Mark Horstman - 2019
The author's step-by-step approach makes the strategies easy to implement and help to ensure ongoing success.Hiring effectively is the single greatest long-term contribution to your organization. The only thing worse than having an open position is filling it with the wrong person. The Effective Hiring Manager offers a proven process for solving these problems and helping teams and organizations thrive.The fundamental principles of hiring and interviewing How to create criteria to hire by How to create excellent interview questions How to review resumes How to conduct phone screens How to structure an interview day How to conduct each interview How to capture interview results How to make an offer How to decline a candidate How to onboard candidates Written by Mark Horstman, co-founder of Manager Tools and an expert in training managers, The Effective Hiring Manager is an A to Z handbook to the successful hiring process. The book explores, in helpful detail, what it takes to hire the right person, for the right job, and the right team.
Intercom on Marketing
Des Traynor - 2018
But which ones matter to startups? Let us show you how to build your brand and sell more products in a non-spammy way with this marketing book for startups.
Learning Spark: Lightning-Fast Big Data Analysis
Holden Karau - 2013
How can you work with it efficiently? Recently updated for Spark 1.3, this book introduces Apache Spark, the open source cluster computing system that makes data analytics fast to write and fast to run. With Spark, you can tackle big datasets quickly through simple APIs in Python, Java, and Scala. This edition includes new information on Spark SQL, Spark Streaming, setup, and Maven coordinates.
Written by the developers of Spark, this book will have data scientists and engineers up and running in no time. You’ll learn how to express parallel jobs with just a few lines of code, and cover applications from simple batch jobs to stream processing and machine learning.
Quickly dive into Spark capabilities such as distributed datasets, in-memory caching, and the interactive shell
Leverage Spark’s powerful built-in libraries, including Spark SQL, Spark Streaming, and MLlib
Use one programming paradigm instead of mixing and matching tools like Hive, Hadoop, Mahout, and Storm
Learn how to deploy interactive, batch, and streaming applications
Connect to data sources including HDFS, Hive, JSON, and S3
Master advanced topics like data partitioning and shared variables
Artificial Intelligence and Machine Learning for Business: A No-Nonsense Guide to Data Driven Technologies
Steven Finlay - 2021
They are being applied across many industries to increase profits, reduce costs, save lives and improve customer experiences. Consequently, organizations that understand these tools and know how to use them are benefiting at the expense of their rivals.Artificial Intelligence and Machine Learning for Business cuts through the hype and technical jargon that is often associated with these subjects. It delivers a simple and concise introduction for managers and business people. The focus is on practical application and how to work with technical specialists (data scientists) to maximize the benefits of these technologies.This revised and fully updated edition contains several new sections and chapters, covering a broader set of topics than before, but retains the no-nonsense style of the original.Steven Finlay is a data scientist and author with more than 20 years’ experience of developing practical, business focused, analytical solutions. He holds a PhD in management science and is an honorary research fellow at Lancaster University in the UK.
Andy & Me: Crisis and Transformation on the Lean Journey
Pascal Dennis - 2005
The situations, characters and plant politics will ring true with many readers.In a cool, readable style, Andy & Me follows Tom's relationship with Andy Saito, a reclusive, retired Toyota guru whom Tom persuades to help save his plant through the teaching of the legendary Toyota Production System (TPS).On this journey, the reader learns that TPS is more than just a collection of tools; it entails a new way of thinking and behaving. Though Tom finds success -- both in his plant and in his personal life -- he learns from Andy that successful improvement is "endless and eternal."
Innumeracy: Mathematical Illiteracy and Its Consequences
John Allen Paulos - 1988
Dozens of examples in innumeracy show us how it affects not only personal economics and travel plans, but explains mis-chosen mates, inappropriate drug-testing, and the allure of pseudo-science.
The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies
Erik Brynjolfsson - 2014
Digital technologies—with hardware, software, and networks at their core—will in the near future diagnose diseases more accurately than doctors can, apply enormous data sets to transform retailing, and accomplish many tasks once considered uniquely human.In The Second Machine Age MIT’s Erik Brynjolfsson and Andrew McAfee—two thinkers at the forefront of their field—reveal the forces driving the reinvention of our lives and our economy. As the full impact of digital technologies is felt, we will realize immense bounty in the form of dazzling personal technology, advanced infrastructure, and near-boundless access to the cultural items that enrich our lives.Amid this bounty will also be wrenching change. Professions of all kinds—from lawyers to truck drivers—will be forever upended. Companies will be forced to transform or die. Recent economic indicators reflect this shift: fewer people are working, and wages are falling even as productivity and profits soar.Drawing on years of research and up-to-the-minute trends, Brynjolfsson and McAfee identify the best strategies for survival and offer a new path to prosperity. These include revamping education so that it prepares people for the next economy instead of the last one, designing new collaborations that pair brute processing power with human ingenuity, and embracing policies that make sense in a radically transformed landscape.A fundamentally optimistic book, The Second Machine Age alters how we think about issues of technological, societal, and economic progress.
The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
Joseph Turow - 2017
The notion may be outlandish, but it reflects executives’ drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants—including Macy’s, Target, and Walmart—is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations. Eye-opening and timely, Turow’s book is essential reading to understand the future of shopping.
Do Open: How a Simple Email Newsletter Can Transform your Business
David Hieatt - 2017
Second only to the sewing machine.'So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community. Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover:Why giving is your secret to successHow to get people's attention when time is your biggest competitorWhy creating beats sharingHow a small team can winBuild community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold.
Statistics for Six SIGMA Made Easy
Warren Brussee - 2004
Yet although the heart of Six Sigma is statistics, most books on Six Sigma give a general overview, with little detail on actually Using the Six Sigma tools. Books that cover Six Sigma statistics typically are 500+ pages and cost near USD100. Basic Statistics for Six Sigma gives the information needed to apply the statistical tools of Six Sigma to real-world problems in a simplified, USD24.95 paperback format, for Greenbelts and Six Sigma Project Team Leaders. A typical company's Greenbelt training in Six Sigma includes 7 books, 4 software packages, and 3 weeks of class work. It is very extensive in statistics. Although this kind of course is excellent, not all companies or individuals want to commit to that level of instruction. Statistics for Six Sigma--Made Easy! describes only the tools used by most successful Six Sigma practitioners. The only software package needed is Excel, and the 14 formulas and 5 tables included in the book enable you to use all the basic Six Sigma statistical tools. Using these tools will enable a person t
Machine Learning: The Art and Science of Algorithms That Make Sense of Data
Peter Flach - 2012
Peter Flach's clear, example-based approach begins by discussing how a spam filter works, which gives an immediate introduction to machine learning in action, with a minimum of technical fuss. Flach provides case studies of increasing complexity and variety with well-chosen examples and illustrations throughout. He covers a wide range of logical, geometric and statistical models and state-of-the-art topics such as matrix factorisation and ROC analysis. Particular attention is paid to the central role played by features. The use of established terminology is balanced with the introduction of new and useful concepts, and summaries of relevant background material are provided with pointers for revision if necessary. These features ensure Machine Learning will set a new standard as an introductory textbook.